U.S. Rep. Tom Tiffany delivers a speech at his launch event in Wausau. (Photo by Baylor Spears/Wisconsin Examiner)

WAUSAU — In his first event since launching his campaign for governor of Wisconsin, U.S. Rep. Tom Tiffany made the case for his governorship and promised the large crowd seated and standing around a barn on Wednesday that he’ll work hard to win in 2026.

The 2026 race will be the first open election for governor of Wisconsin in over 15 years as Gov. Tony Evers decided to retire at the end of his second term. Tiffany became the third Republican candidate in the race on Tuesday. Washington County Executive Josh Schoemann and Whitefish Bay manufacturer Bill Berrien are also running in the Republican primary for the office. The Democratic field is growing with at least six candidates so far. The primary is scheduled for August 2026.  

“We are making America great once again,” Tiffany, who stood in front of an American flag, told the crowd. “Now we need a governor that’s going to lead Wisconsin to prosperity. Are we going to be one of those states that chooses prosperity like Texas and Florida and Tennessee and Ohio or are we going to be one of the laggards like New York or California?”

Tiffany declared during his speech that he is “the leader” in the race as he called for people to join him in his work. 

“I will put every ounce of my energy into this… but I cannot do it alone,” Tiffany said. “I am going to need your help.” 

Berrien, who has never held elected office, criticized Tiffany as a “career politician” in a statement after his launch. 

“We need builders who will create prosperity for all through work, revitalize the manufacturing infrastructure that lies dormant in our state, and jumpstart our economy,” Berrien said. “As the only builder in this race, I’m the strongest general election candidate Democrats will face — and they know it!”

Schoemann, meanwhile, welcomed Tiffany to the race. 

“Looking forward to a Republican primary focused on ideas and winning back the governor’s office,” Schoemann said in a social media post on Tuesday. 

In his 16-minute speech, Tiffany highlighted his childhood on a dairy farm in Elmwood, in the western part of the state as one of eight children.

“Growing up on the farm, we learned to work hard. We learned how to work hard, and we learned to live on a budget, and there are no excuses on the farm, you pick up the shovel, you pick up the pitchfork and you go to work,” Tiffany said. “That’s the way it is. There’s no excuses when those chores start to pile up, and it’s kind of the Wisconsin way.”

The crowd of attendees, some wearing “Make America Great Again” hats, Turning Point USA shirts and even vintage Tiffany for Senate shirts, cheered enthusiastically throughout the speech. 

Linda Michalski, a Wausau resident who retired from working for Marathon County as an  accountant, said she got an invite to Tiffany’s event from the Marathon County Republican Party, of which she is a member. She said she hasn’t researched the other Republican candidates in depth, but that she believes Tiffany’s name recognition will give him an edge.

Michalski said Tiffany’s backstory stuck out to her. 

“Dairy farmers work hard. You can’t just let things slide. You can’t just go on vacation if you’re a dairy farmer, in a dairy farmer family. Things have to get done, and they can’t… If more people had a strong work ethic, they wouldn’t be faced with financial difficulties,” Michalski said. 

Tiffany is hoping to lean on voters like Michaski in the areas of the state where he is most at home, telling reporters after his speech that he needs to “juice up” turnout in northern and western Wisconsin in order to win in 2026. 

“I’m driving all over the state of Wisconsin today, and I was talking to people that were making commitments, and I think you’re going to see more people climb on board here,” Tiffany said. “I got to prove myself to people, the state of Wisconsin.” 

Tiffany, who lives in Minocqua, has represented Wisconsin’s 7th Congressional District, a massive area encompassing the northern part of the state, in the House of Representatives since 2020. Before he went to Washington D.C., Tiffany served in the Wisconsin Legislature, first in the Assembly for about three years, followed by nearly eight years in the state Senate, where he was a member of  the powerful, budget-writing Joint Finance Committee. 

Tiffany told reporters that he is expecting that he’ll have to raise $30 or $40 million, and that his campaign is “off to a good start.”

Republicans in the gubernatorial primary are anxiously awaiting a possible endorsement from  President Donald Trump. Tiffany said his last conversation with Trump, which centered mostly on the 7th CD, was in August. 

“We will see how he responds. If he chooses to endorse me, I will certainly welcome that endorsement,” Tiffany said. 

In his speech, Tiffany said he would freeze property taxes and said the annual $325 school revenue limit increase that districts receive due to a partial veto by Evers would be “dead on day one.” 

The annual revenue limit increase gives school districts the option to bring in additional revenue, though without additional state aid, their only option to benefit from the increase is to raise local property taxes. Many school districts throughout the state have been leaning on property taxes to help with costs, since state aid to schools has not kept pace with inflation for almost two decades.

