Chinese automakers have been steadily pushing the limits of speed and track performance, often outpacing their Western rivals in recent years. Now, an unlikely challenger has joined the race: a company best known for its vacuum cleaners aims to build “the world’s fastest car.” Ambitious stuff for a brand that made its name chasing dust bunnies.

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The company behind the plan is Dreame Technology, which refers to itself as the “Apple of China.” According to its website, Dreame’s current product lineup includes cordless and robotic vacuum cleaners, air purifiers, hair dryers, robotic lawn mowers, and pool cleaners. Founded in 2017, Dreame has since moved beyond its home turf, carving out a growing presence in the US and other international markets.

In a post on Chinese social media, Dreame laid out plans to enter the automotive world, following in the footsteps of tech groups like Xiaomi and Huawei. Unlike them, however, Dreame is aiming straight at the hypercar elite, setting its sights on Bugatti and Koenigsegg with a goal of chasing speed records.

It’s worth recalling that another company known for its vacuum cleaners, Dyson, once explored a Tesla-rivaling EV before shelving the project altogether as “not commercially viable.” Dreame clearly hopes for a different outcome.

The Ambitious Plan

According to the announcement, Dreame is not starting “from scratch”. Instead, the company plans to leverage China’s mature EV supply chain and manufacturing ecosystem, positioning itself “on the shoulders of giants.” That phrasing hints at potential collaborations with established suppliers or automakers, which could give the project more credibility than it might appear to have at first glance.

Dreame’s track record with innovation could work in its favor. By the end of last year, the company had filed more than 6,000 patents, some reportedly connected to electric vehicle technologies. According to Chinese media outlet Lyiou, Dreame Auto, the firm’s newly formed automotive division, already employs around 1,000 staff, including specialists from the vehicle manufacturing sector.

That figure sounds impressive, but whether it reflects the depth of expertise needed to challenge Bugatti or Koenigsegg is another matter entirely.

The same source indicates that the electric hypercar is set to debut in 2027. What remains unclear is whether the Bugatti-style silhouette shown in the official teaser represents the actual model in development. Either way, it will be worth watching to see if the finished product lives up to the ambitious vision behind it.

Record-Breaking Rivals

To understand what Dreame is up against, consider the current benchmarks. The official speed record for a production car is held by the SSC Tuatara, which hit 474.8 km/h (295 mph) in 2022. A prototype of the Bugatti Chiron Super Sport 300+ reached a top speed of 490.48 km/h (304.77 mph) back in 2019, but it didn’t count as a record because it wasn’t replicated in the opposite direction.

More: BYD’s Track-Focused Hypercar Beats Rimac As The World’s Fastest EV

In August 2025, the BYD YangWang U9 Track Edition became the world’s fastest production EV, hitting an impressive 472.41 km/h (293.54 mph) at a test facility in Germany. The Chinese EV stole the record from the Rimac Nevera R, which had clocked 431.45 km/h (268.2 mph) in July 2025.

Future challengers are already lining up. Koenigsegg, Hennessey, and Bugatti all have projects in motion that aim to push past the symbolic 500 km/h (310 mph) barrier.

Dreame’s Statement

Below is a translated version of Dreame’s official announcement, shared with employees and the public:

Dear Dreame colleagues: Today, Dreame officially announces its plan to build the world’s fastest car. This was no light decision, nor was it a whim. From drafting our first car-building plan at Tsinghua SkyWorks in 2013 to now standing at the pinnacle of the global clean energy sector, we have spent twelve years waiting for Dreame’s “opportunity.”

We revere this industry. Car manufacturing is the crown jewel of industry, the ultimate battleground of technology, and a grueling, life-or-death expedition. Competition has become multi-faceted, all-encompassing, and high-intensity, challenging not only technological innovation and iteration speed but also system capabilities, supply chain integration, brand positioning, and global market insight. We understand that only with awe can we see the path forward clearly, and only with humility can we go further.

But we also believe that great dreams are born from fearlessness. We are fearless because we are clear-headed. We are not adventurers trying to “build from scratch,” but rather we stand on the shoulders of giants in Chinese manufacturing. Countless Chinese companies have, through decades of hard work, forged the world’s most mature electric vehicle supply chain and technology ecosystem.

Our mission is to achieve global optimization: using the right products, the right strategy, and the right pace to bring Chinese smart manufacturing to the world’s high-end market. We are fearless because we are uniquely born and bred in the global market. In China, we have become the undisputed leader in the cleaning sector. Globally, we hold the top spot in over 20 countries and regions. We consistently position ourselves at the high end, insisting on value over price.

We are one of the very few Chinese brands to quickly rise to the top in every market we enter. For this reason, we are often called the “Apple of China.” We know how to make global users pay for innovation and applaud our experience. This time, in the automotive sector, we will once again prove that Chinese brands can not only be high-end, but also become symbols of global consumer love. We are fearless because we are determined.

This is not a gamble, but a test. It will test all our past accumulation: technological research and development, organizational culture, global operations… We have made sufficient strategic preparations. But we also believe that the real barrier is not capital, but the ability to make the “right products.”

We will not waste a single penny on the wrong path. Fellow students, the automotive industry will be another full-scale explosion of our technological ideals and business acumen. We may not be the first to set out, but we will be the most determined. Because we are fearless, we dare to act; because we firmly believe, we arrive. Now, let’s set off together!

