BMW Doesn’t Need Uncle Sam To Give You $7,500 Off EVs

- BMW replaces expired $7,500 federal EV credit with direct discount across lineup.
- Offer includes 2.99% financing and up to $5,000 loyalty rewards on select EVs.
- Incentives valid through October 31 for buyers using BMW Financial Services.
Federal EV tax credits may be gone, but automakers holding unsold electric models aren’t simply waiting for customers to arrive. Instead, they’re putting together their own incentives. BMW has stepped in with one of the most direct responses so far, offering a $7,500 purchase credit across its lineup, and in some ways the deal is more straightforward than the federal program ever was.
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BMW says the incentive applies across its full EV lineup, from the $57,900 i4 to the $169,675 i7 M70. Unlike the now-defunct federal credit, this deal doesn’t hinge on income caps or complicated tax liability math; it’s a straight MSRP discount at the time of purchase.
More Than Just a Credit
The move makes BMW one of the first luxury brands to replace the credit in full, and it’s not stopping there. According to AutoBlog, buyers also get access to 2.99% financing for up to 60 months. Returning or “loyalty” customers can also get up to $5,000 extra, with the biggest rewards reserved for buyers of the equally big i7.
For some shoppers, that structure makes BMW’s plan more useful than the federal version ever was. The tax credit never helped customers who didn’t owe $7,500 in taxes, and it locked out high-income buyers and expensive models. BMW’s deal skips the fine print and extends the benefit to anyone financing through its system.

Following a Familiar Formula
While BMW stands out in the luxury field, it’s far from the first automaker to go down a similar road. Hyundai slashed sticker prices on the Ioniq 5 in recent days. General Motors and Ford both bought up a bunch of their own EV stock, obtained the federal EV credit before it ran out, and are passing it on to buyers.
More: BMW Somehow Sold Fewer Electrified Cars Than Last Year In Q3
BMW is just approaching the same problem with almost the exact same solution. These offers run through October 31 and, importantly, only apply to vehicles bought through BMW Financial Services.
