UW-Milwaukee is consolidating several student cultural and resource centers into a new “unified, student-focused hub.” That's leaving some students worried about access.
MyPillow founder Mike Lindell speaks to Steve Bannon during a livestream in front of his new Minnesota governor campaign bus on Dec. 11, 2025. (Photo by Michelle Griffith/Minnesota Reformer)
Mike Lindell’s memoir, “What Are the Odds? From Crack Addict to CEO,” has enjoyed a new surge of sales since he announced a run for governor late last year.
Who’s buying the book, which details his addictions and his rise to fame?
His campaign for Minnesota governor.
Lindell, the CEO of MyPillow, spent more than half the money he raised for his campaign last year buying copies of his book, according to Minnesota Campaign Finance Board data released Tuesday.
Lindell launched his campaign for Minnesota governor on Dec. 11, 2025, and in about two-and-a-half weeks raised $352,000 in individual donations.
In December, the Lindell campaign bought nearly $190,000 worth of Lindell autobiographies from MyPillow. Lindell’s campaign finance report lists the expense as “Advertising – general: Mike Lindell Books.”
Mike Lindell’s memoir “What Are the Odds? From Crack Addict to CEO” sits on a display with its holographic cover at the My Pillow factory and outlet in Shakopee, Minnesota Friday, Nov. 10, 2023. (Photo by Nicole Neri/Minnesota Reformer)
Reached by phone Tuesday, Lindell said instead of typical campaign flyers, he’s giving out his book. He said MyPillow owns the books and that MyPillow is “employee-owned.”
“When we’re going around to all the places in Minnesota, other people are giving a flyer,” Lindell said. “I’m giving them the whole book so they know who I am.”
The MyPillow CEO said he isn’t sure how many copies of his book he’s given away so far, but estimated around 20,000 or 25,000. It’s unclear if the campaign paid the full price — $19.97 — or was able to use the promo code for a $10 discount.
Lindell is among 10 candidates who are seeking the Republican nomination for governor, including House Speaker Lisa Demuth; state Rep. Kristin Robbins, 2022 GOP nominee for governor Scott Jensen; and Kendall Qualls, an army veteran and health care executive.
Despite his one-time riches after developing his famous lumpy pillow, Lindell has gone broke. At his December campaign launch, a reporter asked him if he would self-fund his campaign. Lindell said no.
“Absolutely not. I can’t self-fund. I don’t have any money left,” Lindell said.
Lindell says he’s spent millions defending his false claim that the 2020 election was stolen.
In June, a federal jury found that Lindell defamed a former Dominion Voting Systems employee and was ordered to pay $2.3 million, pending appeal.
Then in September, a federal judge ruled that Lindell defamed voting machine company Smartmatic. The company is seeking $1.5 billion in damages, which will be decided by a jury.
During the defamation lawsuit brought by a Dominion Voting Systems employee over the summer, Lindell in court testimony said he was $10 million in debt.
On Tuesday, Lindell said he’s the only GOP candidate who can attract donations from across the country. Lindell said the GOP nominee needs to raise enough money to beat Democratic Sen. Amy Klobuchar, who launched her campaign for governor last week.
Lindell said that since the end of the year, his campaign has raised “well over a million,” though that can’t be verified until the next round of campaign finance disclosure.
In December, Lindell’s campaign spent nearly $26,000 for an “RV Wrap,” according to the Campaign Finance Board. This presumably was to plaster his face, name and campaign website on an RV he premiered at his campaign launch.
This story was originally produced by Minnesota Reformer, which is part of States Newsroom, a nonprofit news network which includes Wisconsin Examiner, and is supported by grants and a coalition of donors as a 501c(3) public charity.
U.S. President Donald Trump holds up a signed executive order alongside Secretary of Transportation Sean Duffy, Roger Penske, chair of the Penske Corporation, Bud Denker, President of Penske Corporation, and U.S. Interior Secretary Doug Burgum, in the Oval Office of the White House on Jan. 30, 2026 in Washington, DC. Trump signed an order aimed at bringing an IndyCar race to the District of Columbia this summer as part of the celebration of America’s 250th birthday. (Photo by Alex Wong/Getty Images)
The nation’s capital will host an autorace through its streets this summer, President Donald Trump said Friday.
