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With varied levels of detail, Democrats in governor’s race call for child care support

By: Erik Gunn
1 April 2026 at 10:15

Children at Mariposa Learning Center in Fitchburg. Democrats in the 2026 primary for governor have all embraced state support for child care, but with different levels of detail. (2023 file photo by Erik Gunn/Wisconsin Examiner)

In her campaign for governor, Lt. Gov. Sara Rodriguez announced a child care plan Tuesday that includes capping families’ child care costs, raising wages for child care workers and investing to support child care services where they’re hard to come by.

Lt. Gov. Sara Rodriguez, one of seven Democrats seeking the party’s nomination to run for governor, outlined her proposals to support child care providers and the families who need child care at a news conference Tuesday. In the foreground is Heather Murray, a child care provider, who praised Rodriguez’s proposal. (Photo by Erik Gunn/Wisconsin Examiner)

“I’ve been to all 72 counties almost four times now, and everywhere I go, parents tell me the same thing: Child care costs more than their rent, more than their mortgage, more than groceries and utilities combined,” Rodriguez said at a news conference in her Madison campaign headquarters. “I’ve met parents paying $2,000 a month for child care, for one child. They’re being forced to make an impossible choice — Do I keep working or does it make more financial sense to stay at home?”

Her proposal includes establishing “reliable, long-term funding for child care,” Rodriguez said, with possible tax changes as well as partnerships with private businesses. “Investing in affordable, accessible child care is one of the smartest economic development strategies we can pursue,” Rodriguez said.

Every Democrat vying for the party’s nomination has included child care as a policy priority, and they all mention the subject on their campaign websites. Several have toured child care centers to emphasize their commitment to addressing child care access and affordability.

Missy Hughes, the former CEO of the Wisconsin Economic Development Corp., was the first of the seven Democratic hopefuls to spell out details of her campaign’s child care proposal.

Hughes’ plan, released Feb. 26, frames child care affordability as part of a broader policy theme focusing on the Wisconsin economy. It includes provisions to expand child care subsidies to more families and raise child care wages as well.

“Making childcare affordable will not only help families, but it will unlock parts of the economy that are stalled because of workforce shortages,” Hughes said in announcing her proposal.

The Hughes plan includes expanding the Wisconsin Shares child care subsidy program so that all families up to Wisconsin’s median household income would be eligible in the first year, and to include households with up to twice the median income in the second year. (Wisconsin’s median household income in 2024 was $82,560, according to the Federal Reserve Bank of St. Louis.)

The plan outlines a series of child care workforce proposals including raising wages and instituting training programs, as well as ideas to lower providers’ overhead costs.

Support widespread; details to come

Others in the race have painted in broader brushstrokes, with details yet to come. At a forum in January convened by Main Street Alliance, a small business organizing group that backs stronger government support for child care, all seven Democrats participating endorsed the concept.

In his December visit to a Waunakee child care center, former Lt. Gov. Mandela Barnes said child care and preschool should be universally available, likening them to public school for children age 6 and older. Barnes hasn’t yet fully rolled out his policy, according to his campaign.

On March 26 Milwaukee County Executive David Crowley announced his agenda for his first 30 days if he’s elected governor, which includes passing “universal Pre-K and childcare utilizing the existing providers already serving Wisconsin families.” Neither the agenda nor the campaign website laid out the details or the game plan for reaching that objective.

A feature in The Guardian published in January led off with a short anecdote about Rep. Francesca Hong, who has embraced universal child care as part of her platform. Hong’s campaign website cites plans in New Mexico and Vermont — both of which have enacted universal child care programs. She says her plan is for families “to access affordable, high-quality childcare with either no out-of-pocket costs, subsidies, or strictly capped prices.”

At a meeting with voters in Madison March 24, Joel Brennan listed child care costs, as well as housing costs and health care costs, as among top concerns for voters and his campaign, but didn’t go into details. State Sen. Kelda Roys has also endorsed child care support and headlined legislative proposals to boost Wisconsin’s investment in child care.

None of the Democratic hopefuls have outlined specifics of how their versions of state support for child care would be funded.

Rodriguez’s plan

Rodriguez said her plan calls for holding child care costs to 7% of a family’s income for all families with incomes up to $500,000 a year. The state would cover the rest through “child care affordability grants,” Rodriguez said.

According to calculations from the Institute on Taxation and Economic Policy, fewer than 5% of Wisconsin households have incomes of more than $500,000.

In outlining her proposal for reporters Tuesday, Rodriguez enumerated its features but declined to offer an overall price tag.

“Right now we know that if we invest $1 in child care, we will get $7 to $13 back in economic return,” Rodriguez said.

Rodriguez said her plan calls for letting families choose the child care setting of their preference — center, home-based providers and private and faith-based providers would all be eligible.

The plan also calls for child care providers that receive state support to pay their workers at least $18 an hour, “with clear pathways to higher wages and professional development,” she said. “When we treat early educators like the professionals that they are, we retain workers, stabilize programs, and open more slots for families.”

