Electric vehicles have come a long way in the past few years, and the progress is finally showing up where it matters most: in owner satisfaction. According to the latest data, these steady gains in technology and infrastructure are translating into record-high approval from drivers.

That’s the verdict from JD Power’s 2026 U.S. Electric Vehicle Experience Ownership Study, which found premium EV satisfaction climbed from 756 points last year to 789 in 2026. Mainstream EVs also improved two points to hit 727 out of 1,000.

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The highest rated premium EVs were the Tesla Model 3 (804), Tesla Model Y (797), and BMW i4 (795). On the flip side, the new Audi Q6 e-tron came in dead last at 690. It placed well below the Lucid Air (740) and Rivian R1T (739).

Segment Standouts And Stragglers

On the mass market side of the equation, the Ford Mustang Mach-E took top honors with a score of 760. The electric pony car was followed by the Hyundai Ioniq 6 (748) and Kia EV9 (745). Interestingly, the two lowest rated EVs were the Chevrolet Blazer EV (711) and Honda Prologue (623). That’s a huge point spread considering both models are built by GM and have a lot in common.

Of course, things aren’t completely straightforward as the study examined ten different factors. This includes the “accuracy of stated battery range, availability of public charging stations, battery range, cost of ownership, driving enjoyment, ease of charging at home, interior and exterior styling, safety and technology features, service experience, and vehicle quality and reliability.”

Encouragingly, 96 percent of EV owners said they would consider buying or leasing another one and the study also found quality has improved. That’s especially true of premium EVs, which had 15.9 fewer problems per 100 vehicles compared to last year. This brought the total down to 75 and JD Power said this was driven by noise improvements as well as fewer problems with driver assistance technology.

Is Charging Still A Concern?

The study also found that EV drivers are becoming more satisfied with public charging. Scores climbed by over 100 points and this is being attributed to growing charging infrastructure as well as the opening of Tesla’s Supercharger network to other automakers.

Last but not least, EV drivers are more satisfied than those with plug-in hybrids. Premium EVs scored 114 points higher than their PHEV rivals, while mainstream electric vehicles had a 117 point advantage. Part of this can be chalked up to the cost of ownership as plug-in hybrid drivers have to deal with a more complex powertrain that involves gas and electricity.

In a statement, JD Power’s Brent Gruber said “Improvements in battery technology, charging infrastructure and overall vehicle performance have driven customer satisfaction to its highest level ever. What’s more, the vast majority of current EV owners say they will consider purchasing another EV for their next vehicle, regardless of whether they benefited from the now-expired federal tax credit.”

Despite the shrinking demand for coupes, BMW isn’t backing away from the segment just yet. A third-generation 4-Series is on the way, and it’s not just a box-ticking refresh. The new model looks set to play a bigger role in BMW’s long game, possibly offering both electric and combustion versions, plus a next-gen M4 flagship in the mix.

Read: BMW’s Electric M3 Tries To Simulate Everything It Just Replaced

BMW has been producing the current-generation 4-Series since 2020, offering it in multiple forms including the Gran Coupe and the all-electric i4. The latter has held the distinction of being BMW’s best-selling EV to date, but that role is soon expected to shift to the i3 version of the next-generation 3-Series.

That transition has raised questions about where the 4-Series fits into BMW’s evolving electric and combustion plans.

Coupe Relevance in a Changing Market

While recently speaking with Autocar, BMW’s head of engineering and development, Joachim Post, emphasized that the 4-Series remains strategically important. He also pointed out that creating a new generation of the car would be relatively cost-effective, thanks to shared development with the next-gen 3-Series.

Platform Synergies Keep Coupes Alive

“The 4 Series is an important car for us,” he told the magazine. “It’s more sporty, and BMW is a sporty brand which has a clear heritage also on the performance side. It will play an important role also for the future. It’s not [as] expensive [as] making a completely new car and whenever we make a 3 Series or X3, we still think about the 4 Series or X4, to make it with synergies so that a derivative can be easily built out of the base.”

BMW iX4 by Sugar Design

Post pointed to the benefits of what BMW calls “high synergies” between models like the 4-Series, X4, and X6. By leveraging shared components and platforms, BMW can build lower-volume body styles without incurring the full cost of starting from scratch. That gives models like the 4-Series a clearer business case, even in a less crowded coupe market.

Neue Klasse Platform, New Possibilities

2028 BMW iM3 by Kolesa

If BMW does indeed launch a new 4-Series, it will follow the same path as the next 3-Series. That means we could potentially see both combustion and electric versions, each built on different platforms. The gas-powered model would use an updated version of the familiar CLAR platform, shared with the next-gen 3-Series, while the EV would ride on BMW’s Neue Klasse architecture, the same one underpinning the upcoming i3 and iX3.

See: BMW’s 2028 M3 Fixes What You Hate, Drops What You Love

Of course, there’s still a chance BMW could commit to just one direction, but for now, it hasn’t made that call publicly.

