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At convention, Wisconsin Republicans say midterms could turn state into Minnesota

U.S. Rep. Tom Tiffany addresses the 2026 Republican Party of Wisconsin convention. (Screenshot/WisEye)

At the Wisconsin Republican Party convention at Kalahari in Wisconsin Dells Saturday, elected officials, party leaders and former governors repeatedly warned that if Democrats do well in this year’s midterm elections they will turn the state into its more liberal neighbor of Minnesota. 

“Look at Minnesota, if you must, look at where taxpayers have been fleeced of millions of dollars by Democrat politicians that chose to look the other way, take a look at Illinois, with their high tax rates, and their politicians that have passed out freebies to illegal aliens, and make no mistake, those same people, they have this state in their sights, and they want Wisconsin to be their next victim,” said U.S. Rep. Tom Tiffany, who was crowned Saturday as the party’s nominee for governor. 

The warning comes after 15 years in which Republicans have controlled majorities in the state Legislature and hold six of the state’s eight congressional districts while Republicans hold both houses of Congress and the presidency. In his speech, Tiffany painted a Wisconsin in decline. 

“This election is about more than politics. It’s about whether Wisconsin is going to continue down this path of decline,” he said.

The national political landscape, President Donald Trump’s sinking approval rating, a faltering economy and a less gerrymandered legislative map have Democrats dreaming of trifecta control of state government. 

“The one thing I am scared about this election is the Democrats are motivated, and they truly believe we’re on the verge of a fascist day or something,” U.S. Rep. Glenn Grothman said. “And because they are so motivated — you see it in the number of protests out there — we have got to match them. To be honest, we’re not matching them quite yet, but they do believe they’re on that verge of losing America, and that that is why they have so many volunteers out there, so many people who are gathering signatures. We have got to find a way to match that enthusiasm.”

State party chair Brian Schimming said Saturday that to staunch that blue wave, Republicans need to lean into “kitchen table issues.” 

“Because wherever we are in this state on the big issues, the big kitchen table issues, the voters are with us,” said Schimming, who in recent weeks has faced internal efforts to oust him

During a panel discussion of current and former Republican legislators, Rep. Tony Kurtz (R-Wonewoc) said that the state’s residents are “feeling the economy.”

“When you look at what’s going on right now, it is affordability, it truly is,” Kurtz said. “Let’s not sugarcoat that. Everybody, at least in my district, we’re feeling the economy. So that’s where I think we, as Republicans, we have to say what we have done and what we will continue to do.”

But from the convention stage, officials such as Tiffany, U.S. Sen. Ron Johnson, U.S. Department of Education Secretary Linda McMahon, Washington County Executive Josh Schoemann, former Gov. Scott Walker and U.S. Reps. Bryan Steil and Derrick Van Orden, railed against alleged election fraud, undocumented immigrants, trained protesters fighting the Trump administration and diversity, equity and inclusion initiatives. 

“The left never, never talks about the victims of crime from illegal immigrants,” Johnson said. “But they take those two individuals who they trained and encouraged, put themselves into harm’s way, they died, and they turned them into martyrs and use them as an excuse to defund ICE, defund CBP, refuse to fund DHS, and put all of America, or continue to keep America at risk.”

Repeatedly, speakers highlighted their focus on eliminating protections for transgender people and preventing trans people of all ages from receiving gender-affirming care. 

“Are you ready for a governor that calls moms moms not inseminated persons? Are you ready for a governor that’s going to protect girls’ sports?” Tiffany said in the opening line of his speech. 

Throughout the day, party officials sought to paint Wisconsin Democrats as “radicals” who want to turn the country socialist. 

“The Democrat candidates leave the answer simple: the government should provide,” said Schoemann, who briefly ran in the Republican primary for governor but dropped out after Trump endorsed Tiffany. “They want a government that provides your groceries, your education, your health care, your child care. Should I keep going?”