To bring child care services to areas of the state where they aren’t available, especially in rural communities, the plan includes a low-interest loan and grant program to expand, renovate and build new child care facilities.

Two child care providers, Heather Murray of Waunakee and Brooke Legler of New Glarus, joined Rodriguez’s press conference Tuesday and offered their endorsement of the plan.

“When I think about being able to pay my teachers what they actually deserve, enough that they can build careers here, not just work until something better comes along, that changes everything,” Murray said. “When I think about families being able to afford care without sacrificing everything else, that’s transformative.”

GET THE MORNING HEADLINES.

When after-school programs are out of reach, kids miss more than activities

18 February 2026 at 11:00

Research shows that children benefit from after-school programs, but four in five Wisconsin children are missing out. | Photo of girl on playground by Tang Ming Tung/Getty Images

I have visited many after-school and summer programs across Wisconsin, from large urban sites to small rural schools, and what I’ve seen has stayed with me. I’ve watched students immersed in creative writing, acting and robotics. I’ve observed staff working one-on-one with kids navigating intense emotional challenges. And I’ve seen the smiles on middle schoolers’ faces as they reconnect with trusted mentors at the end of the school day. These programs are not “extras”; they provide crucial support to kids, families, and entire communities.

The access gap

And yet, for far too many Wisconsin families, these opportunities remain out of reach. According to the latest America After 3PM report, nearly 275,000 Wisconsin children who would participate in after-school programs are not enrolled because none are available. Four in five children who could benefit from these supports are missing out. Parents cite cost, lack of transportation, and a simple lack of local programming as the biggest barriers.

The benefits are clear

The impact of these programs is undeniable. Parents overwhelmingly rate their children’s after-school programs as excellent or very good, reporting that they keep kids safe, build social skills, and support mental wellness. Research in Wisconsin shows that students who participate in extracurricular activities are less likely to report anxiety or depression and more likely to feel a sense of belonging.

Out-of-school time programs often provide the space for deep, long-term mentoring, a powerful protective factor in a young person’s life. While teachers are often stretched thin during the academic day, out-of-school time  staff can focus on the relational side of development.

The cost of instability

When funding is unstable, it undermines the very connections that make these programs transformative. Recently, a Boys & Girls Club director shared the human cost of budget constraints: they were forced to reduce a veteran staff member to part-time. This didn’t just trim a budget; it severed a multi-year mentorship. When that bond was broken, several youths stopped attending entirely.

Wisconsin lags behind national trends

Across the country, after-school and summer programs are increasingly viewed as essential to youth development. Twenty-seven states provide dedicated state funding for these programs; Wisconsin provides none. States as different as Alabama and Texas recognize that federal funding alone is not enough. So do our  Midwestern neighbors.

The opportunity to act

Public support for these programs is strong and bipartisan. Families across Wisconsin want safe, enriching opportunities for their children. With a significant budget surplus, Wisconsin is uniquely positioned to invest in its future.

State leaders should view out-of-school programming as a foundation for safety, mental health, and long-term economic opportunity. We have the resources; now we need the will. By committing to consistent state funding, we can ensure that every young person in Wisconsin has a place to belong when the school bell rings.

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‘Nursery to nursing home’: Walworth County group envisions shared care across generations

Five people stand holding signs reading “for care” outside a building labeled “WALWORTH COUNTY GOVERNMENT CENTER” near entrance doors.
Reading Time: 5 minutes

In Walworth County, Wisconsin, a grassroots effort is reimagining what care can look like across generations. A local community group has launched the “Nursery to Nursing Home” campaign, a proposal to transform a vacant wing of the county’s nursing home into a combined child care center and living space for older adults, addressing caregiving shortages.

“Some of the issues we’ve seen as top concerns in Walworth County include a lack of child care, a lack of senior care and the loneliness that comes with living in a rural community with an aging population and harsh winters. Together, it all creates a perfect storm for feeling isolated,” said Maddie Sweetman, who lives in Walworth County. “(The intergenerational care center) would be a beautiful way to not only address the need for seats and beds, but also to bring these two vulnerable communities together.”

The Lakeland Health Care Center, a county-owned skilled nursing facility in Elkhorn, has had a vacant wing since 2019 when staff shortages forced the facility to downsize. Now, Groundswell Collective, a local community group with a track record of advocating for older residents, is leading an effort to turn that space into 12 apartments for older people and a child care center that serves 60 to 70 children. After nearly a year of community organizing around the proposal, the Walworth County Board approved funding for a feasibility study in November for the intergenerational care center, a major step in advancing the project.

“In Walworth County, all 2,240 licensed child care slots, spread across the 35 active centers listed on the DCF (Department of Children and Families) website, are already full. That leaves nearly 2,680 children without stable care,” said Abriana Krause, who lives and works in East Troy as a child care provider, at a board committee meeting. “At the same time, Wisconsin is projected to need 30,000 additional senior beds by 2030 .… We are facing two parallel crises, child care and senior care, and the vacant wing at Lakeland Health Care Center offers us a rare opportunity to address both at once.”

