Farm Foundation is honored to announce a generous gift from Riley Boschma in support of the Farm Family Wellness Alliance, a national initiative dedicated to providing mental health resources to farmers and their families. This meaningful contribution honors the memory of Riley’s husband, Jimmy Boschma, a respected farmer whose life was tragically impacted by the challenges of mental health.
Riley has been rooted in agriculture for generations, embodying the resilience and dedication that define the farming community. Yet, like so many in the industry, they have experienced firsthand the immense pressures that come with farming. In 2024, their beloved Jimmy lost his struggle to maintain mental health, leaving behind a grieving wife and five young children determined to turn their loss into hope for others. In response to their personal loss, Riley has committed to supporting mental health awareness and access to resources for farm families nationwide.
“Our family understands the struggles that so many in agriculture face, and we want Jimmy’s story to raise awareness and be a beacon of hope, encouraging others to seek help when they need it. Asking for help is a sign of strength, not weakness—it does not define who you are, but rather shows your courage to keep going,” said Riley Boschma. “Through this gift, we hope to ensure that farm families have access to the mental health support they need and to reduce the stigma that prevents many from seeking help.”
The Farm Family Wellness Alliance, an initiative of Farm Foundation in partnership with most major agricultural organizations in the US, including 4H, American Farmer Bureau Federation, FFA, Farmers Union, and others, provides farm families with free, confidential access to mental health support through an online peer-to-peer community, professional resources, and crisis intervention services. Since its national launch in 2024, the program has expanded to serve farmers and agricultural communities across 47 states, offering a safe space for connection and healing through TogetherAll, an online mental health support community exclusively for American farm family members aged 16 and above.
“The generosity of Riley Boschma and her children will have a lasting impact on the lives of so many in agriculture,” said Shari Rogge-Fidler, CEO of Farm Foundation. “This gift not only honors Jimmy’s legacy but also strengthens our ability to reach more farm families with critical mental health resources. We are grateful for their commitment to creating meaningful change in the industry.”
Farmers are the backbone of our nation, yet they often carry an invisible burden. As economic pressures, unpredictable weather, and the weight of legacy continue to challenge those in agriculture, access to mental health support is more vital than ever. Riley’s contribution underscores the urgent need for expanded resources in rural communities and serves as a call to action for others to invest in the well-being of those who feed the nation. Learn more about the Boschma farm at www.boschmafarms.org
After a long flight and a rugged overland journey, Julio Hernandez and dairy farmer Stan Linder approach the Hernandez family home in Mexico. | Photo by Ruth Conniff/Wisconsin Examiner
TEPANZACUALCO, Mexico — Julio Hernandez wasn’t even a year old when he first visited this tiny mountain village in the Mexican state of Veracruz.
He doesn’t remember the trip he took with his mom, to attend his father’s funeral.
During the second week of President Donald Trump’s new administration, as rumors swirled about a surge in deportation raids across the country, a couple of Wisconsin dairy farmers and a dozen of their neighbors and relatives traveled to rural southern Mexico to visit the families of the farmers’ Mexican employees. Wisconsin Examiner editor Ruth Conniff joined them. Her series, Midwest Mexico, looks at the bond between rural people in the two countries.
At the end of January, the 21-year-old finally returned. This time his mom stayed at home and he was accompanied by Stan Linder, 83, a dairy farmer his father Federico once worked for in Pepin County.
For the last 24 years, Linder has made an annual trek to Tepanzacualco to visit the Hernández family, which has sent a procession of relatives up North to work on Linder’s farm. This year he was determined to bring Julio along.
Like most dairy farmers in Wisconsin and Minnesota, Linder relies heavily on Mexican workers. The decades-long relationship of interdependence between rural Midwesterners and rural Mexicans has fostered not just economic but also social ties. Nowhere is the strength of those ties more visible than in the life of Julio Hernandez.
Julio’s father, Federico, met and married Julio’s mother, a local woman whose family had lived in Wisconsin for generations, while he was working for Linder. One day in 2003, Federico went swimming with some friends in Lake George and drowned. It was Linder who showed up to tell Julio’s mother that her husband was gone.
Fawn Hernandez, 42, remembers when Linder came to her door. “He said, ‘I got some news,’ and I was like, ‘What? Is Federico in trouble?’ And he said, ‘No, he passed away — drowned.’”
“I was married, widowed and had a kid all at the age of 21,” Fawn said.