Speakers bashed the Democratic vision for a government that can solve people’s problems — labeling Wisconsin Democrats such as Attorney General Josh Kaul and state Sen. Jeff Smith (D-Brunswick) as socialists. State Rep. Francesca Hong (D-Madison), who has been leading the polls in the Democratic primary for governor and actually is a Democratic Socialist, was also a frequent target. 

Speakers also often criticized Democratic proposals to raise income taxes on the state’s millionaires, billionaires and corporations to offset rising property taxes. 

In his often meandering 30-minute speech, Johnson argued that if Democrats win back a majority in the U.S. Senate this fall, they’ll use that power to end the Senate filibuster rule to “turn America into a one-party nation.” 

So, he said, to preempt that effort, Republicans should end the filibuster this summer in order to pass the SAVE Act instituting much stricter rules on voting. 

“We better end it first, so we can save this nation,” he said. “If we were to end it, we wouldn’t be doing it to turn this into a one-party Republican party nation. No, we would do it to preserve this nation, to preserve voter integrity, so that no matter who wins we have the confidence that that’s a legitimate result.”

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At annual convention, Wisconsin GOP’s old guard urges party to engage young voters

Three people stand behind a podium reading “AMERICA 250 FORWARD WISGOP2026” while holding their raised hands together, with flags visible in the background.
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Some of the top speakers at the Republican Party of Wisconsin’s annual convention in the Wisconsin Dells Saturday included 84-year-old former Gov. Tommy Thompson, 77-year-old U.S. Education Secretary Linda McMahon, 71-year-old U.S. Sen. Ron Johnson and 68-year-old U.S. Rep. Tom Tiffany, now officially the party’s endorsed candidate in this year’s governor’s race. 

As the old guard GOP leaders championed unity and warned of the dangers of “radical” Democrats, some took the stage to remind the party faithful they needed to look to the next generation of voters in Wisconsin to win in November.

“Welcome these young people,” said Waukesha County Republican Party chair Terry Dittrich, pointing to the Wisconsin Young Republicans, Turning Point USA and Americans for Prosperity —  groups that had speaking roles or tables with materials in the hallway outside the convention hall. “They are the future. They’re smart, they’re tech savvy and they just need guidance, and in some cases they need us to just listen to their ideas. …We’re all a bit older, but the bottom line is there’s a really nice fledgling group of young people who want to be involved in this process, and they’re the future.” 

Several people sit in rows, with signs displaying county names above the crowd and a person in a red hat in the foreground.
Attendeees listen to speeches, May 16, 2026, during the Republican Party of Wisconsin State Convention at Kalahari Resorts & Conventions in Baraboo, Wis. (Angela Major / WPR)
People sit in rows facing a stage and large screens in a big room with signs displaying county names and banners reading “AMERICA 250 FORWARD”
Attendees listen to Sen. Ron Johnson speak, May 16, 2026, during the Republican Party of Wisconsin State Convention at Kalahari Resorts & Conventions in Baraboo, Wis. (Angela Major / WPR)

Young people could be the key for Republicans hoping to win back the governor’s office and hang on to the Legislature this fall. Support from young men in particular helped President Donald Trump win in 2024, but that support has softened as the national mood has turned against the party that controls the White House and Congress. 

As Republicans attempt to connect with young people in 2026, they do so without Charlie Kirk, the 31-year-old conservative activist and founder of Turning Point USA who was assassinated last year during an event on a college campus. Speakers and candidates on Saturday recognized the need to engage with young voters like Kirk did. 

Conservatives are still reeling from Kirk’s death and haven’t found someone like him to connect with young people, said Michael Alfonso, the 26-year-old Trump-endorsed candidate and son-in-law of U.S. Transportation Secretary Sean Duffy who is among four Republicans and three Democrats running to replace Tiffany in the 7th Congressional District.

“I think having young voices that are brave enough to step up is going to make a huge difference,” Alfonso said. “Because I don’t think one person could ever fill Charlie’s shoes, but I think maybe a thousand could.” 

