Mary took pride in staying sharp behind the wheel, but her route change for the upcoming semester caused anxiety. She would have to face more stops, more students and heavier traffic. Her concern about protecting students from stop-arm violations grew by the day.
Fortunately, a decision by the district helped ease her worry. The district planned to install a powerful safety solution on every bus: REI’s AI Stop-Arm Violation Camera.
That news made Mary ecstatic. The solution would automatically detect and record violations, allowing her to devote her full attention to students as they board and exit.
Think your drivers would appreciate the assistance?
To capture your district’s violations in the same manner, you need the following: an AI Stop-Arm Violation Camera; one or two license plate cameras; a sensor harness; an HD6 DVR; and the cloud-based, wireless ARMOR Software Suite for fleet management. Together, these products auto-capture both data and high-definition violation images. Here’s how:
The vision-based AI Camera sees a motorist enter its detection zone while the stop arm is extended and automatically marks the video on your DVR.
The marker then prompts ARMOR to download the violation video from your DVR.
ARMOR is also prompted to send event alerts to your team to initiate investigations.
The license plate camera(s) captures close-up images of the violator’s plate(s).
ARMOR stores all images and metadata for review and sharing shortly after the incident.
Ready to streamline violation detection and reporting for your drivers and operation? With our AI-powered stop-arm solution onboard, the amount of time and stress saved could be transformative for your operation.
Ready for more good news? Updates to these REI® solutions boost safety and efficiency even more:
HD6 Series 12-Channel DVR – integrates with REI’s vision-based-AI HD6 ADAS System to record detected events for administration/law enforcement and support safe driving behaviors.
ARMOR Software Suite – new Application Programming Interface (API) enables partnerships with major routing providers, expanding fleet management capabilities from a single source.
State Rep. Lee Snodgrass (D-Appleton) listens as Rep. Lindee Rae Brill (R-Sheboygan Falls) testifies about her bill to ban the use of absentee ballot drop boxes. (Henry Redman | Wisconsin Examiner)
At a public hearing of the Wisconsin Assembly Committee on Campaigns and Elections Tuesday, legislators engaged in an occasionally tense debate over proposed changes to the state election system.
In attendance at the hearing were some of Wisconsin’s most prominent election deniers, including former state Rep. Janel Brandtjen and Peter Bernegger, a self-styled elections investigator who has been convicted of mail fraud Bernegger stood in the back of the hearing room with a group of companions, muttering and complaining about assertions by the election clerks and legislators who testified.
The committee heard testimony on bills that would prohibit the use of absentee ballot drop boxes, change the system for how “indefinitely confined voters” cast ballots, add a provision to state law that makes it a felony if election workers don’t allow election observers to exercise their rights and change the system for how state agencies manage voter registration data.
The most heated part of the hearing came during the discussion of AB 560, authored by Rep. Lindee Rae Brill (R-Sheboygan Falls) and Sen. Andre Jacque (R-New Franken), which outlaws drop boxes. The use of drop boxes has been a politically charged issue since 2020, when right-wing groups started to allege they’re susceptible to fraud and “ballot harvesting” by outfits known as “ballot mills” that allegedly collect illegal ballots and stuff them into drop boxes in order to sway election results. There is no evidence such harvesting happens, though in Wisconsin it is now illegal for anyone other than a voter to return that voter’s absentee ballot.
Since 2020, the drop box issue has been litigated in the court system more than once. In 2022, the then-conservative-controlled Wisconsin Supreme Court banned drop boxes. In 2024 the new liberal majority on the Court reversed that decision and drop boxes were allowed in last year’s presidential election. Municipal clerks are able to decide whether or not to use the boxes and the Wisconsin Elections Commission has issued guidance for best practices in securing them, but there are no laws on the books guiding how drop boxes should be managed.
Brill cited incidents in Portland, Oregon and Vancouver, Canada in which absentee ballot drop boxes were set on fire, saying those events show the need for the boxes to have security that the state of Wisconsin and its municipalities can’t afford to provide.
Democrats on the committee asked why isolated anecdotes on the west coast have anything to do with the administration of drop boxes in Wisconsin and argued that the reason many Wisconsinites still have doubts about the security of the state’s elections is because Republicans keep pushing the belief that something is amiss.
“I would argue that the No. 1 reason that people may have a lack of confidence in the security of our elections is the discourse that conservative members of the Republican Party continue to put out there about fact versus fiction when it comes to actual election security and fraud,” Rep. Lee Snodgrass (D-Appleton) said.
“I think it’s no secret that the people who are talking about elections being stolen or somehow insecure are people who are grabbing on to conspiracy theories that are not based in fact about actual incidences of election fraud in this country,” Snodgrass continued, citing a 2022 Associated Press survey of election officials about the security of drop boxes.
“I don’t know that I consider that a valid source, Associated Press,” Brill replied. “I don’t always see everything from the Associated Press being absolutely valid, but that might be where you and I find truth in different spots. This might be where we’re finding facts in different locations.”
The criticism of Brill’s bill didn’t just come from the committee’s Democrats. Rep. Scott Krug (R-Nekoosa), who has often worked to broker compromise on election issues, questioned Brill’s choice to put forward the bill despite the near certainty that it will be vetoed by Democratic Gov. Tony Evers.
Krug said if Republicans move forward with the bill and it passes both chambers only to be vetoed in early 2026 and then the state is left in the same position — drop boxes are allowed at the discretion of local election clerks without any rules or regulations guiding their use, security or procedures.
“[This bill is] not going to change the Supreme Court’s opinion on drop boxes. It’s not going to change the governor’s opinion on drop boxes,” Krug said. “We still have a problem in our communities, and that’s what I’m trying to get to is, politically, where we are dealing with realities. We know that if this bill leaves this committee, goes to the floor, gets voted on, goes to the Senate, gets through committee, gets voted on in the Senate, goes to the governor’s desk, he vetoes it — then where are we with drop boxes?”
Brill said more than once that she doesn’t think Republicans in the Legislature should be trying to write election-related bills that can be signed into law by Evers.