Federico Hernández’ brothers and cousins chipped in to have his body sent home. Fawn remembers the difficulty of getting to the funeral. “They had to carry the casket down a hill on a goat trail, because the road washed out just before we got there.”
For the last 20 years Fawn has worked at the same McDonald’s restaurant in Menominee, raising Julio and taking care of her mother, both of whom live with her in a mobile home in Cedar Falls. Julio went to high school in nearby Colfax. He attended the community college in Chippewa Falls for three months before dropping out. Now he works summers on a crew pouring cement for the Pember Company in Menominee.
He knows some of his father’s family members who’ve put down roots in Wisconsin, including his cousin Emanuel Montalvo Tzanahua, who married a U.S. citizen and runs a successful barbershop in Arcadia. Another cousin still works on Linder’s farm and has two teenage sons both born in the U.S. (who plan to go to college in Minnesota). But he was nervous about the trip to meet his family in Mexico. It was the first plane ride he remembered, and the steep mountain roads alarmed him. In the back of the pickup truck on the rugged ride up the mountain to Tepanzacualco on a winding dirt road, he started to panic.
“I’m not comfortable. I want to get out and walk. I don’t like this,” he said. Linder pounded on the truck until the driver stopped and dairy farmer John Rosenow came back and switched places with Hernandez, so he could ride the rest of the way in the front.
On the path to the Hernández family home. | Photo by Ruth Conniff/Wisconsin Examiner
In Tepanzacualco, Hernandez and Linder hiked the last half mile up a steep footpath to the family home. The view was spectacular, with the sun shining on the valley below, cows and burros grazing in the fields and huge bunches of calla lilies sprouting along the path, as if plucked from a Diego Rivera painting.
As they drew close to the house, Julio’s grandmother, Paula Montalvo Cervantes Hernández, came out to embrace her grandson. “Mi hijo, mi hijo,” (My son, my son) she said, taking Julio’s face in her hands to gaze at him and then hugging him over and over.
One of his aunts said he looked just like his father.
Inside the house, a sign on the wall said “Bienvenidos” (“welcome”). Julio’s aunts and cousins were preparing a big meal, patting out handmade tortillas and cooking them on a wood-burning stove, alongside breaded fried chicken, green salsa and Spanish rice.
Julio sat at the table next to his grandmother and put his head on her shoulder. “My son, thank you for remembering us,” she said in Spanish.
“How could I forget?” he replied in English.
One of his aunts, Aurelia Hernández, commented approvingly, “His hair is very black. He doesn’t look like a gringo.”
Hernandez and Linder arrive. | Photo by Ruth Conniff/Wisconsin Examiner
Her husband, Juan, came in and greeted Linder. He had worked on Linder’s farm for four years.
Julio handed his grandmother and aunt a baby picture of himself. They produced a large, framed photo of him from when he was a toddler and passed it around.
Julio said to everyone: “I’m glad to meet you and grateful to be part of your family.”
Linder translated.
“Gracias, gracias — mucho thank you!” said Julio’s grandmother, smiling broadly and patting his arm.
Julio began to cry. “Why is he sad?” his grandmother asked.
“I feel like I’m home. I’m with my family,” Julio said through his tears.
Everyone listened to the translation, then responded in a chorus, “Awwww!”
Julio leans on his grandmother, Paula Montalvo Cervantes Hernández, near his cousin Lorena and grandfather Arnulfo | Photo by Ruth Conniff/Wisconsin Examiner
When Julio asked if the family had anything of his father’s, one of the cousins went to another room and fetched an enormous suitcase Federico had used when he traveled to the U.S.
Julio and each of the family members took turns posing for pictures with the suitcase.
Arnulfo, Julio’s 86-year-old grandfather, who came up to the house when Julio arrived from working in the fields, said, “Tell him I’ll give him some land to build his house, just choose where.”
“You can send money and they’ll build it for you,” Linder told Julio. That’s what many family members have done, saving up from their U.S. jobs and sending money home to build houses on the family’s property.
Julio and his grandparents with his father’s suitcase | Photo by Ruth Conniff/Wisconsin Examiner
For Julio, who works during the summers in Wisconsin at his construction job, the idea of building a house to spend at least part of the year in the place where his father grew up, though surprising, didn’t sound that far-fetched. He turned it over in his head for the rest of the trip.
A house in Mexico can cost between $25,000 and $35,000 to build, workers told the Examiner. That’s a lot more reachable than in Wisconsin, where, according to the Wisconsin Realtors Association, the median home price in January was $293,000.
