Blue moon ice cream is a summertime staple at roadside shops throughout the Upper Midwest. But where did the citrusy flavor come from? And what explains its longstanding appeal?

The post The scoop on blue moon: How Wisconsin grew to love the nostalgic ice cream flavor appeared first on WPR.

Books are more available than ever before thanks to the internet. But during the era of two-day shipping and audiobooks, many independent booksellers are finding that readers still want the connection of shopping for their next read in store. 

The post Viroqua’s Driftless Books & Music is part of Wisconsin’s growing indie bookstore scene appeared first on WPR.