“I don’t believe that doing election integrity that the governor is going to sign is what Republicans should be doing,” she said. “I think election integrity is something that is a very divided issue, and I think we’re on the right side of this issue. So if the governor was going to say he was going to sign, I mean, I am a believer in God and follower of Jesus Christ, so do I believe that there’s a chance that he would change his mind and sign this into law? Sure, but I’m taking this head-on, because our Republican president believes this is the direction we should be heading.”
A number of election clerks also testified on the bill, questioning the assertion that drop boxes are less secure than U.S. Postal Service mailboxes and insisting that allegations of ballot harvesting are false.
Indefinitely confined voters
Since the 1970s, Wisconsin law has allowed voters to identify themselves as indefinitely confined, meaning they’re unable to leave the house to vote so their local election clerk automatically sends them an absentee ballot for each election.
When the state instituted its voter ID law in 2011, indefinitely confined voters were exempted from its requirements. In 2020, the use of indefinitely confined status increased due to the COVID-19 pandemic, raising concerns among Republicans that the program is susceptible to fraud.
AB 599 would end the indefinitely confined program by Jan. 1, 2029 and replace it with a program that allows voters with disabilities or illnesses to request that absentee ballots be automatically sent to them and provide proof of identification. That request would be valid until the ID’s expiration, at which time the voter will need to start the process again with their new ID.
The bill’s Republican authors, Krug and Rep. Cindy Duchow (R-Town of Delafield), said the proposal was “not a rollback” but a “recalibration” of the system. But Democrats and advocates for people with disabilities argued the state has barriers that can make it difficult for people with disabilities to obtain a state-issued ID, mostly due to challenges with DMV hours and transportation access.
Election clerks testified that the bill pushes a major burden of added work onto the local clerks.
Election observers
AB 426, authored by Rep. Paul Tittl, would penalize any election official who infringes on an election observer’s rights to be within three and eight feet of all aspects of the voting process with up to 90 days imprisonment in county jail and a fine of up to $1,000.
Snodgrass pointed to a recently enacted administrative rule that guides the conduct of election observers and gives election officials authority to manage observer conduct. She said the state should wait to see how the rules work before further tweaking the law.
Voter data
The committee also heard testimony on AB 595, authored by Krug, which would change how the state elections commission works with other agencies to share data such as a voter’s name and state ID number. Republicans have spent years complaining that the state voter registration list is full of errors. Democrats and election administration experts have said aggressive attempts to delete data from the statewide system would result in the disenfranchisement of Wisconsin voters.
The bill would require the Department of Transportation and WEC to enter into a data-sharing agreement to match information in the possession of both agencies.
Under current law, whenever a voter is no longer eligible to vote, for any reason, their file is changed to ineligible on the voter registration list but not removed. This prevents people from being removed in error and allows people to retain their voter registration file if they’re convicted of a felony and then can vote again after serving their sentence.
Krug’s bill would remove people from the list once they’re declared ineligible. If someone is then eligible to vote again, they’d have to re-register.
The bill would also require the Legislative Audit Bureau to conduct an audit every other year of the official voter list to search for registered voters who aren’t U.S. citizens. While Republicans have of fraud by non-citizen who illegally cast ballots, there is little proof it happens at a significant rate.
Krug said that a lot of election skeptics’ complaints have simmered for years without the ability to provide definitive answers about their validity because the data can’t be compiled, so his bill is trying to solve that.
“Is it a widespread problem? No. Does it happen? Yes,” Krug said. “So that’s what I’m trying to figure out, is, what is that in between? What does it look like? … This is not a gotcha. I just want to be able to say, ‘OK, agency gave me data, I can show you that this isn’t a major problem,’ and then I can come up with solutions.”
The School Bus Safety Company (SBSC) launched a new groundbreaking Safety Leadership Training Course, emphasizing the pivotal role of leadership with the mantra, “Leadership, Leadership & Leadership” as the three most crucial factors in ensuring safe school transportation.
This innovative course is a compelling opportunity for school transportation professionals to enhance safety standards and is now open for enrollment, inviting leaders to transform their operations. Tailored for location managers, supervisors, trainers, dispatchers, and anyone in a supervisory role, the course offers a robust curriculum featuring seven comprehensive programs and a 40-question final exam.
“It is outstanding!”
-Tony Corpin, Publisher, School Transportation News
Delivered conveniently online or via thumb drive, the course equips leaders with actionable strategies to instill a “safety-first” mindset, shaping the operational norms that underpin a strong safety culture. SBSC underscores the importance of leadership training, noting that many managers, often promoted from driver roles, lack formal education in leadership. This gap can hinder safety efforts, but the new course addresses it head-on.
“When all the leaders are taught the required practices and act in unison, you will have created a Safety Culture,” SBSC explains.
The foundation lies in setting norms—instinctive behaviors employees follow daily—which are directly influenced by leadership. By aligning these norms, leaders can control how work is performed, ensuring consistency and safety.
The course introduces practical tools like the ABCs of behavior—Antecedents, Behaviors, and Consequences—teaching leaders how to use effective antecedents to shape desired behaviors and achieve positive outcomes.
Additionally, it explores the KSA/MVP framework (Knowledge, Skills, Abilities/Motivation, Values, Personality), offering insights into the leading factors affecting human behavior. These techniques empower leaders to instill the desired norms in drivers, fostering a cohesive and safety-focused team.
SBSC is offering a free seven-day preview, which takes approximately two hours to complete. Interested individuals can contact SBSC at 866-275-7272 or click the image below to watch a short video explaining the importance of Safety Leadership.
Early users have enthusiastically rated the course a perfect 10 out of 10, praising its clarity and effectiveness. Tony Corpin, publisher of School Transportation News, went through the course and said, “It is outstanding!” The significance of this training cannot be overstated.
SBSC highlights that when all leaders understand and apply the same practices, working toward common goals, the organization reaches its peak performance. As Napoleon Bonaparte famously said, “There are no bad troops, only bad officers.” This course translates that wisdom into action, enabling leaders to move beyond discussion and implement tangible improvements. The unified application of leadership practices ensures teams move in the same direction, maximizing safety and efficiency.
