LoginChina’s Latest Luxury SUV Just Sent A Message To Rolls-Royce
- Voyah’s Taishan SUV aims to rival Rolls-Royce with luxury and advanced technology.
- A prototype was spotted in Shanghai wearing Louis Vuitton-themed camouflage.
- It will likely be offered as a plug-in hybrid and fully electric with up to 657 hp.
Voyah, one of Dongfeng’s many brands, already has several impressive models in its range, but its latest might be its most ambitious yet. Currently known by the codename Taishan, the luxury SUV is positioned as a potential rival to the Rolls-Royce Cullinan. Early previews show a test car under heavy camouflage, concealing most of its defining design features.
More: China’s Voyah Dreamer Took The Hilarious BMW Grille Meme Seriously
The company released images of a camouflaged Taishan parked directly beside a Cullinan. Voyah’s CEO, Lu Fang, explained that the prototype was undergoing “intensive summer testing” and confirmed it will feature “Huawei’s latest ADS Ultra four-lidar intelligent driving solution.”
High-profile promotion
In a bid to drum up attention for the new model, Voyah recently adorned one of its many prototypes with a dark brown, Louis Vuitton-themed camouflage wrap and parked it outside LV’s ‘The Louis’ exhibition building in central Shanghai, designed to mimic the look of a large ship. Voyah will be targeting high-income earners with its new SUV, eager to prove it can match the very best from Europe.
Read: Voyah Free 318 Range-Extender Promises A Record 198-Mile EV Range
The SUV’s front end remains entirely covered, keeping key styling elements out of sight, but some details are visible: smooth door surfaces, silver window surrounds, and flush-mounted door handles. A fixed LiDAR unit is mounted just above the windshield.
It’s reported that the SUV will be above 5.3 meters long with a 3.1-meter wheelbase, allowing Voyah to install six seats in a 2+2+2 arrangement. Given that the brand wants to rival Rolls-Royce, as well as the Li Auto L9, we expect to find a cabin clad in plush materials and plenty of screens.
Powertrain possibilities
Local media speculate that both plug-in hybrid and battery-electric options are likely. The plug-in hybrid will probably be similar to the one in the new Passion L luxury sedan from Voyah, which combines a 1.5-liter turbocharged engine and dual electric motors, delivering a combined 657 hp.
