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Ford’s New $30K EV Truck Barely Clears An Expedition’s Shoulder

  • Ford’s upcoming $30k electric truck was spotted testing in Dearborn.
  • Prototype sits noticeably lower than a Ford Expedition Max.
  • The compact pickup rides on Ford’s new in-house EV architecture.

Ford’s highly anticipated, affordable electric truck is still working through development testing ahead of its debut next year, and our spy photographers have sent over fresh shots from Dearborn that put the compact pickup right next to a full-size SUV for scale. The result tells you a lot about how small this thing really is, especially when compared to the Blue Oval’s other truck offerings.

More: Jim Farley Says It Took Ford Four Years To Finally Get Its Quality Issues Under Control

The camouflaged prototype got a brief escort from a Ford Expedition Max, and the pairing does the truck no favors. At 221.9 inches (5,636 mm) long and 78 inches (1,981 mm) tall, the giant SUV makes the pickup look like a car with a bed bolted on. The EV’s low roofline barely clears the Expedition’s shoulder line. There’s a good reason for that.

A Roofline Shaped by the Spreadsheet

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Ford’s designers poured their attention into aerodynamic efficiency, chasing every bit of range so the truck can get away with a smaller, lighter battery. In an earlier video, the company walked through the math, noting that adding 1 mm (0.04 inches) to the roof height would cost $1.30 more in battery or trim 0.055 miles off the range, which explains why the roofline sits where it does.

Beyond the low roof, the model has a steeply raked windshield, smaller mirrors, low-resistance Michelin E Primacy tires, an integrated roof spoiler, and cross-shaped aero wheel covers measuring 19 inches across. All of it adds up to what Ford claims is 15% better aerodynamics than “any other pickup truck on the market today,” including the similarly sized Maverick.

Retro Cues Hiding Under Playful Camouflage

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Ford’s engineers have stuck chunks of camouflage onto the front end to disguise its shape, and the production version is expected to wear a lower, more rounded nose than what the prototype shows.

More: Ford Asked AI To Build Better Cars, Then Rehired Humans To Fix What AI Broke

The droopy headlights sit low enough to suggest Ford might be dusting off the design language of the second-gen F-Series from the 1950s, a look it already leaned on for the mid-2000s and early-2010s Mustangs. Then again, these might be placeholder units, since earlier teaser sketches pointed toward a more futuristic take on the lighting signature.

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The spy shots also give us a glimpse inside the cabin, where a large free-standing infotainment display dominates the dash. The new camouflage wrap comes into view too, scattered with graphics of a dog, a sailboat, a soccer ball, a heart, a flower, a motorcycle, and plenty more.

A Clean-Sheet Architecture

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Underneath, the pickup rides on Ford’s new Universal EV platform, developed in-house by a dedicated skunkworks team. The architecture leans on large aluminum unicastings for a 27% weight advantage over rivals, and it cuts parts by 20%, fasteners by 25%, and factory workstations by 40%. It also runs a simplified 48-volt low-voltage system with a wiring harness that comes in 4,000 feet (1,219 meters) shorter and 10 kg (22 lbs) lighter than the harnesses in Ford’s first-generation EVs.

More: Ford CEO Suddenly Reopens The Door To A New Falcon Ute

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Ford hasn’t said anything yet about the electric motors or the battery pack. What we do know is that the truck will use a cost-effective Lithium Iron Phosphate (LFP) battery, which is how Ford plans to hold the starting price near the $30,000 mark.

More details should surface over the coming months as the 2027 debut draws closer. Earlier reports suggest the model could revive the historic Ranchero nameplate, though Ford hasn’t confirmed anything on that front.

 Ford’s New $30K EV Truck Barely Clears An Expedition’s Shoulder
Official sketches of a futuristic truck shared on an earlier teaser.
 Ford’s New $30K EV Truck Barely Clears An Expedition’s Shoulder

Ford

Ford’s $30K Electric Truck Looks So Tiny It Makes A Maverick Seem Grown Up

  • Ford’s affordable electric pickup prototype is testing in California.
  • Aerodynamic design is hidden under camo to fake a boxy look.
  • MY28 truck looks 1990s-grade small, but with a roomy second row.

Ford’s long-promised affordable electric pickup has finally been spotted in the wild, and one thing immediately stands out. This thing looks tiny.

The heavily camouflaged prototype was recently tracked down by The Autopian’s David Tracy on the West Coast, giving us our first look at the EV Ford hopes will shake up the entry-level truck market. And despite the camouflage doing its best to disguise the shape, it’s already clear this won’t be an electric Maverick. In fact, it might end up looking smaller.

Related: Ford Gives A Tiny Glimpse Of The $30K EV Truck Slate Should Be Worried About

The disguise gives the truck a traditional upright profile, but some key details poke through. Most obvious is the steeply raked windshield, which points to a far more aerodynamic design hiding beneath the camouflage. Previous design sketches hinted at a slippery front end and a more angled rear window, and the prototype seems to back that up.

The truck also appears remarkably compact in the real world. In footage captured by The Autopian, the Ford was driving alongside a full-size electric pickup and looked absolutely dwarfed by it. Even more telling, a Mazda B-Series truck trailing behind appeared almost the same size. Since that Mazda was essentially a rebadged version of the original Ford Ranger, that’s a pretty good indication this EV is going to be bijou by modern American standards.

Designed For Range, Not Trails

 Ford’s $30K Electric Truck Looks So Tiny It Makes A Maverick Seem Grown Up

The prototype’s low ride height and roofline also give away its priorities. Combined with aero wheel covers and what are almost certainly low-rolling-resistance tires, it’s clear Ford is chasing maximum efficiency rather than hardcore off-road capability. Don’t expect this one to spend much time crawling over boulders straight from the showroom.

Other details visible through the camouflage include a relatively narrow cabin that places occupants closer together than most modern trucks, a large central touchscreen, a shallow glasshouse, and what appears to be a reasonably usable second row. The bed looks short, however, Tracy estimates a length of around 4 ft (1.2 m)

 Ford’s $30K Electric Truck Looks So Tiny It Makes A Maverick Seem Grown Up
Ford’s teaser for the new EV platform.

Ford CEO Jim Farley has already revealed that it rides on an all-new low-cost EV architecture designed around what, by Ford standards, is some radical tech. The platform reportedly uses 20 percent fewer parts, 25 percent fewer fasteners, and requires 40 percent fewer workstations than conventional vehicle platforms.

Could Be Called Ranchero

 Ford’s $30K Electric Truck Looks So Tiny It Makes A Maverick Seem Grown Up

Ford is also embracing large aluminum castings similar to Tesla‘s gigacasting approach, while a dramatically simplified wiring harness is more than 4,000 ft (1.2 km) shorter and 22 lbs (10 kg) lighter than those used in the company’s first-generation EVs.

The first vehicle based on the architecture is expected to arrive in 2027 with a starting price of around $30,000. It will use lithium iron phosphate batteries and could even revive the Ranchero name Ford used on car-based trucks from the late 1950s to the late 1970s. Whatever Ford ends up calling it, one thing already seems certain. Nobody is going to accuse this truck of being a typical fat EV.

Thanks to The Autopian for letting us use a couple of its images. Check out the full story with more pics here.

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