School transportation professionals are encouraged to seize this opportunity to elevate their skills and contribute to a safer environment for students. The course’s flexible delivery options make it accessible, while its comprehensive content provides lasting value. Whether you’re a seasoned supervisor or a newly promoted manager, this training offers the tools to lead with confidence and purpose.
Don’t miss out—take the first step by requesting your preview today. Experience firsthand how the Safety Leadership Training Course can transform your leadership approach and set new standards for safety in school transportation.
In July, Farm Foundation celebrated the leadership of outgoing Board Chair, Dan Basse, President of AgResource, and welcomed its new Chair, Cheri De Jong, Owner of AgriVision Farm Management.
“As I conclude my time as Board Chair, I want to express my sincere appreciation to the Farm Foundation team, my fellow board members, and all our partners who are committed to advancing agriculture. It has been an honor to help guide this organization through a time of growth and evolution. I’m excited to welcome Cheri De Jong as our new Board Chair. Cheri’s deep industry expertise and thoughtful leadership will serve Farm Foundation well as it continues to drive meaningful change across the food and agriculture system.” — Dan Basse, Outgoing Board Chair, Farm Foundation
Dan Basse passes the gavel to Cheri De Jong at Farm Foundation’s annual meeting in Spokane, Washington.
Cheri steps into her role as Chair after serving as a board member since 2019 and will lead the organization as it works towards its 95th year of working across the food and ag value chain.
“I’m honored to step into the role of Board Chair at such a pivotal time for Farm Foundation. This organization has a rich legacy and a bold vision for the future of agriculture. I look forward to working alongside the board, staff, and partners to foster innovation, strengthen collaboration, and accelerate practical solutions that benefit farmers, communities, and the broader food system.” — Cheri De Jong, Incoming Board Chair, Farm Foundation
Farm Foundation also celebrated outgoing board members George Hoffman, Former President/CEO at Restaurant Services, Inc. and Mike Torrey, CEO of Torrey Advisory Group and welcomed new members Kelly Adesina, Director, Global Government Affairs at The Kraft Heinz Company, Karen Carr, Partner, Food & Drug Practice Lead, AgTech Industry Lead at ArentFox Schiff, Jayson Lusk, Vice President and Dean of Agricultural Sciences and Natural Resources at Oklahoma State University, Regents Professor in Agricultural Economics and Matt Moreland, Partner at Moreland Farms at the organization’s annual meeting in Spokane, Washington. David Gilmore, Independent Advisor, was elected as Vice Chair.
“I’m incredibly grateful to Dan Basse for his passionate and dedicated leadership during his time as Board Chair. He has poured his heart, insight, and energy into advancing Farm Foundation’s mission, leaving a lasting impact on our work and our community. Dan and all our outgoing board members have helped shape a strong foundation for the work ahead,” said Shari Rogge-Fidler, President and CEO of Farm Foundation. “I’m equally excited to welcome Cheri De Jong as our new Board Chair, along with the new board members joining us. Their energy, insights, and commitment to the future of agriculture will help us continue building momentum as we grow our impact across the food and ag system.”
Farm Foundation is proud to announce the second cohort of students selected for the Careers in Ag and Food Exploration (CAFE) Student Workshop. This immersive program offers undergraduate students from 1890 land-grant institutions an exclusive opportunity to dive into the diverse and evolving world of agriculture and food systems.
Held at North Carolina A&T State University, the CAFE Workshop equips students with professional development tools, career exploration experiences, and networking connections that extend well beyond the classroom. Over the course of the program, participants engage in hands-on sessions and thought-provoking conversations with leaders across the agri-food value chain—helping them better understand the range of impactful careers available in this vital sector.
“We are thrilled to welcome this talented group of students to the CAFE Student Workshop,” said Jenna Wicks, program manager at Farm Foundation. “The food and agriculture sector offers a wide range of career opportunities, and we are committed to helping the next generation explore these possibilities.”
The CAFE Student Workshop is made possible through support from the SAPLINGS (System Approach to Promote Learning and Innovation for the Next GenerationS) grant—an initiative led in collaboration with North Carolina A&T and funded by an $18.1 million award from the USDA National Institute of Food and Agriculture.
We are honored to recognize the 2025 CAFE cohort:
Randall Gary, South Carolina State University
Jeronee Hinton, University of Arkansas at Pine Bluff
Gary Jarvis, North Carolina A&T State University
William Johnson, Tuskegee University
Sahara McMillan, Virginia State University
Jerricah Robinson, University of Arkansas at Pine Bluff
Cameron Shellman, Fort Valley State University
Jayla Silver, Tennessee State University
Markayla Watts, Tuskegee University
These students represent a promising future across a variety of industries—bringing curiosity, passion, and a desire to grow.
The January Round Table Meeting brought together thought leaders, farmers, innovators, and decision-makers from across the food and agriculture value chain to tackle some of the industry’s most pressing challenges. As we closed the meeting, we turned our focus to a topic that continues to shape the future of agriculture: biotech acceptance among key stakeholder groups.
Through an engaging and interactive event storming session, participants explored the perspectives of producers, regulators, consumers, and investors. Each group shared unique insights, identified challenges, and brainstormed actionable solutions to build trust and drive innovation in biotechnology.
In this blog post, we’ll break down the key takeaways from the discussion, highlighting both the obstacles and opportunities ahead.
Producers: Championing Innovation and Access
The producer discussion highlighted the challenges and opportunities faced by producers when it comes to biotech acceptance:
Information and Education: Producers need access to clear, consistent information across the value chain to make informed decisions.
Adoption of Innovation: Ensuring traits and technologies are accessible at reasonable costs is critical for adoption.
Consumer-Centric Traits: Producers want to see more biotech traits developed that directly benefit consumers, creating stronger alignment across the food system.
Cost Reductions: Biotech solutions must also address the bottom line for producers.
Proposed Solutions for Producers:
Efforts should focus on developing accessible innovations, providing educational support, and aligning product development with consumer demand.
Regulators: Bridging Science and Policy
The regulator discussion revealed the critical role regulators play in shaping biotech acceptance and how current challenges can be reframed into opportunities:
New Administration, New Opportunities: A shift in the political administration opens doors for resetting regulatory approaches and fostering new collaborations.