Dreame Auto Team

For more than two decades, high-performance car fans have looked to Koenigsegg for proof that extreme engineering and bold ideas still have a place in the modern automotive world. The company has helped shape the hypercar as we know it today, with a focus on intricate craftsmanship, wild designs, and roaring V8 engines.

Read: Koenigsegg’s Latest Hypercar Is A Track Monster Designed To Obliterate Lap Records

And while the rest of the auto industry leans hard into electrification, Koenigsegg remains firmly attached to the combustion engine.

That doesn’t mean the competition is standing still. Other brands are taking their own creative routes, from Cosworth’s high-revving V12s and V16s in the Gordon Murray T.50 to the hybridized muscle of the Bugatti Tourbillon. But Koenigsegg isn’t backing down. Its twin-turbocharged V8 continues to evolve, now tuned to produce 1,603 horsepower for the Jesko-based Sadair’s Spear.

No Plans for EVs Anytime Soon

During a recent interview with Top Gear, Christian von Koenigsegg made it clear that the company has no plans to release an electric vehicle. Thanks to EU regulations that allow small manufacturers to sidestep the upcoming 2035 ban on new internal combustion cars, it doesn’t need to pivot toward EVs just to stay in the game.

“The appetite in the market for this level of car, fully electric, is extremely low,” von Koenigsegg said. “So that’s one aspect. But also, [I’ve] kind of experienced electric cars myself for many years, and loving the responsiveness, the smoothness, how easy it is to live with it and all of this. But, after a while, if you’re a car enthusiast, you want to talk to the beast, right? You want to have a dialogue. It’s an argumentation. You want to hear how it’s feeling and in what mood it is.”

He described the emotional side of driving a combustion-powered car, adding, “You want the throbbing, the pumping, the heat, the sounds, the shifts, all of these aspects that just make it come alive. I would say an electric car is a bit more of a robot. This is a bit more of an animal.”

Koenigseggs Are Like Mechanical Watches

He then went on to compare what’s currently happening in the automotive industry to what happened in the watch industry. When digital watches became commonplace, some thought they would spell the end for mechanical watches. However, people still want and appreciate a hand-built mechanical watch, hence why they’re still so popular.

Koenigsegg’s cars are like mechanical watches. It doesn’t rely on robots to build them, and they are made up of thousands of precise mechanical parts that give each car a unique character, something that an EV cannot replicate. Long may this continue.

BMW M has confirmed that it’s developing a new halo supercar, one that could revive the spirit of the M1 from the late 1970s. Though the company hasn’t released any official details yet, the news has already sparked creative interpretations. Among them is a striking digital study by independent designer Sebastiano Ciarcia, who has envisioned his own version of a next-generation BMW exotic. He calls it the Ethos.

More: BMW Almost Launched An All-Electric Hypercar With 1,300 HP

This digital concept channels the same energy as the striking Nazca C2 prototype from the early 1990s, originally penned by Italdesign. There are also clear influences from the BMW i8 and the Vision M Next concept from 2019, both of which serve as recent milestones in BMW’s design evolution.

A Study in Surface and Stance

The BMW Ethos has a dramatic, low-slung stance with a wide footprint. A glass canopy covers the cabin, while partially exposed rear wheels recall the look of vintage Italian exotics. Up front, Ciarcia reimagines BMW’s signature kidney grille with a cleaner, body-colored design and a small, offset BMW badge. According to the designer, the grille pays tribute to BMW classics from the 1950s, like the 503 and 507.

Another highlight is the LED headlights which are integrated within the front intakes, slightly reminiscent of Peugeot‘s 9X8 Le Mans Hypercar. The sculpted fenders are protruding from the rest of the bodywork, contributing to the athletic profile. Ciarcia describes the surfacing as “a contrast of soft and hard volumes”.

Around back, the Ethos features a slim, full-width LED light bar, an active spoiler, and an aggressive diffuser to tie it all together.

Illustrations Sebastiano Ciarcia

Designed With Future Powertrains in Mind

Although the concept doesn’t display any obvious signs of an internal combustion engine, it isn’t imagined as fully electric either. Instead, Ciarcia envisions a hydrogen fuel-cell setup that could deliver performance on par with a modern hypercar, an approach that leaves the door open for alternative propulsion technologies.

To help bring the design to life, the Ethos has been rendered in a Champagne finish and placed in a setting that feels perfectly suited: the Concorso d’Eleganza Villa d’Este on Lake Como in Italy. It’s the same venue that BMW introduced the limited-production Speedtop shooting brake this year, following the Skytop from 2024 and 2023’s Z4-based Touring Coupe.

More: BMW Scrapped A 95% Finished Supercar For The XM SUV

When it comes to potential rivals for the Ethos, the designer points to a wide range of high-performance supercars and hypercars, including the Alfa Romeo 33 Stradale, Aston Martin Valhalla, and Ferrari F80. Perhaps the closest match, though, would be the rumored all-electric supercar from Mercedes-AMG, previewed in 2023 by the Vision One-Eleven concept.

Ciarcia is an Italian automotive designer currently based in Gothenburg, Sweden. A graduate of IAAD, he has worked with several major automakers, including Alfa Romeo, Fiat, Rimac, and Volvo. CarScoops readers might recognize his name from a few years back, when he unveiled an impressive mid-engined reinterpretation of the Lancia Delta.

For more of his work, you can follow Sebastiano Ciarcia on Instagram.

Sebastiano Ciarcia

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