Normal view

There are new articles available, click to refresh the page.
Before yesterdayMain stream

DataWatch: Nearly half of Wisconsin private school students receive a taxpayer-funded voucher

Reading Time: 6 minutes

Almost half of all private school students in Wisconsin now receive school vouchers, signaling a rapid reshaping of the state’s educational landscape powered by state taxpayers.

Step 1 Step 2 Step 3

When it launched in 1990, the Milwaukee Parental Choice Program, the nation’s first modern private school voucher program, included just 300 students at seven secular private schools. The students came from families earning less than 175% of the federal poverty level, and state taxpayers covered $2,446 of tuition for each. The total price tag that year: about $700,000, or $1.78 million today adjusted for inflation. It was a pittance compared to the $1.9 billion of state aid and $2.4 billion of property taxes provided to public schools in Wisconsin that year.

By 2011, enrollment in Milwaukee’s voucher program reached 23,000 students, or about three out of four private school students that year. Former Gov. Scott Walker and the Republican-led Legislature helped spur the creation of three more private school choice programs similar to MPCP: one for students in Racine (RPCP), one for students elsewhere in the state (WPCP) and another for students with special needs (SNSP). This expansion was part of a national effort to boost private school education with support from Walmart founders, the Walton family, according to previous Wisconsin Watch reporting.

Flash forward to last school year: Nearly half  (46%) of all private school students in Wisconsin received vouchers across the state’s four programs. Taxpayers this school year will spend more than $700 million to defray tuition costs for about 60,000 students. Almost all (about 96%) attend religiously affiliated schools. The vast growth of the voucher system has helped Wisconsin’s private school system grow modestly as public school enrollment declines. Critics, particularly Democrats and public school teacher unions, describe the state as funding two school systems.

Supporting a second school system with public money

Taxpayers through school district budgets provide $10,877 for each K–8 voucher student and $13,371 for each voucher student in grades 9-12 who enrolls in one of the three voucher programs. Each student who participates in the Special Needs Scholarship Program receives $16,049. Those amounts will increase by 4%, 3.2% and 2.6% respectively next school year.

Except in Milwaukee, where the program is directly funded by the state budget, the funding is deducted from the state aid to each school district. This school year, $357.5 million was deducted.

For public schools, state aid roughly represents 45% of school funding. Federal aid, property taxes and other revenue cover the rest. Although the exact amount varies by district, public schools collected an average of $14,104 per student in property taxes and state general and categorical aid during the 2024-25 school year.

When the state redirected aid from public schools to pay for the Racine, statewide and special need vouchers, school districts were still allowed to raise revenue as if the private school student were attending the public school. So while the district pays $10,877 to the private school for a K-8 student, it can still collect roughly $13,362 in state general aid and property taxes, keeping the difference to pay for other students still in the public system.

Some cities, like Green Bay, have started adding a note to property tax bills stating the amount of money school districts levied to pay for private school vouchers.

In the meantime, Republican lawmakers proposed “decoupling bills,” which would have the state fully cover the Racine, statewide and special need voucher programs, similar to Milwaukee. That would prevent the money from passing through the public school districts, reducing the net revenue school districts have been able to collect for the past decade.

“The funding system is broken, and the link in current law between school choice funding and property taxes needs to be repealed,” said Carol Shires, vice president of operations, School Choice Wisconsin, an advocate group for the voucher system, in an email to Wisconsin Watch.

Private school market stabilizes with public funds

As homeschooling has gained considerable popularity over the past decade, the voucher program has saved many private schools from losing enrollment and likely closure.

“There really would not be a private school sector in Milwaukee, with a few exceptions, if it wasn’t for the voucher program,” said Alan Borsuk, senior fellow in law and public policy at Marquette University Law School, “because nobody had the money to pay tuition, and there was just no way to afford schools.”

