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Ferrari Just Delayed Its Second EV Because Rich People Can’t Kick Their Combustion Habit

  • Ferrari has reportedly delayed its second EV from 2026 to 2028.
  • The holdup is due to very weak demand in the luxury electric space.
  • Ferrari will deliver its first EV in 2026, but it’ll be a low-volume car.

An average zero to 60 mph (97 kmh) time of less than 3 seconds means Ferraris are never slow off the mark. But Maranello just put the brakes on its new EV, pushing the launch back two years, according to a new report.

Ferrari will still launch its first electric car, the Elettrica, in spring 2026 after kick-starting the teaser campaign for it into life this fall. But the company’s second EV, which was also due for release the same year, won’t now see the light of day until 2028, Reuters says.

Related: Ferrari’s First EV Could Supercharge Its Sales In The World’s Biggest Market

According to the author’s two sources, Ferrari ascertained demand was too weak to risk pressing ahead with the scheduled debut, a viewpoint shared by other automakers operating in the luxury-performance space. Lamborghini recently delayed its first EV from 2028 to 2029, Maserati axed development of its electric MC20, Aston Martin’s boss has said buyers don’t want electric cars and brands like Porsche have rejigged their plans to adapt future EVs to take combustion engines.

Ferrari has only confirmed that it’s working on one EV, but Reuters claims that first car, co-designed by former Apple design boss Jony Ive, is merely a “symbolic milestone” model to introduce us to the idea of an electric Ferrari and will be built in small numbers. The report describes the EV as costing over $500,000 and being “larger than normal” but definitely not an SUV.

 Ferrari Just Delayed Its Second EV Because Rich People Can’t Kick Their Combustion Habit
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It claims the second, delayed, electric car is the one that could really change things for Ferrari, or it might have, if the Italian supercar brand could find enough people who wanted it. Although the report gives no indication about what form the second EV will take, it says Maranello had planned to make 5-6,000 units over a five-year model life, but can’t envisage selling that many in the current climate. Ferrari declined to comment when asked about the allegations.

At least a delay will give Ferrari plenty of time to get the EV right before showing it to the world. Late last year we reported on claims that Porsche was delaying its electric Boxster and Cayman due because it was struggling to make the heavier electric sports cars handle as well as the outgoing combustion versions.

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Ferrari’s First EV Could Supercharge Its Sales In The World’s Biggest Market

  • Ferrari’s Elettrica will likely benefit from much lower taxes compared to ICE-powered models.
  • China’s booming luxury EV market makes the brand’s first electric model a strategic asset.
  • Recent patents suggest the Elettrica might feature fake sounds and a virtual transmission.

Ferrari’s first electric vehicle isn’t just a step towards reducing the automaker’s overall emissions, but it could also play a pivotal role in reviving the brand’s sluggish sales in China. However, despite the growing importance of EVs in China’s market, locals will have to exercise some patience, as deliveries of the Elettrica won’t begin until at least October next year.

Read: Listen To Ferrari’s EV Prototype Fake V8 Sounds

In addition to China being a booming market for EVs, there’s a growing fascination with high-performance electric models across the country, making it an ideal fit for Ferrari. Even better, the car, currently referred to as the Elettrica, will benefit from a much more favorable tax structure than Ferrari’s traditional gas-powered models.

While local taxes on the brand’s internal combustion engine (ICE) cars can reach up to four times the price of the vehicle, the Elettrica is expected to be taxed at a much more manageable 30% of its retail price.

Sales Decline Amid Economic Slowdown

According to Bloomberg, Ferrari’s shipments to China, Hong Kong, and Taiwan dropped 25% in the first quarter of the year, marking the lowest figures in almost four years. This decline is partly attributed to China’s economic slowdown, which led to a 20% decrease in sales of vehicles priced above 500,000 yuan (about $69,200). In 2024, this drop resulted in only 677,000 units being sold in that segment.

Earlier this month, Ferrari revealed that it will preview the powertrain of the Elettrica this October, before debuting the vehicle in full next spring. It is shaping up to be a hatchback-style crossover similar to the Purosangue, although it is tipped to be slightly smaller.

 Ferrari’s First EV Could Supercharge Its Sales In The World’s Biggest Market
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While Ferrari has kept many details under wraps, we do know that the vehicle’s battery pack, inverters, and electric motors are all being developed and produced in Italy. Recent patents also indicate that Ferrari might give the vehicle fake gears, much like the Hyundai Ioniq 5 N, as well as an ICE-inspired soundtrack.

The most recent patent says the Elettrica’s electric motors could be used to simulate the changing torque of a traditional engine and transmission. These virtual gears could be activated automatically based on throttle and brake outputs, or operated manually with the paddle shifters.

 Ferrari’s First EV Could Supercharge Its Sales In The World’s Biggest Market
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Ferrari’s First Electric Car Will Keep Us Waiting Until 2026

  • Ferrari has also said the first customer deliveries will commence in October 2026.
  • It’s unclear how much power the EV will have or what kind of range it will offer.
  • The battery, electric motors, and inverters have been developed and built in Italy.

We were all expecting Ferrari to pull the curtain back on its first EV, tentatively called the Elettrica, in October. But, as it turns out, the Italian automaker has decided to tease us with only a glimpse of the car’s “technological heart” during the fall, with the actual vehicle set to make its debut next spring.

Ferrari made this announcement during the release of its first-quarter financial report this week. CEO Benedetto Vigna offered little detail about the “technological heart” of the Elettrica, but it’s a safe bet he’s referring to the all-electric powertrain that will power the car.

Read: Ferrari’s First EV Spied Up Close While Charging

While we don’t yet know how many motors the EV will pack or the exact size of its battery, we do know that the battery modules, inverters, and electric motors will all be developed and built in Maranello. Sure, Ferrari could have opted to source these components from a third-party supplier, but instead, they’ve chosen to keep it all in-house, a move that speaks to the brand’s commitment to maintaining control over its technology.

Customer Deliveries: A Long Wait Ahead

In addition to announcing that the first part of the Elettrica’s unveiling has been scheduled for October before a launch next spring, Vigna confirmed that customer deliveries will start in October 2026, according to an Auto News report.

 Ferrari’s First Electric Car Will Keep Us Waiting Until 2026
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Several prototypes of Ferrari’s highly anticipated EV have been spotted in recent months, sporting a mix of parts from existing models. It’s still unclear how closely these test mules will resemble the final production version, but one thing is certain: the Elettrica won’t be your typical sports car. Instead, expect something more in line with the Purosangue SUV, just slightly smaller.

In its Q1 report, Ferrari says that it shipped a total of 3,593 new cars this year, 33 more than it shipped in Q1 2024. Revenue also increased by 13% to €1.79 billion (~$2 billion), and net profit jumped by 17% to €412 million (~$467 million).

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