The IndyCar race, which Trump compared to the Indianapolis 500, will take place Aug. 23, with preliminary events such as practice sessions occurring for two days before, Trump said during an Oval Office announcement.
It will be free for spectators to attend and broadcast by Fox.
The event, dubbed the Freedom 250 Grand Prix, is one of several Trump’s White House has planned to celebrate the 250th anniversary of the Declaration of Independence this summer. The celebration is also scheduled to include an Ultimate Fighting Championship match at the White House.
The race track will go around “our iconic national monuments in celebration of America’s 250th birthday,” according to an executive order Trump signed. The exact route will be finalized by Transportation Secretary Sean Duffy and Interior Secretary Doug Burgum within the next two weeks, according to the order.
Trump implied that the site of the race had already been chosen, saying that he urged organizers to choose “the best site,” no matter the permitting difficulties. The order directs Duffy and Burgum to ensure all permits are secured.
Duffy, Burgum, and representatives of the Penske Corp., which owns the Indianapolis Motor Speedway in Indiana that hosts the sport’s premiere event, flanked Trump during the Oval Office signing.
Trump noted that Penske executives had long sought a race in Washington, D.C., but had not made progress with lawmakers they’d lobbied. Trump approved the plan after “half a meeting,” he said.
“They’ve been coming here for years, and everybody wanted it,” he said. “Every senator wants it, every Congress, everybody wants it, but they don’t get things done. Trump gets things done.”
Officials at the White House Friday lauded the plan.
“To think of 190 miles an hour down Pennsylvania Avenue, this is going to be wild,” said Duffy, a former member of Congress from Wisconsin. “Freedom, America, speed and roadracing. It doesn’t get more American than that, Mr. President.”
Washington County Executive Josh Schoemann speaks at the first candidate forum of the campaign cycle. He said “affordability” is the greatest threat and expressed concerns about young people and retirees leaving the state to live elsewhere. (Photo by Baylor Spears/Wisconsin Examiner)
Washington County Executive Josh Schoemann announced Wednesday afternoon that he is ending his campaign for governor. The announcement comes after President Donald Trump endorsed Schoemann’s rival, U.S. Rep. Tom Tiffany Tuesday.
Schoemann, who launched his campaign about nine months ago, congratulated Tiffany on the endorsement.
“I wish Tom great success in November,” Schoemann said in a statement. “If we focus on the people of Wisconsin rather than fighting with one another, we can make Wisconsin the place to be, not just be from.”
Tiffany, who has represented Wisconsin’s 7th Congressional District since 2020, has been considered the frontrunner in the GOP primary race since he entered in September 2025. In recent campaign finance reports, Tiffany outraised Schoemann by nearly $1.5 million.
Schoemann’s exit from the race clears the way for Tiffany to go on to be the Republican nominee in the general election in November. His is the second dropout from the GOP primary. Businessman Bill Berrien dropped out last year shortly after Tiffany joined the race.
Trump announced his endorsement of Tiffany in a Truth Social post on Tuesday evening, saying he has “always been at my side.” Tiffany told WISN-12 that he learned about the endorsement at a dinner and spoke to Schoemann on Wednesday.
“I think the primary is probably behind us,” Tiffany said.
Tiffany said in a statement that he appreciates Schoemann’s words.
“We are both committed to making Wisconsin the place to be,” Tiffany said. “As governor, I will ensure seniors, young families, and the next generation can afford to stay here by lowering property taxes and utility rates, cutting red tape to reduce housing costs and delivering honest government and strong schools for every Wisconsinite.”
The primary is scheduled for Aug 11. The Democratic primary field remains crowded and includes Lt. Gov. Sara Rodriguez, former Lt. Gov. Mandela Barnes, Milwaukee Co. Executive David Crowley, state Sen. Kelda Roys, state Rep. Francesca Hong, former Wisconsin Economic Development Corp. CEO Missy Hughes, former Department of Administration Sec. Joel Brennan.