Wisconsin private schools gained 1,687 students from 2011 to 2024, a stark contrast to public schools, where enrollment declined by more than 65,000 students. Homeschooling grew even more, by nearly 13,000 students.

More than half of all private schools (56%) now accept vouchers. This year, 91 private schools had 90% or more of its students participate in the voucher program.

There are fewer private schools, but more are participating in the voucher program

A Wisconsin Watch data analysis found that about half of the private schools that joined the voucher program between 2008 and 2024 grew their student population. 

A debate on effectiveness

When the voucher program was introduced in Milwaukee, lawmakers envisioned the program empowering low-income parents who couldn’t otherwise afford private schools to choose where their children are educated, bridging the education gap, and improving education quality for both the private and public school systems. 

“Choice gives poor students the ability to select the best school that they possibly can,” former Gov. Tommy Thompson said in a telephone interview with the New York Times in 1990. “The plan allows for choice and competition, and I believe competition will make both the public and private schools that much stronger.”

About 35 years after the program’s introduction, people still cannot come to a consensus on whether it improves education quality.

“Taxpayers fund choice students at a lower dollar amount than they fund public school students, yet those choice students achieve better outcomes,” Shires wrote, referring to the school year 2024-25 state testing results from DPI.

The DPI data cited by the organization showed a higher average test score for voucher students compared to their peers in public schools. 

However, that methodology has been criticized by reviewers affiliated with the National Education Policy Center, a university research center housed at the University of Colorado Boulder’s School of Education. The reviewers criticized the approach of directly comparing standardized test scores of voucher students with those of public school students, arguing that such comparisons are overly simplistic and misleading.

In his review, Stephen Kotok, an associate professor at St. John’s University, wrote that simply comparing average test scores between the two groups without accounting for nonrandom selection into voucher programs overlooks other factors that may influence student performance besides school quality. He also wrote that relying solely on standardized test scores to judge educational quality or productivity is a “crude” measure.

DPI uses report card systems to provide a more comprehensive review of school performances in addition to test scores. Last year, 85% of public schools and 85% of voucher schools met, exceeded or significantly exceeded expectations. However, less than half (43%) of the voucher schools were scored due to insufficient data. DPI cited small student populations and low test participation rates among voucher students for not assessing those schools.

Several recent studies indicate that the academic benefits of voucher programs are marginal.

An analysis of 92 studies on school choice students’ academic achievements published between 1992 and 2015 found a very slight rise in standardized test scores among students who transferred from public schools to voucher schools, according to Huriya Jabbar, an associate professor at the University of Southern California.

Even though earlier data tended to show positive effects from voucher programs, math scores for students who switched to voucher schools were less impressive, and even negative, particularly in newer and larger programs, according to a study by Christopher Lubienski, director of the Center for Evaluation and Education Policy at Indiana University.

Borsuk wrote that the voucher system does not improve the overall quality of education in a column for the Milwaukee Journal Sentinel. He noted the education quality of voucher schools varies by school, with a mixture of excellence and disappointment.

In addition, state laws do not protect private school students from discrimination as they do in public schools. Previous reports by Wisconsin Watch have found some voucher school students have faced discrimination because of their disabilities or sexual orientation.

Not just providing choice for public school students

RPCP and WPCP generally do not accept students previously registered in private schools, but the program makes an exception for grades K4-1 and 9

This year, one in four (1,129) newly enrolled WPCP students studied in a private school the previous year — even more than the 948 students who transferred from Wisconsin public schools. Comparatively, most newly enrolled Racine students came from public schools or had not previously attended any school.

MPCP does not have a similar requirement, and DPI stopped publishing the source of enrollment data in 2006.

Bringing religion into classrooms

Enrollment at MPCP jumped in 1998 as the program began incorporating religious schools after the Wisconsin Supreme Court ruled 4-2 the program didn’t promote state-sponsored religious education.

As of the 2025-26 school year, nearly all of the voucher schools are religiously affiliated.