But the most striking thing for Julio about his trip, he said, was the unexpected feeling of being so welcomed by his father’s family. “I didn’t think they’d love me so much,” he said.
After lunch the family went outside and took photos in front of the ruins of an ancient pyramid which sits directly behind the house on the family’s land, never excavated by the Mexican government. Then Julio and Linder walked down the mountain to a house being built by Julio’s cousin who still works for Linder. She has been building it for the past two decades. In a couple of years, when her sons graduate from high school, Linder said, she intends to finally move back to Mexico. “That’s when I’ll retire,” he said.
Recently, Linder brought her sons down to meet the family for the first time. Like Julio, they were warmly embraced.
Since he didn’t speak a word of Spanish, Julio relied on Linder and a translation app on his phone, to help him communicate during his visit. “I feel like I’m missing a part of myself because I can’t speak the language,” he said.
Federico Hernández’s grave | Photo courtesy Julio Hernandez
On the second day of his visit, the whole family took a trip to the cemetery in San Juan Texhuacán where his father is buried. Julio laid flowers on the grave.
Julio returns
After three days with his family, Julio and Linder met up in Zongolica with the rest of a group from the U.S. led by Mercedes Falk, a translator on dairy farms in Wisconsin and Minnesota and director of the nonprofit Puentes/Bridges, which organized the trip. The whole extended family came along for a protracted, tearful goodbye.
“The thing I learned the most is they like it the way they have it,” Julio said, reflecting on the visit. “They care so much about family, they want to stay where they are. They’re willing to live on top of each other just to be with family. And for me, to be part of it? It’s something that will change my life forever.”
He wants to bring his mom to visit next year.
After taking a tour of the town and learning about the pre-Columbian history of Zongolica, Julio marveled, “They’ve been here for so long. Like longer than the United States – I like that.” He wished he’d asked more questions about the pyramid behind the Hernández family home.
The Hernández family in front of the pyramid in their backyard | Photo by Ruth Conniff/Wisconsin Examiner
Back in Wisconsin, after the trip was over, Julio was starting to lift weights to get in shape for the construction season. It’s hard work, he said. But now he has a new sense of purpose. After working summers in construction, he’d like to spend winters in Mexico.
He’s been staying in touch with his cousins on WhatsApp and using DuoLingo to try to learn Spanish. “I honestly thought about giving up, it’s been so difficult,” he said. “But I know I have to do it to be able to communicate with my family.”
Mercedes Falk, executive director of the nonprofit Puentes/Bridges, which takes Midwestern dairy farmers to Mexico to meet their workers' families, talks with Teresa Juarez Tepole in her home | Photo by Ruth Conniff/Wisconsin Examiner
VERACRUZ, MEXICO — John Rosenow climbed into a pickup truck in Zongolica, a small city in rural southern Mexico, squeezing into the front with several friends and relatives from Wisconsin and Minnesota. In the back of the truck, six more people crowded onto benches, holding onto each other as the truck bounced over rutted dirt roads, climbing into the clouds as it traveled among little mountain villages in the state of Veracruz. The truck slowed down for a girl herding goats across the road and passed tiny wooden houses perched on the steep mountainside, with chickens in the yard and a few cows tied up by their horns.
During the second week of President Donald Trump’s new administration, as rumors swirled about a surge in deportation raids across the country, a couple of Wisconsin dairy farmers and a dozen of their neighbors and relatives traveled to rural southern Mexico to visit the families of the farmers’ Mexican employees. Wisconsin Examiner editor Ruth Conniff joined them. Her series, Midwest-Mexico Connections, looks at the bond between rural people in the two countries.
“This never gets old,” said Rosenow, a 75-year-old dairy farmer from Waumandee, Wisconsin, who has made the same trip every winter since 2001, often joined by other dairy farmers who come to visit the families of their Mexican workers. He warned the group he might cry when he met up with some of his former employees. One current employee he’s particularly close to, Roberto, was contemplating moving home in December, but decided against it. “Man, that was the best Christmas present,” he said.
Along the way, the group saw wooden shacks with no indoor plumbing, dirt floors and tin roofs sitting next to big brick houses with shiny tile floors — the bigger houses built with money sent home by Mexican workers laboring in the U.S.
Economic interdependence and decades-long relationships have long bound dairy farmers in Wisconsin and nearby Minnesota to Mexican workers and their families.
