General Motors had a terrible first quarter, but Kia was triumphant as sales climbed 4.1% to reach a new record of 207,015 vehicles. The company said the result underscores their “steady growth despite uncertain market conditions.”

The redesigned Telluride is proving to be a key asset as it helped Q1 sales climb 16.9% to 35,928 units. The company went on to note that’s the “highest quarterly result in the vehicle’s history.”

More: Kia Is Finally Brings An Affordable EV To America With New EV3

Other big gainers were the K5 and Seltos, which were up 19.4% and 29.2%, respectively. The Sportage climbed 8.2%, while the Carnival bucked minivan stereotypes to post a 27.8% increase in the first quarter. It’s also worth noting the K4 was the brand’s second best-selling vehicle and sales were up 0.6%.

EVs Struggle, While Hybrids Soar

It wasn’t all good news as EVs continue to struggle following the elimination of the federal tax credit. EV6 sales fell 45.8% in the first quarter, while the EV9 was down 27.1%. On the bright side, sales of the three-row crossover did climb 7.1% in March. However, that only equates to an additional 83 vehicles.

While consumers turned their backs on EVs, they embraced hybrids. Sales skyrocketed 73% to achieve a new quarterly record. Kia can also expect a boost from the 2027 Seltos, which recently debuted with a new hybridized 1.6-liter engine.

Putting electrification aside, the Sorento is having a difficult time as the model was off 14.4% in the quarter. Sales also took a hit from the discontinuation of the Soul, although some dealers still have inventory in stock.

2026 Kia US March And Q1 Sales