Parents cite the religion-based curriculum, safer environments, strict discipline and small classrooms in their decision to send their children to private schools.

Parents of voucher students may opt out of the religious curriculum under the law, yet no available data show how often that happens. 

“Almost 30 years now, if there have been 25 cases of opt-outs, I’d be really surprised,” Borsuk said. “If you’re going to a religious school and don’t want to be there, then why are you going to that school? It’s basically as simple as that.”

Wisconsin Watch is a nonprofit, nonpartisan newsroom. Subscribe to our newsletters for original stories and our Friday news roundup.

DataWatch: Nearly half of Wisconsin private school students receive a taxpayer-funded voucher is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

As living costs soar, tax relief shrinks for low-income Wisconsin residents

1 December 2025 at 12:00
A house illustrated as a large calculator displays “$488.28” above oversized buttons, with a door at the bottom and leafless trees on both sides.
Reading Time: 4 minutes

Edith Butler is dealing with a real-world math problem: Her housing costs keep rising while a tax credit intended to help keeps shrinking. 

The widow and retired nurse, 68, lives by herself in a two-bedroom Eau Claire home. She paid $9,000 in rent over the course of last year, eating up more than 60% of her Social Security paycheck — her primary source of income. Her utility costs are also expected to hike next year.

She received $708 last year from claiming a homestead tax credit, which is meant to help lower-income homeowners and renters recoup some property tax costs. That was down from the $900 credit she received five years ago after paying just $6,600 in rent. 

In the past, the homestead credit has paid to fill her propane tank for about three months during winter and offset some other costs. But it’s dwindling each year because the state rarely updates eligibility guidelines and credit calculations for inflation. Butler’s credit shrinks whenever the federal government increases her Social Security payment to account for the rising costs of living

She’s not alone. Statewide homestead credit claims dropped from an average of $523 per recipient in 2013 to $486 in 2025, with thousands fewer claimants as fewer people remained eligible.

“These things have never adjusted. But we’ve paid into these programs all our lives. I paid taxes for 50 years, (and) my Social Security is my benefit that I paid in,” Butler said. “You work hard and you pay into programs, and then when you need them in your older years like this, they’re not there for you.”

The Legislature has not substantially updated the homestead credit for 25 years, causing its value to erode. Recent Democratic proposals to update program guidelines have failed to gain Republican support.  

A tax credit’s history

An AP story on the homestead tax credit as published in The Sheboygan Press, Jan. 20, 1966.

By the 1960s, many in Wisconsin acknowledged the regressive nature of property taxes — that lower-income residents pay higher shares of their income than richer households do,  John Stark, then-Assistant Chief Counsel in the Legislative Reference Bureau, wrote in a 1991 history of property tax relief in Wisconsin. But the state Constitution’s “uniformity clause” restricted what type of tax relief lawmakers can enact. 

Against that backdrop, a State Commission on Aging in 1962 held hearings around the state in which older adults expressed concerns about health care and property taxes. The Legislature responded in 1963 with the homestead credit. Residents 65 and older could claim up to $225 (the equivalent of $2,380 today), with the precise calculation based on income, property taxes paid through ownership or rent.

The Legislature expanded eligibility over the years, notably in 1973, when it lowered the age minimum to 18. That dramatically boosted total claimants and payouts. By 1988, more than 250,000 people received a collective $100 million (roughly $270 million today) in credits.

The trend has since reversed. 

Fewer than 67,000 residents claimed a collective $32.6 million in credits last year — a precipitous plunge, Department of Revenue data show.

The program’s income cap today — $24,680 — has barely budged since 2000. The nearly identical cap of $24,500 in 2000 is the equivalent of $45,812 today when adjusted for inflation.

Meanwhile, the program’s “phaseout income” of $8,060, under which homeowners or renters can recoup the maximum 80% of property taxes paid, has increased by only $60 since the 1989 tax year.

