The funky off-roader you’re looking at is the Fulwin X3L and is built by Chery in China. Despite what you may be thinking, it isn’t a battery-electric vehicle but rather is equipped with a range-extender powertrain, arguably more suitable for a vehicle like this, designed to tackle tough terrain.

Read: Chery’s Latest SUV Wants To Be A Porsche Until You See The Rear

If the design of the Fulwin X3L rings some bells to those familiar with Chinese models (well, okay, with Land Rover Defenders too), that’s because it is essentially a rebadged version of the iCar 03T introduced by Chery last year. We’re not sure why the company felt it necessary to offer two versions of essentially the same vehicle under different brands, but it’s 2025, and we’re living in interesting times indeed.

Stance and Size

The X3L is 4,545 mm (179 inches) long, 1,950 mm (76.7 inches) wide, and stands 1,815 mm (71.4 inches) tall, with a 2,783 mm (109.5-inch) wheelbase. The styling clearly borrows cues from classics like the Land Rover Defender and to a lesser extent, the Mercedes G-Class, resulting in a square, upright form that should turn heads on Chinese streets. Pricing is aggressive, starting at 119,900 yuan (around $16,800) and topping out at 149,900 yuan (roughly $21,000).

Powering the X3L is Chery’s Kunpeng Golden range-extender. It combines a 1.5-liter turbocharged engine with 154 hp, working on conjunction with either a single rear-mounted electric motor with 248 hp, or a pair of electric motors in the all-wheel drive version, combining to deliver 422 hp and 373 lb-ft (505 Nm). Chery says the X3L needs just 4.7 seconds to hit 100 km/h (62 mph), which is pretty rapid for a vehicle like this.

The all-electric range will reportedly vary between 135 km (84 miles) and 215 km (133 miles) depending on the version. When combined with the engine and fuel tank, the X3L should be able to travel up to 1,200 km (746 miles) without stopping.

Off-Road Toys

A slew of different driving modes and off-road-focused settings come standard. These include a tank turn function, off-road cruise control, and low-speed crawling options. Other key features include side steps, a side-opening tailgate, and the option of several different off-road modification kits.

The cabin looks quite nice, even though it won’t win any awards for creativity. Among the key features are a 15.6-inch infotainment display, a small digital gauge cluster, rectangular air vents, and chunky grab handles.

Few could have predicted just how quickly Chinese automakers would come to dominate the affordable EV market. In less than a decade, brands from the People’s Republic have gone from underdogs to leaders, reshaping global competition so dramatically that legacy carmakers have largely stepped back from the lower-cost segment, according to a new UK report.

Read: China’s Most British Roadster Freshens Up For 2026

The study, published by the FIA Foundation, highlights how the rise of small, budget-friendly EVs from China is pushing European and British manufacturers to concentrate on larger and more premium models instead.

China’s Growing Edge

“China, which now accounts for 27pc of global passenger car sales, has secured a competitive edge in manufacturing smaller EVs, with strengths across key aspects of EV production, including battery supply chains, manufacturing efficiency and software,” the report says. “It means China has evolved from a net importer of passenger cars before 2020 to the world’s largest net exporter.”

According to the report, this has led to European and British brands to cede the affordable car market. Of course, whether or not the car manufacturers themselves would admit this remains to be seen.

While EVs from China have been kept out of the US, they are becoming an increasingly common sight in the UK. Of all the new cars sold in the UK in June, roughly 19,000 of them were made by Chinese brands like MG, BYD, Omoda, and Jaecoo. Currently, there are more than 130 EV models available in the country and of these, 33 are priced under £30,000 ($40,200).

Small Cars, Big Potential

The surge in Chinese EVs could help to combat the swelling size of new vehicles. As noted by the chief executive of the RAC Foundation, Steve Gooding, “Our love affair with Fiesta-sized cars might swiftly be rekindled if more small, keenly priced EV models start coming to market,” he told Yahoo!.

Incentives from the nation’s Department of Transport could help to increase the number of small EVs on local roads. Discounts of up to £3,750 ($5,025) are available for new electric cars and more than 100,000 addition public charging locations are in the works.