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Mercedes Just Took A Chainsaw To EQ Prices And Pulled The Plug On Orders
- Mercedes has cut the prices of its EQ electric cars and SUVs to get stock moving.
- Buyers can save around $4k on an EQS sedan and up to $15k on its SUV brother.
- The brand has also stopped taking orders for its existing EQ lineup in America.
A year or two ago, Mercedes seemed confident that American luxury buyers were ready to embrace its new line of electric vehicles. That confidence hasn’t translated into sales. Mercedes’ luxury electric vehicle experiment has proved a flop in the US, and now the company has lopped thousands of dollars off the prices of its EQ EVs to get stock moving.
Related: Mercedes EV Sales Are In Freefall, EQS Down More Than 50%
The discounts range from just over $4,000 to more than $15,000 on the EQE and EQS sedans and SUVs, which sales figures show American buyers haven’t taken to. Mercedes is offering a $9,950 saving on the EQE sedan, whose price falls from $76,050 including destination to $66,100, and a big $12,950 off its utility brother. The EQE SUV originally cost $79,050, but you can now bag one for $66,100.
Some of the Biggest Price Cuts Yet
The smallest savings to be had are on the EQS sedan, whose $105,550 price has dropped by $4,150 to $101,400. But the EQS SUV, which previously cost more than the sedan ($106,400), is now just $91,100, saving interested parties a massive $15,300, according to a story from CarBuzz containing prices since verified by Mercedes.
At the same time as it’s cutting prices to clear existing stock, Mercedes says it has stopped taking orders for all four EQE and EQS cars and SUVs, and that its Alabama plant, where the SUVs are built will stop producing US-market versions of the vehicles from September 1. It will, however, continue to build them for other markets.
Closing the order book and shutting production was the result of Mercedes wanting to “align with customer and market demand,” a spokesperson for the automaker told Car and Driver. “We are unable to share a timeline for when U.S. order banks for these models will reopen for competitive reasons,” they added.
What’s Next for Mercedes EVs in the US?
This isn’t the end of the EQ story in the US, though. The company’s all-new CLA electric sedan comes to America later in 2025 and will be followed within the next couple of years by a pair of SUVs built around the same MMA platform.
The electric GLC SUV, due to make its debut in Munich this September, and confirmed for production in Alabama, will also land in US showrooms in 2026, and the electric G-class remains on sale, though sales for that have also proved disappointing.
