Reading Time: 9 minutes

As TV monitors at a primary night watch party showed state Rep. Francesca Hong leading the Democratic race for governor in Dane County, the crowd erupted in cheers.

But this wasn’t Hong’s event in Madison. It was the party for Republican U.S. Rep. Tom Tiffany at the Rustic Manor wedding barn in Hartland.

Attendees saw a Hong victory as a path to take back the governor’s office, where Democratic Gov. Tony Evers has blocked conservative bills for nearly eight years. In recent weeks, Tiffany and fellow Republicans attacked Hong over past social media posts, including calls to abolish the U.S. Senate, defund police and cancel Thanksgiving. They saw the posts as signs Hong would be a weak general election opponent. 

“We’re hoping that Hong will win the primaries because what she says is just outright insanity,” 19-year-old Tiffany campaign worker Ellie Guida said. 

Instead, Milwaukee County Executive David Crowley eked out a comeback victory to win the Democratic nomination. 

And now a new poll shows why Republicans have reason to worry.

Crowley led Tiffany 48% to 44% in a new Badger Battleground Poll conducted Aug. 12 and 13 by Platform Communications. Crowley also led 42% to 30% among independents and 54% to 35% in competitive Assembly districts. 

Tiffany was viewed unfavorably by 43% of poll respondents, compared with 26% with an unfavorable view of Crowley, with 31% lacking a solid opinion of Crowley. The margin of error was 4.4 percentage points, and the poll was conducted via landline and cellphone interviews.

Still, even attendees at Crowley’s watch party in Milwaukee raised concerns about whether he can persuade Hong voters to support him in the general election. 

Keith Schmitz, leader of the suburban Milwaukee progressive group Grassroots North Shore, said Hong’s supporters are more likely to back Crowley if Hong strongly endorses him. He expects Democrats to unify around beating Tiffany. 

Crowley’s win reshapes the race for Wisconsin Democrats and Republicans. The three gubernatorial candidates who lost the primary joined top Democrats, including U.S. Sen. Tammy Baldwin, U.S. Rep. Mark Pocan and Attorney General Josh Kaul at a breakfast Wednesday in Middleton with Crowley and Democratic lieutenant governor nominee Sarah Godlewski in a show of unity. 

Tiffany began a “Common-Sense Leadership Tour” in Green Bay Wednesday with Republican lieutenant governor nominee David Varnam and Attorney General nominee Eric Toney. 

Brandon Scholz, former chair of the Republican Party of Wisconsin and now an independent political analyst, highlighted how facing Crowley instead of Hong changes the challenge for Tiffany. He pointed to Crowley being “more measured in his responses and comments,” along with his more moderate positions.

“It will be hard, I think, for Tiffany to do the damage to Crowley that he could have done to Hong,” Scholz said.

Anthony Chergosky, a political science professor at the University of Wisconsin-La Crosse, said he expects Tiffany to portray Crowley as a “far-left liberal who has demonstrated shortcomings in his position in Milwaukee.” 

Right on cue, Tiffany released a statement and ad Wednesday responding to Crowley’s primary win. Tiffany claimed there was no difference between Crowley and “a socialist.” The ad highlighted Milwaukee County budget deficits under Crowley and suggested that portended mismanagement, higher prices and increased taxes if he became governor. 

In response, a Crowley spokesperson said Tiffany was in “meltdown mode” as he prepared to face Crowley. The spokesperson called the attack “a desperate effort to distract from his own extreme record of voting 100% of the time to advance Donald Trump’s extreme MAGA agenda.”

The statement said Crowley lowered property taxes and created new jobs, and criticized Tiffany’s support for Trump’s tariffs and his missed votes on a bipartisan bill aiming to lower housing costs. 

Here is what else we learned from Wisconsin’s partisan primary and how it sets up the road to the Nov. 3 election. 

Undecided voters broke for Crowley

As Crowley looks to unify Democrats, the 40-year-old may need to shore up support among younger voters.

The Marquette Law School Poll showed 66% of voters ages 18 to 29 supported Hong, while election results showed she led in 10 of the 13 counties with University of Wisconsin campuses.

Polling showed Crowley with more support among older voters and people living in rural counties. Crowley led Hong by half a percentage point statewide, but his margin widened to 4 percentage points in rural counties, according to a New York Times analysis. Hong’s lack of spending on broadcast TV ads may have contributed to her weaker performance among older and rural voters. 

The last Marquette Poll before the primary found 34% of Democratic primary voters were undecided — a dynamic Marquette Law School Poll director Charles Franklin said benefited Crowley.

“The fact that so many undecideds apparently coalesce on Crowley is an important lesson that undecideds really can make up their mind in a lopsided way,” Franklin said. 

Older people and moderates likely fueled Crowley’s late surge, according to Franklin. 

Franklin said older voters don’t usually wait to decide, but this year they did, potentially helping Crowley. Older people also vote more than younger people. He also noted how moderate voters were initially undecided, helping Crowley.  

Many people don’t tune in to primaries until a few weeks before voting, Franklin added. He pointed to Evers’ endorsement late in the race. In the last Marquette Poll before the election. 36% of Democratic primary voters said Evers’ endorsement mattered to them. 

“It’s obvious that a lot of those late deciders did go to Crowley, overwhelmingly. It just took them till the last week or so of the campaign to decide to do that, or even on Election Day,” Franklin said. 

The next Marquette Poll is scheduled for release by the end of August. The first Marquette Poll after the 2018 primary showed Evers and incumbent Gov. Scott Walker tied, but Evers went on to win by 1 percentage point. That election came during Trump’s first midterm cycle.

Evers’ job approval rating stood at 51% in a July 22 Marquette Poll, and Franklin said the poll showed Evers remained popular with Democratic primary voters. 

This was the first time in more than 50 years that a sitting Wisconsin governor endorsed a candidate. 

“Governor Evers’ endorsement proved to be the key factor in this election,” Chergosky said. “It’s a great reminder that endorsements can make a huge difference in primary elections.”

Two GOP-endorsed candidates lose statewide races 

The state Republican Party suffered two more setbacks Tuesday as party-endorsed candidates lost statewide races. 

The party endorsed consultant Will Martin — a staffer under former Govs. Tommy Thompson and Scott Walker — for lieutenant governor, but stay-at-home dad and former Lancaster mayor David Varnam secured the Republican nomination by 11 percentage points. 

The party also backed beef farmer and auctioneer Nate Pollnow for secretary of state. He lost to real estate investor Jay Schroeder by more than 20 percentage points. Schroeder said he would make the secretary of state Wisconsin’s chief election official and abolish the Wisconsin Elections Commission — something that would require legislative action. Republicans skeptical of the 2020 election results have rallied against the WEC in recent years, which may explain Schroeder’s appeal among primary voters.