The winner of the Democratic primary will likely face Tiffany on Nov. 3.
The endorsement gives another boost to Tiffany’s primary campaign, though he was already considered the frontrunner. Tiffany at a press conference in October 2025. (Photo by Baylor Spears/Wisconsin Examiner)
President Donald Trump endorsed U.S. Rep. Tom Tiffany for Wisconsin governor Tuesday evening, saying that the 7th Congressional District representative has “always been at my side.”
The endorsement gives another boost to Tiffany’s primary campaign, though he was already considered the frontrunner over Washington Co. Executive Josh Schoemann, who was the first candidate to join the open race.
“A very successful Businessman, Family Farmer, and State Legislator, prior to becoming a distinguished United States Congressman, Tom is a Proven Leader who has dedicated his life to serving his Community,” Trump said in his Truth Social post.
Trump said in his Truth Social post endorsing Tiffany that Wisconsin is a “very special place to me in that we had a BIG Presidential Election Win just over one year ago” and noted he had previously endorsed Tiffany in his campaign for Congress. Trump won Wisconsin over former Vice President Kamala Harris by a little over 29,000 votes in 2024. It was the second time a Republican had carried the state since 1984; the first time was Trump’s 2016 win in Wisconsin.
“As your next Governor, Tom will continue to work tirelessly to Grow the Economy, Cut Taxes and Regulations, Promote MADE IN THE U.S.A., Champion American Energy DOMINANCE, Keep our Border SECURE, Stop Migrant Crime, Ensure LAW AND ORDER, Strengthen our Brave Military/Veterans, Advance Election Integrity, Advocate for the Working Men and Women of Wisconsin, and Protect our always under siege Second Amendment. He will fight to advance Common Sense Values, and put WISCONSIN, AND AMERICA, FIRST,” Trump said.
Tiffany, who has represented Wisconsin’s 7th CD since 2020, said he was honored to earn Trump’s endorsement.
“Just one year into his second term, wages are rising, gas prices are down, our economy is growing, and our border is secure,” Tiffany said in a statement.
“For seven years, Democrat leadership has pushed our state in the wrong direction. As governor, I will make Wisconsin great again by lowering utility rates and property taxes, cutting burdensome red tape, rooting out waste and fraud, and restoring common-sense leadership to Madison.”
Earlier this week at a press conference, Tiffany highlighted his plan to eliminate the 400-year veto issued by Evers which extended a two-year increase in school districts’ authority to raise school revenues for the next four centuries. He also said he would freeze property taxes should he become governor. Tiffany’s announcement was overshadowed by remarks he made about the recent shooting of Alex Pretti, an ICU nurse from Green Bay, by federal Border Patrol agents in Minneapolis.
Tiffany said at the press conference that he hadn’t seen the video of the Pretti shooting. He followed up the next day with a social media post saying he would work with local, state and federal law enforcement to “remove criminal illegal aliens” and that Minnesota leaders should do the same.
“Cooperation is how you avoid tragic consequences. Deporting illegal aliens is how you make America safer. And waiting for the facts is how you avoid escalating the situation,” Tiffany said.
Bystander footage of the Pretti shooting shows him being pinned down by federal agents before being shot in the back and does not support Trump administration claims that he tried to assault or impede the agents.
The Democratic Party of Wisconsin Chair Devin Remiker issued a statement that tied Tiffany to a number of the actions taken under the Trump administration.
“We agree with Donald Trump — Tom Tiffany has been by his side for all of it: ICE murdering Americans in the streets, the Big Ugly Bill, ending funding for the Affordable Care Act, invading Greenland, and raising everyday costs. Donald Trump just made Tom Tiffany the general election nominee, and we will stop him from bringing his chaotic and dangerous agenda in November,” Remiker said.
Tiffany has often aligned himself with the Trump administration throughout his time in office including as one of two Wisconsin members of Congress who voted against certifying the 2020 presidential election results in two states. Prior to his time in Congress, Tiffany served in the Wisconsin Assembly and Senate.
Trump has previously been involved in primaries in Wisconsin and carried significant influence.