A man in a blue suit and tie stands and speaks into a microphone.
Seventh district congressional candidate Michael Alfonso answers questions from reporters May 16, 2026, during the Republican Party of Wisconsin State Convention at Kalahari Resorts & Conventions in Baraboo, Wis. (Angela Major / WPR)

A CBS exit poll from the 2024 presidential election shows that while voters under age 30 were overall more likely to vote for former Vice President Kamala Harris, Trump made inroads with that age group. In 2020, 60% of under-30 voters favored former President Joe Biden and 39% voted for Trump. In 2024, Harris received 54% of the under-30 vote and Trump won 43%.

A recent Harvard Youth Poll conducted by the university’s Institute of Politics found Democrats leading Republicans 45% to 26% in a generic ballot of registered voters ages 18 to 29. Just 35% of young people surveyed said they will “definitely” vote in this year’s midterm elections, but the Harvard poll found a political enthusiasm gap, with 55% of young Democrats saying they will vote this year compared with 35% of young Republicans and 25% of young independents. 

Former Gov. Scott Walker, who turned 43 the day he was first elected in 2010 and now runs the conservative group Young America’s Foundation, encouraged the mostly middle-aged and older crowd to reach out to young people and build enthusiasm as the country prepares to celebrate the 250th anniversary of the signing of the Declaration of Independence. Walker noted many of the Founding Fathers were younger than 40 when they signed the document. 

“I tell you all those stories here this afternoon, not for a history lesson, although I love history, but to remind you and to remind those that we work with and serve with and live next to that you’re never too old or too young to fight for freedom,” Walker said on Saturday. 

The Republican Party of Wisconsin plans to visit college campuses across Wisconsin and tap campus resources to reach young voters and make the case for conservative candidates, state party chair Brian Schimming said. It’s important for Republicans to connect with young people early, when they’re more likely to stick with a political party throughout their lives, Schimming said. 

“We’re going to have a very active presence on the campuses and our coalition groups, who do campuses as well, AFP, Turning Point, all the other groups,” Schimming said. “We are not leaving the campuses alone.”

A person in a blue suit and striped tie speaks as people hold microphones and phones, with a microphone labeled “58” visible in the foreground.
Rep. Derrick Van Orden answers questions from reporters May 16, 2026, during the Republican Party of Wisconsin State Convention at Kalahari Resorts & Conventions in Baraboo, Wis. (Angela Major / WPR)

Republican U.S. Rep. Derrick Van Orden, who faces a nationally watched tight reelection race for the 3rd Congressional District this November, said Wisconsin Republicans should take young people seriously and engage them with facts about Republican priorities. He noted a lot of people in Saturday’s crowd had white hair matching his beard.

“I didn’t bleach this, so we got to make sure that we have more people with your color hair than mine,” he told reporters on Saturday.

He noted his youngest child is 27.

“These are the young people that were locked in their homes. They were forced to wear masks, they were forced to get an injection that they didn’t agree with or they would not be able to go to college. They were told if they write something wrong on the internet that they would be banned from everything,” Van Orden said. “They saw their hero, Charlie Kirk, assassinated live on television, so the younger generation is completely motivated because they want freedom and they look at the Republican Party as the party of freedom.” 

Tiffany emphasizes affordability as top issue

In the Wisconsin governor’s race, Republicans young and old have rallied around Tiffany as their best chance to retake the governor’s mansion. Wisconsin College Republicans endorsed Tiffany in September, before the party coalesced around his candidacy in late January after the Trump endorsement.

It’s Tiffany’s vision on affordability, from freezing property taxes to lowering utility costs, that has resonated with young Republicans and should connect with young voters across Wisconsin this fall, said Kyle Schroeder, the 29-year-old chair of Wisconsin Young Republicans, who spoke on stage at the convention Saturday.

