President Donald Trump‘s import tariffs that went into effect on April 2 have worldwide implications as they have disrupted most countries’ (including America’s) economies and almost all brands’ plans. The latest to be affected is Renault-owned Alpine, which was set to launch in the US market in 2027 – but now this plan has been put on hold.

Renault will most likely delay its sports car sub-brand introduction in the States as it awaits for the dust from Trump’s tariffs to settle. This is part of the French brand’s decision to put certain projects on ice to reduce costs so as to minimize an economic impact if the trade war between the US and the rest of the world slows down growth, CFO Duncan Minto explained.

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As Minto told Auto News, the delay is “perfectly normal” under the current circumstances. That’s despite the fact that expanding to the second-largest auto market in the world was key in CEO Luca de Meo’s intention to boost the sports car maker’s revenue to more than €8 billion ($9.1 billion) by 2030. This was, in itself, quite an ambitious goal since, last year, Alpine sold a mere 4,585 vehicles.

While the market for two-door sports cars like the Alpine 110 is shrinking, that of electric cars is expanding – and it so just happened that the brand last June introduced its first-ever EV, the A290 GT, at the 24 Hours of Le Mans. It is a Renault 5 E-Tech-based hot hatch with more aggressive styling cues and, in Performance trim, a single electric motor with 217 HP driving the front wheels that’s good enough for a 0-62 mph (0-100 km/h) sprint in 6.4 seconds and a 236-mile range. A less powerful version, simply badged the A290 GT, gets a lower 178 hp output and is one second slower to 62 mph.

This will be followed up by the A390 electric sports crossover that will be unveiled this year and should prove more popular with US buyers. By 2030, Alpine intends to launch five more EVs, so de Meo’s plan for the brand’s rapid increase does make sense. Or rather did, before Trump made good on his promise of an “America First” economic policy and implemented harsh tariffs on imports.

Bouyed by a Car of the Year win for its A290 hot hatch, Alpine is building up a buzz about the next car in its reinvention plan. The Renault performance division just dropped a load of images of the A390 crossover undergoing winter tests ahead of a May 27 reveal.

Our own scoop photographers have snapped disguised A390 prototypes before, but never in such detail. These official shots give us up-close views of the aero bridge at the front end, showing how air is drawn in between the horizontal light bar and Alpine lettering and spat out across the sunken hood.

Related: Alpine A390_β Previews 2025 Electric Fastback That Really Doesn’t Want To Be An SUV

They also show the spine running across the hood and roof, the LED taillight design, the small trunk lip spoiler and give us our first glimpse of the A390’s cockpit. The single interior image reveal a chunky flat-bottom, leather-wrapped steering wheel that appears identical to the one on the little A290, which takes inspiration from Alpine’s F1 car.

In addition to the usual spoke buttons for cruise control, volume and voice control functions it features three switches designed to help you tailor the driving experience. A red button marked OV for ‘overtake’ on top of the right spoke and activated with a thumb press operates the power boost function (though on the A290 you can also get the same response by kicking the throttle past the detent).

There’s a five-setting Drive mode button slung underneath the same spoke and, below the opposite one, a rotary dial to tweak the amount of regenerative braking. Just visible in the footwell in the background is a pair of sporty metal pedals, but annoyingly we can’t make out the shape of the dashboard or see the screens or seats.

These pictures also give us our first look at the the torque-vectoring capabilities of the A390’s triple-motor setup, many of the shots showcasing the crossover’s oversteering capabilities, which bodes well for its chances of giving the Porsche Macan Electric a run for its money.

Dimensions released by Alpine tell us that the 4,615 mm (181.7 inches)  long A390 is a little shorter, narrower and lower than the more SUV-shaped Macan, but the Alpine claims it will offer room for five passengers.