Polestar’s designers and engineers may be working overtime to prepare four new EV launches by 2028, but management is already looking beyond the rollout. High-performance variants are on the agenda, suggesting that expansion will not come at the expense of speed.

Michael Lohscheller, Polestar CEO, spoke about the future during a media gathering at the Gothenburg headquarters in Sweden. As reported by Auto Express, he said:

“In terms of how we will continue to deliver performance with our future models, I think we’re going to deliver a more consistent way in terms of performance cars, in terms of the specifications. We want to focus a bit more on performance, because that is where we can do even better going forward, on track, on acceleration, but also in terms of being superior to others.”

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Just a few months ago, Polestar was forced to shut down its last UK-based R&D facility as it took a $900 million loan from parent company Geely to survive heavy losses. Despite the closure of the engineering center responsible for the development of the Polestar 5, Lohscheller believes that the brand still has the expertise to take on BMW M, Mercedes-AMG, and Audi RS.

Central to this strategy is the expansion of the “BST” (short for “Beast”) moniker, which will evolve from a limited-production experiment with the Polestar 2 BST Editions into a high-performance sub-brand. Note that Polestar itself used to be the performance sub-brand of Volvo.

More: New Polestar 5 Doesn’t Need A Rear Window To Put Porsche On Notice

While the CEO didn’t get into details, candidates for future BST variants are the next-gen Polestar 2 sedan, the recently updated Polestar 3 SUV, and the Polestar 4 coupe crossover, which will soon gain an estate bodystyle.

As for the Polestar 5 grand tourer, it already packs 872 hp (650 kW / 884 PS) in Performance guise, meaning that an even hotter version could challenge the likes of the Audi RS e-Tron GT, Porsche Taycan Turbo GT, and Xiaomi SU7 Ultra.

Back in 2024, the company revealed the track-focused Polestar Concept BST that was based on the 6 roadster. However, the rollout of this model has been pushed back, with focus being shifted to more profitable models in mainstream segments.

Polestar

Last year, BMW announced a major product blitz that will see the company introduce over 40 new or updated vehicles by 2027. Unsurprisingly, BMW M is working on a major offensive of their own.

Speaking to CarSales, BMW M CEO Frank van Meel said “We’re working on up to 30 new models that will come out in the next two and a half years.” That’s a lot, but it’s important to note the number includes both M and M Performance vehicles.

Also: BMW’s Next Boss Already Has 40 New Models On His Plate

While the executive didn’t say what to expect, other than the i3 M, spy photographers have snapped an assortment of prototypes in recent months. Besides the facelifted M5 and M5 Touring, the company is working on a new M3 and iX3 M.

They’ll be joined by redesigned versions of the X5, X6, and X7, which will spawn a mix of M and M Performance variants. We can also expect M Performance versions of the facelifted 7-Series.

The Rise Of M Performance EVs

Speaking of M Performance variants, van Meel said electrified models – such as the i4 M60 – have proven popular in countries where regulations on combustion engines make traditional performance cars expensive. As he noted, “In France, you have to pay 18,000 euros ($21,212) CO2 tax on a combustion engine M2.”

More: BMW iX3 M Coming As A Quad Motor Performance EV

That’s ridiculously steep and it bodes well for the upcoming i3 M, which will feature a quad motor powertrain. However, the executive said he isn’t sure how customers will respond to the model. While only time will tell, van Meel believes the vehicle has “exactly the technology everyone has been waiting for … in a high-performance [electric] car.”

Despite the focus on electric vehicles, BMW M isn’t putting all its eggs in one basket. Quite the opposite as the executive said they have a “long tradition” of six- and eight-cylinder engines, and “we are planning to continue this because we have a big community worldwide, and also a lot of people that are maybe not ready yet, or live in environments where it’s really difficult, to charge the electric cars.”

Manual Seems Doomed

While internal combustion engines are sticking around, the manual might not be as lucky. As van Meel explained, “From an engineering standpoint, the manual doesn’t really make sense because it limits you in torque and also in fuel consumption.”

However, he added that from an emotional and customer standpoint, “a lot of people still love manuals, so that’s why we kept them, and we intend to keep them as long as possible.”

Unfortunately, the clock appears to be ticking as he said “It’s going to be quite difficult, in the future, to develop completely new gearboxes because the segment in the market is quite small, and the suppliers are not so keen on doing something like that.” This means manual transmissions will likely be safe for the “next couple of years,” but it will likely become “difficult to keep the manuals alive, especially in the next decade.”

Despite the shrinking demand for coupes, BMW isn’t backing away from the segment just yet. A third-generation 4-Series is on the way, and it’s not just a box-ticking refresh. The new model looks set to play a bigger role in BMW’s long game, possibly offering both electric and combustion versions, plus a next-gen M4 flagship in the mix.

Read: BMW’s Electric M3 Tries To Simulate Everything It Just Replaced

BMW has been producing the current-generation 4-Series since 2020, offering it in multiple forms including the Gran Coupe and the all-electric i4. The latter has held the distinction of being BMW’s best-selling EV to date, but that role is soon expected to shift to the i3 version of the next-generation 3-Series.

That transition has raised questions about where the 4-Series fits into BMW’s evolving electric and combustion plans.