The secretary of state keeps track of enrolled laws, resolutions, official acts, fees, positions and appointments, but generally attracts little notice. 

While both secretary of state candidates aligned with Trump, Schroeder more heavily emphasized his support for Trump’s movement. 

Martin’s lieutenant governor campaign website focused largely on developing energy resources and protecting public safety. Varnam focused on immigration and cutting taxes — issues that ranked as more important among Republican voters surveyed in the Marquette poll earlier this year.

Scholz said the endorsed candidates’ losses raise questions about the state party’s role in elections. 

“Does Wisconsin have a viable state party organization that can contribute?” Scholz asked. “And I’m not talking about getting $9 million of contributions from (billionaire GOP megadonors Richard and Liz) Uihlein and (Diane) Hendricks and then pushing them through to campaigns. That’s not a state party.” 

The state GOP didn’t respond to a request for comment.

Congressional races set

U.S. Rep. Derrick Van Orden and 2024 Democratic nominee Rebecca Cooke face each other again in the 3rd Congressional District. 

Cooke lost to Van Orden in 2024 by 3 percentage points. She ran in the Democratic primary for the district in 2022 but lost to state Sen. Brad Pfaff, D-Onalaska. 

Van Orden beat Pfaff to flip the seat in 2022 and has held it for two terms. This year marks the first time Van Orden will run for reelection with a Republican president in office. 

Van Orden first ran for the seat in 2020 and lost by just under 3 percentage points as Democrat Joe Biden carried Wisconsin. In 2022, when Republicans took back the House, Van Orden won by nearly 4 percentage points.

Chergosky said Van Orden, a close Trump ally, must rally MAGA supporters, who can be more difficult to turn out during a midterm election.

“There are many voters who eagerly show up to vote for Trump, but aren’t as excited to vote when he’s not on the ballot,” Chergosky said.

Cooke enters the rematch with higher name recognition and national endorsements from Vermont Sen. Bernie Sanders and U.S. Sen. Tammy Baldwin. She also has outraised Van Orden by $1 million.

The 7th Congressional District, which Tiffany is vacating, will likely stay Republican, Chergosky said. Michael Alfonso, son-in-law of Transportation Secretary Sean Duffy, won the Republican nomination.

Backed by Trump, Alfonso defeated runner-up Kevin Hermening, by 22 percentage points.

“His victory shows the power of the Trump endorsement in Republican primaries,” Chergosky said.

Alfonso will face Democratic Rep. Fred Clark.

Republicans have held onto the northern Wisconsin district since 2011 when Duffy was elected. 

Emergency room nurse Mitchell Berman won the Democratic nomination in the 1st Congressional District and will face Republican U.S. Rep. Bryan Steil. Berman defeated the runner up Peter Burgelis by nearly 23 percentage points after Burgelis ended his campaign to endorse Berman in July. 

National Democrats are targeting this seat as they seek to win control of the House. But Steil had more than 35 times the cash on hand as the Democratic primary challengers combined as of July. Chergosky also said Steil has a well-developed brand in his southeastern Wisconsin district, giving him the advantage.

For Berman to defeat Steil, Chergosky said he’ll need to raise money quickly and increase his name recognition. 

Legislative Democrats play it safe

Democrats have a shot at winning control of the Legislature for the first time in 16 years. Doing so would require flipping two Senate seats and five Assembly seats. In three districts Wisconsin Watch monitored, Democratic voters chose familiar faces in the primary.

In the 17th Senate District, Rep. Jenna Jacobson, D-Oregon, will face incumbent Sen. Howard Marklein, R-Spring Green. 

Jacobson, endorsed by the State Senate Democratic Committee, won the primary by nearly 30 percentage points over former New Glarus School Board member Corrine Hendrickson, who focused on funding public schools and child care. Jacobson has served in the Assembly since 2022.

Kamala Harris won the district in the 2024 presidential race when Marklein, a co-chair of the powerful Joint Finance Committee, was not up for reelection. 

In the 21st Assembly District, Oak Creek Mayor Dan Bukiewicz defeated David Liners for the Democratic nomination.

Bukiewicz has served as mayor of Oak Creek, which the district encompasses, since 2017. But Republicans have held the seat since 2003. 

Liners ran as a democratic socialist, but he hadn’t previously held office. Bukiewicz benefited from strong name recognition and high-profile endorsements like U.S. Sen. Tammy Baldwin. 

Democratic strategist and former Evers staffer Melissa Baldauff said Democrats want candidates they can trust, rather than unknowns.

“There’s definitely something to be said for voting for a known entity,” Baldauff said. 

Another democratic socialist, Rep. Ryan Clancy, D-Milwaukee, will likely keep his 19th Assembly District seat after defeating the more moderate Bridget Maniaci in the Democratic primary.

Maniaci criticized Clancy for what she said was failed legislation and unleveraged resources. She outraised him by $2,000.

While other democratic socialists, including Liners and Hong, lost their elections, Clancy won by nearly 9 percentage points. Chergosky said it’s because his constituents know his record. 

“In Clancy’s heavily Democratic district, voters may be comfortable supporting an outspoken democratic socialist whose record they already know,” Chergosky said. “In a statewide race for governor, voters may place much greater emphasis on who they believe can defeat the Republican nominee in November.”

Chergosky said each Assembly district is unique, and many are “ideologically homogeneous.” He said voters in an urban, heavily Democratic Assembly district may be more receptive to a candidate like Clancy than voters in a statewide race, where candidates must appeal to urban, suburban and rural voters.

‘A referendum on President Trump’

Democrats cast substantially more primary votes than Republicans, a trend that could shape the outcomes in November, especially as Trump’s approval ratings decline. 

Democrats cast nearly 800,000 votes, compared with nearly 500,000 votes from Republicans. 

Meanwhile, nine Republicans are retiring from the Legislature this election cycle, including Assembly Speaker Robin Vos, R-Rochester, and Senate Majority Leader Devin LeMahieu, R-Oostburg.

Political science experts have said these retirements come during an expected Democratic surge. Wisconsin’s legislative maps were redrawn in February 2024 after experts described the previous maps as some of the most gerrymandered in the country. In November 2024, Democrats flipped 14 legislative seats.

In 2024, Vice President Kamala Harris won Assembly Districts 61, 21 and 51 — three districts Democrats aim to flip this November.

Republicans have held each seat for more than a decade, but the incumbents won by just 3 percentage points in 2024. 

While Assembly Districts 51 and 61 still have incumbents, Rep. Jessie Rodriguez, R-Oak Creek, is retiring from her 21st Assembly District seat. Republican nominee Dylan Pfaffenbach, a Carroll University student, will face Bukiewicz, the more experienced Democrat. 