Better Storytelling for New Products: Biotech innovations with tangible benefits—especially those connected to producers—offer compelling stories that can resonate with policymakers and the public.
Breaking the Litigation Cycle: Regulation often stems from fear rather than science, perpetuating a cycle of litigation and mistrust.
Proposed Solutions for Regulators:
Voting and Education: Engaging policymakers and educating them on science-based regulation are critical first steps.
Collaboration: Building stronger connections among businesses, government, consumers, and advisory groups can help align priorities. Farm Foundation can play an active role in fostering these partnerships.
Regulatory Reform: Streamlining FDA processes and addressing outdated regulatory hurdles can pave the way for innovation.
Consumers: Shifting Perceptions Through Education and Benefits
The group discussing consumer perspectives highlighted a gap between biotech advancements and consumer understanding:
Misinformation and Lack of Education: Many consumers receive conflicting or inaccurate information about biotech products, leading to confusion and mistrust.
Perceived Lack of Benefits: Consumers feel biotech advancements have largely been producer-focused, with limited visible advantages for them.
Health Concerns: Human health remains a key focus, with some consumers wary of biotech’s potential impact.
The Power of Partnerships: Collaboration with organizations and the amplification of collective voices can build trust and credibility.
Innovation for Consumers: Biotech has the potential to create exciting new products that directly benefit consumers, such as healthier or more sustainable food options.
Proposed Solutions for Consumers:
Education Campaigns: Leverage influencers, social media, and in-store experiences like product tastings to dispel myths and share success stories.
Engaging Youth: Develop interactive games or resources through programs like FFA and 4-H to educate younger generations about GMOs and biotech innovations.
Consumer-Centric Traits: Focus on developing biotech traits that resonate with consumer priorities, such as nutrition, sustainability, or affordability.
Investors: Fueling Innovation Ecosystems
The investor discussion zeroed in on the financial and structural needs to support biotech innovation:
Capital Access: Long-term funding models, such as 15-year funds or farmer angel networks, are essential to sustain biotech development.
Regulatory Streamlining: Investors need clarity and predictability in the regulatory process to confidently back biotech ventures.
Strengthening Partnerships: Enhanced collaboration between universities, startups, and industry players can accelerate the innovation pipeline.
Consumer-Focused Tools: Developing tools for growers that directly benefit consumers can increase market demand for biotech products.
Proposed Solutions for Investors:
Encourage Collaboration: Foster partnerships between public and private sectors, as well as between universities and startups, to create a thriving innovation ecosystem.
Regulatory Education: Streamline regulatory processes and keep investors informed about ongoing progress in both their specific areas of work and the broader biotechnology regulations to minimize uncertainty and improve decision-making.
Long-Term Investments: Create funding mechanisms that align with the extended timelines often required for biotech innovation and adoption.
Advancing Biotech Acceptance Together
The January Round Table Meeting’s closing session highlighted a critical truth: advancing biotech acceptance requires a collective effort. From producers navigating innovation access, to regulators striving for science-based policy, to consumers seeking clarity and benefits, and investors fueling the innovation ecosystem—each stakeholder group brings unique perspectives and challenges to the table.
What became abundantly clear during the discussion is that collaboration is not just beneficial; it’s essential.
By bridging gaps between groups and fostering mutual understanding, we can create a future where biotech innovations are not only accepted but embraced for their ability to transform agriculture, enhance sustainability, and improve lives.
At Farm Foundation, we are committed to serving as a convener and catalyst for progress. Whether it’s educating policymakers, engaging consumers, or fostering partnerships between universities, startups, and industry leaders, we aim to ensure that every voice is heard and every challenge met with actionable solutions.
Together, we grow stronger—and with that strength, we can unlock the full potential of biotechnology for the betterment of society.
Farm Foundation, an accelerator of practical solutions for agriculture, has announced its 2025 Agricultural Scholarsrecipients. This annual program is sponsored in partnership with the U.S. Department of Agriculture’s (USDA) Economic Research Service (ERS). Five graduate students were selected to join the program for inspiration and training in agricultural policy, commodity market analysis, agricultural finance, and other applied fields. This is the 6th cohort since the program began in 2020.
The program includes events and projects conducted throughout the year, including a mentorship with an ERS senior analyst, a research project, and participation in ag-focused forums and meetings, such as the USDA Ag Outlook Forum, AAEA’s Annual Meeting, and Farm Foundation Round Table meetings.
“This is just an incredible group of students,” says Program Manager Jenna Wicks. “Thanks to ERS’ continued generous partnership we are able to create a year of landmark opportunities for these program participants which will set them on rare footing as they enter their careers.”
The 2025 Agricultural Scholars are: Isaac Albores, Virginia Tech Isaac is currently a graduate research assistant at Virginia Tech, pursuing an M.S. in Agricultural and Applied Economics with a research focus on commodity market analysis. His current research examines agricultural commodities’ price dynamics and market volatility under varying market conditions and shocks.
Ivy Mackereth, West Virginia University Ivy is a third-year student in the Natural Resource Economics Ph.D. Program at West Virginia University (WVU). Ivy’s research focuses on applications of big data in addressing economic issues in agriculture, food, and natural resources that affect local communities.
Caroline Roeder Helle, Montana State University Caroline is a second-year Applied Economics M.S. student in the Department of Agricultural Economics and Economics at Montana State University. Her research focuses on maximizing the economic and ecological sustainability of working lands (lands managed for ecosystem services and agriculture).
Josh Strine, Purdue University Josh is a second-year Ph.D. student in Agricultural Economics at Purdue University. Josh’s research focuses on agricultural finance and farm management. Since starting his Ph.D. program, he has researched the agricultural job market, agricultural lending, and crop prices. Kelsey Vourazeris, Arizona State University Kelsey is a Ph.D. student in Business Administration (Agribusiness) at Arizona State University’s W. P. Carey School of Business. She is dedicated to advancing knowledge and innovation in the field of Agricultural Economics, with a specialized focus on food supply chain resilience.
Tim Brennan, Vice President of Programs and Strategic Impact
Farm Foundation, an accelerator of practical solutions for agriculture, is pleased to announce that Timothy Brennan has been selected as their vice president of programs and strategic impact, a new role reflecting the increased emphasis on prioritizing work with clearly defined impact.