A person in a suit and red tie stands in front of people holding signs reading “Tom Tiffany” with other people to the right holding phones.
Rep. Tom Tiffany takes questions from the press after being endorsed by the party for governor Saturday, May 16, 2026, during the Republican Party of Wisconsin State Convention at Kalahari Resorts & Conventions in Baraboo, Wis. (Angela Major / WPR)

“Even though that is a broad stance for everyone, it resonates so much with the younger generation,” Schroeder said about affordability. “We’re starting families and we are trying to plant our roots in a community post-college. We have great universities around Wisconsin. Whether we want people staying here in Wisconsin or moving to another state, we need to attract those workers and young workers, too.” 

Tiffany is about a decade older than the oldest top Democratic gubernatorial candidates. The current top-polling candidates, Madison state Rep. Francesca Hong and former Lt. Gov. Mandela Barnes, are in their late 30s. Tiffany joined the state Assembly in the 2010 Republican wave that now risks losing legislative control for the first time in 16 years.

Tiffany told reporters Saturday he believes young people are pessimistic about economic opportunities in Wisconsin during Democratic Gov. Tony Evers’ eight years in office, but emphasizing affordability will help him make inroads with young voters. 

“I want them to be optimistic about Wisconsin, and how you do that is you make the state more affordable,” Tiffany said. “We reduce property taxes, then freeze them. We reduce utility rates.” 

Emily Stuckey, a Democratic Party of Wisconsin spokesperson, described Tiffany in a statement Saturday as the “GOP’s most expensive choice for governor.”

“From his unfettered commitment to Washington Republicans’ MAGA agenda that drives up healthcare premiums and guts coverage, to his support for tariffs that devastate farmers and policies that continue to drive gas and grocery prices higher by the day,” Stuckey said. “The Republican Party of Wisconsin endorsed a candidate who is ready and willing to squeeze every last dollar he can out of working Wisconsinites.”

Wisconsin Watch is a nonprofit, nonpartisan newsroom. Subscribe to our newsletters for original stories and our Friday news roundup.

At annual convention, Wisconsin GOP’s old guard urges party to engage young voters is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Wisconsin Republicans look to Donald Trump’s die-hard fans to brighten their prospects in November

People stand in rows inside a large room, facing to the left beneath tall signs labeling locations such as "Waupaca," "Ozaukee" and "Marquette"
Reading Time: 4 minutes

The Republican Party of Wisconsin’s annual convention this weekend in the Wisconsin Dells has a heavyweight figure looming over the conversation, and it’s not the professional wrestling executive turned Cabinet official giving the keynote address.

President Donald Trump demonstrated last week how he still has a chokehold over state-level GOP politics, helping oust five Indiana Senate incumbents who defied his call to gerrymander that state’s congressional districts to help Republicans in the November election. 

“He still has a very strong influence on the voting population,” said Jack Hoogendyk, the chair of the Republican Party of Marathon County. “I think what Republicans like about Donald Trump is that he’s not afraid to say what he believes. He doesn’t back down. He just calls all the shots and then he follows through on what he says. I think it’s a good lesson for really any politician regardless of their party.” 

Trump’s approval rating has dropped to 42% among registered voters in Wisconsin, but among Republicans it’s 84%. That’s despite Trump’s cataclysmic drag on the party going back to the 2018 midterms, when Democrats won all statewide offices and have since claimed five of seven seats on the Wisconsin Supreme Court.

Ahead of the upcoming state convention, where Education Secretary Linda McMahon will be the featured speaker, Wisconsin Watch talked with four county Republican chairs about how Trump remains a significant factor in their communities ahead of November. It will be up to them to turn out Trump voters in a year when the president’s name is not on the ballot in Wisconsin, they said. 

“The conflict with Iran, the issues going on overseas, the affordability, these are huge issues. People have to remember that there’s an entire Cabinet of people and departments that are working on so many other things. So just because these big issues are taking up much of the news cycle, that doesn’t mean that the rest of the work is stopped,” said Hilario Deleon, the chair of the Milwaukee County Republican Party. “The Department of Agriculture, the Department of HHS, the Department of Homeland Security, the FBI, all these different groups are working in conjunction with the vision that the president ran on, and ultimately, he is getting the job done.”