What we do know is that the Neue Klasse is already confirmed to support an electric iM3, which makes an iM4 Coupe feel entirely plausible. On the combustion side, BMW has also said the next M3 will stick with its six-cylinder engine in mild hybrid form, keeping the door open for a new gas-powered M4 Coupe as well. Whether we get both versions or just one remains to be seen.

If there’s an electric version of the 4-Series, expect a setup similar to the forthcoming i3, powered by BMW’s 108kWh battery pack. Rear- and dual-motor powertrains are also on the menu. Although Post hasn’t revealed performance targets, early indications suggest a range exceeding 500 miles is within reach.

Also: BMW’s X7 Is Apparently Too Small Now, So Dealers Want An X9

Whatever BMW ends up doing, it’s obvious that the rest of the field is thinning out. Audi has dropped the A5 Coupe, and Mercedes has merged its C-Class and E-Class coupes into one model, the CLE. With fewer players still in the mix, BMW might find itself with a bit more room to maneuver on the sales front.

Big Gas Engines Not Going Anywhere

During the same interview Post noted that BMW has already developed its next-generation of engines to comply with Euro 7 regulations. This means the current twin-turbo 3.0-liter S58 straight-six of the M3 and M4 will live on, albeit upgraded with a mild-hybrid. He also confirmed that large V8 and V12 engines are safe, including the 6.75-liter V12 used by Rolls-Royce.

“We can fulfill Euro 7 with some optimization in the exhaust system – with things like the catalysts – so that’s why we have a big advantage in that Euro 7 is not that high an investment for us,” he revealed.

BMW just wrapped up its most successful year ever in the US, with more cars leaving dealership lots than in any other year in the company’s American history. But beneath the record-breaking headline, a more complicated picture is starting to emerge for EVs, as sales momentum falters following the White House’s decision to eliminate the generous federal tax credit that had helped keep demand afloat.

Read: The Sales Battle Between Mercedes And BMW Just Got Embarrassing

In 2025, BMW sold 388,897 vehicles across the country, a 4.7 percent increase from the 371,346 units it delivered in 2024. The gain came even though fourth-quarter sales slipped 3.4 percent, dropping from 117,506 to 113,512 units. MINI also posted growth, with a 9.3 percent year-on-year rise and a total of 28,749 cars sold.

EV Sales Crater

Then there’s the EV situation, which looked considerably less upbeat. BMW sold 42,484 fully electric vehicles in the US last year, down 16.7 percent from the 50,981 it managed in 2024. The decline was particularly sharp in Q4. After the federal government pulled the $7,500 EV tax credit, sales in the final three months collapsed by 45.5 percent to just 7,557 units.

BMW USA Sales 2025

Every one of BMW’s battery-electric models in the US saw a meaningful drop in sales. The i4, which remained the top-selling EV in the lineup, slipped 14.1 percent from 23,403 to 20,114 units. The i5 fell even more sharply, dropping 21.5 percent to 6,877. The i7 was down 15.3 percent to 2,905 units. The iX also struggled, with an 18.2 percent decline that left it at 12,587 sales for the year.

On a more encouraging note for the brand, BMW’s plug-in hybrids gained traction. Sales rose by 30.7 percent, climbing from 19,398 in 2024 to 25,351 in 2025. It wasn’t enough to offset the EV downturn, but it’s a sign that US buyers haven’t turned their backs entirely on electrification.

X Marks the Spot

The X3 led the lineup once again as BMW’s top-selling model, rising 11.3 percent to 76,546 units. That was just enough to slightly edge out the larger and more expensive X5, which posted 76,246 sales, a 5.4 percent increase over 2024.

Several other models also recorded solid gains. The 2 Series, which groups together the mechanically unrelated Gran Coupe and two-door variants, jumped 36.3 percent to 20,975 units. The 3 Series climbed 5.4 percent to 33,031, while the X6 posted a 26.6 percent increase, reaching 12,000 sales. As for the controversial XM, it recorded a 4.9 percent drop in sales compared to 2024.

After Porsche’s recent round of price hikes, it looks like BMW will soon follow suit. According to a report from CarsDirect citing a dealer bulletin sent this week, BMW will be doing the same in the new year.

While it didn’t explicitly point to tariffs as the cause, the timing does invite speculation for certain models, even if the biggest increase happens to hit a model built right in the United States, where tariffs aren’t the go-to excuse.

Also: Porsche Keeps Making Customers Pay For Trump’s Tariffs

BMW’s internal notice reportedly states that most vehicles in its range will see a price increase of roughly 1 percent, though not every model is affected. The adjustment will result in MSRP hikes ranging from $400 to $1,500 and will go into effect on January 1, 2026.

The most significant increases apply to the M5 Sedan and Touring, both up $1,400, and the BMW X6 M Competition, which will now cost an extra $1,500. Interestingly, the i4, i5, iX, i7, 7-Series, Z4, and XM are excluded from the price hikes.

This isn’t the first time that BMW has increased prices over the past six months. Back in July, it announced that the MSRPs of most 2026 models would rise by as much as 1.9 percent, resulting in price hikes of $2,500 for vehicles like the BMW X5 M and X6 M.

