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Today — 14 October 2025Main stream

Purple state, green momentum: Don’t make Wisconsinites pay more to get less

By: John Imes
14 October 2025 at 10:00

The roof of the Hotel Verdant in Downtown Racine is topped with a green roof planted with sedum and covered with solar panels. (Wisconsin Examiner photo)

The news that $130 million in already-committed clean-energy funding for Wisconsin is on the chopping block is not abstract politics. It pulls real tools out of Wisconsin homes, schools, farms, and shop floors — right as our state is building momentum. The result is simple: higher bills, fewer choices, and lost jobs.

In a purple state like ours, climate action has succeeded because it’s kitchen-table common sense. It lowers costs, creates good local jobs, and protects the air and water families depend on. Our playbook is pragmatic — align smart policy with market innovation, center justice, and let businesses, workers, tribes and frontline communities lead together. Clawing back funds mid-stream breaks that compact and injects uncertainty just when we need reliability and speed.

What’s at stake here and now

Across Wisconsin, 82 clean-energy projects are moving forward: EV-charging corridors that support tourism and commerce from Superior to Kenosha; solar on schools and farms that cuts operating costs and keeps dollars local; grid upgrades that reduce outages for households and manufacturers. Clean energy already supports more than 71,000 Wisconsin jobs, with manufacturers, contractors and building trades poised to add tens of thousands more if the rules stay steady.

This is not coastal hype — it’s Menomonee Valley and the Fox Valley. Companies like Ingeteam in Milwaukee build components that power wind and EV projects nationwide. Give our manufacturers clear, predictable rules and Wisconsin will keep making core parts of the transition -— batteries, solar panels, wind components, EV chargers, and smart-grid equipment -— right here at home.

Schools and local governments are also using direct-pay to put solar on rooftops, electrify buses, and cut fuel and maintenance. Green Homeowners United and similar groups are helping thousands of households -— including many lower-income homeowners of color — tap rebates that reduce bills and carbon at the same time. These are the practical tools that stretch tight budgets and improve health outcomes in neighborhoods that have carried the burden the longest.

The real cost of policy whiplash

Rolling back incentives is a hidden tax on working families — up to $400 more a year on energy without the savings tools people are using now. With AI and data centers accelerating demand, the cheapest, fastest reliability gains come from efficiency, storage, and renewables. Cut those tools and we invite more price volatility and more outage risk — exactly what Wisconsin manufacturers, hospitals and farms can’t afford.

The “Big, Broken Bill” passed in Washington goes further, weakening EPA pollution standards and letting big polluters sidestep responsibility. That doesn’t eliminate costs; it shifts them to families in the form of asthma, missed school days and medical bills. It’s not fiscal conservatism to socialize pollution costs while privatizing short-term profits.

And for farmers, whose energy and conservation projects were finally penciling out with IRA tools, canceling support mid-contract leaves family farms holding the bag after planning in good faith. That’s not how you build durable rural economies.

Momentum that continues even if funds are cut

Here’s the other half of the story: Wisconsin’s transition won’t stop because some programs are attacked. Market forces, including  the declining cost of renewables and storage, efficiency that pays for itself and corporate and municipal sustainability commitments, continue to drive projects. Public-private partnerships, rural co-ops, tribal governments, school districts and village halls are working together to reduce risk, share data, and scale what works. That coalition will keep moving.

But let’s be clear: Clawbacks and moving goalposts slow us down and raise costs. They strand planning, freeze hiring and deter investment — especially in manufacturing corridors that depend on multi-year production schedules. If Congress wants to improve programs, fine. Just don’t pull the rug out mid-project.

Purple-state practicality: Results over rhetoric

Wisconsin’s approach is neither red nor blue; it’s results-based:

  • Lower bills and stronger reliability through weatherization, heat pumps, rooftop and community solar and batteries that keep homes and Main Street businesses running during heat waves and deep freezes.
  • Good local jobs in design, construction, electrical, HVAC, machining and advanced manufacturing.
  • Cleaner air from electrified school buses and efficient buildings, health benefits that show up in fewer sick days and lower costs.
  • Fairness by ensuring benefits land first where burdens have been heaviest.

We’ve also learned to say no when it matters and yes to better options. When a $2 billion methane gas plant was proposed, business and civic leaders asked basic questions: Is this the least-cost, least-risk path for ratepayers? Would it lock us into volatile fuel prices just as renewables, storage, demand response and efficiency are scaling? Pushing for a cleaner, more affordable portfolio wasn’t ideology. It was risk management.

A constructive path forward

  • Keep the tools that help Wisconsin build here, hire here, and save here. Don’t rip away commitments families, schools, farms and manufacturers are already using.
  • Provide certainty so manufacturers can invest in people and equipment. Certainty is economic development.
  • Target affordability and reliability: Expand programs that lower bills, reduce outages, and prioritize investments in communities that have waited the longest for cleaner air and safer housing.
  • Let locals lead: Support direct-pay and streamlined approvals for schools, municipalities, tribes and rural co-ops to deploy projects faster and cheaper.

Wisconsin has the talent, the supply chains — more than 350 in-state clean-energy companies — and the tradition of stewardship to lead the clean-energy economy. If we stay focused on trust, collaboration and measurable results, Wisconsin’s green momentum will outpace politics.

Don’t make Wisconsinites pay more to get less. Let’s build it here, power it here and prosper here.

John Imes is co-founder and executive director of the Wisconsin Environmental Initiative and village president of Shorewood Hills. He will speak Oct. 22 on the American Sustainable Business Network national panel “Purple State, Green Momentum” — how Wisconsin’s pragmatic climate playbook lowers bills, creates good local jobs, and protects our air and water.

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