Of Rosenow’s 18 employees, 13 are from Mexico. That’s not unusual. Latin American workers, most of them from Mexico, perform an estimated 70% of the labor on Wisconsin dairy farms. The money they send home has lifted many of their families out of poverty. And without them, dairies like Rosenow’s would go belly-up. Yet almost all of the immigrant workers who milk cows in the U.S. lack legal status. That’s because, while the U.S. government provides visas for migrant workers who pick seasonal crops and for immigrants with specialized technical skills, there is no U.S. visa program for low-skilled labor in year-round industries like dairy.
In San Juan Texhuacán, about an hour up the mountain from Zongolica, Rosenow and the group visited Fatima Tepole, 42, who milked cows on a farm in Minnesota for four years, from 2012 to 2016, saving enough money to build a house next door to her parents and siblings and to start her business, a little school supply store.
“Here the average worker can make 300 pesos a day,” (about $15) she said. “There you can make that much in an hour.” (Her estimate is close to what Mexican government data shows: Mexico’s average monthly salary is the equivalent of $297 U.S. dollars, or about $15 per day for a five-day workweek. Subsistence farmers in rural Veracruz generally make less and work longer hours.)
Fatima Tepole at dinner in her parent’s home with the Bridges group | Photo courtesy Puentes/Bridges
The visitors from the U.S. gathered in Tepole’s parents’ kitchen to learn how to make tortillas on a wood-burning stove. Then Tepole and her family served them a feast – meat stewed in green chili sauce with fresh tortillas and cheese and bean tostadas. Tepole had hosted many other Bridges groups over the years, including the farmer she worked for in Minnesota. “You’re the first Americans deported by Donald Trump!” she joked.
Building a house — ‘our biggest dream’
Tepole’s sister-in-law, Celeste Tzanahua Hernández, 31, stood near the stove while the group ate. “We thank you for visiting us,” she said. “It’s good that other people know that we’re not all bad people — that people know and can value the work and sacrifices we are making.”
Tzanahua Hernández’s husband, who previously milked cows and now works at a sawmill, has been away from his two children, ages 5 and 12, for the last three and a half years while working in the U.S., she said. They expect him to return in a few months.
Waiting for him has been “a heavy emotional burden,” she said. But with the money he sends home, supplemented with her earnings as a preschool teacher, they’ve been able to build a home — a spacious, open-plan living area and modern kitchen attached to the compound where the extended family lives — buy a used car and afford school tuition, music lessons, tae kwon do, dental work and doctor’s appointments for the children.
When he comes home, her husband is planning to buy some equipment and set himself up in business as a builder.
Lately the family has been worried about Trump’s deportation threats.
Celeste Tzanahua Hernández and her children, Romina, 5, and Johan, 12, in their new home. | Photo by Ruth Conniff/Wisconsin Examiner
“My husband saw ICE at a restaurant. It scared him a lot. That would not be the best way to have to come home,” Tzanahua Hernández said. “He has a car there. He wants to sell it. My dad is worried about what will happen if he goes to jail, or if he has to leave with no money — and how they treat immigrants on the border.”
The family has urged him to send home his valuables: “If he has some good shoes, good things, start sending them home so he doesn’t lose them,” Tzanahua Hernández said.
“He comforts us by saying that the situation is not so dangerous,” she added. “But we see the news reports — the young men who had recently arrived and now have been deported. … He says he feels better knowing that now our house is built, which was our biggest dream.”
Tepole and other Mexican workers estimated that it costs $25,000 to $35,000 to build a small house — the goal of many who are sending home money from jobs in the U.S. The strength of the dollar means the money people earn in the U.S. goes much farther in Mexico.
“For the first year you work there, you pay off your debt to cross the border,” Tepole said. Border crossings can cost between $11,000 and $15,000, workers told the Examiner. “If you work really hard you can do that in seven or eight months,” Tepole said. “After another year, you have enough to start building. But you are also covering expenses for your family. So it depends on those expenses how far you get. After that, in two or three more years you can finish your house if you give it your all.”
“Young people can do it faster,” she added. “It takes more time if you are paying expenses for your kids.”
The Bridges group meets with Maria Primitiva, center, who has children working on farms in the U.S.
Money sent home to Mexico by workers in the U.S. is the country’s largest single source of foreign income — more than Mexico brings in from tourism, exports of manufactured products or petroleum sales. In 2023 Mexico received $63.3 billion in remittances from its citizens who labor in the U.S. — about 4.5% of total GDP — according to a recent report by the Center for Strategic and International Studies. Mexico ranks second only to India for the size of the contribution made by people working abroad to their home country’s economy. And the amount of money sent home by Mexican workers in the U.S. has increased dramatically in recent years, by roughly 32% between 2019 and 2023, according to the same report. Beyond covering families’ basic expenses, remittances drive economic development, “providing households with the means to save money and make investments in education, upskilling, and community improvement,” the report found.