“Tim brings both breadth and depth to this role,” said Farm Foundation President and CEO Shari Rogge-Fidler. Brennan, who comes from an Ohio farm family and maintains his own hobby farm south of Chicago, joined Farm Foundation nearly 12 years ago to manage external relations. Brennan previously served in a variety of externally facing roles at the University of Chicago and Northwestern University. Brennan also currently serves as the co-chair of the Chicago Wilderness Growing with Agriculture Green Vision Goal which seeks to bring conservationists and farmers together to protect and improve land in the states surrounding Lake Michigan.
“As Farm Foundation continues to build on our past and expand our programs at our new Innovation and Education Campus (IEC) at our farm just outside of Chicago, Tim’s experience in fundraising, innovation, and coalition building makes him ideally suited for this role” said Rogge-Fidler.
“I am thrilled for this opportunity,” Brennan said. He goes on to say that “the Innovation and Education Center allows us to bring our programs and projects to life in new and exciting ways. Even though we are a 91-year-old organization, we have the spirit and drive of a start-up that fosters an exhilarating, enabling environment focused on real-world impact.”
Additional Promotions Announced
Two additional promotions will bolster the next chapter of growth and impact at Farm Foundation. Morgan Craven has been named as the director of programs and events, and Dr. Amanda L. Martin has been designated the new senior director of external relations.
Morgan Craven, Director of Programs and Events
Craven came to Farm Foundation in 2015 as the events manager, then moved into the senior manager of events role before her latest promotion. Prior to joining the Farm Foundation team, Morgan served as the conference and events manager at Trinity Christian College and as a premium hospitality game-day staff member for the Chicago Bears NFL team. Craven also worked at various Hilton brand properties furthering her hospitality experience. She holds a bachelor’s degree from the University of North Carolina, Wilmington, in recreation, sports leadership, and tourism management.
Dr. Amanda L. Martin, Senior Director of External Relations
Martin joined the team in 2022 and has an extensive career in agriculture and higher education. Working within the colleges of agriculture at Auburn University and Louisiana State University, Martin most recently served as an assistant dean at LSU. Prior to making the move to Farm Foundation, Martin worked with the executive team at the American Egg Board. She earned her Ph.D. in Higher Education Administration at Louisiana State University and holds master’s and bachelor’s degrees from Southern Illinois University Carbondale in Agribusiness Economics. She currently serves as one of ten members selected to the National Agriculture Future of America Alliance Advisory Council.
For over 90 years, Farm Foundation has been a pioneering force in agriculture, consistently leading the charge in developing ideas and fostering conversations that champion farmers and the agricultural community. In 2022, Farm Foundation took a bold step forward by becoming place-based, acquiring a century farm to deepen the understanding and experience of farming. This farm, alongside the Innovation and Education Center, will serve as the national headquarters for the organization.
With this strategic addition, the latest innovations in agriculture, conservation, and technology will have a dedicated space to be showcased, allowing Farm Foundation to collaborate with stakeholders across the food and agriculture sectors in advancing the people and ideas that will shape the future. Rather than functioning as a tourist attraction or a research facility, this farm will provide agriculture leaders with authentic on-farm experiences through new programs.
The Farm Foundation Innovation and Education Center (IEC) was officially opened on September 28th with a public celebration that included food tasting stations, high-tech agriculture demonstrations and site tours. The IEC is a state-of-the-art facility supporting a variety of uses, including gathering program participants to collaborate, community building, and engagement. There are also conservation projects, a variety of crops, and historic buildings on the campus.
The 2024 USDA ERS/Farm Foundation Agricultural Scholars recently completed their cohort year, presenting their capstone projects at the U.S. Department of Agriculture to USDA Economic Research Service staff during the second week of September.
The group of 20 Ag Scholars presented on topics ranging from utility-scale solar energy, to labor markets, supplemental irrigation, and food loss and waste practices.
After their presentations, the students met with USDA Deputy Under Secretary for Research, Education, and Economics Sanah Baig, USDA Chief Economist Dr. Seth Meyer, and met with the House and Senate Ag Committees.
At the end of the week, the Ag Scholars also attended the September World Agricultural Supply and Demand Estimates (WASDE) Lockup.
The 5th cohort’s productive year connected the students with their field of study in a deeply meaningful way and forged connections across the industry that will serve them well as they continue to develop as leaders.
Just like traditional gas-powered vehicles, a hybrid car battery can be jump started when the battery is discharged. Jump-starting your hybrid shouldn’t stray too far from the process of their gas engine counterpart, though the same amount of caution should be taken.
Please note your jumper cable connectors should not be touching unless they are fully disconnected.
Park your vehicle on a flat and dry surface
Turn the vehicle off alongside all electrical components including the headlights and radio
Place the positive jumper cable clamp (+) colored red on the positive battery terminal of your discharged hybrid battery or positive jump post
Place the positive clamp on the positive terminal of the functioning car battery
Place the negative battery (-) colored black on the negative terminal of the functioning car battery
Place the negative clamp on the negative battery terminal of the dead battery or negative jump post
Start the engine of the vehicle with the functioning battery and lightly press the accelerate for about five minutes
Start the engine of your hybrid with the discharged battery
Remove the negative clamp from the previously-dead battery
Remove the negative clamp from the functioning battery
Remove the positive clamp from the functioning battery
Remove the positive clamp from the previously-dead battery
What Causes a Hybrid Battery to Die?
While it may be difficult to narrow down the exact cause of your hybrid battery dying, there are a few main culprits that tend to pop up:
Loose battery terminals can cause a discharged battery in both gas and hybrid vehicles. In order to avoid this, inspect your battery terminals when your Toyota is turned off.
Extremely cold temperatures can negatively affect the 12-volt battery by slowing down battery chemistry
Parasitic draw happens when something electric, like a cabin light being left or a door not being closed all the way, drains your car battery.
Founded in 1908 by O.D. Smart, Smart Motors is one of the nation’s oldest automotive dealerships, the Midwest’s largest hybrid dealer, Wisconsin’s Largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume new Toyota dealers. Located in Madison, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume.