Those two models are built in the States, alongside other SUVs at the automaker’s South Carolina facilities. So technically, they shouldn’t have been impacted by tariffs, or at least not significantly, unless imported components factored in. As usual, the truth sits in a grey area.

For buyers looking to sidestep the latest round of price changes, it may be worth checking local inventory for cars already on dealer lots. Vehicles delivered before the end of the year are likely to carry current pricing.

Tariffs may have influenced BMW’s pricing for 2026, but the broader pattern raises more pressing questions. This is the second increase in just six months, suggesting something beyond routine adjustments.

Annual price bumps aren’t unusual in the auto industry, particularly with new model years. But those are usually linked to updates or added content, not blanket, across-the-board hikes with no clear explanation, and certainly not with this frequency.

BMW is deep into one of the most ambitious product overhauls in its history. Over the next few years, dozens of new or comprehensively reworked models are set to arrive, and among them may be something rather special: a two-door i4 Coupe.

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Believed to carry the internal codename NA2, this sleek coupe is expected to serve as the all-electric successor to today’s 4-Series Coupe, provided it receives final approval for production. It could even pave the way for an i4 Convertible, reportedly called the NA3.

The renderings shown here offer a glimpse of how that future might look in coupe form.

Created by Sugar Design, these illustrations envision the two-door i4 adopting the styling cues of BMW’s recent Neue Klasse concept cars, albeit made to look even classier.

The front end stretches long and low, framed by sharp headlights and slender kidney grilles. Though the new model will be offered solely as an EV, it’s hard not to imagine what sort of combustion engine BMW might have tucked beneath that hood in another era.

There’s a lot to like about the sides, too. As a two-door, it instantly looks better than the four-door Vision Neue Klasse that was unveiled two years ago. The rear also looks pretty neat, sporting thin horizontal LED taillights.

What Do We Know About The i4 Coupe?

Talk of a two-door i4 first surfaced last year, with reports suggesting the car had already been given the go-ahead for production starting in the latter half of 2028, likely sharing most of its parts with the upcoming i3 Sedan. That timeline, however, may not be set in stone.

With the global auto market shifting rapidly, BMW could easily adjust its schedule, or even its entire strategy, before the car reaches showrooms.

More: Audi A4 Returns As EV With Concept TT Styling To Give BMW Something To Worry About

There’s also a broader question of timing. The market for new EVs has cooled from early expectations in the States, BMW’s most crucial market, and two-door models typically attract smaller crowds even when there’s a combustion engine under the hood.

For BMW, launching an electric coupe right now would be less about market logic and more about image. It’s the kind of car built to make a point rather than a profit. Whether that’s enough to make the NA2 a reality will depend on how the next few years play out.

Sugar Design

BMW introduced the updated i4 lineup earlier this year and now the company has announced US specifications. They’re worth getting excited about as customers will find more power and range.

Also: First Look At BMW’s New iX4 Coupe SUV

Kicking things off with the entry-level i4 eDrive40, the model gains more efficient SiC inverters from the i5. Thanks to the change, the car offers up to 333 miles (536 km) of range when equipped with 18-inch wheels. That’s an improvement of 15 miles (24 km).

Upgrading to 19-inch wheels comes at a cost as the range falls to 307 miles (494 km). However, that’s still 12 miles (19 km) more than last year’s model.

Meet The New i4 M60

The i4 M50 gives way to the new i4 M60, which gains power as well as new SiC inverters. Starting with performance, the car now produces 510 hp (380 kW / 517 PS) at start-up. That’s a sizable increase of 41 hp (31 kW / 42 PS).

When My Modes Sport is selected, the output climbs to an impressive 593 hp (442 kW / 601 PS). That’s up 57 hp (43 kW / 58 PS) and it means the car can rocket from 0-60 mph (0-96 km/h) in a mere 3.6 seconds. To put that into perspective, that’s a half second faster than the standard M3 and is almost as quick as the M3 Competition xDrive.

More: BMW’s Most Popular M Car Just Got More Powerful

Aside from the extra oomph, the model is more efficient than its predecessor as M60s with 19-inch wheels have 278 miles (447 km) of range. With 20-inch wheels, the model maxes out at around 232 miles (373 km). Those are improvements of 11 miles (18 km) and 5 miles (8 km), respectively.

Besides increased range and performance, there are a handful of other minor updates. All models now come with a Seal & Drive Tire Kit, while a Drive Recorder has been added to the Parking Assistant Professional package. Customers can also get optional glass controls on all i4 models.

On the styling front, there isn’t much to report. However, black mirror caps and M Sport brakes with blue calipers are now part of the Shadowline package on the i4 eDrive40 and xDrive40. These items are also available as standalone options.

The 2026 i4 will go into production in November and pricing starts at $57,900 for the i4 eDrive40. The i4 xDrive40 will set you back $62,300, while the range-topping i4 M60 begins at $70,700.