The party controlling the White House, Chergosky said, notoriously faces headwinds in midterm elections. Tracking Trump’s approval rate will be key to predicting outcomes. The new Platform Communications poll found 30% of respondents had a favorable view and 66% had an unfavorable view of Trump.

“For Democrats, the playbook is clear: Frame this election as a referendum on President Trump,” Chergosky said.

Tom Kertscher and Brittany Carloni contributed reporting.

Poll: Democrat David Crowley opens fall gubernatorial campaign with slight edge over Republican Tom Tiffany  is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Reading Time: 4 minutes

Former Lt. Gov. Mandela Barnes announced he ended his campaign for governor in a video posted to social media on Thursday, July 30. Barnes did not endorse any candidate, but hinted at the growing support for Madison state Rep. Francesca Hong. “It’s become very clear who our nominee is going to be,” he said.

---

As early voting gets under way ahead of the Aug. 11 primary, Wisconsin is hurtling toward a gubernatorial matchup between Madison state Rep. Francesca Hong, a democratic socialist, and Northwoods U.S. Rep. Tom Tiffany, a MAGA Republican.

Hong, a 37-year-old former restaurant owner, has emerged as the front-runner in the Democratic primary, growing a lead over her opponents in four consecutive Marquette University Law School polls. Just in the past week, her support increased — from 26% to 38% — among likely Democratic primary voters even after the chaotic maneuvering by candidates earlier this month. Lt. Gov. Sara Rodriguez exited the race after issues with her campaign finance reports, and Milwaukee County Executive David Crowley restarted his campaign with a rare primary endorsement from Gov. Tony Evers. 

Marquette Poll director Charles Franklin described Hong’s position in the latest poll as “a pretty sizable lead.” It’s reminiscent of 2018 when Evers’ support in polls grew over the course of the crowded Democratic primary, Franklin said. Evers won the primary with about 42% of the vote in 2018.

“She’s increased her lead compared to last week, and it’s increased across virtually every demographic group we look at,” Franklin said. “That doesn’t necessarily mean it’s an insurmountable lead in the sense that there’s 34% still undecided. But if you look at the trend from a week ago to this week, she’s in a better position than she was then.” 

Hong also faced few attacks from her opponents in the first and only televised primary debate held in Milwaukee this week, even as she faces questions about her past social media posts supporting Democratic Socialists of America organization policies such as abolishing the U.S. Senate and abolishing and defunding police. The July 22 Marquette Poll showed 49% of registered voters in Wisconsin have an unfavorable view of the DSA organization and the democratic socialist label. 

In Tuesday’s debate, Hong said as governor she would not sign a budget that cuts funding for police departments. She also said she does not support the full platform of the national DSA nor is she endorsed by the national organization, while highlighting bipartisan support her campaign has received for policies like a moratorium on the construction of new AI data centers.

“I am looking forward to helping Democrats become the big tent party that they have aimed to become for many years,” she said. 

As Hong rises, some Democrats have questioned whether a democratic socialist can win statewide in November and help down-ballot Democrats. But party leaders have failed to shore up an opponent who can defeat Hong.

Crowley’s reentry with Evers’ endorsement may have muddied the waters, said Barry Burden, a political science professor at the University of Wisconsin-Madison and director of the Elections Research Center.  

“With in-person voting already underway, it is difficult to see how an issue, scandal, endorsement, or other development can impede her path to the nomination,” Burden said. 

The latest Marquette Poll released Wednesday showed that while a majority of potential Democratic primary voters indicated they heard about Evers’ endorsement, it did not make a significant impact on who they would support in the race. Crowley received 7% support among likely primary voters behind Hong at 38% and former Lt. Gov. Mandela Barnes at 16%. 

Crowley said in the last two weeks of the primary campaign he will continue to make the case to voters about why he is the best candidate. 

“We still have the same amount of folks when I actually stepped out of this race, right? It’s still five of us,” Crowley said. “So, I truly believe our job is just to make the case. And I do think that folks may be a little bit overwhelmed by how many candidates are in this race and want to make sure they’re making the right choice, but that’s why we’re on the campaign trail.” 

Barnes, who was initially seen as the front-runner in the primary due to the name recognition from his 2022 U.S. Senate campaign, took more swipes at Crowley during Tuesday night’s debate, targeting the Milwaukee County executive for his reentry into the race being “revived by special interests.” Barnes’ support remained flat in the two July Marquette polls.

“I think that people should be frustrated. People are tired of having their politics meddled in,” Barnes said after the debate. “People have seen, you know, the power brokers that be meddling in elections time and time again. And because of that meddling, people have been turned off from politics. People don’t show up to vote. They feel as if there is no place for them if the decision is made before they even get a chance to cast a ballot.” 

It is increasingly unlikely that any consolidation happens ahead of Aug. 11. Madison state Sen. Kelda Roys and former Department of Administration Secretary Joel Brennan, who have continued to poll in the low single digits, told reporters on Tuesday that they had no intention of leaving the race. 

Brennan said he believes potential voters are only just beginning to tune into the race. 

“I still think that there are people who are going to come to me and who are going to see that I am the best path to winning a general election and being the best governor,” Brennan said. 

“​​I’ve made that commitment to the voters and my supporters, and I am confident that we are going to make progress as we have continued throughout this race,” Roys said. 

Meanwhile, Tiffany, who is endorsed by President Donald Trump, also sees Hong as his opponent in November, and the Republican Governor’s Association has run ads casting Hong as being “too liberal for Wisconsin” while highlighting policies, such as abolishing Immigration and Customs Enforcement, that could appeal to Democratic primary voters. 

In a statement following the debate, Tiffany took aim at “Socialist Francesca Hong” and highlighted Hong’s past social media posts that called for abolishing the police, prisons and the U.S. Senate. 

“While Democrats offer chaos, I’m offering common sense: lower taxes, safer communities, stronger schools, and a government that lets the people of Wisconsin keep more of their hard-earned money,” Tiffany said.

With less than two weeks to go, key indicators point to a Hong-Tiffany matchup for Wisconsin governor is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Reading Time: 13 minutes

The Democratic primary for governor of Wisconsin has changed both dramatically and barely at all since the start of this year.

The size of the field, which remained stagnant at seven major candidates for months, shifted rapidly in the span of 10 days in July that included both the exit of Lt. Gov. Sara Rodriguez from the race after she revealed problems with her campaign finance reports and the reentry of Milwaukee County Executive David Crowley, who secured a historically rare endorsement from Gov. Tony Evers. 