On the U.S. side, undocumented workers pay about $97 billion in total taxes, according to the Institute on Taxation and Economic Policy. About $26 billion of that goes to fund Social Security and $6 billion for Medicare — programs from which those workers are excluded. “We shouldn’t fool ourselves into thinking immigrants are taking money out of the pot,” says David Kallick, director of the Immigration Research Initiative in New York. His group has done a lot of research over the years “to show how immigration is a big contributor to the overall economic success of this country,” Kallick adds. “But the economic damage done by tearing people away from their jobs is even bigger.”
“You’re talking about 19% of the labor force and $4.6 trillion in economic output,” Kallick says of immigrant workers’ overall contribution to the U.S. economy. Deporting the estimated 11 million workers in the U.S. without legal status would have devastating ripple effects from the loss of farms, restaurants, construction projects, home health care and child care, he says. “We have a broken immigration system that has made it possible for people to become very much part of the economy across the board, and yet to be trapped in the lowest wage jobs in every sector.”
“The reality,” he adds, “is there are not enough U.S.-born people to take the place of millions of people doing these jobs who are undocumented.”
One unintended consequence of the militarization of the U.S./Mexico border is that workers without authorization who would otherwise go home to Mexico have stayed in the U.S. for longer stints in recent years, knowing that once they go home they might never be able to cross the border again to come back.
‘When they go, it’s sad’
A rooster in the mountains of Veracruz, Mexico. | Photo by Ruth Conniff/Wisconsin Examiner
Up the hill from Fatima Tepole’s house, her friend Teresa Juarez Tepole, age 48, has four adult children between the ages of 26 and 33 who are working in the U.S, while she takes care of their children. Mercedes Falk, a translator on about 20 dairy farms in Wisconsin and Minnesota, and the director of the nonprofit group Puentes/Bridges, which organized the trip to Mexico, told Teresa that the farmer one of her sons works for in Minnesota is “an incredible person,” who wants to give her son special training so he can advance in his job. Teresa was glad to hear it. “He has confidence in my son,” she said, smiling.
When her children were very small their father died, Teresa said, and she barely scratched out a living by taking in washing and making tortillas. Sometimes the family was hungry.
She couldn’t afford to send the children to school beyond the early grades. From the time they were little, they helped with the washing and making tortillas. Her oldest son started working in a bakery as a teenager. “They’d give him four or five loaves of bread and he would bring them home, because I couldn’t afford to buy bread,” she said.
Now they’ve all gone to the U.S. “to see their kids grow up, to give them an education, too, because here there’s no money.”
Her granddaughter is in secondary school. “I can’t read or write well, but I tell my granddaughter she has to study hard because her mother is suffering so she can study,” she said.
Teresa’s 30-year-old daughter has been in the U.S. for the last three and a half years. She picked fruit for the first year and a half and for the last two years has been milking cows on a dairy farm in Minnesota.
“When they go, it’s sad,” Teresa said. “You don’t know how long it will take them, when they’ll arrive, how they’ll be treated … I cried a lot.”
Even though she is proud of her children, she misses them, she said. “When they were growing up, at dinner time we always sat down together.”
And now, on top of the loneliness, there is more worry, she said. “With the president there, I start thinking of my kids and, my God, there they are and what if he throws them out? What if they’re mistreated? … There’s nothing to do but put ourselves in God’s hands, may he protect us.”
Hoping there aren’t mass deportations
At each stop on the Puentes/Bridges trip, people asked about Trump’s planned deportations.
Rosenow told several families that Brooke Rollins, Trump’s agriculture secretary, has said that deportations won’t hurt dairy farms. Rollins testified during her confirmation hearings that she supported Trump’s plan for mass deportations but that she would work with the administration to “make sure none of these farms or dairy producers are put out of business.”
“I’m counting on that,” Rosenow said. During the trip, his wife called with another worry: Trump’s tariffs were reportedly about to wreak havoc with exports of butter to Canada and drive up the price of the peat moss they import to make the compost they sell on their farm.
Dairy farmer John Rosenow in Mexico, visiting the relatives of his employee Roberto , (left to right) Veronica, Gerardo, Meagan and Concepciona | Photo by Ruth Conniff/Wisconsin Examiner
At a stop outside the little town of Astacinga, the conversation again turned to deportation. Rosenow stopped to visit the family of his favorite employee, Roberto, 45, and Kevin, Roberto’s 21-year-old son, who came North a few years ago to work with his dad on the farm.
