Should Jeep Follow Ramβs Lead And Kill The Recon EV?

- The Jeep Recon is scheduled to arrive later this year.
- However, it will land right as EV demand evaporates.
- This has us questioning whether Jeep should pull the plug.
Last Friday, Ram did the unthinkable by killing their fully electric 1500 REV. The truck was originally supposed to be launched in late 2024, before it was delayed and eventually axed altogether.
At the time, the company pointed to slowing demand for full-size battery-electric trucks in North America. Thatβs a not so subtle reference to lackluster sales of rivals such as the Chevrolet Silverado EV, Ford F-150 Lightning, and Tesla Cybertruck.
More: 2026 Jeep Recon 4xe Arrives Late This Year With Trail Rated Moab Trim
This has us wondering why stop there? The Jeep Recon EV is slated to arrive later this year and no one seems particularly interested. This is hardly surprising as sales of the Wagoneer S have been dreadful.
Second quarter sales shot up to 3,668 units and that brought year-to-date Wagoneer S sales to 6,263 vehicles. That trails the Ford Mustang Mach-E by a considerable margin as the Blue Oval moved 10,178 crossovers in Q2 as well as 21,785 in the first six months of the year. It also goes without saying that massive discounts were needed to help move inventory.
All of this is pointing to a sales disaster for the upcoming Recon. Making matters even worse, it will arrive just after the $7,500 federal tax credit expires on September 30. Thatβs terrible timing and EV sales are expected to drop significantly once the incentive goes away.
This has us questioning if Jeep should follow Ramβs lead and kill the Recon. Thereβs no easy answer and the company hasnβt said much about the model since February.
While the electric crossover is expected to have a lot in common with the Wagoneer S, Jeep has previously confirmed plans for a Trail Rated Moab trim. The brand has also mentioned an assortment of off-road packages that will enable drivers to βfollow a path with no roads at all.β In particular, we can expect a Selec-Terrain traction management system, e-locker axle technology, under-body protection, and aggressive off-road tires.

More notably, the Recon will offer removable doors and a one-touch power roof. This should help the model to stand out, but will that be enough to get people to buy it?
Only time will tell, but the crossover is expected to ride on the STLA Large platform and share powertrains with the Wagoneer S. This means we can likely expect a 100.5 kWh battery pack and a dual-motor all-wheel drive system. The latter could have outputs of 500 hp (373 kW / 507 PS) and 600 hp (447 kW / 608 PS) as well as a range of around 300 miles (483 km).