As of Sunday, the race includes former Lt. Gov. Mandela Barnes, former Department of Administration Secretary Joel Brennan, Crowley, Madison state Rep. Francesca Hong and Madison state Sen. Kelda Roys. 

Here is what hasn’t changed: Hong, a self-described democratic socialist, led her opponents in the third consecutive Marquette University Law School poll released last week, which was conducted prior to Rodriguez’s exit from the race. Internal polling released by Barnes and Crowley’s campaigns also showed Hong in front. 

A fractured field means support continues to be spread out across the remaining five candidates and could result in a winner on primary Election Day with far less than 50% of the vote. Meanwhile, Republicans have coalesced around likely nominee U.S. Rep. Tom Tiffany for months.

“Hong could certainly win the nomination with 35 to 40% of the vote,” said Anthony Chergosky, an associate professor of political science at the University of Wisconsin-La Crosse. “All available evidence indicates that Hong is below 50% of the vote, but she doesn’t even need 50% of the vote if the field remains so fragmented and divided.” 

At the same time, the percentage of undecided voters continues to be higher than those who have selected any specific candidate. The Marquette poll found nearly half of registered voters surveyed in mid-July were undecided. 

Wisconsin Watch traveled to forums, farm tours and meet-and-greets around the state as the five remaining candidates have continued to lay out their vision to voters and explain why they are best suited to lead Wisconsin. 

The stakes of the race are high. Democrats see 2026 as an opportunity to win control of the Capitol for the first time since 2010, which could result in dramatic new progressive legislation. After Republicans won the governor’s office and majorities in the Senate and the Assembly in 2010, they used that power to dismantle public sector unions, increase pension and health insurance contributions for public employees, cut taxes, freeze UW tuition, restrict abortion, permit concealed carry of firearms, end the state’s land conservation program and enact gerrymandered legislative maps that protected their majority from a Democratic wave in 2018. 

It leaves a lot for voters to digest as in-person early voting begins Tuesday and two weeks remain before the partisan primary on Aug. 11. Two key moments this week could reshape the race — a debate hosted by WISN on Tuesday evening and a new Marquette Law School Poll of the current field expected to be released on Wednesday. 

Barnes takes aim at political establishment

The same day the Wisconsin Elections Commission determined tech businessman Elon Musk likely broke state election laws during the 2025 state Supreme Court race, former Lt. Gov. Mandela Barnes slammed the influence of money in politics at a town hall with End Citizens United, a political group that quickly endorsed him upon his entry in the governor’s race in December.  

Wisconsinites rejected Musk’s financial influence last year and must continue to fight against a “rigged system” that doesn’t support policies for working people, like raising the minimum wage, Barnes told the small group gathered at the Goodman Community Center in Madison. 

“These are the same industries that are making money hand over fist, the same people in industries that continue to make it hard for folks to get paid,” Barnes said. “You talk about people working harder and harder but life also getting harder and harder. It’s more difficult to get into the middle class. It’s more difficult to be able to purchase that first home. It’s more difficult to be able to even think about the American Dream now.” 

Barnes grew up in Milwaukee with a mother as a public school teacher and a father who belonged to the United Auto Workers union. He is a former organizer who served two terms in the state Assembly, ran for and lost a state Senate seat and was elected lieutenant governor during the 2018 blue wave. He has led a voter turnout organization and a clean energy advocacy group, but hasn’t run any large organizations, which opponents have highlighted as a weakness for someone seeking to be the state’s chief executive.

In 2022 he won the Democratic nomination for U.S. Senate after opponents dropped out ahead of the primary, but narrowly lost to Republican U.S. Sen. Ron Johnson. While the race has driven his name recognition in the gubernatorial primary, that 26,000-vote defeat still eats at him, he told guests at the Wisconsin Democratic Convention in June. 

The loss has opened him to criticism from other Democrats who have questioned whether he can win in a year when the party is striving for a trifecta in the governor’s office and the Legislature. 

While he trails in the polls behind Hong, Barnes insists he remains the most battle-tested candidate to take on obstacles for Democrats after the primary. The recent Marquette poll shows only Barnes leading in head-to-head matchups against Tiffany among the remaining candidates in the race, although last week’s poll did not include Crowley.

Barnes has campaigned on what he calls “The Wisconsin Way,” a policy agenda that includes raising taxes on the rich, expanding BadgerCare, passing universal child care and freezing utility rates, though some experts question whether Barnes would have the legal authority to freeze rates as governor. 

At a Democratic forum in Belmont, Barnes criticized the political moves that led Crowley to reenter the governor’s race with Evers’ endorsement. It’s another example of a system that leaves people frustrated with politics, he said in a clip shared on social media. 

“The only people who win when we continue to play these insider politics games are corporations and special interests,” he said. “We deserve so much more.” 

Brennan brings state government experience

Joel Brennan arrived at an East Troy farm ready to listen. 

Brennan nodded as Jim Stute, a research agronomist, explained how precipitation levels have changed on the property he has lived on for nearly three decades. Brennan leaned against a headless scarecrow in a white lab suit among the neat rows of research crops as Stute described his tactics to scare away sandhill cranes.

It’s a window into how Brennan, a longtime city dweller who grew up in Brookfield and lives in Milwaukee, has approached his campaign for governor. 

“It’s got to be about learning and listening. If we’re going to get stuff done, it has to be around … data-driven decisions and personal stories,” Brennan explained. “For me it is about how do I get out here and do this, how do I learn from people who have been doing it, what are the successes, what are the ways the state’s been involved, and what’s the opportunity for us?” 

Brennan is unabashedly running as a moderate Democrat, often aligning himself with the Evers administration that he helped lead as the secretary of the Department of Administration. He highlights his willingness to continue working across the aisle to get things done for Wisconsinites.

Like many of Brennan’s primary opponents, his campaign has focused on ways to make life more affordable in Wisconsin, such as expanding Medicaid and providing a public option for BadgerCare. But his ideas have often differed from some of the large-scale policies of his primary opponents. While the other Democrats have backed universal child care, Brennan has instead favored tax credits for child care businesses, caps on out-of-pocket costs for families and expanding eligibility for the existing Wisconsin Shares program. 

He entered the race in mid-December and has leaned on his career experience holding executive-level roles in businesses and nonprofits, including serving as CEO of Discovery World and president of the Greater Milwaukee Committee. In 2018, Evers tapped Brennan to lead the DOA, the top state executive agency tasked with overseeing financial management of state agencies and helping the governor draft the biennial budget. Brennan left that position in 2022. 

Brennan is the only one of the remaining candidates who has not held elected office before, which has limited his name recognition. Though he was the first Democratic candidate to launch a campaign ad in June, he only mustered 5% support in last week’s Marquette poll. 