In the kitchen, Rosenow told Roberto’s mother, Concepciona Acahua Macoixtle, 62, , with Falk translating, “Roberto is my best friend. He gets along with anybody. And he has become a better golfer than me.” The two men golf together every week during the season, and Roberto has become something of a local celebrity on the golf course in Buffalo County.
Rosenow got out his phone to show a picture of Roberto playing golf.
Roberto’s wife, Veronica, asked how her son Kevin was behaving. Assured by Rosenow that he was “a delight,” she then turned to her other worry. “Is there a lot of immigration enforcement up there?” she asked.
“There are a lot of rumors, but I have a lot of confidence in the secretary of agriculture,” Rosenow said, once again explaining that he’s relying on Rollins’ assurance that farms won’t go out of business because of immigration enforcement.
“If not, tell my husband to come home,” Veronica said. “Or his boss should get him a visa.”
“I’d do it in a moment,” Rosenow said, as Falk translated.
Falk explained that six-month visas are for seasonal work and dairy farmers can’t apply for them for their workers. Roberto’s mother nodded. “You have to work every day.”
“Some people are getting grabbed by immigration,” she said. Restaurant workers from nearby Astacinga were deported to tent cities in the north of Mexico, she said, adding, “that’s why we’re worried about our children.”
Veronica’s son Aaron, 15, wanted to go up North, too, but Kevin calls and lectures him about staying in school, his mother told the group. Now he’s going to high school in Astacinga and will graduate in a couple of years, Veronica said.
Rosenow arrives at Roberto’s house | Photo by Ruth Conniff/Wisconsin Examiner
Concepciona’s grandchildren have vastly different lives from her own life growing up, or that of her children. Her mother died when she was 4 and she never went to school. Instead she tended the family’s sheep when she was young and met her husband at 18, when both were working in the fields cutting sugar cane.
When they were raising their children, Concepciona said, “We all lived together in one kitchen room. Sometimes there wasn’t enough food. They didn’t have shoes sometimes. They didn’t always have tortillas.”
As a teenager, Roberto went to work and took care of his little siblings, sending home money from jobs in Mexico City and later Kentucky, so they would have enough to eat. He first went to the U.S. when he was 16, but returned several times — the last time was when Meagan, 10, was born. He hasn’t been home since she was 3 months old.
“I told him to come home, but he doesn’t,” Concepciona said. “It’s not that he doesn’t want to. The problem is here there’s no money. There, he can earn money to help with his kids’ education. Ten years he’s been there.” She began to cry.
“My mother- in-law has lost all five of her sons. They’re all up there,” said Veronica.
During the years Roberto has spent in the U.S., he has built a home for his parents, and Veronica has overseen the excavation and building of their own two-story home with a carport, which looks like it was transplanted to the mountainside from a U.S. suburb. Brick pillars frame a heavy metal gate, behind which a manicured grass lawn is surrounded by a low rock wall and a garden full of fruit trees, palms and rose bushes.
Veronica and Roberto also purchased more land nearby, where they keep a flock of sheep. With some of his earnings Roberto has helped his nieces go to college. One is finishing up studying to be a teacher and lives with Veronica, she said.
Meagan, a fifth grader, has always gotten good grades, Veronica said proudly. Meagan gave the U.S. visitors an impromptu performance of the Mexican national anthem in Nahuatl — she’d been practicing for a competition at her bilingual Spanish/Nahuatl school.
As the Puentes group got ready to leave, Concepciona said, “Tell my boys to take care. Ask when they are coming. They always say August, December. Then the next December comes and they don’t arrive.”
“The problem is the risk if they don’t have papers,” said Veronica, “so they can’t come back.”
This article is Part One in a series. In Part Two, the U.S.-born son of a deceased Mexican dairy worker meets his extended family in Mexico for the first time.
Farm Foundation, in collaboration with PepsiCo and the PepsiCo Foundation, is proud to announce the launch of the Next Generation Farmers Program, an initiative designed to equip young agricultural entrepreneurs with the skills, education, and resources needed to thrive in today’s farming sector.
Recognizing the growing challenges young farmers face – including limited access to education and training – the Next Generation Farmers Program will provide vital scholarships, training, and mentorship opportunities. This initiative is intended to serve as a critical steppingstone in helping the next generation of U.S. farmers build strong, sustainable businesses to feed the world for years to come.