Today’s maximum credit a household can claim ($1,168) is just $8 higher than the 1990 level.

Diane Hanson, Butler’s tax agent, said her clients are receiving smaller credits each year or becoming ineligible as inflation pushes wages or Social Security payments above the static income limit. 

Still, Hanson suspects many who remain eligible don’t realize it.

The homestead credit helped Hanson through her most challenging times. After learning about it at her local library, she claimed the credit for several years while raising her two children during a divorce, one of them with disabilities. 

After becoming a tax agent in 2019, she began to educate clients facing similar circumstances. They include Renata Braatz, who raises her 12-year-old son and spends about 30% of her monthly income on rent through the Section 8 voucher program. She claimed about $600 through the homestead program last year. She spent it on groceries and other expenses for her son.

“I never knew about it. I lived here for six years, and I just started doing it two years ago,” Braatz said. 

But asking questions paid off. 

“Renata was proactive, reaching out, phoning us, and asking if there could be any credits for her. I think that is more than some folks know to do,” Hanson said. “Before I was a tax professional, I myself didn’t know how much the federal earned income credit can help out parents.”

Democrats call for credit’s expansion 

Senate and Assembly Democrats earlier this year introduced identical bills to expand the homestead credit — allowing households earning up to $35,000 to claim it and indexing the maximum annual income, phaseout income and maximum credit to inflation. The proposal would have reduced state revenue by an estimated $36.7 million, $43 million and $48.8 million over the next three fiscal years.

Democratic Gov. Tony Evers also proposed a homestead credit expansion in his last two-year budget. 

Neither  proposal advanced in the Republican-controlled Legislature. 

Sen. Mark Spreitzer, D-Beloit, authored the Senate version of the bill with colleagues. His district borders Illinois, which offers a range of more generous homestead tax incentives. Several constituents who previously lived in Illinois asked him why Wisconsin doesn’t offer what Illinois does, inspiring the legislation.

The Wisconsin Constitution’s uniformity clause prohibits lawmakers from enacting Illinois-like tax exemptions for older adults or other low-income residents, Spreitzer said, but the credit offers a legal work-around.

“There’s not really another credit that takes the place of this,” he said. “That’s why the homestead credit is so important.”

Spreitzer said he plans to reintroduce an expansion bill, and he encourages residents to share their perspectives with their representatives.

“If we want to do something about affordability, this is a very direct thing we can do,” Spreitzer said. “We’re not creating a new credit here. This already exists. We’re just talking about increasing who qualifies and how much money they would get back, and that’s money that they would directly be able to get back on their taxes and then spend to put food on the plate for their families.”

Hanson sees a path for bipartisan support for an update. 

“The alternative is to see it dwindle,” Hanson said. “It hurts the segment of people that actually need it, the people who just don’t get much help anywhere. They’re still working hard to be independent.”

Learn more about the homestead credit

Visit the Department of Revenue’s website to learn more about eligibility for the credit.

You can claim it by filing online or through mail within 4 years and 3 ½ months after the fiscal taxable year to which the claim relates. That means you can still file for a 2021 credit before April 15, 2026.

Wisconsin Watch is a nonprofit, nonpartisan newsroom. Subscribe to our newsletters for original stories and our Friday news roundup.

As living costs soar, tax relief shrinks for low-income Wisconsin residents is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

How to navigate the health care marketplace as premiums rise and options shrink 

6 November 2025 at 12:00
Reading Time: 5 minutes
Click here to read highlights from the story
  • Residents choosing health insurance on the federal marketplace for 2026 will contend with hikes in premiums and other fees, the potential ending of tax credits that made payments more affordable and fewer plan options in some areas. 
  • But Wisconsin’s average premium hike of 17.4% next year is lower than the national average of 26%.
  • The exact changes in costs and options depend on where you live. 
  • Insurance navigators say finding an affordable plan is still possible.