Still, he has tried to find ways to push through the crowd, including questioning the electability of front-runners or his primary opponents’ leadership decisions. He was the first to attack Rodriguez with pointed questions after she fired her campaign manager over inaccuracies in her financial reports and released an ad last week criticizing Hong, Barnes and Crowley as unelectable in a general election. The ad, however, received pushback from Black Democrats, who called the spot racist for specifically highlighting candidates of color. It left out mention of Roys, who is white like Brennan. 

Brennan insists his executive experience gives him an edge over the candidates with legislative experience who “don’t have defined duties.” 

“That’s what I’m going to keep leaning into,” Brennan said. “That, plus listening and learning, I think, gets you to a point where people can see me doing the job, know that I could win and could be effective as governor. Those are the ingredients that get me to where I need to get to.” 

Crowley returns with Evers’ endorsement

The first question for Milwaukee County Executive David Crowley from a smattering of people gathered at the Concordia Ballroom in La Crosse was about why he dropped out of the governor’s race in early July. 

“It’s a long story,” Crowley said. He explained he initially chose to leave the race based on the numbers and campaign ad buy announcements that seemed to show Rodriguez with the best path forward, but more information came out about Rodriguez’s financial position that showed it was not the case. 

Crowley restarted his campaign on July 18. While Crowley acknowledged he may be the “double Dutch candidate” in the race, he told the group in La Crosse he feels a momentum propelling his campaign that was not there before. 

The most significant boost came from Evers, who endorsed Crowley on July 18 over the remaining candidates who served in his administration. Evers in a statement described Crowley as “the right candidate for the people of Wisconsin.” 

“He’s not just a candidate who can win in November,” Evers said. “But he’s the kind of person who cares about doing the job right, he has the experience to make tough decisions, and he’s proven he can work together with others to get good things done.” 

Crowley, at 40, is both the youngest and first Black person to serve as Milwaukee County executive, the job that oversees the most populous county in Wisconsin. It’s a role previously held by former Republican Gov. Scott Walker. “I’m not like him, though,” Crowley said with a chuckle to a guest in La Crosse.

Crowley grew up in Milwaukee and navigated challenging early years as his parents struggled with mental health and addiction and his family faced evictions. He credits public schools with his path to success and eventually became a community organizer. 

His entry into politics first began with work on former U.S. Sen. Russ Feingold’s campaign. Crowley was first elected to office in 2016 when he ran for state Assembly. He served two terms and left the Legislature in 2020 to run for Milwaukee County executive. 

Crowley tells audiences at campaign events how, as county executive, he has not shied away from working with anyone, including lawmakers across the aisle, to improve the lives of people in Milwaukee County. In La Crosse, he told the group about his efforts in passing the 2023 shared revenue law that has helped Milwaukee County pay off debts incurred from the pension scandal in the early 2000s, although Crowley acknowledged the law did not solve all municipal funding problems across the state.

Crowley has focused his campaign on an affordability plan referred to as the “Badger Basics,” which includes proposals such as building more housing, creating a public option for BadgerCare and easing child care costs for families with a child under age 5 by capping their costs at 7% of their household income. 

The key question for Crowley’s campaign is whether any momentum following his reentry into the race can actually push Crowley to the front of the field with just two weeks left to go. 

The new Marquette poll this week will provide a window into if his support has grown among registered voters, but in recent days, Crowley has also had to field questions about profane social media posts on an account he said he once shared with others. Crowley’s campaign told news outlets that although he had access to the account, he did not write any of the posts. 

Crowley said Evers’ endorsement shows the governor, whose job performance remains favorable among Wisconsin voters, believes in Crowley’s judgment.

“I think indirectly, people are wondering, ‘OK, who the hell is this dude, and why did Governor Evers pick him?’” Crowley said. “So, people are showing up. They’re paying attention to our social media posts, and they’re coming out to volunteer and donating their hard-earned money to support this campaign because they trust his judgment.” 

Hong rides momentum into final weeks of primary campaign 

Francesca Hong diced tomatoes for pico de gallo as she told guests at Dan Wegmueller’s farm in Monroe about the top question she hears on the campaign trail. 

Why is she a democratic socialist? 

“It’s less about the labels and more about the solutions,” Hong explained as her knife hit the cutting board, a familiar task for the chef and former restaurant owner. “When we are focusing on local, on the means of taking care of people and lowering costs, that has to mean being less reliant on industry. Right now, our community is being dominated by billionaires and mega corporations not paying their fair share, and then deciding a lot of the pricing and the way that we live our lives.”

Hong, a 37-year-old state representative from deep-blue Madison, has emerged as a top contender in Wisconsin’s Democratic gubernatorial primary. Her surprising rise comes as democratic socialists are winning primaries across the country and rejecting establishment policies. Hong has led in three Marquette polls since October and finished second behind Rodriguez in the WisPolitics straw poll at the Wisconsin Democratic Convention in June. 

If Hong wins the nomination, the key question for Democrats in swing-state Wisconsin is whether her policies appeal to voters across the state. The Marquette poll last week showed more registered voters have an unfavorable view of the democratic socialist label than a favorable one.

Republicans appear to be rooting for her nomination. A recent ad from the Republican Governors Association ominously casts her as being too liberal, opposed to President Donald Trump and supportive of abolishing Immigration and Customs Enforcement — all statements that could entice Democrats to vote for her in the primary.

Hong has had to answer questions about controversial democratic socialist views, such as her past social media posts in support of defunding and abolishing the police. She told radio station WTMJ in July that she does not believe police funding should go away. At the same time, Hong has faced backlash from Republicans for her statement that described the fatal shooting of Corey Ruiz in Madison as “an execution.” 

Hong also has had to fend off questions about appearing on a fundraising live stream with Hasan Piker, the controversial political commentator and streamer, who has been criticized for antisemitic comments. Hong told the Milwaukee Journal Sentinel that she disagrees with some of Piker’s comments, but said candidates should not give up opportunities to address large audiences. 

Hong, a single mother who was elected to the Assembly in 2020, has leaned on her service industry background and economic policy proposals, including universal child care and a moratorium on data center construction, to connect with voters.

In the final weeks, Hong said she plans to continue to show up in communities not expecting to see a candidate and engage in one-to-one conversations to drive curiosity about her vision and policies. People underestimate the extent that policy matters more than labels and existing political boundaries, Hong said. 

“I’m lucky that I get to say and show up as a chef, a mom, a renter, a service industry worker,” Hong said. “That from worker to worker we’ve got to talk about how we’ve got to fix this.”  

Roys has teachers union endorsement, campaign experience

Kelda Roys, sitting center stage in Evansville High School’s auditorium, eagerly chose a bucket brimming with education questions as the first category of the night during a forum on rural issues in early July. Just three candidates — Roys, Hong and Republican Andy Manske — participated. 