Michalski, a homeowner, said that a freeze in property taxes would be a “welcome relief.” She said her own property taxes have jumped nearly $1,000 recently, a hike that she blames on the Wausau Common Council. 

“Our current government is — it’s awful. It’s just awful, what Gov. Evers is doing. He’s pushing away businesses, he’s adding taxes upon taxes, and… he’s imposing a tax on property owners for 400 years,” Michalski said. 

Tiffany didn’t have additional specifics when it came to exactly how he would freeze property taxes while talking to reporters after his speech. 

“There’s plenty of money in Madison that I think we can help out those local municipalities to do the property tax freeze taxes at the local level. Where are the schools and the local municipalities going to get their money, right? I think the state can help out, especially after the spending blowout with this budget,” Tiffany told reporters after his speech. 

Asked by a reporter if he would seek a suspension of school referendums, Tiffany said he hasn’t “dug that deep into the details” and would “have to study that a little bit.” 

Kevin Lund, a nurse from Kronenwetter, said he appreciates the “Wisconsin First” message that Tiffany delivered. While he identifies as a libertarian, not a Republican, Lund said he has been following Tiffany since he took over from former U.S. Rep. Sean Duffy in 2020. 

“He’s paralleling a lot of the conservative type of sentiments that have been kind of nationwide,” Lund said, adding that he is happy about that. “He’s winning on the 80-20 issues, and as long as he can continue to convey that message throughout the state, I think, he’ll find a lot of success.” 

Those issues, Lund said, include immigration and the economy. 

“When you have money, all of a sudden, everybody’s a little bit happier,” Lund said, adding that young people in particular are dealing with challenges trying to afford a home and are “seeing a stagnation in wage growth.” 

“That’s got to be concerning to the younger generation. I’ve got a daughter that’s young, and… I’m wanting to see young people be able to have the chance to succeed in the state,” Lund said.

Tiffany, speaking about his tenure in Congress, highlighted his visits to the southern border where he said he saw “the damage that was being done to America, where every state had become a border state.” Tiffany, who is a member of the ultraconservative House Freedom Caucus, has been supportive of Trump’s crackdown on immigration during his second term. 

During his speech, Tiffany repeatedly blamed Democrats for problems in the state and played up cultural issues.

“For too long, Democrats have torn down what has been built up in Wisconsin,” Tiffany said. “If we give them four more years? Buckle up! Buckle up! Because you’ll see illegal aliens having driver’s licenses. You’ll see men playing girls’ sports and cheap foreign labor will replace you.” 

Tiffany also declared that there would be “no sanctuary cities” in Wisconsin under his leadership and called diversity, equity and inclusion (DEI) “unconstitutional and un-American.” 

“I talk to parents, and they have a simple message in regards to education, they just say, ‘Just educate our kids. Don’t indoctrinate them. Just get them a good education.’” Tiffany said, adding that he would seek to ensure that “dollars for education are going to students, teachers, and communities, not the system.”

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Rep. Tom Tiffany made his intention to run for governor official Tuesday after teasing his plans for weeks. (Congressional photo)

Wisconsin U.S. Rep. Tom Tiffany launched his campaign for governor Tuesday afternoon — becoming the third, and highest profile, candidate in the 2026 Republican primary. 

The 2026 race for governor in Wisconsin will be the first open election in over 15 years as Gov. Tony Evers decided to retire at the end of his second term. Two other Republicans are already in the race: Washington County Executive Josh Schoemann and Whitefish Bay manufacturer Bill Berrien. 

“In 2026, Wisconsin will have a choice between opportunity, security, and freedom or following the path of failure seen in Minnesota and Illinois,” Tiffany said in a statement after officially launching his campaign on a conservative talk radio show hosted by Dan O’Donnell. “I will not allow our state to be dragged down that woke and broke road.”

Tiffany, who lives in Minocqua, had been teasing a run for governor for months and is expected to have an official launch event in Wausau on Wednesday evening.

The 67-year-old said in a statement that he would seek to “freeze property taxes, protect our farmland from Communist China, and fight every day for families, for farmers, and for the hardworking people who make this state great.”

In contrast to the short list of Republicans running so far, the Democratic primary field has become increasingly crowded in recent weeks. Official candidates include Lt. Gov. Sara Rodriguez, Milwaukee County Executive David Crowley, state Sen. Kelda Roys, state Rep. Francesca Hong and beer vendor Ryan Strnad. Others considering a run include Attorney General Josh Kaul, former Lt. Gov. Mandela Barnes and Wisconsin Economic Development Corporation CEO Missy Hughes, who recently announced she would be stepping down from her position in the Evers administration. 