A person sands with arms crossed in the middle of a seated crowd as another person speaks into a microphone at right, with vertical signs and campaign-style posters visible in the background.
Republican Party of Milwaukee County Chairman Hilario Deleon, left, stands on the convention floor during the Republican Party of Wisconsin convention on May 17, 2025, at the Central Wisconsin Convention & Expo Center in Rothschild, Wis. (Joe Timmerman / Wisconsin Watch)

Chad Kinsella, an associate professor of political science at Ball State University in Muncie, Indiana, said the lessons from Indiana primary results can differ for states where election margins are far narrower than deep red Indiana. Trump won that state in 2024 by nearly 20 percentage points, while eking out a less than 1-point win in Wisconsin. 

But there’s no question the influence Trump has over Republican voters, Kinsella said. 

“He is the 1,200-pound elephant in the room,” he said. “President is … was, and will be for the foreseeable future what … a lot of what people will think about as they vote.”

In Wisconsin, Trump’s endorsement in January of U.S. Rep. Tom Tiffany in the governor’s race cleared the field of major candidates in the Republican primary. Meanwhile, a slew of Democratic candidates continue to seek the party’s nomination ahead of the primary in August. 

Fond du Lac County District Attorney Eric Toney also has no primary opponents as he seeks a rematch against Democratic Attorney General Josh Kaul. 

“The good thing for us, I think, is we don’t have a contested primary right now for those two top seats. I think that’s very helpful to us,” said Stephanie Soucek, the chair of the Republican Party of Door County. “I think we’ll be able to unify a lot sooner than we typically would be and I think that benefits us. I think just focusing on Wisconsin and what those races are about for our state, I think that will help us.”  

Turning out Trump voters 

Among self-identified Republican voters in Wisconsin, 40% strongly approve of the job Trump is doing, according to the Marquette University Law School Poll. That’s down from 54% a year ago. County party chairs told Wisconsin Watch that Republicans need to motivate those die-hard fans to participate in elections in a year when Trump is not on the ballot. 

“I think we need to find a way to tap into the people who strongly support him, that vote for him,” Soucek said. “And then they need to understand just the importance of electing people that will support his agenda.”

Jerry Helmer, the chair of the Republican Party of Sauk County, agreed that it’s up to county parties to educate voters in their community about Republican candidates beyond Trump. Sauk County Republicans have worked on boosting education and party membership through holding regular Saturday coffee and conservative conversation gatherings at the county party’s office inside an old bank building in Rock Springs, Helmer said. 

“We truly feel that there are a lot more Republicans in Wisconsin than show up to vote,” Helmer said. “It was very obvious during the Trump election this last time, they did show up. Part of the problem was education. I worked the polls and I talked to many other people who worked the polls, and so many people only voted for Donald Trump and didn’t vote down ballot.” 

Wisconsin Republican leadership debate

The party also has faced a reckoning after conservative Supreme Court candidate Maria Lazar lost the April election by 20 percentage points to liberal justice-elect Chris Taylor. 

The results renewed calls for Republican Party of Wisconsin chair Brian Schimming’s ouster as executive committee members told reporters they signed nondisclosure agreements that banned them from sharing closed-door party discussions about the party’s leadership. 

A person stands with a hand raised at a podium with a sign reading "All Roads Lead to Wisconsin WISGOP2025" with American flags and an audience visible and another person sitting in the background.
Republican Party of Wisconsin Chairman Brian Schimming addresses attendees during the Republican Party of Wisconsin convention on May 17, 2025, at the Central Wisconsin Convention & Expo Center in Rothschild, Wis. (Joe Timmerman / Wisconsin Watch)

WisPolitics reported Friday that the state party canceled an executive committee meeting on May 12 that members sought to discuss “potential action regarding employment issues and board management.” 

Neither Schimming nor a spokesperson for the Republican Party of Wisconsin responded to multiple requests for an interview with Schimming for this story.