It was an obvious move for the Madison state senator, who won the endorsement of Wisconsin’s largest teachers union and bills herself as the “education candidate” in this year’s Democratic primary. 

Roys used the question — explain your position on separation of church and state regarding public schools in Wisconsin — to share her broader vision for public education in the state. 

“What my kids are getting in our public schools is not the same as what my sisters and I got, and it’s not OK with me,” Roys told the crowd. “A huge part of that reason is because we are diverting public resources into private unaccountable vouchers, many of them religious in nature. So, as governor, I will fully fund our public schools.” 

Gubernatorial forums are familiar spaces for Roys. She ran for governor in 2018, when 10 candidates competed in the Democratic primary for the chance to unseat then-Republican Gov. Scott Walker. Roys finished third far behind Evers, who defeated Walker that November. 

Before that, she served two terms in the Assembly from 2009 through 2013, which overlapped with the early years of the Republican trifecta control of state government and the passage of Act 10. Roys led protests against the law that dismantled collective bargaining rights for most public employees while serving as the Assembly’s Democratic caucus chair. 

In 2012, she ran for Congress and lost the Democratic primary to now-U.S. Rep. Mark Pocan. Roys returned to the Legislature when she was elected to the state Senate in 2020 after winning a seven-candidate Democratic primary on Madison’s west side and ran unopposed in 2024. She is also an attorney and a real estate agent. 

Roys has focused her campaign on funding public schools, but also lowering costs and raising wages. Her policies include plans to open the state’s insurance plan to all Wisconsinites to decrease the cost of health insurance. She also proposes universal access to Wisconsin Shares, the state’s child care subsidy program for low-income families, with costs capped at 7% of parents’ income per child. The state would fund its portion of the costs through legalizing marijuana. “You’re going to be able to get baked for babies,” she said to laughs in Evansville. 

She is quick at campaign events to describe the Trump administration as a “dangerous authoritarian regime,” while promising to safeguard Wisconsinites and their rights from attacks by the federal government.

Roys, though, has not made inroads in polling over the course of the primary, and last week’s Marquette poll shows her at the bottom of the pack among registered voters with support at just 2%. 

Still, Wisconsin needs an experienced leader in this moment when Democratic control is on the line, and her experience in the Legislature makes her best suited for the job, she said. 

“For over 20 years I have been turning progressive ideas into law in the toughest of political environments, and that is the kind of experience and deliverables that we should expect from our next governor,” Roys said. “Not just somebody with good ideas, because we’ve got six (now five) great Democrats running … but you’ve got to be able to turn them into law.”

Editor’s note: This story corrects that Joel Brennan was president of the Greater Milwaukee Committee.

Wisconsin’s Democratic primary for governor has changed a lot since January — and not much at all is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Reading Time: < 1 minute

A 2023-25 budget provision granting a sales tax exemption to data centers was passed by the Republican-controlled Legislature and signed by Democratic Gov. Tony Evers in July 2023. 

The Legislative Fiscal Bureau said in March that the tax break will cost the state more than $2 billion in sales tax revenue, mostly from massive data centers in Beaver Dam, Port Washington and Mount Pleasant. When the budget was approved in July 2023, hyperscale data centers were so new the fiscal bureau didn’t estimate how much an exemption would affect state tax collections.

While the high cost has drawn scrutiny, the incentive was originally designed to drive economic growth. According to the National Conference of State Legislatures, 38 states offer tax incentives on data centers.

Wisconsin has about 50 data centers, largely in the Milwaukee and Madison areas.

This fact brief is responsive to conversations such as this one.

Sources

• Wisconsin Watch: Wisconsin data center tax break to cost state more than $2 billion
• Legislative Fiscal Bureau: 2023-25 Wisconsin State Budget
• Data Center Map: Wisconsin Data Centers
• National Conference of State Legislatures: Subsidizing Servers: How States Are Competing to Attract Data Centers

Was a Wisconsin data centers tax break put in place solely by Gov. Tony Evers?  is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Reading Time: < 1 minute

Wisconsin Lt. Gov. Sara Rodriguez abandoned her Democratic primary campaign for governor on Friday, citing financial concerns she said would be a distraction were she to continue running in the Midwestern battleground state.

The move comes just days after Rodriguez, a leading establishment Democrat from the pivotal Milwaukee suburbs, fired her campaign manager after discovering her campaign had hundreds of thousands of dollars less on hand than expected.

“As we have continued to dig into our financial reports, it has become clear there are issues that would be an ongoing distraction,” Rodriguez said in a social media post Friday. “Part of being a leader is taking swift action, doing the right thing and being as honest as possible when there’s a problem.”

“And because I believe that, I cannot, in good conscience, allow these questions to become a cloud over an election Democrats need to win,” she added.

The shake-up comes less than a month from the primary election on Aug. 11, when Democrats will be choosing a successor to Gov. Tony Evers, a Democrat who opted not to seek a third term.

Rodriguez had been endorsed by Milwaukee County Executive David Crowley, who quit his campaign on July 8, over remaining Democratic candidates, including Francesca Hong, former Lt. Gov. Mandela Barnes and others.

Wisconsin Watch is a nonprofit and nonpartisan newsroom. Subscribe to our newsletters to get our investigative stories and Friday news roundup. This story is published in partnership with The Associated Press.

Wisconsin Lt. Gov. Sara Rodriguez quits Democratic governor’s race over campaign finance problems is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Reading Time: < 1 minute

If the 2026 Democratic primary for Wisconsin governor seems large, 2018 certainly had it beat.

That year, 10 names were on the Democratic primary ballot, plus an 11th write-in candidate, according to results of the 2018 partisan primary kept by the Wisconsin Elections Commission.

Two Republican candidates and two additional write-ins appeared on the 2018 GOP primary ballot. 

The Aug. 11, 2026, primary ballot includes seven Democrats and two Republicans.

In both years, a few candidates dropped out of the race, but their names remained on the ballot due to approval deadlines. 

As of July 14, that includes Democrats Missy Highes and David Crowley. So, only five of the Democrats on the Aug. 11 ballot are still campaigning.

In 2018, two higher-profile candidates had also dropped out by late June: Andy Gronik and Dana Wachs, though both appeared on the ballot.

This fact brief is responsive to conversations such as this one.

