Few vehicles wear the word flagship as comfortably as a long-wheelbase Range Rover. That, apparently, was not enough for JLR, which has now introduced the Ultra. Positioned as the most technologically advanced and finely finished interpretation of the flagship SUV to date, the SV Ultra brings world-first audio engineering to the cabin, along with exterior and interior treatments reserved for this version alone.

The headline act is the SV Electrostatic Sound system, which aims to recast the cabin as a concert hall with every occupant placed centre stage. It is the most sophisticated audio setup ever fitted to a Range Rover, available as an option on every SV trim, the new Ultra included.

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There are 21 lightweight thin-film transducers in total, woven into the headrests, seatbacks, and headlining. Each membrane measures one millimetre thick, responds up to 1,000 times faster than a conventional speaker, and draws 90 percent less power than a traditional setup.

To make sure passengers feel the music as well as hear it, the system pairs with the Body and Soul Seats (BASS) and a Sensory Haptic Floor. Transducers sit inside the seats and beneath the footwell mats, generating AI-tuned pulsations. Beyond entertainment, these can be used for six wellness modes, ranging from “Calm” to “Invigorating”.

Understated Luxury

The SV Ultra is, predictably, built on the long-wheelbase four-seater Range Rover. The body wears an exclusive Titan Silver finish, mixed with aluminium flakes and a process intended to chase a liquid-metal effect.

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The new color is combined with Silver Chrome inserts on the front end, and Satin Platinum Atlas accents on the grille, side gills, and tailgate garnish. Finally, the SUV rides on 23-inch alloy wheels with a bi-tone finish matching the exterior.

Inside, the SV Ultra goes leather-free, trimmed instead in Orchid White and Cinder Grey Ultrafabrics. The seats carry a laser-crafted mosaic pattern, with fine perforations that conceal the audio hardware buried within.

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Another cool touch is the new rattan palm veneer. Utilizing a patented process that preserves its natural open-pore texture, the veneer is finished with an Orchid White tint and extends from the dashboard to the electrically-deployable club tables in the rear.

Powertrain Options

The SV Ultra offers a choice between traditional V8 power and electrified efficiency. The P540 powertrain utilizes the BMW-sourced twin-turbo 4.4-liter V8 producing 533 hp (397 kW / 540 PS).

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The P550e plug-in hybrid delivers a combined 542 hp (405 kW / 550 PS) and offers an EV-only range of 74 miles (119 km) on the WLTP cycle. Finally, a fully-electric Range Rover SV Ultra is confirmed to follow later this year.

Pricing and Availability

The 2027 Range Rover SV Ultra is on sale in selected markets, though access varies. In the UK, it is invitation-only. In Australia, the SUV starts at AU$472,400 (US$337,000) plus on-road costs, making it one of the most expensive Range Rovers ever offered.

The UK’s sales charts don’t usually throw up surprises, yet March 2026 did exactly that. A relatively new Chinese SUV, the Jaecoo 7, jumped straight to the top spot, becoming the best-selling new car in the country. It’s the first time a Chinese model has led the UK market, landing right in the middle of the industry’s busiest sales month, which also saw electrified vehicles and BEVs hit record numbers.

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Not everything is rosy, though, as some analysts are already questioning how long that pace can last.

Chinese Intruder Steals The Crown

The compact SUV from Chery, carrying styling that leans heavily on Range Rover cues, has even picked up a nickname online, with some calling it the “Temu Range Rover” in a tongue-in-cheek dig to its bargain-luxury vibe and resemblance to the real thing.

It racked up 10,064 registrations in March, enough to push past familiar heavyweights like the Ford Puma, which logged 9,193 units, and the Nissan Qashqai with 8,718. The rest of the top five followed a predictable script, with the Kia Sportage at 7,310 units and the Vauxhall Corsa close behind at 6,315.

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Since arriving in the UK in September 2025, the Jaecoo 7 has steadily hovered around the top ten, but this latest jump changes the tone. It now sits second in the year-to-date rankings with 15,569 registrations, closing in on the Ford Puma, which still holds the overall lead for the first quarter of 2026 with 16,128 sales. The gap is small enough to make the next few months worth watching closely.

According to Jaecoo, the plug-in hybrid version equipped with its Super Hybrid System (SHS-P) has quickly become the star of the lineup, accounting for 85% of the SUV’s sales in March.

