Voyah, one of Dongfeng’s many brands, already has several impressive models in its range, but its latest might be its most ambitious yet. Currently known by the codename Taishan, the luxury SUV is positioned as a potential rival to the Rolls-Royce Cullinan. Early previews show a test car under heavy camouflage, concealing most of its defining design features.

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The company released images of a camouflaged Taishan parked directly beside a Cullinan. Voyah’s CEO, Lu Fang, explained that the prototype was undergoing “intensive summer testing” and confirmed it will feature “Huawei’s latest ADS Ultra four-lidar intelligent driving solution.”

High-profile promotion

In a bid to drum up attention for the new model, Voyah recently adorned one of its many prototypes with a dark brown, Louis Vuitton-themed camouflage wrap and parked it outside LV’s ‘The Louis’ exhibition building in central Shanghai, designed to mimic the look of a large ship. Voyah will be targeting high-income earners with its new SUV, eager to prove it can match the very best from Europe.

Read: Voyah Free 318 Range-Extender Promises A Record 198-Mile EV Range

The SUV’s front end remains entirely covered, keeping key styling elements out of sight, but some details are visible: smooth door surfaces, silver window surrounds, and flush-mounted door handles. A fixed LiDAR unit is mounted just above the windshield.

It’s reported that the SUV will be above 5.3 meters long with a 3.1-meter wheelbase, allowing Voyah to install six seats in a 2+2+2 arrangement. Given that the brand wants to rival Rolls-Royce, as well as the Li Auto L9, we expect to find a cabin clad in plush materials and plenty of screens.

Powertrain possibilities

Local media speculate that both plug-in hybrid and battery-electric options are likely. The plug-in hybrid will probably be similar to the one in the new Passion L luxury sedan from Voyah, which combines a 1.5-liter turbocharged engine and dual electric motors, delivering a combined 657 hp.

Photos Weibo

The new-age Leaf might be the spark that Nissan needs to capture public attention again, but it’s not the only model working in the brand’s favor. Another EV has been quietly gaining traction, and it might be an even more immediate success story.

We are, of course, talking about the N7 that was recently launched in China. Built through the Dongfeng-Nissan joint venture, it received more than 20,000 orders within six weeks of its release. Yes, that’s nothing compared to the 289,000 YU7 orders that Xiaomi claims to have locked in within just one hour, but over 20,000 is a respectable figure for Nissan and shows it’s at least done something right with its new EV.

Read: Nissan’s $17K Maxima-Sized EV Took Off In China And Now It’s Going Global

In a social media post, Nissan confirmed that after N7 deliveries began in China on May 17, it’s now celebrating the handover of its 10,000th unit to a customer after 45 days While that number isn’t especially notable for a new EV in China, it does stack up well against Mazda’s EZ-6.

According to Chinese media, Nissan reportedly delivered 3,034 N7s in May, while Mazda moved just 1,821 units of the EZ-6 during the same period.

Part Japanese, Part Chinese, All Successful

One reason the N7 seems to be gaining traction is its approach, which aligns with that of many successful Chinese EVs. It delivers a well-rounded package, combining modern features and everyday usability at a highly accessible price. Depending on the trim, it starts at 119,900 yuan (around $16,800) and tops out at 149,900 yuan (about $25,100), making it a compelling option for budget-conscious buyers who still want a full-featured electric vehicle.

The N7 features a sleek, contemporary exterior that’s likely to resonate with a wide range of buyers. Inside, the cabin takes a minimalist approach, anchored by a large central infotainment screen, a digital gauge cluster, dual wireless smartphone chargers, and a clean, flowing dashboard. The two-spoke steering wheel, fitted with a pair of toggles, mirrors the design language seen in many other EVs currently on the Chinese market.

Encouraged by the strong response in China, Nissan now plans to bring the N7 to global markets. Although specific countries haven’t been officially confirmed, Japan and Australia are expected to be among the first. There’s also a strong possibility the model will be introduced in Malaysia and select European markets, if not across the region.