Wisconsin Watch is a nonprofit, nonpartisan newsroom. Subscribe to our newsletters for original stories and our Friday news roundup.

Wisconsin Republicans look to Donald Trump’s die-hard fans to brighten their prospects in November is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Conservative group’s ad campaign pits vulnerable Wisconsin Republicans against their own party leadership

People sit at desks inside an ornate room beneath a domed ceiling, with U.S. and state flags, a large mural and an electronic board visible above the floor.
Reading Time: 5 minutes

In a late-night press conference during the final days of the Assembly session in February, eight Republican lawmakers in some of the chamber’s most closely contested districts made a dramatic announcement. 

They told reporters they had persuaded longtime Assembly Speaker Robin Vos, R-Rochester, to allow essential votes on bills to extend postpartum Medicaid coverage for new Wisconsin mothers and to require insurance companies to cover additional screenings for women at increased risk of breast cancer. Vos had opposed the bills, which stalled in the Assembly for months. 

Two months after the bills passed the Assembly, the Jobs First Coalition, a political advocacy organization that has backed Republican candidates, released ads lauding the efforts of some of those GOP lawmakers to get the two women’s health bills signed into law. Michelle Litjens Vos, the speaker’s wife and a former state lawmaker, works on fundraising and event planning for the Jobs First Coalition, according to recent tax documents. 

The group specifically shared video ads focused on Greenfield state Rep. Bob Donovan, De Pere state Rep. Benjamin Franklin, Dodgeville state Rep. Todd Novak and Weston state Rep. Patrick Snyder. The ads featured clips of their remarks from the February press conference. Those four lawmakers won their districts in 2024 by 1 to 6 percentage points and hold seats the campaign arm of the Assembly Democrats is targeting this fall. 

Google’s Ad Transparency Center shows the ads began running April 16 and that the Jobs First Coalition has spent less than $5,000 to run the videos as of May 1. 

“Todd never stops fighting for Wisconsin women, standing up to his own party’s leadership to pass the bill expanding postpartum coverage,” a voiceover says on an ad supporting Novak, which encourages viewers to call his office and thank him for “delivering a win for women’s health care.” The ad flashes a headline from the conservative news outlet Wisconsin Right Now calling the eight a “courageous band of Republican legislators.”

A group of people in suits stand, with one behind a podium with a microphone, with on-screen text reading "Rep. Todd Novak" and "Wisconsin State Capitol - Madison, WI"
Eight Assembly Republicans, many representing closely contested districts, announced earlier this year their support for bills expanding postpartum Medicaid coverage and breast cancer screenings that Assembly Speaker Robin Vos had previously blocked. They are, from left, Reps. Dean Kaufert, Benjamin Franklin, Jessie Rodriguez, Patrick Snyder, Todd Novak, Bob Donovan, Shannon Zimmerman and Clint Moses. (WisconsinEye)

An ad centered on Donovan focuses on his support of the breast cancer screening bill and shows photos of him and his wife. At the February press conference, Donovan explained his wife was diagnosed with metastatic breast cancer. 

“Detecting cancer early saves lives, that’s why Rep. Bob Donovan never stopped fighting to expand cancer screening for women,” a voiceover says. “And Bob delivered, ensuring women get the additional screening they need.” 

The ads, which have been shared as candidates are circulating nomination papers to get on the November ballot, point to an Assembly Republican strategy cognizant of a national mood that has turned on President Donald Trump and the Republican establishment. The bills also highlight a political issue that appeals to female voters, a voting group that Republicans have often struggled with at the national level. 

“It makes sense that these candidates would want to differentiate themselves from the Republican Party more broadly, from Trump, from Vos, from really anyone in leadership who might be a drag on their campaigns,” said Barry Burden, director of the Elections Research Center and political science professor at the University of Wisconsin-Madison. “If they can establish a kind of independent identity as a common sense legislator who’s doing things to help real people in real places, that might be enough to carry the day.” 