People who rely on the federal Affordable Care Act marketplace to choose health insurance for 2026 must contend with a host of challenges as the open enrollment period begins. Those include hikes in premiums and other fees, the potential ending of tax credits that made payments more affordable, and fewer options in some areas. 

That’s as a growing number of residents have used the marketplace. More than 300,000 Wisconsinites, or about 5% of the state’s population, signed up for plans last year at HealthCare.gov — more than double the enrollment from about a decade ago. 

If you’re feeling anxious or overwhelmed while considering your options, here is some information that might help. 

How long does open enrollment last? 

It began Nov. 1 and runs through Jan. 15. Choose a plan by Dec. 15 if you want coverage to kick in by Jan. 1. 

How much will premiums increase? 

Here’s some bad news: Premiums in Wisconsin will increase on average by 17.4% next year, a Wisconsin Watch analysis shows. If it’s any consolation, that’s less than the estimated 26% national hike as reported by KFF, a health policy nonprofit.

“Wisconsin is better than the national average,” said Adam VanSpankeren, navigator program manager of Covering Wisconsin, a University of Wisconsin-Madison Division of Extension program that helps people enroll in publicly funded health care. “Don’t be afraid to look at your plan and see what’s available because you’ll probably be able to find an affordable option.”

Premiums for most plans will increase by 9.4% to 19%. Premiums for a few outlying plans will surge by over 33.3%.

The increases depend on where you live. For example, the new benchmark plan in Milwaukee County will be 44% more expensive than the 2025 benchmark. That’s compared to an increase of just 8.13% in La Crosse and Trempealeau counties.

A benchmark plan refers to the second-cheapest Silver-tier plan, an Affordable Care Act concept used to calculate subsidies to help a marketplace enrollee pay their premiums

Benchmark plans in Sawyer and Ashland counties will become the state’s most expensive next year, with 27-year-olds paying premiums of $637.57 per month. The two counties also stand out when comparing the average plan costs. The state’s cheapest benchmark plans will be found in Kewaunee, Brown, Door, Shawano, Oconto, Marinette and Manitowoc counties, where a 27-year-old will pay $444.58 monthly.

Statewide prices for Common Ground Health Cooperative will increase an average of 16.6% in 2026, including more noticeable hikes of at least 30% in Jefferson and Walworth counties. The company attributed the changes to rising health care costs and a changing federal landscape.

“By updating our rates, we can ensure the sustainability of our marketplace product and continue to deliver high-quality care to our members,” a spokesperson wrote in an email to Wisconsin Watch.

What is happening with subsidies? 

More than 86% of Wisconsin enrollees last year received advanced premium tax credits that lowered the cost of premiums by an average of $585, according to KFF.

But one major subsidy, the enhanced premium tax credit, introduced in 2021, is set to expire at the end of 2025. Democrats in Congress have called for the credits to be extended in a debate that’s central to the ongoing federal government shutdown

The tax credit’s expiration would result in lower reimbursements for eligible households. Households with an income of more than four times the federal poverty level will no longer be eligible for any federal tax credit.

“How much Wisconsinites’ healthcare coverage costs will increase varies depending on age, income, plan selection, and available insurers in each county, but many Wisconsinites will see their premiums increase significantly, with seniors and middle-class families seeing some of the largest increases if Republicans in Congress do not extend enhanced tax credits under Affordable Care Act,” Evers wrote in an Oct. 27 press release.

A 60-year-old couple making around $85,000 in Barron County could see premiums skyrocket over 800%, with an annual increase of over $33,000 in costs, according to calculations by the Insurance Commissioner Nathan Houdek’s office. The same couple living in Dane County could see premiums triple, paying nearly $20,000 extra a year. 

VanSpankeren says to examine your options as soon as you can, with help from insurance agents or navigators such as those at Covering Wisconsin.

“That (cost increase) does not mean be scared or anxious or stay away from the marketplace,” VanSpankeren said. “It means you’ve got to look again, and you’ve got to do your homework and work with a navigator if you need to.”

