The bill to reopen the federal government would redefine hemp products to ban many of the products that are widespread in Wisconsin. But enforcing that ban could be up to the state.
Dillon Beyer woke up Monday morning to a flurry of text messages.
A co-owner of Tree Huggers Cannabis, which is based in La Crosse with locations in Wisconsin and Minnesota, Beyer and his colleagues in Wisconsinβs hemp industry were beginning to learn that, tucked into the U.S. Senate bill to reopen the federal government, was a provision that could outlaw much of their industry.
That clause, inside the continuing resolution that the U.S. House approved and President Donald Trump signed Wednesday, would ban the βunregulated sale of intoxicating hemp-based or hemp derived products.β
That left Beyer βfreaking out a little bit.β His company employs 25 people, developing and distributing drinks and other products that contain the psychoactive ingredient THC.
βIt would force us to close our doors, because it would make all of the products that we sell noncompliant,β Beyer said ahead of the U.S. Houseβs vote.
In Wisconsin, where medical and recreational marijuana are illegal, a long-standing federal loophole has allowed one related industry to flourish.
The 2018 federal Farm Bill removed hemp from the list of controlled substances. As a result, products containing low doses of the psychoactive ingredient THC β like vapes, oils, gummies and beverages β are legal.
Thatβs true even in states like Wisconsin that donβt otherwise allow for other forms of marijuana production or sales.
Phillip Alberti is a research program manager specializing in hemp at an alternative crops lab at the University of Wisconsin-Madison. He said hemp has wide uses beyond its connections to marijuana β for example, as an agricultural and fiber product.
But he said itβs unclear exactly how big the Wisconsin hemp industry is.
βIβve been looking forever to find those numbers β¦ because I really think itβs important at the university to understand the impacts. Then we can see where there might be a need,β said Alberti. βAll I know is that I cannot go anywhere without seeing those products. I canβt go to breweries. I canβt go to gas stations.β
Overall nationwide, itβs a booming,Β multibillion-dollar industryΒ β one that critics say is insufficiently regulated. They say itβs too easy for kids to get their hands on the products, which are sometimes packaged to look like fun snacks or candy, and that it should be treated the same as other forms of marijuana.
THC products are for sale, Nov. 12, 2025, at Smoke World Vape in Beaver Dam, Wis. (Angela Major / WPR)
Supporters, including those in the industry, say these products offer an alternative to alcohol, or provide benefits like stress relief.
Alla Tsypin and Richard Bowman co-own RA! Wellness, a THC beverage company based in Madison. Tsypin said they welcome more regulation for their products, but they shouldnβt be banned.
βWe should all be held to the same standard, as far as our ingredients, our (lab testing), our transparency, things like that,β she said. βBut to take it away as a whole as an option for millions of people is pretty crappy.β
Wisconsin business owners say theyβre figuring out next steps. The legislation gives companies 365 days to find themselves in compliance.
For Tsypin and Bowman, thatβs a year to get over the βshockβ and potentially pivot their business. They also hope that this sudden move will spark a conversation that will draw more public support for their industry β and potentially lead to changes in state or federal law.
βThe biggest takeaway from all of this is, really, how much this has affected not only us, but also the families, the growers, the consumers, the people β¦ that rely on this as medicine,β said Tsypin.
Beyer, of La Crosse, said he thought bad actors in an underregulated field have given his products a bad name. His company checks customersβ IDs, and packages their products in dark colors that make it clear theyβre not for kids. Β
He said he thinks the next year gives both industry workers and consumers time to push for bigger changes to the law β a vaster opportunity than the loophole theyβve worked within for years.
βWe are confident, and we are hoping to work with our supply chain of distributors, retailers, our consumers to really raise awareness and sound the alarm,β he said.
Wisconsin businesses that sell hemp and THC-based products say a provision tucked in the bill to end the government shutdown will devastate their industry.
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