Gregg Halverson is a farmer from North Dakota who grows potatoes for Frito-Lay and has a long-held affiliation with Farm Foundation. Halverson emphasizes the benefits this program can have for the agricultural community in the U.S. “I believe there is a lot of interest and passion for agriculture among our young people, but the high barriers to entering this field can be discouraging. The programs that Farm Foundation and the PepsiCo Foundation are building will have a direct impact on helping these young agriculturists gain a footing in the production ag sector.”
As a key supporter of this initiative, the PepsiCo Foundation has committed to a multi-year financial investment, furthering its efforts to support the agricultural community. This funding will help provide essential resources to young farmers via the Next Generation Farmers Program, fostering long-term success in an increasingly demanding industry.
“By investing in the future of agriculture, we are ensuring that young farmers have the tools and guidance they need to build viable and resilient businesses,” said Shari Rogge-Fidler, President and CEO at Farm Foundation. “We are proud to partner with the PepsiCo Foundation to drive meaningful change and support the next generation of agricultural leaders.”
“The PepsiCo Foundation’s work focuses on the creation of sustainable and innovative solutions, including ways to support a more resilient, sustainable agricultural system to help feed the world’s growing population,” said C.D. Glin, President of the PepsiCo Foundation and Global Head of Social Impact at PepsiCo. “We are proud to partner with the Farm Foundation once again to further our pep+ (PepsiCo Positive) agenda and to support the next generation of farmers by providing the tools and resources they need to succeed.”
This latest initiative builds on a Farm Foundation, PepsiCo, and the PepsiCo Foundation collaboration, Field to Future, a two-year cohort program designed to create career opportunities within the agriculture industry at large.
Farm Foundation encourages other stakeholders to prioritize building a future for farmers. Through donations and advocacy, individuals and organizations can play a pivotal role in shaping the future of American agriculture and empowering young farmers with the knowledge, resources, and networks necessary for success.
For more information about the Next Generation Farmers Program and how to get involved, please visit https://farmfoundation.org/nextgenfarmeror contact Tim Brennan, Vice President of Programs and Strategic Impact at Farm Foundation at tim@farmfoundation.org
About Farm Foundation: About Farm Foundation®: Farm Foundation is an accelerator of practical solutions for agriculture. Our mission is to build trust and understanding at the intersections of agriculture and society. We accomplish this by leveraging non‐partisan objective dialogue, information, and training, catalyzing solutions, and creating multi‐stakeholder collaboration. Our vision is to build a future for farmers, our communities, and our world.
About PepsiCo:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
About the PepsiCo Foundation: The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements of a sustainable food system with a mission to support thriving communities. Working with non-profits and experts around the globe, we’re focused on helping communities obtain access to food security, safe water and economic opportunity. We strive for tangible impact in the places where we live and work—collaborating with industry peers, local and international organizations, and our employees to affect large-scale change on the issues that matter to us and are of global importance. Learn more at www.pepsicofoundation.com. Follow us on Instagram and LinkedIn.
Farm Foundation’s Meet Your Farmer podcast featured Hannah Borg in season1, episode 5.
Hannah is a sixth-generation farmer from Wakefield, Nebraska. In 2019, she returned home to the family business, Borg Farms. She and her family raise crops, cattle, and chickens for Costco. She holds a degree in agricultural communications from the University of Nebraska-Lincoln.
In the episode, Hannah discusses what it was like to grow up on the farm, navigating the transitions between generations, how she came to be raising chickens for Costco, among many other topics.
Farm Foundation’s Meet Your Farmer podcast featured A.G. Kawamura in season 1, episode 4.
A.G. is a third-generation farmer in Southern California and operates Orange County Produce with his brother. He served as California Secretary of Agriculture from 2003 to 2010. He is founding chair of Solutions for Urban Agriculture, which grows produce for area food banks. He is involved in many other organizations, including as founding co-chair of Solutions from the Land, and with Farm Foundation as a Roundtable Fellow since 2011, and currently serving on the Farm Foundation Board of Directors. He also serves on the board of Western Growers.
In this episode, A.G. discusses what it means to be a landless farmer, his work to solve food insecurity, and some of the dynamics of the fresh produce industry that are not widely known.
Farm Foundation’s Meet Your Farmer podcast featured Steve Kaufman in season 1, episode 3.
