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• Rent Smart, a free, six-module course developed by the University of Wisconsin-Madison Division of Extension, educates people about the essentials of renting. It aims to serve people from high school students and incarcerated individuals to people in homeless shelters.
  
• Completion of the course earns renters a certificate that could make their applications more desirable to landlords.
  
• The interactive classes are accessible online, and they include “Train the Trainer” opportunities for professionals who want to educate renters in their own communities. Educators in Brown County are offering additional in-person training.

In an increasingly tough housing market, a University of Wisconsin program seeks to give renters a leg up in their search for safe, affordable housing by educating them about the process and improving their standing with landlords. 

Rent Smart, a free, six-module course developed by the University of Wisconsin-Madison Division of Extension, covers the essentials of renting — everything from what’s affordable, what to look for during an apartment inspection and what to ask a landlord while applying. 

“How do we create a really good business relationship between tenants and landlords? I think Rent Smart can help with that,” said Todd Wenzel, a UW-Madison Extension human development and relationships educator in Winnebago County and one of two state co-chairs of the program.

The program aims to serve a variety of people, from high school students and incarcerated individuals to people in homeless shelters. The interactive classes are accessible online, and they include “Train the Trainer” opportunities for professionals who want to educate renters in their own communities.

Successful participants receive a certificate outlining the modules they’ve completed. It can help renters stand out in cases when landlords receive dozens of applications for a single unit, Wenzel said.

Out of 462 people who completed the program and took a survey, 98% said they believed it “will or might help them obtain appropriate housing.” Meanwhile, 84% of those who moved after completing the course said their new housing was safe, more affordable and/or better quality.

For many participants — particularly those facing access issues, Rent Smart is their introduction to how the rental system works.

“Rent Smart (is) helping create potentially a better applicant pool of individuals,” Wenzel said. “Doesn’t matter if you’re 18 or you’re 80, or you’ve had an eviction, or you’ve been incarcerated — you have that knowledge that not only is going to help you as a tenant, but it is actually going to help the landlord.”

Patrick Leifker, executive director of the Brown County Housing Authority, said the hope is that landlords who see an applicant’s Rent Smart completion certificate will recognize the effort they’ve put in, whether that means overlooking past evictions or other challenges that might otherwise disadvantage the renter.

Rent Smart offers classes on Zoom 10 months out of the year. The remaining two months are dedicated to teaching people to administer the program locally, expanding the program’s reach. 

That’s what’s happening in Brown County, where Rent Smart trainers are working on making the curriculum more accessible. Previously, most Brown County trainers offered training only within their own organizations, Leifker said. Now, trainers are offering the classes to the broader public.

Rent Smart: just part of the housing solution 

Leifker believes programs like Rent Smart can promote housing stability for Brown County residents who most need it. 

Brown County, like many Wisconsin communities, is seeing housing prices and homelessness rise. 

Wisconsin’s Fair Market Rent for a two-bedroom apartment reached $1,204 this year, an increase of nearly 7% from 2024, according to a National Low Income Housing Coalition report released in July. Fair Market Rents estimate a typical amount a household moving today would pay for a “modest, decent-quality rental home,” according to the report.

Brown County residents must earn $22.06 per hour to afford Fair Market Rent, the report found. It’s the ninth highest wage among counties in Wisconsin, up from 12th highest in 2024.

Meanwhile, Brown County’s annual summer point-in-time count of people experiencing homelessness on a single night on July 23 identified 123 unsheltered people on the streets, a preliminary figure that does not include people in homeless shelters. That was up from 31 people counted in July 2019, according to the nonprofit Wisconsin Balance of State Continuum of Care. The figures are widely viewed as an undercount of the true homeless population.

Worsening housing challenges have prompted several Brown County organizations to step in, with some turning to renter education and landlord engagement.

Efforts to educate landlords, too 

The outreach includes making sure landlords understand what to expect when renting to housing assistance recipients.

Much of this work traces back to the formation of a landlord engagement work group as part of a broader plan to tackle homelessness in the region. The workgroup is now part of the Brown County Homeless and Housing Coalition. It allows landlords to share real-time feedback on what’s working and what isn’t. 

“For a long time … we knew that we needed each other,” Leifker said. “They needed us to help their tenants ensure that the rent was being paid on time. We knew we needed them for places for our renters to live, but it was really kind of almost on two parallel lines and we never intersected.”

Bill Paape, city of Green Bay inspection supervisor, brings his guidance to the work group, helping answer questions about inspection processes and procedures. 

The city, in partnership with the police department, hosts regular landlord training sessions that bring together speakers from various departments to support both new and experienced landlords. These sessions aim to address issues created by what he described as evolving housing needs and economic shifts.

“Housing is very tough to come by in certain areas, depending on the housing types and the affordability part of it,” Paape said. “So it’s trying to brainstorm what we can do together to make it easier on everybody.”

Still, more is needed to help renters and landlords stay afloat, starting with addressing the root causes of the housing crisis, said Rick Van Der Leest, president of the Apartment Association of Northeast Wisconsin and Fox Valley Apartment Association. Programs are needed that help tenants pay their rent, rather than just delay eviction. 

“Owners cannot be successful without our residents also being successful,” Van Der Leest said.

How to access Rent Smart

Brown County is offering in-person Rent Smart sessions on Thursdays throughout August, with details about September sessions to be later made available. Those interested in registering can find more information on the Brown County UW Extension website or call 920-391-4610. 

People across Wisconsin can find more information about online Rent Smart courses by visiting the UW Extension website.

Rent Smart training helps tenants navigate Wisconsin’s housing crunch is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.