Lighting used to be an afterthought, but now it plays a big role in automotive design. This is clear as automakers have embraced illuminated grilles, light bars, and glowing emblems.

BMW envisions taking things even further and they’re showcasing the possibilities with the iX3 Flow Edition concept. It features a hood infused with E Ink and “demonstrates the technology’s readiness for series production.”

More: BMW’s Color-Changing E Ink Could Hit Production By 2027

The automaker has been playing around with E Ink for years and introduced the iX Flow concept in 2022. It’s now inching closer to road-going models as the automaker has integrated a display into a “large-scale bodywork element for the first time.”

In this case, it’s the hood and users can select between eight different animations. This includes illuminating the outline of a Chinese skyline in a moving pattern and lighting up the buildings themselves. The latter can be done in a variety of different ways and in multiple levels of brightness.

The resulting design is like a piece of automotive art that can range from “subtle to expressive.” BMW added the technology “makes innovation visible and conveys the driver’s style and mood in a personalized and context-sensitive way.”

BMW declined to say when we might see something like this on road-going models, but automakers have been aiming for more personalization. Audi has been doing this for awhile and models like the Q4 e-tron offer customizable daytime running light signatures.

Audi introduced the A6L last month and now they’re following up with the A6L e-tron. The extended wheelbase sedan recently debuted at Auto China in Beijing and it packs a few tricks up its sleeve.

Built by Audi FAW, the EV’s wheelbase has been stretched by 5.2 inches (132 mm). This results in a spacious rear passenger compartment with flagship-worthy legroom.

More: Audi’s New A6L Feels Like An A8 For Half The Price

Audi didn’t stop there as they put the extra room to good use by installing a larger 107 kWh battery pack on most versions of the car. This enables the model to offer a CLTC range of up to 506 miles (815 km).

The A6L e-tron will be offered in Long and Extended Range variants. Some, if not all, will have a dual-motor all-wheel drive system producing 543 hp (405 kW / 551 PS) and 574 lb-ft (779 Nm) of torque. This enables the car to accelerate from 0-62 mph (0-100 km/h) in 4.3 seconds. When the battery is low, it can go from 10-80% in as little as 21 minutes thanks to the car’s 800V architecture.

There isn’t much to report on the styling front, but the A6L e-tron sports longer rear doors and a less dramatic roofline. Despite the changes, the model has an impressively low drag coefficient of 0.22.

The interior is also familiar as buyers will find an 11.9-inch digital instrument cluster, a 14.5-inch infotainment system, and a 10.9-inch front passenger display. They’re joined by two 7-inch screens for the digital side mirrors.

Among other options, Audi mentioned sports seats with available heating, ventilation, and massage functions. Buyers can also get a dimming panoramic glass roof and a 20-speaker Bang & Olufsen premium audio system.

Pricing starts at ¥309,800 ($45,317), but climbs to ¥439,800 ($64,333) for the range-topping variant.

Following last year’s preview, AUDI has now put the E7X on stage at Auto China in Beijing. It is the ringless brand’s second model after the E5 Sportback, and its first move into the crossover space.

Created in collaboration with SAIC, the E7X follows in the footsteps of the E5 Sportback and features a streamlined front fascia with a “black wraparound loop.” It’s joined by a fully enclosed grille with a Light Frame that remains “elegantly invisible when inactive.” When turned on, more than 1,000 triangular lights come to life.

More: Audi’s AUDI Just Greenlit More Models Despite Early Struggles

The model also sports slender daytime running lights and vertical Digital Matrix LED headlights. They’re joined by digital rearview mirrors, frameless doors, and a rakish windscreen that flows into a sloping roof. Other highlights include flush-mounted door handles, aerodynamically optimized wheels, and an oval-shaped rear light surround.

In terms of size, the E7X measures 198.8 inches (5,049 mm) long, 78.6 inches (1,997 mm) wide, and 67.3 inches (1,710 mm) tall with a wheelbase that spans 120.5 inches (3,060 mm). This means the crossover is slightly shorter than the Q7, but has an additional 2.6 inches (66 mm) between the wheels.