During the 2022 Republican governor’s primary, Trump endorsed businessman Tim Michels over former Lt. Gov. Rebecca Kleefisch, who at the time was considered the frontrunner in the race. Michels went on to win that primary with 47% of the vote. Michels lost in the general election to Gov. Tony Evers by 3.5 percentage points.
In 2024, Trump endorsed businessman U.S. Rep. Tony Wied, who won in a three-way primary that year and now represents Wisconsin’s 8th Congressional District.
The Schoemann campaign has not responded to a request for comment from the Wisconsin Examiner.
The winner of the Aug. 11 Republican primary will face the winner of the Democratic primary on Nov. 3 this year. Several Democratic primary candidates issued reactions to Trump’s endorsement of Tiffany.
Lt. Gov. Sara Rodriguez said that “Wisconsinites know what ‘Trump–Tiffany leadership’ actually looks like. Higher health care costs. Cuts to Medicaid. Families squeezed by rent, groceries, and utility bills. Chaos and fear instead of safety. Those are their priorities. And we’re all paying the price.”
Former Lt. Gov. Mandela Barnes said Trump endorsed Tiffany because “he’s been a rubber stamp for his agenda in Washington, giving tax cuts to the wealthiest while making life harder for families and farmers here at home.”
“It’s time to reject Trump’s chaos and Tiffany’s Washington Way and get things done the Wisconsin Way. That’s what I’ll do as Governor,” Barnes said.
Former Wisconsin Economic Development Corp. CEO Missy Hughes said that “Wisconsin needs a leader, not a sidekick.”
Milwaukee Co. Exec. David Crowley sarcastically congratulated Tiffany, saying he “would be a great addition to Trump’s Board of Peace.” He posted an edited photo of Trump with notorious fictional villains Voldemort, Darth Vader and the Joker as well as President of Russia Vladimir Putin.
Other candidates in the Democratic primary include state Rep. Francesca Hong (D-Madison), state Sen. Kelda Roys (D-Madison) and former Department of Administration Sec. Joel Brennan.
There are about 11 months until the primary, which is scheduled for August 11. Gubernatorial candidates at a November forum. (Photo by Baylor Spears/Wisconsin Examiner)
The first campaign finance reports of the year show that Milwaukee County Executive David Crowley is leading the Democratic primary field in fundraising, while U.S. Rep. Tom Tiffany is ahead in the Republican primary field. Tiffany has raised about $2 million, the most of any candidate. The reports cover the period from July 1 to Dec. 31, 2025.
There are about 11 months until the primary, which is scheduled for August 11.
Crowley leads Democratic field
Crowley, who launched his campaign in September, has raised $800,949, including $789,281 in donations and $11,666 in in-kind contributions. About $138,000 was transferred to his governor’s campaign from his county executive campaign committee account.
According to his campaign finance report, he spent $187,529 and finished the period with $602,181 cash on hand. Seven contributors gave the maximum $20,000 donation allowed in the governor’s race, including executive of the Milwaukee Bucks Alex Lasry.
“People across Wisconsin are feeling the financial squeeze, and they want a governor who knows how to get things done,” Crowley said in a statement. He said the support is providing him “the resources to build a serious, statewide operation focused on delivering results for working families.”
Lt. Gov. Sara Rodriguez, who launched her campaign in July becoming the first Democratic candidate in the race, raised $618,284 in donations and $2,034 in in-kind contributions. She spent $174,894 and ended the period with $603,075.
The Democratic Lt. Governors Association pledged in October to invest $2 million in independent expenditures in 2026 to support Rodriguez’s campaign. She listed a $86,000 contribution from the PAC.
Former Department of Administration Sec. Joel Brennan, the latest candidate to launch a campaign, reported raising $566,212 in donations and $1,610 in in-kind contributions. He spent $13,873 and reported having $552,339 on hand at the end of the period.
Former Lt. Gov. Mandela Barnes raised $555,647 since launching his campaign on Dec. 2 from 3,790 donations. He spent $88,265 and ended the period with $471,471. Shortly after launching his campaign, Barnes said his fundraising goal is $50 million over the course of his campaign.