As part of the proposal, county employees would get priority for child care slots.

Sweetman, a mother of two who is a full-time student and employee at the University of Wisconsin-Whitewater, knows firsthand how valuable this benefit could be for parents. When Sweetman’s children were younger, her husband worked at Lakeland Health Care Center as a certified nursing assistant while he completed nursing school. Unable to afford child care, Sweetman stayed home with her young children.

“I wonder whether having a child care facility under the same roof would have given me more access to child care, allowing me to return to school work sooner, graduate sooner, and be working full time now,” Sweetman said. “I also think about how that might have changed our overall trajectory, and what it would have meant for me personally as I managed two kids under two on my own and all the mental health challenges that came with that.”

Now, Sweetman is part of Groundswell Collective and advocating for other families to have the opportunity she did not.

“That (child care opportunity) didn’t happen for us, but I think about how it could happen for people going forward and for our community, not just for those who have children but also for seniors and for people who may soon need assisted living,” Sweetman said.

Groundswell Collective has leaned heavily on research to make its case.

“We have looked into the evidence-based benefits of intergenerational care,” said Deb Gill-Dorgan, a retired speech language pathologist and member of Groundswell Collective. “We know that adults report less loneliness, better health, a renewed sense of purpose in life, and it improves children’s social skills and educational outcomes.”

Research shows that intergenerational care sites boost well-being for both children and older people, reducing isolation, improving cognitive and physical health for older people, and cultivating empathy and connection in young children. Studies also find that these programs create cost efficiencies, especially when facility expenses and other operational costs can be shared.

Jill Juris, Ph.D., professor and chair of the Department of Recreation Management and Physical Education at Appalachian State University, is seeing these benefits through her research with BRIDGE2Health, an intergenerational mentoring program. The program is a collaboration between the Cooperative Extensions in Ohio and Virginia that connects high school students with older adults and is generating qualitative and quantitative data demonstrating increases in social connections and life skills.

“These findings align with other research indicating intergenerational interaction improves empathy, peer relationships and academic performance in younger populations, while increasing the quality of life and sense of purpose for older adults,” Juris said. “By bridging the gap between ages, these programs truly make a difference, improving the all-around well-being of everyone involved.”

People pose holding signs reading “childcare & senior care” and “WE NEED CARE,” with a wall sign behind them reading “COUNTY ADMINISTRATION"
Groundswell Collective urges the Walworth County Board to support intergenerational care at Lakeland Health Care Center. (Courtesy of Groundswell Collective)

Sheri Steinig, director of strategic initiatives and communications at Generations United, said that intergenerational care fosters relationships that transcend age that can serve the community as a whole.

“There’s a breakdown of age stereotypes that we see at a very young age when babies and toddlers are around older people,” Steinig said. “There are these characteristics of care, compassion and empathy that ripple out into both the families and the communities.”

In intentionally creating spaces that bring older and younger people together, these benefits organically emerge in daily interactions.

“By eliminating or reducing barriers that we’ve unintentionally put up between connecting younger and older people, there’s just a wealth of benefits that we can see in terms of educational outcomes, well-being, physical and mental health,” Steinig said.

“Intergenerational spaces offer opportunities for meaningful interactions through repeated connections that foster lasting relationships,” Juris said. “Children and older adults seeing each other within a daily routine allows for magical moments of interaction to occur.”

Those benefits extend to the caregiving staff. Steinig said that daily interaction with both children and older adults can enhance the work environment and make intergenerational centers more rewarding for staff.

Gill-Dorgan said she hopes that prioritizing county employees for child care placements at the proposed intergenerational center will help retain nursing staff, who can experience high turnover while managing their own family caregiving responsibilities.

For many involved in Groundswell Collective, the intergenerational center proposal offers a path forward on common ground at a time of uncertainty.

“As gaps widen at the federal level, I feel like there’s this turn to local solutions and our local government, and how can we fill the gaps? I see this intergenerational facility as part of that effort,” Sweetman said.

Pastor Lily Brellenthin, a mother of three who leads a Lutheran church in Walworth that serves an older congregation, has found hope through her community work with Groundswell Collective.

“In a world that’s so divided, to have some people now linking arm and arm to come together in our little place of the world is so uplifting,” said Brellenthin. “I feel like it’s proving that we are stronger in community.”

“We hope this is just the beginning,” Gill-Dorgan said. “We hope something like this will be seen as being beneficial and a wonderful idea, and hopefully other people will get involved and build more such centers.”

This article was written with the support of a journalism fellowship from The Gerontological Society of America, The Journalists Network on Generations, and The Commonwealth Fund.

This article first appeared on The Daily Yonder and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.

‘Nursery to nursing home’: Walworth County group envisions shared care across generations is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

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