The Toyota RAV4 Hybrid allows you to expand your automotive experience, combining gas and electric power while retaining the signature Toyota reliability you know and love. A huge part of why you can continue to depend on Toyota vehicles is performance, which the RAV4 Hybrid surely delivers.
The 2023 RAV4 Hybrid features Electronic On-Demand All-Wheel Drive, providing all-weather capability and confident on-road driving dynamics. This system utilizes a dedicated electric drive motor to automatically supply power to the rear wheels for instant improvement in traction, letting you explore new grounds.
The all-wheel drive system is perfect for the city and suburbs as well, providing added peace of mind through inclement weather.
More 2023 RAV4 Hybrid Performance Highlights
The RAV4 Hybrid packs a punch with 219 combined net horsepower for great acceleration through highway speeds. Along with an EPA-estimated rating of 41 miles per gallon in the city, you can retain efficiency, as well.
Enjoy a variety of drive modes behind the wheel to tailor your experience on or off-road:
Normal Mode: utilizes both gas and electric to keep you going
Eco Mode: helps increase fuel efficiency by reducing acceleration levels
EV Mode: pulls power from the battery to maximize efficiency for short distances
Sport Mode: provides a boost in acceleration
Trail Mode: helps manage traction when in off-road settings
Those interested in enhanced power and acceleration should consider the RAV4 Hybrid SE and XSE models, featuring a sport-tuned suspension, tauter shock absorbers and springs.
Are you looking to try out the new RAV4 Hybrid for yourself? Schedule a test drive with us at our Madison, WI dealership. If you have any questions about hybrid vehicles or Electric On-Demand All-Wheel Drive, contact us online at Smart Toyota.
About Smart Motors
Founded in 1908 by O.D. Smart, Smart Motors is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer, is Wisconsin’s Largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume new Toyota dealers. Located in Madison Wisconsin, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. More about Smart Motors.about Smart Motors.
If you’re prioritizing passenger and cargo space while wanting to maintain performance, choosing a new Toyota SUV with third row seating is a great way to go. With select models featuring third-row seating, you can get the capability you crave, while at the same time, bringing everyone and everything along for the ride.
From reliability to comfort and style, these Toyota SUVs with third-row seating tick all the necessary boxes, so you can cruise throughout Madison and far beyond without a second thought.
Toyota SUVs with Third-Row Seating
2023 Toyota 4Runner
Blazing trails with power and style, that’s the ever capable 2023 Toyota 4Runner. In addition to a third row, the Toyota 4Runner features Smart Key System with Push Button Start, Toyota Safety Sense P, as well as Apple CarPlay and Android Auto compatibility. In the world of rugged off-road SUVs, the Toyota 4Runner has been a long-standing icon. With the release of the 2023 Toyota 4Runner, Toyota continues to uphold its reputation for crafting durable, adventurous vehicles that can conquer any terrain. The latest iteration of this beloved SUV brings together enhanced performance, advanced technology, and a refreshed design, making it an irresistible choice for both off-road enthusiasts and everyday drivers seeking a touch of adventure in their lives.
2023 Toyota Highlander
Consider the new Toyota Highlander for your next SUV, with the third row of seating providing seating for up to eight passengers. Along with Toyota Safety Sense 2.5+, you can have peace of mind on every drive. At first glance, the 2023 Highlander exudes confidence with its striking design. Sculpted lines and a prominent grille give it an assertive stance while maintaining an aura of sophistication. LED headlights and taillights not only enhance visibility but also contribute to its modern aesthetic.
Step inside, and you’ll be greeted by a refined interior that exudes comfort and luxury. Premium materials and meticulous attention to detail create an atmosphere that rivals high-end vehicles. With spacious seating for up to eight passengers, the Highlander ensures that every journey is enjoyed in utmost comfort. Toyota has never been shy about embracing technology, and the 2023 Highlander is no exception. Whether it’s daily commuting, weekend getaways, or hauling cargo, the 2023 Highlander adapts to your lifestyle with ease. Fold-flat rear seats provide impressive cargo space, perfect for larger items. And with a towing capacity that rivals many trucks, this SUV is ready for adventure, whether you’re towing a camper or a boat.
2023 Toyota Highlander Hybrid
Identical to its gas-powered counterpart, the Toyota Highlander Hybrid seats up to eight across three rows of seating. In a world increasingly focused on sustainability and efficiency, the automotive industry continues to evolve and adapt to meet the demands of eco-conscious consumers. The 2023 Toyota Highlander Hybrid stands as a prime example of this evolution, seamlessly combining cutting-edge technology, comfort, and eco-friendliness in a single package. This hybrid SUV boasts an advanced hybrid powertrain that combines a fuel-efficient gasoline engine with an electric motor, allowing for an impressive blend of power and efficiency. With its intelligent energy management system, the Highlander Hybrid optimizes power distribution, seamlessly switching between the gasoline engine and electric motor to deliver a smooth and efficient driving experience. This not only translates to fewer stops at the fuel pump but also contributes to reduced carbon emissions—a win-win for both drivers and the environment. The 2023 Highlander Hybrid’s exterior design exudes elegance and modernity. Its sleek lines and aerodynamic profile not only enhance its visual appeal but also contribute to improved fuel efficiency. Signature LED headlights illuminate the road ahead while lending the vehicle a distinctive look that’s instantly recognizable. As the automotive landscape continues to change, the 2023 Toyota Highlander Hybrid emerges as a shining example of innovation and sustainability. It’s a vehicle that embraces the needs and desires of today’s drivers, offering a seamless blend of performance, comfort, and eco-consciousness.
