Porsche Lost 99% Of Its Profit As It Prepares To Kill Gas Macan
- Porsche’s operating profit plunged 99% in the first nine months.
- Deliveries and sales revenue dropped 6% amid rising global tariffs.
- The gas-powered Macan ends next year, but a new model is coming.
Porsche has used their third quarter earnings call to reveal time is almost up for three different vehicles including the current gas-powered Macan. This is worth noting as the crossover is the brand’s most popular vehicle as 64,783 units have been delivered in the first nine months of the year.
During the call, Finance and IT Board Member Dr. Jochen Breckner said the current internal combustion Macan will continue production “well into 2026,” and that it will remain on sale throughout that year, “and in some markets even in 2027 based on final stocking that we will do.”]
Breckner clarified that the exact production end date hasn’t been determined, though it’s expected to occur “more or less in the middle of 2026.” He added, “As I’ve said, customers will get their cars also throughout 2026 and some even in 2027.”
More: This Audi Q5 Could Actually Be The New ICE Porsche Macan
It appears that the company will stockpile vehicles in important markets to help buy time until the redesigned crossover arrives. Speaking of which, the second-generation Macan will be offered with conventional and plug-in hybrid powertrains. They will be sold alongside the current Macan Electric.
Previous reports have suggested the upcoming model will be based on the Audi Q5 and spy photographers caught an early development prototype being tested by Porsche earlier this year.
The move makes sense as the brand is throttling back their EV push as part of a product realignment that will see “additional models featuring combustion and plug-in-hybrid powertrains.”
As Breckner noted, “Starting in 2028, a more balanced drivetrain offering will further strengthen our market position and support sustainable long-term growth.”
This effort will be supported by ICE-powered versions of the redesigned 718 as well as the next Macan, which is apparently being referred to as the “B-SUV.” Furthermore, Porsche’s flagship SUV has abandoned electric power and will instead offer gas and plug-in hybrid options.
Getting back to the 718, the current Boxster and Cayman are quickly approaching the end of the line. Production wraps up later this month and Breckner said “we are producing the very last cars these days.”
However, the automaker will still have a handful of models in inventory to help tide things over until the next-generation sports car arrives.
Porsche Is Having A Terrible Year
As for the financials, they weren’t pretty despite record deliveries in the United States. Through the first nine months of the year, Porsche’s operating profit plummeted from over €4 ($4.6) billion in 2025 to a mere €40 ($46) million this time around.
The company blamed the massive drop on a variety of factors including their product realignment strategy, challenging market conditions in China, and “one-off effects” relating to battery activities. Tariffs also played a role and it sounds like they’ll cost the company around €700 ($814) million this year alone.
To help offset the impact of tariffs, Porsche will “further strengthen” their pricing position throughout 2025 and 2026. The company has also increased prices to keep their margins at a “decent level.”
Despite the grim headline numbers, Porsche highlighted that automotive net cash flow increased from €1.24 billion ($1.44 billion) to €1.34 billion ($1.56 billion). The company said this “demonstrates the resilience of the business operations and shows that Porsche is performing robustly even under challenging conditions.”
Porsche Q3 Overview
| Q1-Q3 2025 | Q1-Q3 2024 | Change | |
| Sales revenue | €26.86 billion | €28.56 billion | -6.0% |
| Operating profit | €40 million | €4,035 million | -99.0% |
| Operating return on sales | 0.2% | 14.1% | |
| Deliveries to customers | 212,509 | 226,026 | -6.0% |