According to his campaign finance report, he received donations of the maximum $20,000 from megadonors George and Alexander Soros.
Former Wisconsin Economic Development Corporation CEO Missy Hughes reported raising $465,403 and $13,681 in in-kind donations. She spent $63,059 and ended the period with $402,344 on hand.
State Rep. Francesca Hong (D-Madison), a Democratic socialist, raised $368,685 in donations and $1,188 from in-kind contributions, though she also spent a majority of the funds during the period. According to her report, Hong spent $234,782 during the period and ended it with $134,588 on hand.
Hong’s fundraising came from over 7,300 donors. According to her campaign, the average donation was $49.96 and about 75% of the total dollars raised came from donors in Wisconsin.
State Sen. Kelda Roys (D-Madison) raised $355,455 in donations and $23,132 from in-kind contributions during the period. According to her report, she spent $84,930 and reported having $334,032 on hand.
Roys reported four donations of the maximum $20,000, including from her husband and Peter Gunder, a former executive at American Family Insurance, and his wife.
In a statement, Roys’ campaign said that about 82% of the donations to her campaign came from Wisconsin residents and that she isn’t accepting corporate donations.
“Kelda’s campaign is funded by grassroots donors from every corner of the state. With our disciplined financial management and a committed Wisconsin donor base that is growing every day, Kelda will have the resources necessary to win the primary on August 11,” Roys’ campaign manager Jasper Bernstein said in a statement.
Tiffany leads Schoemann in fundraising
Tiffany, who launched his campaign in September, led the field of GOP candidates, reported over $2 million raised — raising the most of any candidate in the Democratic or Republican field. The Republican primary field is much smaller than the Democratic field with only two candidates.
According to his campaign finance report, Tiffany raised $2,122,489 in donations and also received $3,808 in in-kind contributions. He spent $438,160 and ended the period with $1,695,038 on-hand.
Tiffany also received $20,000 each from Republican megadonors Diane Hendricks, Dick Uihlein and Liz Uihlein.
The largest donation Tiffany reported was $86,000 from the Wisconsin Federation of College Republicans. Wisconsin state law allows for unlimited donations from political parties to candidates.The College Republicans, who boasted raising over $1 million, had received $500,000 from the Uihleins.
Washington County Executive Josh Schoemann, who launched his campaign in early May, reported raising nearly $1 million over the course of the year.
During the reporting period from July to December, he brought in $535,650 in donations and $3,649 in in-kind donations. He spent $381,394 during the period and ended it with $492,495 in-hand.
Wisconsin politicians denounce the "billionaire loophole" that makes state elections so expensive, but they're still raising tons of cash. | Getty Images
Two high-profile candidates for governor of Wisconsin, Republican U.S. Rep. Tom Tiffany and Democratic former Lt. Gov. Mandela Barnes, have denounced the unlimited flow of cash into state political campaigns. Then, practically in the same breath, both men announced their plans to raise tens of millions of dollars, signalling to their less well funded primary opponents that they might as well get out of the way.
In an interview with PBS Wisconsin on Dec. 5, Tiffany criticized “that pass-through loophole, I call it the ‘billionaire loophole,’” in Wisconsin law, adding, “there’s just so much money that comes into Wisconsin.”
“You can cry about it or you can compete,” Tiffany continued. “We choose to compete … We’re hoping to raise $40 million.”
As Baylor Spears reports, Tiffany actually voted for the “billionaire loophole” he now criticizes back when he was serving in the state Senate in 2015.
Mandela Barnes, in a recent campaign stop in Madison, told Spears and other reporters that he has raised a “strong haul,” in the first week of his campaign, and that he intends to raise a staggering $50 million by the end of the race. He added that he doesn’t like the role of money in politics. “It’s not a good sign,” he said, and his future goal is “to get big money out of politics” and enact “campaign and ethics reform.”
Back in 2015, when Republicans were ramming through the “billionaire loophole,” Barnes opposed it, saying at the time that it would allow “shady special interest money and allow for more corruption to go undetected and unprosecuted.”
