Aston Martin Could Add Hyundai N-Style Drama To Future EVs

- Aston Martin’s first EV will launch sometime this decade with Lucid-based tech.
- Fake ICE sounds and simulated gear changes are under consideration for its EVs.
- The EV could be a sports car or crossover, but the design remains unconfirmed.
Aston Martin has been steadily laying the groundwork for its electric future. In mid-2023, the company entered a long-term strategic partnership with Lucid, securing access to the American brand’s advanced electric motors and battery packs.
While its first EV is still a few years away, Aston Martin is already considering how to make it feel distinctly its own, even exploring systems similar to those in the Hyundai Ioniq 5 N to capture that signature driving character.
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Currently, Aston Martin is focused on the launch of its first-ever plug-in hybrid, the limited-run, mid-engined Valhalla. It promises to rival new hypercars like the McLaren W1 and Ferrari F80, but at a fraction of the cost. It’ll likely also serve as Aston Martin’s final all-new model before it adds an EV to its range, promising to do so at some stage this decade.
Exploring EV Character
During Monterey Car Week, Aston Martin’s chief creative officer Marek Reichman discussed the company’s electric vision in a conversation with CarBuzz. When asked about features such as simulated gear changes and sound profiles reminiscent of internal combustion engines, Reichman did not dismiss the idea.
“If it is a benefit to the driving performance capability of our cars, and therefore it is authentic and real, and we can use a system that allows the driver to have more emotion about driving, then yes,” he said. Importantly, Reichman said such systems need to feel authentic and must add to the driving experience.

“If it is something that is purely artificial, then no,” he said. “Because an Aston Martin is true; it’s authentic. There are only a few companies in the world of Formula One that sell road cars. We have a massive advantage. Imagine the knowledge, the data we’re gathering and how we can use it to make a road car more exciting. Whether it’s gears or some way of using torque vectoring to generate engagement, we are fully embedded to an exciting driving experience.”
As Aston Martin’s first EV is still quite far out, it’s impossible to know what form it could take. The British brand may decide to position it as a direct rival against the Ferrari Elettrica, which is shaping up to be a crossover. Alternatively, Aston Martin may decide to build an all-electric sports car or supercar.