2023 Toyota Sequoia
In the world of full-size SUVs, the Toyota Sequoia emerges as a true powerhouse, blending rugged durability with modern sophistication and of course, three rows of seating. With its revamped design, enhanced features, and unwavering performance, the Sequoia continues to make a bold statement in the ever-evolving automotive landscape. Step inside the Sequoia, and you’re greeted with a spacious and luxurious cabin that comfortably accommodates up to eight passengers. Premium materials and meticulous craftsmanship are evident throughout, providing a sense of refinement that elevates the driving experience. With available features like heated and ventilated seats, a panoramic moonroof, and advanced infotainment options, the Sequoia ensures that both driver and passengers travel in style and comfort. The 2023 Sequoia embraces modern technology, offering a range of features designed to keep you connected and safe on the road. The intuitive infotainment system includes a large touchscreen display with smartphone integration, allowing you to access navigation, entertainment, and communication with ease. Advanced driver-assistance features such as adaptive cruise control, lane departure warning, and automatic emergency braking provide an extra layer of safety and peace of mind. Whether you’re navigating city streets or embarking on an off-road escapade, the Sequoia is more than just an SUV—it’s a symbol of reliability and adventure rolled into one.
2024 Toyota Grand Highlander
Discover the much-anticipated 2024 Toyota Grand Highlander. This extraordinary SUV harmonizes Toyota’s renowned reliability and elegance with the capaciousness and opulent attributes expected from a premier vehicle. With a commanding and vigorous exterior design, the Grand Highlander commands attention on the road, captivating onlookers at every turn. Its contemporary appeal is accentuated by sleek LED headlights and the iconic Toyota grille, while its refined contours and aerodynamic silhouette augment its efficiency and prowess. Meticulously crafted using upscale materials, the spacious cabin guarantees a top-tier driving experience for all occupants. Accommodating up to eight passengers with generous legroom across all three rows, the Grand Highlander offers unparalleled adaptability and luxury, whether embarking on long voyages or navigating daily commutes.
Packed with cutting-edge technology and safety enhancements, encompassing an intuitive infotainment system, advanced driver-assistance mechanisms, and a panoramic sunroof, this SUV seamlessly blends convenience, entertainment, and assurance. Whether maneuvering urban streets or embarking on outdoor escapades, the 2024 Toyota Grand Highlander stands as the impeccable companion, delivering exceptional performance, unmatched dependability, and a hint of opulence in every single drive.
If you’re interested in a Toyota SUV with third-row seating, schedule a test drive with us at our Madison dealership or visit us in person for a closer look. If you have any questions about our Toyota SUVs or potential financing options, be sure to contact us at Smart Motors Toyota.
About Smart Motors
Founded in 1908 by O.D. Smart, Smart Motors is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer, is Wisconsin’s Largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume new Toyota dealers. Located in Madison Wisconsin, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. More about Smart Motors.
So what are the best vehicles in the snow? Here are some things to consider. Winter driving can be a bit of a daunting task, especially if you aren’t fully equipped with the proper tools. From winter tires to all-wheel drive to the vehicle itself, Toyota offers everything you need to best navigate any snow, sleet, or freezing rain.
If you’re in the market for a new Toyota, consider the following models, as they offer plenty of performance all year round, including winter weather.
Toyota RAV4
The Toyota RAV4 is designed to go on or off the road with available all-wheel drive and a multi-link rear suspension. Along with Toyota Safety Sense 2.5 on the 2023 model, the Toyota RAV4 includes the tech you need for increased peace of mind in stressful driving environments like inclement weather.
As part of standard Multi-Terrain Select, the 2023 Toyota RAV4 features a SNOW mode, which increases traction in a given scenario. The system is designed to sense slippage and regulate wheelspin by automatically adjusting the engine throttle, brakes and drive-force distribution. In turn, this helps maximize driving performance on snowy and slippery roads.
The multi-link rear suspension in the RAV4 also enhances handling and control overall, using the vehicle’s natural body rigidity in order to keep the traction steady. The vehicle’s long, wide stance also promotes responsive handling, providing a smooth and confident ride throughout.
Toyota 4Runner
Another Toyota that is built for the tough terrain ahead, the 2023 Toyota 4Runner includes automatic modulation for the throttle and brakes with the advanced available Crawl Control (CRAWL) system.
The available electronic locking rear differential evenly distributes power to both rear wheels while the available Multi-Terrain Monitor helps increase awareness of any bumps or potential skids along the way.
The 4Runner offers nine inches of ground clearance and plenty of visibility with large, vertical windows and LED headlights. Utilize low beams, high beams and fog lamps to help navigate the snowy terrain, allowing for increased visibility in a snowstorm.
Toyota Highlander
The Toyota Highlander is revved up and ready to go with a new 2.4-liter turbo powertrain on the 2023 model. Add Multi-Terrain Select to the Highlander to keep you in control with ever-changing road conditions.
In addition to SNOW mode, the Highlander features an anti-lock braking system, Electronic Brake Force Distribution and Traction Control to help keep peace of mind in inclement weather. The anti-lock braking system prevents your wheels from locking up from braking too often, analyzing the rotation of each wheel, and activating when one wheel stops rotating.
Electronic Brake Force Distribution regulates the brake pressure on each individual wheel, and works together with the anti-lock braking system. Meanwhile, Traction Control detects any wheel that is spinning over a slippery surface, and enables the brake on any given wheel.
Toyota Tundra
As evident by its name, the Toyota Tundra is surely ready to perform with the available electrified i-FORCE MAX hybrid powertrain, iFORCE twin-turbo V6 engine option and a maximum towing capacity of up to 12,000 pounds.
If you’re looking to make the most out of your Toyota Tundra in snow, consider the off-road models, which include an upgraded suspension, off-road tires, and skid plates. These, along with 8.5 inches of ground clearance, will help protect you and your vehicle in harsh snowy conditions.
People may not envision a pickup truck when they think of Toyota, but the Tundra goes to show how versatile and boundary-breaking the automotive brand can be.
Toyota Venza
The Toyota Venza utilizes advanced hybrid technology to achieve 219 horsepower, and class-leading fuel economy. Also featuring Electronic On-Demand All-Wheel Drive, the Venza allows you to navigate through roadways safely and efficiently.
The available Panoramic View Monitor helps you check your surroundings via four total cameras – one on each side of the vehicle. If you are looking for a compromise between snow capability and hybrid efficiency, the Toyota Venza could be your go-to vehicle.
Toyota Sienna AWD
The Toyota Sienna has become iconic for its spaciousness and ever-capable performance. When it comes to snow, the Sienna is no different. Trim levels like the Sienna XSE feature a sport-tuned suspension, maximizing responsiveness and preparing you for slippery conditions.