Jay Heck, executive director of Common Cause Wisconsin, remembers that moment well. Under former Republican Gov. Scott Walker, Republican legislative majorities passed the law eviscerating campaign finance limits along with other measures getting rid of the nonpartisan Government Accountability Board and eliminating the John Doe procedure that was used to criminally prosecute leaders of both political parties for campaign finance crimes in the infamous caucus scandal of the early 2000’s.
The 2015 law doubled the amount individuals could give to candidates. More importantly, it eliminated all limits on state party contributions to candidates and allowed coordination between candidates and outside groups that make issue ads supporting the campaigns. Donors were able to give as much as they wanted to political parties, which then funneled that money to candidates, creating the billionaire loophole to which Tiffany belatedly objects. The 2015 law cleared the way for outsiders like Elon Musk to pour limitless cash into state races to try to affect the outcome.
“The Republicans did that in 2015 because they were convinced that they would have a great financial advantage since they generally raised more money from donors and special interests,” says Heck. “Of course, what they didn’t anticipate was [former Wisconsin Democratic Party chair] Ben Wikler and the Democratic Party’s ability to take that big hole in the law and use it to raise massive amounts of money.”
Recently, Democrats in Wisconsin have been beating Republicans in the fundraising arms race. In 2025, in the most expensive judicial election in U.S. history, Susan Crawford, the candidate for the Wisconsin Supreme Court supported by the Democratic Party, raised $28.3 million compared with Republican-supported Brad Schimel, who raised $15.1 million. Outside special interests accounted for most of the spending on the race, with Musk alone putting in nearly $20 million through his political action committees and millions more laundered through the state Republican Party for Schimel, while the Democratic Party of Wisconsin funneled $10 million to Crawford.
The lesson of the 2015 law, says Heck, is, “be careful what you wish for.”
That certainly applies to Republicans, who lost the two most expensive state Supreme Court races in history as well as the last two record-breaking gubernatorial races won by Gov. Tony Evers with $93 million in total spending in 2018 and $164 million in 2022.
But it also applies to Democrats, who cannot count on continually bringing in more money than Republicans.
More importantly, when it costs tens of millions of dollars to win state elections, regular voters’ voices are drowned out by billionaires, who are not investing in candidates just out of the goodness of their hearts.
Heck believes that change will only come when voters demand reform, most likely because a big scandal clearly illustrates that politicians are doing favors for their donors in exchange for campaign cash.
“It’s going to require a bipartisan coming-together to establish some limits,” Heck says.
Even as the U.S. Supreme Court has opened the floodgate for campaign spending with the Citizens United decision, which in 2010 struck down a federal ban on political donations from corporations, and McCutcheon v. FEC, which in 2014 found that annual caps on total political donations from one person are unconstitutional, states have the ability to impose limits.
A report by the National Conference of State Legislatures shows Wisconsin is one of only 11 states that allow unlimited candidate contributions by state parties and among the top 10 for the highest limits on PAC contributions to candidates. Minnesota, Michigan, Illinois and most other states limit how much political parties can accept, which reduces the Elon Musk effect. Plus, “We are one of few states that allows so-called coordination between political candidates and outside groups,” Heck says.
The problem is that candidates, while acknowledging that massive amounts of money fueling their campaigns is a bad look, don’t want to unilaterally disarm.
But now, as the Trump administration drags the country to new levels of overt corruption, it could be a good time for a campaign that ties together billionaires’ destructive influence on society and the fact that they are buying our democracy.
“There has to be public disgust with the amount of money being spent,” says Heck. “If a candidate put corruption front and center, it might get a lot of traction.”
“Costs, like everything else, are out of control, and coming from a family that had to make every dollar count, I know what that feels like,” Joel Brennan said in his launch video. (Screenshot from campaign video)
Joel Brennan, formerly the Department of Administration (DOA) secretary under Gov. Tony Evers, announced his campaign for governor Thursday, saying that President Donald Trump’s “chaos and incompetence” are hurting the state and that “the numbers just aren’t adding up for Wisconsin families.”
