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Today β€” 12 January 2026Main stream

Porsche Just Admitted It Blew It With The Macan

  • Porsche admits its EV-only Macan strategy was a misstep.
  • New gas-powered SUV will arrive before end of 2028.
  • Future 718s will offer gas, hybrid, and electric options.

Plenty of automakers are rethinking their electric vehicle strategies. Some names make it easy to shrug and say, well, they probably bit off more than they could chew. Stellantis, for instance, has struggled to steer its EV plans with any consistency. But it’s not just the usual suspects pulling U-turns.

On the other side of that coin, you’ll find Porsche, which, like Stellantis and other mainstream brands, is now backtracking hard on its EV plans. The brand’s former CEO just openly admitted that making the Macan an EV-only model was a mistake. Porsche has plans to fix its foible, too.

A Misstep in the Macan Playbook

Former CEO Oliver Blume, who stepped down at the start of 2026, revealed that making the next-generation Macan electric-only was a mistake. Speaking with Frankfurter Allgemeine Zeitung, Blume said, β€œWe were wrong about the Macan,” reflecting on Porsche’s 2019 decision to retire the gas-powered Macan in favor of a fully electric model.

More: Porsche’s Next 718 To Borrow 911 Power But Purists May Not Approve

We were there when the EV launched in early 2024. While purists didn’t love it, plenty of folks figured that most Macan buyers cared more about the badge than the engine. But cooling demand for pricey luxury EVs and regulatory hurdles made the all-electric Macan a tougher sell than some expected. Blume acknowledged that hindsight is 20/20.

β€œBased on the data at the time, we would have made the same decision,” Blume said, β€œbut the situation today is different. We are responding by adding combustion engines and hybrids.” Porsche now plans to reintroduce a gas-powered compact crossover but it won’t be called the Macan.

What Comes After the Macan EV?

 Porsche Just Admitted It Blew It With The Macan

The new model, arriving no later than 2028, will occupy the same segment below the Cayenne SUV and is expected to use Volkswagen Group’s Premium Platform Combustion architecture, which underpins the Audi Q5. Blume described the upcoming crossover as β€œvery, very typical Porsche” and deliberately distinct from the Macan EV.

More: Porsche Purists Might Want To Sit Down For The Next Macan With Front Bias

The Macan misstep isn’t the only one the brand is handling. Porsche also confirmed that future 718 sports cars, initially slated to go EV-only, will offer combustion and hybrid options.

It turns out that even one of the world’s most famous and focused brands can misread the market and industry to an almost embarrassing degree. In the end, we all just end up with more Porsches in more flavors and I can’t say I’m sad about that.

 Porsche Just Admitted It Blew It With The Macan
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