Audi Just Greenlit More Models For A Brand That Can Barely Sell One
- Audiβs AUDI brand is preparing to launch several new models.
- E7X debuts at Auto China and will be followed by new car in 2027.
- Three to four more are planned thanks to expanded SAIC partnership.
Audiβs AUDI brand has been struggling as of late, but the company still has faith in the Chinese offshoot. Thatβs clear today as the automaker is deepening their collaboration with SAIC and preparing to launch an assortment of new models.
The brand, as you may recall, was launched with the E5 Sportback in 2025. The E7X crossover will debut at Auto China later this month, while a third model is scheduled to arrive in 2027. Little is known about the latter, but officials have previously suggested it could be a sporty limousine.
More: Audiβs China Brand Is Cutting Prices And Losing Sales, So Itβs Building A Sporty Limo
More vehicles will follow as the latest agreement between Audi and SAIC βfocuses on the full value chain for AUDIβs future models, encompassing R&D, with a dedicated AUDI Innovation & Technology Center to be established in Shanghai.β The latter will be led by Audi and tasked with the βdevelopment of China-specific, intelligent electrification technologies and whole-vehicle development across the entire value chain of intelligent connected vehicles.β
The companies did not share many specifics, but said customers can look forward to βAI-powered, immersive smart cabinsβ as well as advanced driver assistance systems designed specifically for Chinese consumers.
That still leaves plenty of open questions, but the partnership will spawn four new AUDI models in the coming years. However, itβs not clear if that number includes the car coming in 2027. Regardless, upcoming models will be based on the next-generation Advanced Digitized Platform. The luxury brand added the vehicles will βextend and complement Audiβs existing portfolio.β
Audi Chairman Gernot DΓΆllner said, βAudiβs ambition is to remain a strong player in China through the ICV era. Our partnership with SAIC and our NEV brand AUDI has been instrumental, allowing us to connect with new customer groups and expand our product offerings to meet their evolving needs. Following the successful launch of AUDI and its first model, we are ready to take the next step: establishing a dedicated Innovation and Technology Center in cooperation with our long-trusted partner SAIC to drive Vorsprung in China.β