“Costs, like everything else, are out of control, and coming from a family that had to make every dollar count, I know what that feels like,” Brennan said in his launch video. “I’ll be a governor who will stand up to Trump’s dysfunction and be laser focused on improving the lives of people across our state.”
In the video, Brennan introduces himself, saying many voters “probably don’t know much about me.” He talks about growing up as one of 11 children in a family that was “long on potential, although sometimes a little short on resources.” He relates that he worked in many jobs including landscaping, retail and deep frying egg rolls to help put himself through college and that his first car had no working blinkers.
“I’ve raised two great kids with my wife, Audra, passing on lessons like rolling up our sleeves to get things done and showing up for our community, and for 25 years I’ve worked with businesses and non-profits to create jobs and strengthen Wisconsin’s economy.”
Brennan served as the DOA secretary from 2019 through 2021. The agency is responsible for assisting the governor with the state budget, providing centralized purchasing and financial management for state agencies and working with the 11 federally recognized Native Nations in Wisconsin on gaming and coastal programs.
“It’s easy to forget how broken things were after [former Gov.] Scott Walker and his right-wing Legislature had spent eight years gutting state government,” Brennan said. “We got to work putting the state on firmer financial footing, generating a budget surplus of nearly $4 billion dollars and growing our rainy day fund to $1.7 billion, then COVID hit and all of that progress was put at risk. We stood up to the extremists and delivered help to tens of thousands of small businesses, farmers, and families across Wisconsin.”
Prior to his time in Evers’ administration, Brennan worked as the executive director of Discovery World, the largest science museum in Wisconsin.
Brennan stepped down from leading the DOA in December 2021 to serve as the president of the Greater Milwaukee Committee (GMC). The private-sector, nonprofit civic organization works to foster economic development and cultural growth in Wisconsin’s largest metro area.
Brennan joins a crowded field of hopefuls seeking the Democratic nomination next year. Candidates include Lt. Gov. Sara Rodriguez, state Sen. Kelda Roys (D-Madison), state Rep. Francesca Hong (D-Madison), Milwaukee County Exec. David Crowley, former Wisconsin Economic Development Corporation CEO Missy Hughes, former Lt. Gov. Mandela Barnes and former state Rep. Brett Hulsey. The primary is scheduled for Aug. 11, 2026.
Roys criticized Brennan in a statement after his announcement over a position the GMC took on a Milwaukee Public Schools referendum last year, saying that Wisconsin needs “a leader who knows how to deliver higher wages, lower costs and the freedom to thrive.”
“While I look forward to a spirited primary, I will not be able to overlook the fact that only one of the candidates in this race tried to defeat a desperately needed referendum to fund our biggest school district,” Roys said.
The GMC, under Brennan’s leadership, was one of the city’s business organizations that opposed the $252 million operational referendum successfully sought by Milwaukee Public Schools in 2024. GMC expressed concerns at the time over transparency and the “failure to clearly articulate a measurable plan for how these additional financial resources will improve student outcomes.”
The Republican field for governor is not as expansive with just two candidates: U.S. Rep. Tom Tiffany, the frontrunner in the race, and Washington Co. Executive Josh Schoemann.
U.S. Rep. Tom Tiffany has said his campaign is aiming to raise $40 million for the 2026 gubernatorial race. Tiffany delivers a speech at his launch event in Wausau in September. (Photo by Baylor Spears/Wisconsin Examiner)
U.S. Rep. Tom Tiffany, the current frontrunner in the GOP gubernatorial primary, criticized the “billionaire loophole” that has led to record spending in statewide races in Wisconsin, even though he voted for the legislation that helped expand spending in 2015.
Tiffany has said his campaign is aiming to raise $40 million for the 2026 gubernatorial race. “We’ll see if we get there,” Tiffany said in an interview with PBS Wisconsin last week. “But, you know, Wisconsin, because of that pass-through loophole, I call it the billionaire loophole, there’s just so much money that comes into Wisconsin. But, you know, you can cry about it or you can compete. We choose to compete… We’re hoping to raise $40 million.”
Spending on Wisconsin statewide elections has grown substantially over the last decade in part because of an overhaul of the state’s campaign finance laws adopted in 2015 under the leadership of former Gov. Scott Walker and the Republican-led Legislature.
