LoginMazda’s Electric SUV Racked Up 33,000 Orders Before It Even Hit The Road
- Mazda EZ-60 has attracted over 33,000 pre-orders in China ahead of its official launch.
- It offers electric and range-extender powertrains, riding on Changan’s shared architecture.
- The electric variant will also launch in Europe, rebadged as the Mazda CX-6e crossover.
Mazda’s partnership with Changan is quickly proving to be a smart move in the electric space. Building on the momentum of the EZ-6 sedan, the new EZ-60 crossover is already drawing strong interest, racking up over 33,000 pre-orders in China before even reaching dealerships. This strong early demand comes ahead of a planned launch in Europe, where the model will arrive under the name CX-6e.
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The EZ-60 made its production debut at the Shanghai Auto Show on April 23, immediately generating significant interest with 10,060 pre-orders within the first 48 hours. According to Chinese outlet NetEase, that figure had climbed to 33,000 by July 11. The official market launch in China is scheduled for September.
Electric Power With Familiar Underpinnings
At 4,850 mm (190.9 inches) long, the EZ-60 is a midsize SUV positioned to compete with other premium electrified crossovers. It will be offered in both range-extender and fully electric configurations, sharing its EV platform with the Changan Deepal S07. While Mazda hasn’t released full technical specs yet, it’s hinting at notable range numbers, thanks in part to a focus on aerodynamics.
The design sticks closely to the 2024 Mazda Arata concept, with split LED headlights, a sleek closed-off grille, and a sharp, modern front end. The interior brings a generous dose of tech, including a 26.5-inch dashboard display, a 100-inch augmented reality heads-up display, digital rearview mirrors, and a 23-speaker sound system. Heated and ventilated seats round out a well-equipped cabin.
Made in China, Priced for Europe
Both the EZ-6 sedan and the EZ-60 crossover are being built by Changan in China as part of its joint venture with Mazda. This production arrangement will also apply to their European versions, which will be sold as the Mazda 6e and CX-6e.
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Mazda hasn’t announced pricing for the EZ-60 yet, but the EZ-6 ranges from ¥159,800 to ¥181,800 (about $22,300 to $25,400) in China. By contrast, the European Mazda 6e starts at €44,900 (around $52,500) in Germany. If that’s any indication, the CX-6e will likely carry a significantly higher price tag in Europe.
That difference is partly due to intense price competition in China, which keeps domestic EV prices low, as well as the added cost of EU import tariffs on Chinese-built vehicles.
Mazda’s Next EV Will Be Built In Japan
In parallel with its Changan-based lineup, Mazda is also developing a fully in-house electric model slated for release in 2027. This future EV will be built in Japan on a new platform and will use battery packs supplied by Panasonic. It will share its production line with Mazda’s existing ICE and hybrid vehicles, streamlining manufacturing as the brand expands its EV offerings.