If you’re looking for a marketplace plan, it’s a good time to estimate your income for the year, VanSpankeren added, even if that seems difficult. If your income changes over the year, you can report that later.

“You’re just going to do your best, and that’s all anybody can do,” he said. “But really take that extra time to calculate it, however close you can, it’s going to help you a lot in terms of making sure your plan is affordable and making sure you’re not paying back in tax credits that you shouldn’t have gotten.”

He also suggested considering how often you expect to visit the doctor’s office over the year and whether you anticipate any major procedures. That will help determine what plan makes most sense to choose. 

How will changes affect plan options? 

Residents in most counties will find fewer plan options as companies retreat from certain markets. Data from Houdek’s office show that 46 of Wisconsin’s 72 counties lost at least one insurance company. Up to four companies will stop serving Winnebago, Racine, Calumet, Milwaukee, Sheboygan, Outagamie, Manitowoc and Kenosha counties. 

Two out of three providers currently serving Fond du Lac County have announced exits, leaving residents with just one option.

VanSpankeren worries dwindling options will push some residents out of the marketplace, leaving them unable to access any existing subsidies — potentially falling prey to providers that exploit people in need.

“This would be an opportunity for the good agents and brokers of Wisconsin to rise to meet that need and say, ‘Hey, there are these other things you’re looking for. This particular hospital, this plan actually covers it. Let’s talk about your options,’” VanSpankeren said.

Dean Health Plan by Medica, Fond du Lac’s remaining insurance provider, is “committed to being a stable presence in the community and supporting those who may need to choose a new plan,” spokesperson Ricky Thiesse wrote in an email.

The company encouraged residents to confirm whether their preferred doctors and hospitals are in-network, or if they need to select new providers to receive full benefits.

What other plan changes might we see? 

A majority (61%) of the health plans in Wisconsin will feature higher deductibles next year, increasing out-of-pocket costs before insurance starts paying. The most dramatic deductible increase will be $2,800.

Some providers are also adjusting co-pays and coinsurance rates to reduce company costs. That could require enrollees to pay more per doctor’s visit or spend more on certain drugs.

Should I consider a catastrophic plan? 

Catastrophic plans, a federal marketplace alternative, commonly feature low monthly premiums but very high deductibles before providers pay for care. They are seen as affordable ways to protect only against worst-case scenarios, like getting seriously sick or injured, according to HealthCare.gov. Catastrophic plans are open only to people under 30 or those who qualify for a hardship or affordability exemption. 

But they are also getting more expensive next year, with premiums surging an average of 57.8%. Catastrophic plans make up the top six plans with the biggest premium increases in 2026. 

VanSpankeren suggests comparing a catastrophic plan with Bronze- or Silver-tier plans that might offer more comprehensive coverage.

While individual comparisons will vary, a single 27-year-old enrolling in a catastrophic plan in 2026 would save an average of just $38 monthly compared to a Bronze-tiered plan.

“We don’t choose plans for people, and we don’t steer people towards plans. But I would say it is very rare for anybody that a navigator works with to choose a catastrophic plan,” VanSpankeren said. 

Want to see how we crunched the data? Read our data analysis process here.

How to navigate the health care marketplace as premiums rise and options shrink  is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

DataWatch: Wisconsin-made cheese is special. Here are the numbers to prove it.

13 October 2025 at 14:00
Assorted cubes and slices of cheese are arranged on wooden boards with a serving utensil placed on one of the boards.
Reading Time: 3 minutes

For $4, hungry dairy enthusiasts who attended the recent World Dairy Expo could enjoy a grilled cheese bite at the “cheese stand” with a choice of American, Swiss or the daily “specialty cheese.” 

