Mercedes-AMG is steadily advancing development of its long-awaited all-electric GT 4 Door Coupe, and to give the project some star-powered visibility, it has enlisted Hollywood heavyweight Brad Pitt.

Fresh from his work on the upcoming Formula 1 film, Pitt made an appearance in Las Vegas during last weekend’s Grand Prix, where he took center stage in a new promotional push for the car.

Read: Mercedes-AMG’s New Hyper Sedan Sheds Most Of Its Camo At Vegas GP

The German brand brought along a lightly-disguised prototype of the new AMG GT 4 Door Coupe to Sin City, offering Mercedes F1 driver George Russell the chance to drive it down the Strip. The same car was also used in a commercial filmed with Pitt and Russell that highlights some of the car’s performance prowess.

In the video, Brad Pitt rocks up at a valet counter to pick up the keys to his ride, which is the camouflage prototype. The valet worker calls on the driver, none other than Russell himself, to bring the car up to Pitt.

In the process, Russell performs some epic burnouts and drifts through the hotel’s underground car park before bringing it up to the hotel’s entrance and handing it over to Pitt.

What Powers It?

The car featured is the road-going version of the AMG GT XX prototype that was unveiled earlier this year. Like that car, the production model has a sleek design that should nicely position it as a rival to the Porsche Taycan and Audi RS e-tron GT.

While the idea of an all-electric sedan from AMG will no doubt upset some purists, it’s clear the carmaker is eager to ensure it is fun to drive and provides more than enough driving thrills.

Underpinning the new AMG GT 4 Door Coupe is the AMG-EA platform using aluminum, steel and lightweight fiber composites in its construction. Like the concept, it should use a trio of axial flux motors combining to pump out upwards of 1,000 hp.   

The 2025 SEMA Show is coming up soon, and Hyundai is bringing something big – literally.The automaker has teamed up with the YouTube duo BigTime to showcase a project that blurs the line between tech showcase and trail rig.

Automotive personalities Jeremiah Burton and Zach Jobe helped Hyundai create what you see here, the Ioniq 9 Off-Road Concept. Think of it as a junction between EV luxury and off-roading prowess.

Set for display inside SEMA’s Future Tech Studio, this Hyundai concept makes an immediate impression. It features bright yellow paint, a lifted suspension, unique wheels, and knobby all-terrain tires. Hyundai’s largest electric SUV doesn’t look bad with what appears to be a trail-ready stance.

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A custom light bar and auxiliary lighting boost nighttime visibility and provide a bit more functionality to a vehicle clearly intended for the trail.

Underneath all of this is an Ioniq 9 Calligraphy. It features dual motors, all-wheel drive, 422 horsepower (315 kW), and 516 lb-ft (700 Nm) of torque. Notably, Hyundai hasn’t said if there are any mechanical modifications.

“This concept takes IONIQ 9 into new off-road terrain it has yet to explore,” said Sean Gilpin, Chief Marketing Officer for Hyundai Motor North America. “Its aggressive lift, all-terrain tires, and rugged design inspire both innovation and customization—the hallmarks of any successful SEMA concept.”

For Burton and Jobe, who rose to fame through their fun, informative automotive builds, the collaboration marks a fresh spin on the EV world.

“EVs have come a long way, so getting a chance to put our own spin on an off-road-themed IONIQ 9 is pretty cool,” said Burton. “We themed this IONIQ 9 off of our 1977 vintage cabover we call Bud. This new-tech-meets-vintage look gives it character and capability.”

BigTime will highlight the SUV across its social media channels. Fans will get the chance to see behind-the-scenes footage of the build.

The partnership highlights how Hyundai is willing to be very flexible when it comes to marketing a luxurious flagship electric SUV. It doesn’t have to be all champagne and leather. Sometimes it can be dirt and light bars.