Tiffany was elected to represent Wisconsin’s 7th Congressional District, a massive area that encompasses the northern part of the state, in the House of Representatives in a special election in 2020. He took over from current U.S. Transportation Secretary and former Republican Rep. Sean Duffy, who had resigned to care for his family.

Before going to Washington, D.C., Tiffany was in the state Legislature, first in the Wisconsin State Assembly for about three years, followed by nearly eight years in the state Senate. During his tenure, he served on the state’s Joint Finance Committee, which is responsible for writing the state budget. Before that, Tiffany was the Town Supervisor of Little Rice and managed petroleum distribution for Zenker Oil Company.

Tiffany said that he could stay in Congress for much longer if he wanted to, but that he thinks he can do more as governor and is in the race to “uphold conservative principles.”

“It really is time for new leadership and I believe I have the vision to be able to lead the state of Wisconsin and make us one of the great states of America once again,” Tiffany said. 

In Congress, Tiffany is a member of the right-wing House Freedom Caucus and has been a consistent ally to President Donald Trump. Tiffany also supported attempts to overturn former President Joe Biden’s win in the 2020 presidential election. So far this year, Tiffany has supported Trump’s tariffs and crack down on immigration, including targeting the H-1B visa program. 

“I support them,” Tiffany said of Trump’s tariffs in his interview with O’Donnell. “At the end of the day if the tariff regime is handled properly, we are going to bring manufacturing back to the United States of America.” 

The Democratic Party of Wisconsin Chair Devin Remiker criticized Tiffany in a statement, calling him “Tariff Lover Tom” and saying he “has been jacking up prices on Wisconsin families with his blind support for a trade war that is making everything from beer to beef to school supplies way more expensive — working Wisconsin families can’t afford Tariff Lover Tom being in charge.”

Tiffany said that he would also seek to uphold Wisconsin’s 20-week abortion ban. He has supported federal legislation in the past that would ban abortion at six weeks. 

“I do support that law, and I will uphold it as governor of the state of Wisconsin,” Tiffany said. “I think back to the debate that we had 10 years ago, and you had people on both sides. You had some that were, like, we want unlimited abortions. We had others that said there should be no abortions allowed in the state of Wisconsin, and ultimately, the people of the state said we really want to see something in the middle.”

Tiffany also said he would work to reduce taxes in Wisconsin, including freezing income taxes. He didn’t commit to a flat income tax or eliminating the income tax as some Republicans have proposed.

“I also believe we can reduce income taxes. Can we take it down to zero? I don’t know the answer to that,” Tiffany said.

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State Sen. Kelda Roys calls attention to the issue of child care funding during a June press conference alongside her Democratic colleagues. (Photo by Baylor Spears/Wisconsin Examiner)

Democratic state Sen. Kelda Roys of Madison said she will fight back against “extremists” as she launched her campaign for governor Monday morning. 

Roys, 46, is now the fourth candidate to enter the open Democratic primary. She joins Lt. Gov. Sara Rodriguez and Milwaukee County Executive David Crowley as well as Mukwonago beer vendor Ryan Strnad.

“I’ve been protecting our freedoms when others didn’t even see the threat coming. That’s leadership. See the problem. Build the coalition, deliver results,” Roys said in her campaign announcement ad. “I’ve done it while raising five kids and running a small business, because when something matters, we find a way.” 

Roys gave two reasons for why she is running for governor in an interview with the Wisconsin Examiner. 

“I’m running because Wisconsin needs a governor who’s going to stand up to what the Republican regime is doing and protect Wisconsinites from the harms that they are causing us,” Roys said. “And also because this is a time of incredible opportunity for Wisconsin, and we need a governor who knows how to get things done, how to deliver meaningful change for families across the state.” 

Promising to push back on the Trump administration, Roys said that means that “as people are losing their health care coverage because of the federal budget, as farmers don’t have the workforce to help harvest their crops, as small businesses are struggling with the high cost and uncertainty caused by Trump’s policies, I’m going to do everything in my power to help Wisconsinites thrive.”

Roys said the Democratic Party is struggling with low approval ratings because people aren’t seeing Democrats do enough to combat Trump.

“When I talk to folks all around the state, it’s because people are angry that Democrats don’t seem to be meeting this moment and ringing the alarm bells the way that we need to be right now,” Roys said. 

Roys was elected to the Senate in 2020 and has served as one of four Democrats on the Joint Finance Committee, which is responsible for writing the state’s biennial budget, since 2023. Prior to this, she served two terms in the state Assembly, including one under former Gov. Jim Doyle and one under former Gov. Scott Walker. 

Roys said her experience in the Legislature would help inform the way she would lead as governor. 