With options such as Muenster, smoked Gouda and dill havarti, one in four customers tried the specialty cheese, estimated Grace Mansell, a biological systems engineering student at the University of Wisconsin-Madison and manager of the stand operated by the Badger Dairy Club and the Collegiate Farm Bureau.

“It’s a really great, new and exciting thing that people are getting into (specialty cheese). It’s not necessarily just your classic flavors anymore,” Mansell said. “Everybody likes a good classic American, but it’s kind of fun to have something different every day for people to try.”

Last year, over a quarter (28%) of the cheese produced in Wisconsin was considered specialty cheese, according to the USDA. Longer-term data show a growing interest among cheesemakers in making more specialty cheeses each year.

Specialty cheese generally refers to premium cheeses that stand out for their unique styles, flavors or craftsmanship, according to Chris Kuske Riese, senior vice president of channel marketing for Dairy Farmers of Wisconsin. There’s no single definition for the category, so they can be cheese curds with Cajun spices, cheddar cheese with smoked flavor, or a wide variety of Hispanic cheeses.

“From a marketing perspective, specialty cheese plays an important role in consumer perception,” Riese wrote in an email to Wisconsin Watch. “These products help elevate Wisconsin Cheese’s reputation for quality and innovation, while complementing the broader category of cheeses consumers enjoy every day.”

Wisconsin cheesemakers produced over 1 billion pounds of specialty cheese in 2024. That marked a twelvefold increase since the USDA started collecting data in 1993.

USDA reported 93 of Wisconsin’s 116 cheese plants manufactured at least one type of specialty cheese last year. The number has more than doubled within three decades. However, the number of specialty cheesemakers remained mostly stable since 2009, meaning cheese plants are increasing specialty cheese production each year.

Luke Buholzer, vice president of sales for the Klondike Cheese Company, said the company produced about 38 million pounds of cheese last year, almost doubling the production from a decade ago. All of his company’s products are considered specialty cheeses. 

Wisconsin cheesemakers first showed their interest in specialty cheese in the early 1980s. 

“Cheesemakers at smaller plants started to become more flexible, entrepreneurial and willing to take on some risk. They got fed up with the low cheese prices and trying to compete with commodity plants and recognized they needed to do something different,” John Lucey, director of the Wisconsin Center for Dairy Research at the University of Wisconsin-Madison, wrote in a guest column for Cheese Market News.

“The whole reason we went into specialty cheeses is because they do have better (profit) margins, so we can keep the business afloat,” Buholzer said. Cheesemakers needed larger production volumes to make commodity cheeses profitable, yet drastically increasing production volume was not ideal for smaller cheese manufacturers.

Klondike made commodity cheeses like cheddar and Colby during that time. The company introduced Muenster cheese in the early 1980s as its first specialty product. The company gradually introduced more specialty cheese products throughout the decade, including feta in 1988 and dill havarti in the early 2000s. The company simultaneously phased out its commodity cheese production.

Among all the specialty cheese products from Wisconsin, Hispanic cheese eclipses all, with over 150 million pounds being produced last year. Feta followed closely in second place. Buholzer said the popularity of this Greek-style cheese was largely boosted by a baked feta pasta recipe that went viral on TikTok in 2021. The recipe required 8 ounces of feta cheese. 

“Within a week, I saw sales on that particular item go up over 288%,” Buholzer said.

Parmesan wheels are also gaining popularity. Specialty cheddar, havarti and Asiago are also some of the more commonly produced specialty cheeses in Wisconsin. 

“Several market reports suggest growth in the gourmet food/premium foods space,” Riese wrote. “Wisconsin has a distinct advantage in this space because of its long tradition of cheesemaking, the only Master Cheesemaker program outside of Switzerland, and the ability to innovate while still producing at scale.”

Wisconsin Watch is a nonprofit, nonpartisan newsroom. Subscribe to our newsletters for original stories and our Friday news roundup.

DataWatch: Wisconsin-made cheese is special. Here are the numbers to prove it. is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

❌
❌