At Farm Foundation, we work every day to ensure a more resilient future for agriculture. One of the most pressing issues facing our farm families today is something often left unspoken: mental health. That’s why we’re thrilled to partner with Culver’s on a special initiative to bring awareness, resources, and support to farmers across the country.

“From significant weather events to an uncertain economy, our farmers need our help,” said Tim Brennan, Vice President of Programs and Strategic Impact at Farm Foundation. “The funds raised through Culver’s Green and Gold campaign will help ensure that farm families know there are resources and a community available to support them during tough times.” 

About Farm Family Wellness Alliance 

Launched by Farm Foundation in 2020 in response to the devastating derecho storms in Iowa, the Farm Family Wellness Alliance was created to provide immediate and ongoing emotional and mental health support to those affected. In 2024, Farm Foundation expanded access nationwide to allow all members of farm families over the age of 16 to participate in the program. 

Among FFWA’s key offerings is TogetherAll—a secure, monitored, online peer support community where farmers can share their experiences, listen to others, and find encouragement in knowing they are not alone. 

About the Film: “Green and Gold” 

Created in partnership with Culver’s, Green and Gold tells a heartfelt story that reflects the real-life challenges and resilience of American farmers. The film aligns with Culver’s deep-rooted support of agriculture through its Thank You Farmers® Project and showcases the vital contributions of farmers to our food system and environment. 

Green and Gold is now available for early digital purchase on Amazon Prime Video, iTunes, Apple TV, Fandango at Home, and Google Play.

To learn more or to watch the film, visit: www.greenandgoldmovie.com 

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Riley has been rooted in agriculture for generations, embodying the resilience and dedication that define the farming community. Yet, like so many in the industry, they have experienced firsthand the immense pressures that come with farming. In 2024, their beloved Jimmy lost his struggle to maintain mental health, leaving behind a grieving wife and five young children determined to turn their loss into hope for others. In response to their personal loss, Riley has committed to supporting mental health awareness and access to resources for farm families nationwide. 

“Our family understands the struggles that so many in agriculture face, and we want Jimmy’s story to raise awareness and be a beacon of hope, encouraging others to seek help when they need it. Asking for help is a sign of strength, not weakness—it does not define who you are, but rather shows your courage to keep going,” said Riley Boschma. “Through this gift, we hope to ensure that farm families have access to the mental health support they need and to reduce the stigma that prevents many from seeking help.” 

The Farm Family Wellness Alliance, an initiative of Farm Foundation in partnership with most major agricultural organizations in the US, including 4H, American Farmer Bureau Federation, FFA, Farmers Union, and others, provides farm families with free, confidential access to mental health support through an online peer-to-peer community, professional resources, and crisis intervention services. Since its national launch in 2024, the program has expanded to serve farmers and agricultural communities across 47 states, offering a safe space for connection and healing through TogetherAll, an online mental health support community exclusively for American farm family members aged 16 and above. 

“The generosity of Riley Boschma and her children will have a lasting impact on the lives of so many in agriculture,” said Shari Rogge-Fidler, CEO of Farm Foundation. “This gift not only honors Jimmy’s legacy but also strengthens our ability to reach more farm families with critical mental health resources. We are grateful for their commitment to creating meaningful change in the industry.” 

Farmers are the backbone of our nation, yet they often carry an invisible burden. As economic pressures, unpredictable weather, and the weight of legacy continue to challenge those in agriculture, access to mental health support is more vital than ever. Riley’s contribution underscores the urgent need for expanded resources in rural communities and serves as a call to action for others to invest in the well-being of those who feed the nation. Learn more about the Boschma farm at www.boschmafarms.org   

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