Porsche’s Profits Fell 93%, So It’s Selling Bugatti And Rimac
- Porsche has sold its 45 percent stake in Bugatti Rimac to a consortium.
- Investors are also buying Porsche’s 20.6 percent stake in Rimac Group.
- Porsche’s operating profits dropped 93 percent in 2025, hurting VW.
Porsche is cashing out of one of the automotive world’s most fascinating collaborations. The German sports car maker has agreed to sell all of its holdings in Bugatti Rimac and Rimac Group, clearing the way for founder Mate Rimac and a new investor group to steer the next chapter.
The deal sends Porsche’s 45 percent share of Bugatti Rimac and its 20.6 percent holding in Rimac Group to a consortium led by New York investment firm HOF Capital. BlueFive Capital joins as the largest investor, alongside other institutional backers from the US and Europe.
Financial details remain private, though we should eventually discover how much money changed hands when Porsche reveals its own year-end results down the road.
More : Porsche’s New Cayenne Coupe EV Hits 60 As Fast As The 911 Turbo S And Can Still Tow Your Boat
Once approvals are complete, likely before the end of 2026, Rimac Group is set to take control of Bugatti Rimac while partnering with the new investors to support its expansion. HOF Capital will also become the largest shareholder in Rimac Group alongside founder Mate Rimac (pictured below). That’s a tidy result for someone who started by electrifying old BMWs in his garage, and hasn’t even turned 40 yet.
Focusing On The Core Business
Porsche says the sale lets it concentrate on its core business. That’s a diplomatic way of saying the company has other priorities right now, including improving profitability and focusing resources on its own lineup.
The German brand’s operating profits dropped by 93 percent in 2025, in part due to its u-turn on its EV-heavy strategy in favor of more combustion and hybrid models. Porsche’s underperformance also hurt its parent company VW Group, so it’s definitely under pressure to get back on track.
Porsche exits then, but not without having played an important role in Rimac’s development, along with Hyundai, which still holds a small piece of the Rimac pie. Porsche’s early investment helped legitimize Rimac as a serious engineering force while the 2021 joint venture gave Bugatti a path beyond the Bugatti Chiron era. The joint-op also benefited Porsche’s own EVs.
For Bugatti customers, it should pretty much be business as usual. The company already operates with substantial independence, and its upcoming Bugatti Tourbillon, the successor to the Chiron is already locked in with a naturally aspirated V16 and hybrid system developed under the current structure.