Republican lawmakers at the time argued that the changes to the campaign finance laws were necessary to align state law with U.S. Supreme Court decisions, including Citizens United v. FEC, which in 2010 struck down a nationwide ban on political donations from corporations, and McCutcheon v. FEC, which in 2014 found that annual caps on total political donations from one person are unconstitutional.
Under 2015 Wisconsin Act 117, Wisconsin lawmakers eliminated a state law that capped individual donations to all candidates and political committees in a single year at $10,000. Limits on contributions for each state and local office were increased and limits on contributions to party and legislative campaign committees were eliminated, creating a loophole that allowed unlimited money to flow through parties and committees into individual campaigns. The law eliminated restrictions on coordination between political parties and candidates and allowed for political parties and legislative campaign committees to make unlimited contributions to candidate committees.
The state law has become a topic of conversation again as the U.S. Supreme Court heard a case Tuesday challenging a federal law limiting the amount of money that political parties can spend in coordination with a candidate for office.
Tiffany has represented Wisconsin’s 7th Congressional District since 2020, but prior to that he served in the state Senate. As a state senator, Tiffany voted for AB 387, which later became Act 117, along with the other Senate Republicans. Only one Republican, former state Sen. Rob Cowles, voted against the measure.
Tiffany’s campaign has not responded to a request for comment about the vote and whether he wants to see changes to state campaign finance law.
At the time, advocacy groups and Democratic lawmakers warned the legislation would lead to obscene spending in Wisconsin elections. The Wisconsin Democracy Campaign warned in written testimony that the legislation would mean “billionaires and multimillionaires will have an outsized influence over who gets elected” and that political contests would “be less between candidates and more between tycoons.”
Spending in governors’ races was already growing following the U.S. Supreme Court decision and before the state law was adopted. In 2010, $37.37 million was spent on the governor’s race; in 2014, spending increased to $81.78 million. The increase in spending ballooned dramatically after the passage of the 2015 law.
A record-breaking $164 million was spent in 2022 on Wisconsin’s gubernatorial race. According to the Wisconsin Democracy Campaign, the cost represented a 77% increase from the previous $93.06 million record that was set in the 2018 governor’s race.
Democratic gubernatorial hopeful Mandela Barnes, who served in the Assembly in 2015, did not vote on the campaign spending bill, joining the rest of his Democratic Assembly colleagues who said it was a conflict of interest for lawmakers to rewrite the laws that govern their campaigns. He is the only Democratic candidate in the current crowded primary field who was in the Legislature at the time.
Barnes said in a press release in 2015 that he opposed the bill because Republicans rejected an amendment that would have delayed implementation until after the 2016 election cycle. He said Republicans “acted in blatant self-interest for their campaign committees by voting down my effort,” so he “recused myself from voting on ultimate passage of this outrageous proposal.”
Barnes also said then that with the legislation Republicans had “fully embraced the darkness of corruption by voting to rig the rules to line their own campaign pockets with shady special interest money and allow for more corruption to go undetected and unprosecuted.”
Barnes, a former lieutenant governor and U.S. Senate candidate, recently said he is aiming to raise $50 million over the course of the race, but at the same time criticized the escalation in campaign spending.
“It’s not a good sign for things. I wish that were not the case,” Barnes told reporters Monday. “The goal is to get big money out of politics. The goal is for campaign and ethics reform… We should be taking more steps to reduce the impact of money in politics.”
Other Democratic candidates include Lt. Gov. Sara Rodriguez, Milwaukee Co. Exec. David Crowley, state Sen. Kelda Roys, state Rep. Francesca Hong, Wisconsin Economic Development Corp. CEO Missy Hughes and former state Rep. Brett Hulsey.
Washington County Executive Josh Schoemann is the only other Republican candidate currently in the race.
Barnes and Tiffany have not had to file campaign finance reports yet as they entered after the last deadline. Candidates’ next campaign finance filing deadline is Jan. 15, 2026. Those reports will cover July 1, 2025 through Dec. 31, 2025.