Sources

• Wisconsin Elections Commission: 2018 Fall Partisan Primary Results: Ward by Ward – Governor
• MyVote Wisconsin: What’s On My Ballot
• Wisconsin Elections Commission: Commission Meeting June 9, 2026 – Ballot Access
• Milwaukee Journal Sentinel: Democrat Missy Hughes drops out of Wisconsin governor race
• Milwaukee Journal Sentinel: Milwaukee County Exec David Crowley withdraws from governor's race

Did more Democrats run for Wisconsin governor in 2018 than in 2026? is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Reading Time: 2 minutes

Wisconsin Democratic candidate for governor Sara Rodriguez said Monday that she discovered her campaign has hundreds of thousands dollars less cash than she thought after campaign ads slated to run last week did not air because of unpaid invoices.

Rodriguez, the current lieutenant governor, announced late Sunday night that she had fired her campaign manager after discovering contributions had been double counted and expenses were undercounted, leading to her campaign having far less money than she thought.

Rodriguez, at a news conference surrounded by supporters, vowed to remain in the race.

“This campaign is going to move forward,” she said in the appearance at her campaign headquarters.

Rodriguez is in a competitive primary for Wisconsin’s open governor’s race against democratic socialist Francesca Hong, former Lt. Gov. Mandela Barnes and three others. The winner of the Aug. 11 primary will advance to the general election against Republican Rep. Tom Tiffany, who faces only token primary opposition.

Last week Rodriguez announced a $1 million television ad campaign buy. But when the ads didn’t start running as she expected, Rodriguez said she began asking questions and discovered the problems in the campaign reports.

“I am hurt, angry and deeply disappointed by someone I trusted to run my campaign,” Rodriguez said of her fired campaign manager. “I was continually getting inaccurate reports from my campaign manager.”

Rodriguez’s next report covering money raised and spent over the first six months of the year is due on Wednesday.

Rodriguez said her campaign immediately notified the Wisconsin Ethics Commission on Monday and was working with them to correct the report filed in January that covers donations and expenditures made last year.

Rodriguez would not say exactly how much her filing was off by because the work to reconcile the books was ongoing. But she said her campaign had raised about $1 million and had about $200,000 cash on hand.

After she announced the $1 million ad buy last week, Milwaukee County Executive David Crowley dropped out of the race and endorsed Rodriguez. Another former Democratic candidate, former state economic development director Missy Hughes, endorsed Rodriguez after she ended her campaign last month.

Democratic challenger Joel Brennan, a former top aide to Gov. Tony Evers, called the errors by Rodriguez’s campaign “disqualifying.” Evers has not endorsed anyone in the primary.

Rodriguez said she was being up front about what happened.

“If I were trying to hide something I would be here today telling you about it,” she said at the news conference. “Most people are not going to stand in front of this many cameras and microphones to talk about fixing an error.”

Wisconsin Watch is a nonprofit and nonpartisan newsroom. Subscribe to our newsletters to get our investigative stories and Friday news roundup. This story is published in partnership with The Associated Press.

Wisconsin governor candidate Sara Rodriguez fires campaign manager after finance errors is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Reading Time: 3 minutes

On April 3, Gov. Tony Evers signed an executive order creating a process for many people in the Wisconsin prison system to officially apply for commutation. It runs through Jan. 4, 2027, when Evers leaves office.

Commutations have been enshrined in our constitution since 1848, and they have been used in virtually every state as well as by the federal government for almost as long. This provides a rare, time-limited opportunity to prioritize and amplify public safety in Wisconsin. Every political actor in this moment now shares responsibility for whether it succeeds. I want to speak directly to the current and future governor, as well as Wisconsin voters, about the responsibility they all carry.

So here are my three open letters to the people who will shape what comes next.

---

Gov. Tony Evers,

First, thank you sincerely for your record-setting and bold actions regarding pardons and, now, commutations. But two details stand out in order for the latter to be as successful as possible for society.

You have activated an unprecedented process that has fostered tremendous energy, time, expense, expectations, and hope among loved ones and advocates. It is crucial that you maintain that same courage to the end despite predictable attacks from critics. We work with families who have supported their incarcerated loved ones for decades as they await reunification and the chance to demonstrate that growth and redemption are real.

Equally important is how we consider and inform crime survivors. Proactively engaging crime survivors would strengthen the process. No single group or individual should have sway or control over a sentence given by a judge, or over an executive decision to amend that sentence, which is exactly why these powers exist. But the way crime survivors are informed — or not informed — of the possibility that the person who harmed them may be released is a serious shortcoming. If we are to truly create a justice system worthy of that name, we need to engage as fully as possible in addressing crime survivors’ needs and concerns.

---

U.S. Rep. Tom Tiffany,

I understand this is a political campaign and that the Republican Party has run on a tough-on-crime agenda for as long as I can remember. But I also see the values reflected in your journey as someone who built a family business helping people enjoy the beauty of the Northwoods. You understand the importance of helping people understand a topic that many take for granted and don’t think about until it becomes part of their experience.

A purple state is more difficult than a red state when it comes to addressing the failures of the criminal legal system. In a red state, the majority party doesn’t have to worry about losing power, so advocacy on the issue can focus on dollars, principles and efficacy. In a purple state, crime is too often treated as a political weapon, obscuring the reality that Wisconsin over-incarcerates, its processes inherently fail crime survivors’ needs, and state funding severely underinvests in rehabilitation and reentry efforts. All of this places extraordinary burdens on the personnel who work in the system to the point that suicide rates and substance abuse among correctional staff are some of the highest of any occupation. No one profits from the criminal legal system except those who literally profit from it.

This matters because your campaign rhetoric is building a reality that restricts your ability to govern wisely on this topic. We cannot incarcerate our way to public safety, and we know how to do better.

My request is that you consider your responsibility as the race continues. And if you do win — or, preferably, before the election — I ask that you meet with those of us who know the system from the carceral side to better understand how it can be improved.

---

Democratic gubernatorial field,

During the 2024 presidential election, the almost instinctual, thoughtless decision to use then-candidate Donald Trump’s felony convictions as the key to undermining his candidacy was breathtakingly hypocritical. As Bianca Tylek from Worth Rises stated, using the term felon as an epithet to attack Trump would hurt Black and Brown men more than it would hurt Trump. This sent the message that Democrats felt having a felony made a person unfit and that they were willing to stigmatize a population that they claimed to advocate for when it was politically convenient.

I say this: Do not shy away from the commutations issue. It is a good policy, and people with felony convictions cut across every demographic in society.

The data, research and millions of lived outcomes point very clearly to what works and what doesn’t regarding criminal legal systems change. Whatever happens over the remainder of this year and under the next governor regarding commutations and broader sentencing policy, Wisconsin leaders and citizens must confront a simple question: If states with lower incarceration rates, use of commutations and smaller prison populations and costs are achieving public safety outcomes equal to or better than ours, what is stopping us from doing the same?

Shannon Ross is a member of the Justice Forward Wisconsin coalition and founder/CEO of The Community — both focused on creating a justice system more worthy of that name.

