On Wednesday, RENEW Wisconsin’s Policy team submitted comments to the Public Service Commission (PSC) in response to the Lawrence Berkeley National Laboratory’s (LBNL) review of the Value of Solar Studies (VoSS). These comments represent a critical step toward shaping the future of solar energy in Wisconsin, with several organizations, including 350.org, the Wisconsin Environmental Initiative, Northwind Solar, and Appleton Solar, joining RENEW in support of these recommendations. Other organizations and utilities also submitted separate comments.

The context for this study and the review stems from rate case proceedings in the fall of 2023 involving Alliant Energy and Madison Gas & Electric (MGE). These rate cases included proposals to reduce or eliminate the current Net Energy Metering (NEM) policies for solar customers in these two utility territories. If approved, such changes would have reduced the financial benefits for consumers with solar arrays at their homes or businesses. These proposals were ultimately rejected by the Public Service Commission of Wisconsin (PSC), and the Commission agreed to gather more information in a separate statewide investigatory docket. Last year, the PSC began working with Berkeley Lab and other national lab staff on a VoSS to better understand the full benefits of distributed solar energy to the grid and the economy.

RENEW’s comments offer key recommendations to strengthen solar policy in Wisconsin, ensuring it supports sustainable growth and a fair, data-driven approach to valuing solar energy. Here are the main points highlighted in RENEW’s submission:

1. Gather utility data required to estimate solar adoption rates

Accurate and comprehensive data are essential for determining solar energy adoption rates across Wisconsin. RENEW recommends that the PSC gather data from utilities, formulate methodologies, and report on solar adoption rates. This will enable policymakers to make informed decisions on future solar policies.

2. Decide whether an independent VoSS is appropriate for Wisconsin at this time

Before pursuing an independent Value of Solar Study (VoSS), RENEW recommends that the PSC assess whether such a study is appropriate for Wisconsin at this time. This evaluation should consider the unique circumstances of the state, including its zero-carbon energy goals and economic landscape.

3. Create more robust and consistent NEM policy throughout Wisconsin

RENEW advocates for the development of more robust and consistent Net Energy Metering (NEM) policies across the state. NEM is a cornerstone of Wisconsin’s solar energy development, and strengthening this policy will help ensure fairness and consistency for solar customers.

4. When appropriate, establish a VoSS stakeholder process and methodology to consider all values presented in the LBNL VOSS Review

When the time is right, RENEW recommends adopting a fair, transparent, and 

stakeholder-driven approach to a VoSS. This process should consider all the values outlined in the LBNL VoSS Review (economic, environmental, and grid-related) to ensure a comprehensive understanding of solar’s full benefits.

5. Contract with a third-party VoSS consultant using a stakeholder-driven review process

To ensure a fair and credible outcome, RENEW urges the PSC to engage an independent consultant to assist in leading the Value of Solar analysis. An experienced third-party expert can provide objective insight and guide the process in a way that respects the input of all participants, including utilities, customers, advocates, and other stakeholders.

6. Establish either a statewide or utility-specific VoSS driven by data

RENEW supports the creation of a statewide or utility-specific VoSS that is grounded in data and accurately reflects the value solar brings to the grid. This study should be informed by the utility data and stakeholder feedback gathered throughout the process.

7. Establish a glide path towards VoS tariffs only when NEM solar adoption rates increase to 10% in utility service territories

Finally, RENEW recommends a gradual transition to Value of Solar (VoS) tariffs, with a clear glide path based on solar adoption rates. Specifically, the transition to VoS tariffs should occur only when solar adoption reaches 10% in utility service territories.

Next Steps: Stay Tuned for Updates!

At this time, the PSC has not announced the next steps as the investigation remains open. However, the PSC will likely take up a verbal decision on the next steps soon. We’ll keep a close eye on the process and share any important updates with you as they happen.

Stay tuned for further developments as we continue to push for policies that support a clean, sustainable, and equitable energy future for Wisconsin.

As we work to decarbonize Wisconsin’s economy, the need for large-scale solar (LSS) development continues to grow. But solar panels alone won’t build our clean energy future. How developers and advocates plan, engage, and invest in communities can determine whether a project is a symbol of prosperity or a source of resistance. The process makes all the difference.

Several Wisconsin organizations are working directly with communities to shape how clean energy projects are planned and built. RENEW Wisconsin and Clean Wisconsin support large-scale solar developments by highlighting the benefits they bring to local economies and landowners. Wisconsin Land and Water supports county conservation staff and local officials by providing guidance on land use and policy considerations related to energy siting. UW-Madison Extension educates and engages communities through RESET (Renewable Energy Siting & Engagement for Tomorrow), a program that helps communities prepare and plan for large-scale renewables.

A 2023 research article titled “Good fences make good neighbors: Stakeholder perspectives on the local benefits and burdens of large-scale solar energy development in the United States,” explores how LSS solar projects are perceived and how to align solar development with local values. Through interviews with residents, developers, and public officials, the researchers found that community pushback is often less about solar and more about how projects are introduced and implemented.

I encourage you to read the full report. In the meantime, here are my four key takeaways from the study that offer guidance for better solar development:

1. Start with Meaningful Engagement

Public meetings and legal notices aren’t enough. Communities want a seat at the table from day one. Study participants emphasized the need for early, consistent, in-person engagement throughout a project’s timeline, from planning to decommissioning.

Some of the best ideas include hosting solar bus tours, creating local advisory groups, holding job-training workshops, and sharing visuals of project designs. These efforts help demystify the process and show local residents that their input matters.

2. Empower Local Liaisons

People trust people they know. Using local third-party intermediaries like community champions, nonprofits, or university partners can have a big impact on the success of a project. These liaisons can be the bridge between developers and residents, communicating in ways that resonate locally and holding all parties accountable.

Developers may know solar, but local partners know their communities. The best projects use these strengths to build trust and reduce tensions.

3. Be Honest About Tradeoffs

No project is perfect, and developers must communicate tradeoffs transparently, whether it’s changes to the visual landscape, land-use concerns, or vegetation preferences. Residents should be invited to learn from neighboring communities to discuss the long-term impacts of land use. Developers and advocates should also be forthcoming about other aspects of the project, including the visibility of substations and transmission lines, as well as any local resources that may be impacted during construction.

Transparency and clarity can go a long way in building trust, dispelling rumors and misinformation, and improving overall community sentiment about a solar project.

4. Demonstrate and Deliver Real Community Benefits

Residents want to see that these solar projects will improve their quality of life. Developers and advocates should highlight local benefits, including access to good-paying jobs, fair land lease payments, or energy savings for nearby households.

The study found that some developers overlook the input of project neighbors. In addition, the profits from land leases sometimes go to absentee owners or corporations. Officials and communities are calling for stronger community benefits agreements that ensure the value of clean energy stays local and lasts long after the developers have left town.

We Can Develop Solar That Works for Everyone

This study is a reminder that solar success isn’t just about megawatts. It’s about relationships and transparency. In many ways, the responsibility of this community engagement work begins with developers. Fortunately, RENEW has several developer members who lead by example, showing how authentic community engagement can lead to better outcomes. Wisconsin’s most successful LSS projects demonstrate that if we want clean energy to power a better future, we need to build projects with communities, not just in them.

Let’s continue to engage in policies and practices that make solar smarter, more inclusive, and grounded in local Wisconsin values.