After new legislative maps were signed into law in 2024, Assembly Democrats flipped 10 seats previously held by Republicans during an election year when Trump won the state. Two years later, the Marquette University Law School Poll shows Trump’s job approval among registered voters at 42% and at least eight Assembly Republicans as of May 1 have announced they won’t seek reelection. That includes Rep. Dean Kaufert, R-Neenah, who won his seat in 2024 by less than 400 votes. 

While there are challenges for Republicans in 2026, getting the two women’s health bills across the finish line could help candidates in some of these close Assembly districts and fend off potential attacks from Democrats, said Snyder, who authored the postpartum Medicaid extension bill.  

“I’m worried that so many people think that we are somehow like Trump and the federal government and they just lump us in with all of that. I think a bill like this, to me, would help,” Snyder said in an interview with Wisconsin Watch. “It could actually show, hey, Republicans do care. They do care about health. They do care about the health of women and children.” 

In a statement provided to Wisconsin Watch, Assembly Minority Leader Greta Neubauer, D-Racine, said the bills extending postpartum Medicaid and covering breast cancer screenings were only passed after Democrats “effectively stopped legislative business” in the final days of the Assembly session in February. Lawmakers proposed amendments related to the women’s health legislation on every bill before the Assembly in an effort to force a vote from Republicans. 

“These ads are incredibly disingenuous and frankly insulting to the women of Wisconsin, who know better than to trust Republican legislators on women’s health issues,” Neubauer said. 

A person stands at a podium with a microphone, with others seated behind and a large screen in the background.
Rep. Patrick Snyder, R-Weston, addresses the audience in his opening remarks during the Republican Party of Wisconsin state convention on May 17, 2025, at the Central Wisconsin Convention & Expo Center in Rothschild, Wis. (Joe Timmerman / Wisconsin Watch)
A person wearing glasses and a suit sits among others in a room, with rows of desks and microphones visible.
Rep. Benjamin Franklin, R-De Pere, listens as the Wisconsin Assembly convenes during a floor session Jan. 14, 2025, at the State Capitol in Madison, Wis. (Joe Timmerman / Wisconsin Watch)
A person wearing glasses and a suit sits among others in rows of desks, with microphones visible.
Rep. Todd Novak, R-Dodgeville, listens to Gov. Tony Evers’ 2025 state budget address Feb. 18, 2025, at the Wisconsin State Capitol in Madison, Wis. (Joe Timmerman / Wisconsin Watch)
A person in a suit and red tie stands behind multiple microphones, with others standing behind.
Rep. Bob Donovan, R-Greenfield, talks to the media Jan. 24, 2024, at the State Capitol in Madison, Wis. (Andy Manis for Wisconsin Watch)

The Jobs First Coalition did not respond to phone calls or emails from Wisconsin Watch with questions about the ads for Donovan, Franklin, Novak and Snyder and if they’ve released any for the other lawmakers who supported the postpartum Medicaid and breast cancer screening bills. In addition to Kaufert, Reps. Jessie Rodriguez, Clint Moses and Shannon Zimmerman were among the eight who advocated for Vos to allow a vote on the bills. 

Wisconsin Watch viewed video ads for each of the four candidates on Google’s Ad Transparency Center, but the video about Franklin was later removed. The page where the video was located indicates it was shown in the Green Bay area, which Franklin represents.  

Both Snyder and Novak told Wisconsin Watch they heard about the group’s ads supporting them, but had not seen the videos. Novak said he has heard a wave of stories from constituents about their experiences with breast cancer and postpartum health issues after the bills were passed. 

“I think that this is a real personal issue to a lot of people, so that’s, I think, what gives me faith in what we did, and I’m glad we finally got it done,” Novak said. “I still would have rather had it done when it was first introduced, but sometimes in that building, it takes a while to move things.”

Wisconsin Watch is a nonprofit, nonpartisan newsroom. Subscribe to our newsletters for original stories and our Friday news roundup.

Conservative group’s ad campaign pits vulnerable Wisconsin Republicans against their own party leadership is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

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