Guest opinion: open letters on justice and public safety as Wisconsin weighs commutations is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Reading Time: < 1 minute

Wisconsin Republican Gov. Lee Dreyfus signed a law that banned discrimination on the basis of sexual orientation, the first of its kind in the country.

David Clarenbach, an LGBTQ activist and Democrat in the state Assembly, spearheaded the bill. Despite conservatives’ last-minute efforts pushing Dreyfus to veto the bill, he approved it in February 1982.

Dreyfus, described as a fiscal conservative and social moderate in a 2008 obituary, cited a right to privacy and support from “a wide-ranging group of religious leaders” when signing the bill.

The law made it illegal for the state or private businesses to discriminate based on sexual orientation in employment, housing and public accommodations.

No other states adopted a similar law until nine years later, according to a Milwaukee Public Library post.

This fact brief is responsive to conversations such as this one.

Sources

• Wisconsin State Legislature: 1981 Wisconsin Act 112
• Wisconsin LGBTQ History Project: David E. Clarenbach
• Milwaukee Public Library: First in the Nation – Wisconsin’s Gay Rights Law
• Pioneer Press: Wisconsin’s red-vested former governor, Lee Dreyfus, dies.

Did a Wisconsin Republican governor sign the nation’s first LGBTQ rights law? is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Reading Time: 4 minutes

The state’s most devoted Democrats are scheduled to gather in Madison this weekend for the party’s annual convention where the seven-way race for the Democratic nomination for governor is likely to take center stage. 

Democratic caucus and county party leaders told Wisconsin Watch they are hopeful the convention could be a clarifying moment in the primary campaign on who has enough support to make it to the August primary. None of the main contenders dropped out ahead of last week’s filing deadline, so seven names will appear on the Aug. 11 Democratic primary ballot.

When Democrats convene at the Monona Terrace Convention Center on Saturday, there will be less than 45 days until early voting starts in late July.

“If their message does not ring true to the delegates at the convention, they better listen to the applause because people will be honest with them,” said Susan Chandler, the 1st Congressional District chair and vice chair of the Walworth County Democrats. “Everybody who goes to the convention is a highly engaged Democrat, and for every one of those highly engaged, we all know 10 people who are not. We’re bringing a lot of background to that convention and critically listening to these candidates.” 

After Democratic Gov. Tony Evers decided not to run for a third term, seven Democratic candidates submitted the signatures to make the ballot. They include former Lt. Gov. Mandela Barnes, former Department of Administration Secretary Joel Brennan, Milwaukee County Executive David Crowley, Madison state Rep. Francesca Hong, former Wisconsin Economic Development Corp. Secretary Missy Hughes, Lt. Gov. Sara Rodriguez and Madison Sen. Kelda Roys. 

Meanwhile, Wisconsin Republicans have coalesced around U.S. Rep. Tom Tiffany, who received the Republican Party of Wisconsin’s endorsement at their annual convention in May and was endorsed by President Donald Trump in January. Tiffany has just one primary opponent, Andy Manske, a 27-year-old medical service technician.

“We want to know who is best situated to make bold sweeping change here in Wisconsin to provide a better life for Wisconsinites, and who is best situated to beat Tom Tiffany in a head-to-head,” said Brett Timmerman, the chair of the Milwaukee County Democratic Party. “I think that people are going to the convention looking for somebody to stand out in a meaningful way to deliver that message of why they think they are the best person to carry the torch forward.”

The closest comparison to this year’s field is the 2018 Democratic gubernatorial primary when 10 candidates ran for the opportunity to unseat then-Republican Gov. Scott Walker. Two dropped out in June before the primary that year. 

Evers, who had statewide election experience as the superintendent of public instruction, won the Democratic primary that year with 42% of the vote and later defeated Walker in the general election. Evers didn’t win a majority of primary voters, but his closest opponent only mustered 16.4% of the vote. 

A large primary, like the one in 2018, forces candidates to explain why voters should support their campaign, said Martha Laning, who served as the chair of the Democratic Party of Wisconsin during the 2018 election cycle.

At the 2018 state Democratic convention, the candidates all had the opportunity to make a three-minute pitch to party die-hards on what they would do for Wisconsin, Laning said. A spokesperson for the state party said all seven of the Democrats who made the ballot will also have a chance to speak this weekend. 

“I think it’s great to put all of the candidates up there and to just let people know what their options are,” Laning said. “Again, any of them will be better than Tom Tiffany, so the more people talking about how they would do things and how they would improve people’s lives in Wisconsin is a good thing for us.”

Negativity and consolidation

It’s been a quiet primary among the slew of Democratic candidates over the last six months, with few events that set the campaigns apart. Hong led the field with 14% in the most recent Marquette University Law School Poll in March. The poll also found that 65% of voters were undecided on who to vote for in the primary.

It’s worth watching if the convention is a place where candidates take negative swipes at each other with the August primary on the horizon, said Anthony Chergosky, an associate professor of political science at the University of Wisconsin-La Crosse. 

“This has been a remarkably chill campaign, and I’m wondering if we’re going to see things heat up a little bit,” Chergosky said. 

Hints of discord are emerging in the primary. Hughes last month was the only candidate to publicly support the failed $1.8 billion bipartisan surplus deal negotiated between Evers and Republican legislative leaders. After the deal failed in the Senate, Hughes posted unnamed criticism of “certain self-serving Democratic candidates for governor who would rather boost their own personal political ambitions than serve our kids and taxpayers.” 

The Milwaukee Journal Sentinel last week reported that Hong was sued in May by Capital One for nearly $30,000 in credit card debt, which her campaign said had already been paid. Hong in a video posted on social media said the story showed her “opponents are scrambling.” 

“They are scared of what we’ve built, our platform that’s resonating with working class people all across the state who feel left behind, our organizing infrastructure that’s being built stronger every day,” Hong said. “They want to pull me off track and how dare they.” 

The convention could also serve as a milestone for consolidation in the race in the coming weeks, Chergosky said. A fractured field means one of the candidates could win with just 30% of the vote, but the math changes if someone drops out, he noted. 

For Gloria Hochstein, the chair of the party’s Rural Caucus, the circumstances of a large field of candidates make her wish ranked-choice voting was an option for this primary.

“The problem is that there are some really good people running, and the thoughtful voter is really going to have to decide where his or her vote should be,” Hochstein said. 

But the convention could “turn the tide” for some candidates who might drop out if they see they don’t have the statewide reach among the party’s most faithful, she said. 

“I think that’s the realization, some of the candidates, I hope they come to sooner rather than later,” Hochstein said.

The Democratic field for Wisconsin governor has been static for months. That could all change this week. is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.