Steve is a fifth-generation farmer. He returned to his family’s Idaho farm full time in 2014 when his uncles and father were ready to retire. He and his two brothers farm 14,000 dryland crop acres, growing primarily winter wheat, spring wheat, peas, garbanzo beans, and canola. Prior to that, he worked at Northwest Farm Credit Services while also farming part time. Steve is an alum of Farm Foundation’s Young Farmer Accelerator Program.
In this episode, Steve talks about how gratifying it is to produce enough grain for 30 million loaves of bread on his farm, the hard work of trying to balance life with young kids and farm life, and what the process was like to switch over to no-till.
Farm Foundation’s Meet Your Farmer podcast featured Amanda Butterfield and her daughter, Evelyn, in Season 1, Episode 2.
Amanda Butterfield is director of corporate partnerships at The Meat Institute, and she also owns and operates a farm in Pennsylvania. With her husband and daughter, they raise beef cattle at Maple Valley Cattle Company, a 180-acre cow-calf operation. The farm was recently selected as a finalist for the 2024 Pennsylvania Leopold Conservation Award, which honors farmers and forestland owners who go above and beyond in their management of soil health, water quality and wildlife habitat on working land.
At her farm, Amanda uses strategies like rotational grazing, cover crops, integrated pest management strategies, and has preserved the farm’s woodlands and wetlands and native grasslands to improve soil health and support biodiversity.
The conversation covered some of the logistics of rotational grazing and land restoration on the farm, Amanda’s path to farming as a first-generation farmer, and what the future holds for young people on the farm today.
Farm Foundation’s Meet Your Farmer podcast featured Klaas Martens in season 1, episode 1. Klaas is a third-generation farmer in New York. He operates Martens Farm and Lakeview Organic Grain Mill with his wife Mary Howell Martens and their son Peter. On 1,600 acres, he produces numerous crops, including corn, soybeans, spelt, wheat, einkorn, emmer, triticale, buckwheat, oats, barley, rye, cabbage, dry beans, and hay. He’s been farming since the 1970s and shifted to organic farming in the 90s. Klaas is a Farm Foundation Round Table Fellow (since 2015) and also serves on the Farm Foundation Board of Directors. He also serves as a mentor in our Young Farmer Accelerator Program.
In this episode, Klaas discusses being the son of immigrant farmers, how his farming practices changed over the years, and one of his favorite things about wheat. He also shares some stories of how he has helped young farmers get into farming and the importance of community.
TheNovember Farm Foundation® Forum, Growing Together: Trends and Transformation in U.S. Agriculture Labor, highlighted some of the findings from a recent multi-day symposium that explored the future of the U.S. agricultural workforce. The symposium, held by Farm Foundation and the Economic Research Service at the U.S. Department of Agriculture, aimed to convene a network of researchers and stakeholders to engage in productive discussions focused on farm labor issues. The primary goal was to strengthen and enhance ongoing farm labor research.
This forum highlighted the critical importance of farm labor to the competitiveness of US agriculture, particularly for labor-intensive commodities like fruits and vegetables. The discussion was moderated by Michael Marsh, president and CEO of the National Council of Agricultural Employers, and featured panelists: Philip Martin Professor Emeritus at the University of California, Davis; Andrew Padovani, senior research associate with JBS International; and Alexandra Hill, assistant professor at the University of California, Berkeley.
The Forum covered a wide range of topics, including wage rates and competition, legislative and regulatory challenges, litigation and legal actions, mechanization and labor alternatives, and economic and demographic trends.
Numerous Issues to Consider
One point brought up was that there has been no significant agricultural labor reform since 1986, making it difficult to address current labor issues. Farmers must also contend with many new regulations, including those related to wage rates and worker protection. The impact of the Adverse Effect Wage Rate and competition with countries like Mexico was also discussed.
One solution to rising labor costs is a push toward mechanization, which brings about its own set of questions around adaptation to this change. In some cases, robotic harvesters are not yet fast enough or inexpensive enough to replace human hand pickers, but the gap may be closing fastest for crops like apples.
The H2-A program was also a large part of the discussion. The use of H-2A workers is increasing, but the program’s costs and regulatory requirements are significant. The anticipated impacts of the incoming administration on the potential for ag labor reform was also briefly discussed during audience question and answer session.
Overall, the Forum underscored the urgent need for comprehensive agricultural labor reform to ensure the sustainability and competitiveness of US agriculture. The discussions highlighted the complex interplay of wage rates, regulatory challenges, and the need for mechanization and alternative labor sources.
The two-hour discussion, including the audience question and answer session, was recorded and is archived on the Farm Foundation website.