Coupe Relevance in a Changing Market

While recently speaking with Autocar, BMW’s head of engineering and development, Joachim Post, emphasized that the 4-Series remains strategically important. He also pointed out that creating a new generation of the car would be relatively cost-effective, thanks to shared development with the next-gen 3-Series.

Platform Synergies Keep Coupes Alive

“The 4 Series is an important car for us,” he told the magazine. “It’s more sporty, and BMW is a sporty brand which has a clear heritage also on the performance side. It will play an important role also for the future. It’s not [as] expensive [as] making a completely new car and whenever we make a 3 Series or X3, we still think about the 4 Series or X4, to make it with synergies so that a derivative can be easily built out of the base.”

BMW iX4 by Sugar Design

Post pointed to the benefits of what BMW calls “high synergies” between models like the 4-Series, X4, and X6. By leveraging shared components and platforms, BMW can build lower-volume body styles without incurring the full cost of starting from scratch. That gives models like the 4-Series a clearer business case, even in a less crowded coupe market.

Neue Klasse Platform, New Possibilities

2028 BMW iM3 by Kolesa

If BMW does indeed launch a new 4-Series, it will follow the same path as the next 3-Series. That means we could potentially see both combustion and electric versions, each built on different platforms. The gas-powered model would use an updated version of the familiar CLAR platform, shared with the next-gen 3-Series, while the EV would ride on BMW’s Neue Klasse architecture, the same one underpinning the upcoming i3 and iX3.

See: BMW’s 2028 M3 Fixes What You Hate, Drops What You Love

Of course, there’s still a chance BMW could commit to just one direction, but for now, it hasn’t made that call publicly.

What we do know is that the Neue Klasse is already confirmed to support an electric iM3, which makes an iM4 Coupe feel entirely plausible. On the combustion side, BMW has also said the next M3 will stick with its six-cylinder engine in mild hybrid form, keeping the door open for a new gas-powered M4 Coupe as well. Whether we get both versions or just one remains to be seen.

If there’s an electric version of the 4-Series, expect a setup similar to the forthcoming i3, powered by BMW’s 108kWh battery pack. Rear- and dual-motor powertrains are also on the menu. Although Post hasn’t revealed performance targets, early indications suggest a range exceeding 500 miles is within reach.

Also: BMW’s X7 Is Apparently Too Small Now, So Dealers Want An X9

Whatever BMW ends up doing, it’s obvious that the rest of the field is thinning out. Audi has dropped the A5 Coupe, and Mercedes has merged its C-Class and E-Class coupes into one model, the CLE. With fewer players still in the mix, BMW might find itself with a bit more room to maneuver on the sales front.

Big Gas Engines Not Going Anywhere

During the same interview Post noted that BMW has already developed its next-generation of engines to comply with Euro 7 regulations. This means the current twin-turbo 3.0-liter S58 straight-six of the M3 and M4 will live on, albeit upgraded with a mild-hybrid. He also confirmed that large V8 and V12 engines are safe, including the 6.75-liter V12 used by Rolls-Royce.

“We can fulfill Euro 7 with some optimization in the exhaust system – with things like the catalysts – so that’s why we have a big advantage in that Euro 7 is not that high an investment for us,” he revealed.

Breaking into the electric performance space is a delicate task for a brand like BMW M, which has spent decades building its reputation on combustion-powered icons. But that’s exactly what it’s attempting with the Neue Klasse-based electric M3, or, as it may end up being called, the i3M.

The upcoming high-performance EV won’t replace the traditional ICE-powered model, though. Instead, it’s designed to sit alongside it, borrowing cues from BMW M’s most celebrated models to bridge the old and the new. Or at least that’s the promise.

Read: BMW’s Electric M3 Tries To Simulate Everything It Just Replaced

BMW M released the latest chapter in its video series detailing the development of the new super sedan, previewing the distinctive soundscape it plans to offer. Taking a page from Hyundai N’s playbook, BMW aims to replicate the sounds of some of its most iconic models, blending them with the unique tone of a high-performance EV.

Chasing the Sound of the Past

Rather than relying solely on software to mimic engine sounds, BMW assembled an M3 GTS with a 4.4-liter V8, an M4 GTS with its 3.0-liter twin-turbo inline-six, and a classic BMW M6 featuring the brand’s iconic 5.0-liter naturally aspirated V10. Their engine notes were recorded on a dyno, then layered into the soundtrack of the electric prototype.

The clip only demonstrates the soundtrack of the electric M3 for a brief moment while being put through its paces on BMW’s test track. As the driver hits the throttle, it begins to sound like a turbocharged engine building boost as the revs climb. There are also some notable turbo whistles, mixed in together with some of the high-pitched whine expected of an EV.

Performance to Match the Drama

Like the Hyundai Ioniq 5 N and Ioniq 6 N, BMW’s electric M3 will also include simulated gear shifts to match the synthetic engine notes. For drivers who prefer their EV experience unfiltered, these features are expected to be optional and easily switched off.

Of course, the electric M3 will need to be more than just good-looking to convince shoppers. BMW has confirmed it’ll be fitted with four electric motors and a 100 kWh battery pack that’s up to the task of track use.

While BMW hasn’t revealed any final power figures, we know that each wheel will be controlled individually, allowing for advanced torque vectoring for better performance and handling. There will also be an optional rear-wheel drive-only mode.