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In the UK, the Jaecoo 7 starts at £29,105 ($38,600) for the gasoline model, climbing to £35,175 ($46,600) for the range-topping PHEV. Even at the top end, it undercuts plug-in hybrid rivals of similar size, which gives it a clear pricing edge. It also manages up to 56 miles (90 km) of electric-only driving, enough to land in a lower tax bracket and make it appealing to fleet buyers.

The Chery-owned brand leans on a 7-year warranty to ease the usual doubts that come with a new badge. Its UK presence is growing quickly too, with a retail network now up to 124 locations. Together, sister brands Omoda and Jaecoo have moved more than 80,000 vehicles in the UK in just 19 months. March alone accounted for 17,861 registrations.

The Biggest Month On Record For Electrified Vehicles

The UK’s new car market picked up pace in March, with the Society of Motor Manufacturers and Traders reporting a 6.6% increase to 380,627 registrations, making it the strongest month since 2019. Private buyers led the charge with a 10.1% jump, while fleet sales rose 3.5% and business registrations climbed 18.8%.

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Electrified vehicles delivered a record-setting month, led by a 46.9% surge in plug-in hybrids. Self-charging hybrids followed with a 7.3% increase, while battery electric vehicles climbed 24.2%. It also marked the strongest month on record for fully electric cars in the UK

In market share terms, plug-in hybrids took 13%, self-charging hybrids reached 15.8%, and battery electric vehicles claimed 22.6% of UK sales in March. That last figure looks strong, but it still sits well short of the government’s 33% Zero Emission Vehicle target for 2026.

UK New Car Registrations 2026

Source SMMT

Clouds On The Horizon

Even with record numbers on paper, the mood behind the scenes is far less celebratory. SMMT says automakers are leaning heavily on discounts just to keep momentum going. At the same time, battery costs are running about 30% higher than expected, while public charging prices have climbed 140% over the past five years. That combination leaves margins looking increasingly fragile.

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The situation is further complicated by the ongoing Iran crisis. While the conflict has pushed fuel prices sharply higher and nudged more drivers to consider EVs, it also risks eroding consumer confidence as everyday costs rise across the board.

Mike Hawes, SMMT Chief Executive, said:

“The strongest new car market since 2019, with the highest ever volume of EV registrations, is a boost to the industry and the economy. However, the headlines belie the costs incurred and the challenges involved. Much of March’s performance will be from orders placed before the start of the Iran conflict, which threatens to raise the cost of living, undermining consumer confidence. Against this backdrop, and with the EV market falling further away from mandated levels despite record levels of incentives, an urgent review of the transition is required to secure a sustainable market, economic growth and the UK’s net zero ambitions.”

An all-new Range Rover Velar is just around the corner, and it will be very different from the model we know today in more ways than one. The next generation will switch to EV-only power, marking a seismic change for the nameplate. It will also look quite different. Land Rover will move away from the traditional SUV silhouette of the current version and adopt a lower-slung shape that resembles a high-riding sedan.

Read: New Velar Starts Looking More Like A Range Rover Sedan

Hot on the heels of a camouflaged prototype of the new Velar testing in the European snow, a pair of fresh renderings previewing the model has surfaced. We will have to wait and see whether the second-generation Velar looks like this when it reaches production, but if it does, it will certainly stand apart.

These images, created by Nikita Chuyko for Kolesa, suggest the next Velar will retain a few recognizable cues from today’s model, though they have been reshaped into something closer to the Volvo ES90’s fastback-like profile. Up front, it still looks unmistakably Range Rover, with slim LED headlights and a relatively small upper grille defining the face

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The body itself sits noticeably lower. That would be controversial on something like a Land Rover Defender, but it is unlikely to trouble most Velar buyers. Realistically, few owners ever take their vehicles off-road, so the move toward a sleeker, road-focused profile may make sense.

No doubt the most curious element of the redesigned Velar will be its rear. As spy shots have shown, there’s a short and stubby decklid, as well as a steeply raked rear window, which looks a little odd. Also visible in these renders are slim LED taillights and a blacked-out lower bumper.

The Juicy Details

Underpinning the new Velar will be the new Electrified Modular Architecture (EMA), as it will be sold exclusively as an EV. It could debut with the same 117 kWh battery pack planned for the full-size Range Rover Electric, although a slightly smaller pack remains possible. Either way, engineers will face pressure to ensure it delivers enough range and performance to replace the outgoing combustion-powered version.