Hyundai Sonata Defies Sedan Decline Recording A 200% Increase In November
- Hyundai sold a record of 76,008 vehicles in the US market in November 2024.
- The biggest winners of the month were the Sonata (+200%) and the Ioniq 5 (+110%).
- Year-to-date sales of hybrids have climbed 104%, while EVs saw an increase of 77%.
November is crunch time for automakers, with year-end targets looming and holiday deals in full swing. For Hyundai, it was a strong finish as the Korean carmaker posted its best-ever November sales performance in the U.S. with a total of 76,008 vehicles delivered. That marks an 8% increase compared to the same month last year, fueled in part by the rising popularity of its electrified models.
Among the standout performers is the Ioniq 5, which racked up 4,989 sales in Novemberβmore than double its numbers from the same time last year. This marks the EVβs best month in the U.S. since its launch, even with the recent announcement of the updated 2025MY landing in dealerships soon. Strong incentives, including attractive lease offers, undoubtedly played a key role in its success.
More: New Hyundai Ioniq 9 Lands With Three-Rows And Massive 110.3 kWh Battery
By comparison, the Ioniq 6 sedan delivered just 1,121 units. While thatβs a far cry from the Ioniq 5βs numbers, itβs still a significant improvement over Septemberβs 599 units. Clearly, Hyundaiβs electric sedans still have some catching up to do, but the growing consumer appetite for its SUVs is hard to ignore.
Other hybrid and plug-in hybrid models also had strong performances, including the Santa Fe HEV, Tucson HEV, and Tucson PHEV, which all posted their best-ever November sales. Hyundaiβs strategy to offer electrified options across its most popular models is paying off.
A Sonata Surprise
Not all the buzz is reserved for the EVs. The biggest surprise came from an unlikely source: the Hyundai Sonata. Long considered a shrinking segment, sedans donβt typically deliver massive sales gains, but the Sonata bucked that trend with a 200% increase year-over-year. A total of 6,971 units sold last month contributed to a 46% boost in year-to-date sales.
Meanwhile, the Palisade maintained its momentum, recording a solid 33% year-to-date sales increase compared to 2023. In contrast, the Santa Fe SUV and Santa Cruz pickup truck struggled to keep pace, with year-to-date sales down by 12% and 11%, respectively.
Looking at the bigger picture, Hyundaiβs top three best-sellers in the U.S. market for 2024 remain the Tucson (185,954 units), Elantra (125,113 units), and Santa Fe (105,701 units).
More: New EV Sales Up 7%, Used EVs 64% Up Over Last Year
Hyundai Motor America CEO Randy Parker credits this record-breaking November to the growing success of its electrified models, which have seen a 77% increase in EV sales year-to-date and 104% jump in hybrid sales. Parkerβs optimism extends into 2025, as he highlighted the debut of the U.S.-built Ioniq 9, a three-row EV SUV with a massive 110.3-kWh battery thatβs scheduled to hit the market next year. βWe canβt wait to bring it to market,β Parker noted.
Below is a detailed breakdown of Hyundaiβs U.S. sales for November 2024 compared to the same period last year.
HYUNDAI US SALES
MODEL | NOV-24 | NOV-23 | % Chg | YTD-24 | YTD-23 | % Chg |
Elantra | 11,344 | 8,813 | +29% | 125,113 | 125,572 | -0% |
Ioniq 5 | 4,989 | 2,372 | +110% | 39,805 | 30,657 | +30% |
Ioniq 6 | 1,121 | 1,386 | -19% | 11,055 | 10,943 | +1% |
Kona | 6,133 | 6,991 | -12% | 76,326 | 71,436 | +7% |
Palisade | 8,982 | 9,185 | -2% | 99,757 | 75,113 | +33% |
Santa Cruz | 2,393 | 2,396 | -0% | 29,991 | 34,034 | -12% |
Santa Fe | 12,376 | 13,497 | -8% | 105,701 | 119,359 | -11% |
Sonata | 6,971 | 2,321 | +200% | 61,701 | 42,122 | +46% |
Tucson | 20,178 | 21,382 | -6% | 185,954 | 190,200 | -2% |
Venue | 1,521 | 1,716 | -11% | 22,808 | 26,342 | -13% |