Porsche’s Big EV U-Turn Wipes Out Billions And Sparks Investor Panic

- Porsche’s EV strategy failure cost $2.1B, triggering its steepest share drop since 2022.
- Flagship K1 SUV launches with combustion engines, not electric power as first planned.
- VW and Porsche CEO Oliver Blume faces mounting pressure to give up his Porsche role.
It turns out that Porsche’s aggressive push into the world of EVs has not paid off the way the company hopped. In fact, the automaker admitted that its heavy commitment to EVs, followed by a sudden change of course, carved a €1.8 billion ($2.1 billion) hole in its operating profit. Investors reacted quickly, and Porsche shares in Frankfurt tumbled by as much as 9.3 percent, the sharpest intraday fall since its high-profile 2022 listing.
Read: Porsche Is Sneaking Gas Power Back Into The Next 718
Earlier this week, Porsche made the sudden, but not unexpected announcement, that its new flagship SUV, currently known as the K1, will not launch as a fully-electric model as originally planned and instead debut with combustion and plug-in hybrid powertrains. Porsche also confirmed that range-topping versions of the next-generation 718 Cayman and Boxster will be offered with combustion engines, despite the new models originally being designed exclusively as EVs.
The move is meant to stabilize margins, but it also makes clear that the brand’s earlier electric strategy was both too costly and out of step with what its customers actually wanted.
Shares in Freefall
Following news of the dramatic change of plans, Porsche’s share price in Germany slumped by as much as 9.3 percent and is down almost 30 percent this year, Bloomberg reports. The decline this year has been steep enough to push the company out of Germany’s DAX benchmark index. In addition, Porsche has already been forced to cut its profit guidance four times this year alone.
The ripple effects are also hitting the wider VW Group too. According to Bloomberg, the sports car maker’s parent company will take a €3 billion non-cash impairment related to Porsche’s decisions, prompting it to lower its operating return forecast from as much as 5 percent to between 2 percent and 3 percent.
Porsche 718 Boxster Electric
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Doubts from Analysts
Auto analyst Matthias Schmidt told the publication that buyers “are putting little value on luxury electric cars,” which explains Porsche’s return to high-margin combustion models. Citi analyst Harald Hendrikse was even more direct, pointing out that “Porsche has now been disappointing investors for over two years. It is hard to conclude that these disappointments have now completed.”
Things are so bad that VW and Porsche chief executive Oliver Blume is facing mounting pressure to relinquish his role as the head of Porsche, allowing someone else to lead its turnaround. Reports state that the search for a new Porsche CEO has already started, and the Porsche-Piech families are having discussions with potential candidates.