The all-hybrid powertrain allows you to keep up with efficiency while staying winter-ready, with all-wheel drive enhancing your confidence on a given road. If you’re caught in a snowy situation, the sturdy body of the Sienna and about half a foot of ground clearance let you plow through light snow with ease.
Toyota Camry AWD
Toyota innovation is truly a wonder, and the Toyota Camry shares snow-performance technology with the bigger SUVs and trucks. With all-wheel drive enabled, the Camry is equipped to sense any slipping when driving through snow or rain. Sending up to half of the vehicle’s torque capacity to the rear wheels, your Camry smartly grips the road when you need it most.
Enjoy a sport-tuned suspension to perform on a daily basis, even without snow in the mix. While it may not be as formidable in size and stature, the Toyota Camry is prepared to keep you and yours throughout winter, thanks to the ever-impressive technology of Toyota.
Shop for a New Toyota in Madison, WI at Smart Toyota
If you’re considering a new vehicle, schedule a test drive with one of our aforementioned models. If you have any questions about a new or used vehicle, be sure to contact us. We’re happy to help.
Vehicle winterization – whether this will be your first winter in Wisconsin, or you’re born and raised in cheese-country, it’s something every Wisconsinite must prepare for. The morning temperatures are dipping below freezing, highs are lucky to break freezing, accumulating snow will soon be piling up, but have you winterized your vehicle? Thankfully, most of us only need to brave these elements for brief periods at a time, usually as long as it takes to go from a heated building to one’s vehicle and back into another heated sanctuary. But if the freezing temps, gusty winds, and icy snow in the Madison area are hard on you for the few moments you’re out, think about the brutal beating your car takes.
Does your vehicle need winterization help?
Your vehicle may have been sitting out for hours. The last thing you want to do is trudge over the frozen landscape, reach your vehicle, turn the key in the ignition, and – oh no! – all you hear is a hideous series of click-click-clicks, groans, and exhausted whirs. The engine isn’t turning over. Why didn’t you winterize your ride!?
Luis Roman, Assistant Service Manager at Smart Motors in Madison, says there’s no time like the present to start getting your vehicle in shape for the unpredictable winter season. He says every year he is asked by multiple people what the most important factors are when preparing a vehicle for the challenges winter can pose. And with the Farmers’ Almanac predicting a snowy winter with colder than normal temperatures, it is probably a good idea to take note of the winterization check list he shares with others.
Luis Roman – Assistant Service Manager
“The top item on any vehicle winterization list is fairly obvious,” he says. “It’s having a quality, fully charged, and undamaged BATTERY.”
Roman says it takes more power to start a car in the winter because battery power decreases as the temperature drops. If your battery is already having problems, your risk of breaking down or becoming stranded increases. It is recommended to have a battery with at least the vehicle manufacturers CCA rating, most hybrids will have 12 volt batteries under 400 CCA which are fine for that application
Car Battery Tester
The second and third items on Roman’s list are TIRES and BRAKES. Thankfully the cold doesn’t necessarily harm these components, but it doesn’t hurt to make sure they are in the best condition to handle the hazards of winter driving. He says most drivers don’t think about their tires until they have to swerve or brake suddenly – often with serious consequences. According to the National Highway Traffic Safety Administration, about nine percent of vehicle crashes are tire-related and could be prevented with proper tire maintenance.
“All-season tires are what I recommend to most drivers,” says Roman. “They’re great for people with short commutes and little reason to veer far from the beaten path.” According to Roman, all-season tires are also very convenient, as they don’t need to be swapped out with any other set of tires seasonally.
Tire Tread Depth & Stopping Distances
“When people need to commute to and from work from a rural area, I almost always say they should go with snow tires,” says Roman. “They can swap out with their regular tires in early November or so. And having two sets of tires puts less wear and tear on both pairs, so you can have them for quite a long while.”
The fourth item on Roman’s list is WINDSHIELD WIPER BLADES. He says that there are blades specifically made for winter driving, and they could really be a lifesaver.
“You really never know what winter is going to throw at you, so it’s best to be prepared,” he says. “It could be freezing rain, wintery mix, wet snow, or the car in front of you splashing your windshield with the dirty, salty slush on the road. Windshields really take a beating in the winter.”
Wisconsin Snow Plow on City Streets
The amount of debris that could potentially block your view needs to be cleared for you to be able to navigate the winter roads safely. Roman says he constantly hears about harrowing journeys drivers make with bad wipers that just smear the slush around instead of clearing it off the windshield. Or there are the wipers that don’t make contact with the windshield at all! These wipers need to be replaced for your safety and for the safety of others.
“Wiper blades are inexpensive, and many people can install them themselves,” he says. “So please check yours before the snow flies. The last thing you want to do is drive blind.”
Roman says there are a few other items that you might want to have a professional check for you before winter is in full swing:
What Should I Have My Mechanic Inspect On My Car Before Winter?
• The cooling system – Your automotive service technician can tell you what antifreeze should be used and the appropriate coolant-to-water ratio to avoid potential freezing. • Belts, hoses, spark plugs, wires and cables – While they can go bad at any time, if they do in the winter, you could be stuck in the cold for an unfortunately long period.
“These areas might seem small compared to the engine or fuel intake system, but without the small things aiding the large items, your vehicle will not function properly,” he says.
Aside from vehicle winterization, Roman says for safety reasons all motorists should have a cell phone and a phone charger handy, and drivers shouldn’t let their gas go much below a half tank in the wintertime, either. Plus he recommends keeping a worst-case-scenario-kit in your vehicle, filled with the following items:
What Items Should I Keep In My Car During Winter In Wisconsin?
• A blanket • Several heavy duty garbage bags: Can be a makeshift rain coat; keep your clothing off the wet ground when changing a tire, or to collect wet items. • A shovel • Kitty Litter – which can help aid in traction • Jumper cables or a battery-powered portable booster • Flashlight or emergency light • First aid kit • Food • Jack and spare tire: Know how to use them — practice if necessary.
About Smart Motors
Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer and one of Wisconsin’s largest volume Toyota dealers. Located at 5901 Odana Road, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. For more information, check out their history.
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