A Minimalist, But High-Tech Interior

Moving inside, drivers are greeted by a flat-bottom steering wheel and a full-width 4K panoramic display. It spans 59 inches and features video feeds from the camera mirrors at the outside edges.

While technology is front and center, AUDI didn’t forget about luxury as the model has Nappa leather as well as premium wood trim. They’re joined by slatted door inlays, ambient lighting, and a Bose premium audio system with up to 26 speakers. Up top, there’s a panoramic sunroof that is split into two sections that have smart-dimming technology offering multiple levels of transparency.

The E7X is offered in four- and five-seat configurations. The former is the star of the show as it has two individual zero-gravity rear seats that recline 120 degrees and offer a 16-point massage as well as a pneumatic adjustment system with 23 airbags. They’re accompanied by four-way adaptive headrests and an integrated electric footrest.

The seats are separated by an elegant console, which features an integrated display as well as storage compartments. There’s also a warming/cooling compartment at the rear of the front center console for drinks and other items.

Elsewhere, there’s a 21.4-inch rear-seat entertainment system that deploys from the headliner. It can be controlled by voice, remote, or touchscreen.

On the topic of technology, there’s AUDI Assistant 2.0. It’s an “AI-powered in-car companion that goes well beyond voice control.” Developed with ByteDance, the assistant “manages vehicle functions, answers navigation and range queries, plays music, and engages in open-ended conversation on virtually any topic.”

Two Powertrains And Fast Recharging

The E7X rides on the Advanced Digitized Platform and features a 900-volt electrical architecture that enables the battery to go from 10% to 80% in as little as 13 minutes. Buyers will also find 100 and 109 kWh battery packs offering a CLTC range in excess of 466 miles (750 km).

AUDI only released a handful of performance specifications, but confirmed there will be a rear-wheel drive variant with a motor producing 402 hp (300 kW / 408 PS) and 369 lb-ft (500 Nm) of torque.

Customers can also opt for an all-wheel drive crossover, which has 671 hp (500 kW / 680 PS) and 590 lb-ft (800 Nm) of torque. This version can accelerate from 0-62 mph (0-100 km/h) in just 3.9 seconds.

Rounding out the highlights are all-wheel steering and a lidar-based AUDI 360 Driving Assist system. The latter was co-developed with Momenta and has been “tailored specifically for China’s complex traffic conditions and unique driving scenarios.”

Audi’s AUDI brand has been struggling as of late, but the company still has faith in the Chinese offshoot. That’s clear today as the automaker is deepening their collaboration with SAIC and preparing to launch an assortment of new models.

The brand, as you may recall, was launched with the E5 Sportback in 2025. The E7X crossover will debut at Auto China later this month, while a third model is scheduled to arrive in 2027. Little is known about the latter, but officials have previously suggested it could be a sporty limousine.

More: Audi’s China Brand Is Cutting Prices And Losing Sales, So It’s Building A Sporty Limo

More vehicles will follow as the latest agreement between Audi and SAIC “focuses on the full value chain for AUDI’s future models, encompassing R&D, with a dedicated AUDI Innovation & Technology Center to be established in Shanghai.” The latter will be led by Audi and tasked with the “development of China-specific, intelligent electrification technologies and whole-vehicle development across the entire value chain of intelligent connected vehicles.”

The companies did not share many specifics, but said customers can look forward to “AI-powered, immersive smart cabins” as well as advanced driver assistance systems designed specifically for Chinese consumers.

That still leaves plenty of open questions, but the partnership will spawn four new AUDI models in the coming years. However, it’s not clear if that number includes the car coming in 2027. Regardless, upcoming models will be based on the next-generation Advanced Digitized Platform. The luxury brand added the vehicles will “extend and complement Audi’s existing portfolio.”

Audi Chairman Gernot Döllner said, “Audi’s ambition is to remain a strong player in China through the ICV era. Our partnership with SAIC and our NEV brand AUDI has been instrumental, allowing us to connect with new customer groups and expand our product offerings to meet their evolving needs. Following the successful launch of AUDI and its first model, we are ready to take the next step: establishing a dedicated Innovation and Technology Center in cooperation with our long-trusted partner SAIC to drive Vorsprung in China.”