“Much to my chagrin, when you look at the governors who have been effective at cementing their legacies into the law, it’s the governors that have come from the Legislature,” Roys said. “Tommy Thompson and Scott Walker are really the top examples that we have, because they understood how to work with the Legislature.” 

Roys said the makeup of the state Legislature will not change her determination to get things done, though she is “bullish” in her belief that the state Senate will flip Democratic in 2026 and possibly the state Assembly, too. 

“My feeling is that you’re never going to get anything done alone. You always are going to need a team, and the job of the governor is to build that so that you can make durable change, and I will continue to maintain a strong relationship with Republican and Democratic legislators,” Roys said. “As governor, I’m going to be always looking for opportunities to partner with the Legislature, to reach across the aisle, because this is a purple state.” 

Roys said her history shows her ability to advance her priorities, even in a Republican Legislature, and that is what sets her apart from other Democratic candidates in the race.

One accomplishment, she noted, was her experience as a law student working with the Wisconsin Innocence Project to help pass Act 60, a criminal justice reform law aimed at helping prevent wrongful convictions, in a Legislature dominated by Republicans. Roys also noted the when she was executive director of NARAL Wisconsin, she advocated for the passage of the Compassionate Care for Rape Victims Act, which requires Wisconsin hospital emergency rooms to provide medically accurate oral and written information regarding emergency contraception to victims of sexual assault and to dispense emergency contraception upon request. 

Roys has been an outspoken advocate for reproductive rights during her service in the Legislature as well, calling for the repeal of the 1849 criminal law that ended abortion services in the state for a year and a half after Roe v. Wade was overturned, and the loosening of other abortion restrictions in the state.

Roys, who voted against the recent state budget, said she did so in part because of the lack of education funding. As governor, she said she would want to improve public education and ensure that “we’re not perpetually forcing our schools to go to their neighbors and ask them to raise their own property taxes just to keep the lights on and keep teachers in the classroom.”

Beyond funding, Roys laid out a couple of priorities for schools on her campaign website, including “using evidence-based learning, keeping smartphones out of the classroom, retaining high standards, engaging parents and community members as stakeholders and ensuring high quality professional development for educators.” 

This is Roys’ second time running. She came in third in the Democratic primary in 2018, when Evers was first elected, behind Mahlon Mitchell, president of the Professional Fire Fighters of Wisconsin. 

Wisconsin’s gubernatorial primaries are about 11 months away, scheduled for August 2026.  

The Republican primary is still taking shape as well. Whitefish Bay manufacturer Bill Berrien and Washington County Executive Josh Schoemann have officially entered the race. U.S. Rep. Tom Tiffany has said he will make a decision about entering the race by the end of the month. 

Berrien said in a statement about Roys’ campaign launch that Wisconsinites were not going to “elect a career politician who views the governor’s mansion as another stepping stone in her career” and that voters had already rejected her “extreme, far-left policies and Medicare for All Agenda.”

“As governor, I’ll create prosperity for all through work because it doesn’t matter who the Democrats nominate, I will beat them,” Berrien said. 

Roys said she hadn’t seen Berrien’s full statement, but it sounded “laughable.”

“I’ve actually spent more of my career in the private sector than in the public, but I still have way more experience than any of the Republicans thinking of running for governor,” Roys said.

In the six-year gap between her service in the Assembly and Senate, Roys founded Open Homes, an online real estate service, in 2013, as a way to “lower fees and make it easier for people to buy and sell their homes,” according to her campaign announcement. She first got her real estate license at 19 when she lived in New York City to help pay for college, according to the business website.

As for Berrien’s charge that she is “extreme,” Roys says, “there is no place for violence or violent rhetoric in our politics, but you have to look no further than the President that these Republicans support, who has unleashed an incredible amount of violent rhetoric that is meant to scare and intimidate Americans who disagree with him, and it’s not just his words, but it’s his actions.”

Roys noted Trump’s pardons of January 6th insurrectionists. 

“I don’t know what you can call those pardons, if not a permission slip for violence,” Roys said. “I don’t want to hear one word from Republican candidates about extremism, until they denounce their own president and his contributions to the terrible situation that this country is in.”

Roys said the biggest challenge that Democrats face in competing statewide in 2026 is a group of “very, very well funded billionaires and right wing extremists that gerrymandered our state and have been trying to buy elections here for a generation.” She said she would work to combat that by “building a strong statewide grassroots campaign of people from across the political spectrum who want to see Wisconsin actually solve our problems and move forward again.”

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Former Gov. Tommy Thompson hasn't ruled out a run in 2026, while former Gov. Scott Walker has. Thompson pictured talking to reporters at the Republican National Convention in 2024. (Photo by Baylor Spears/Wisconsin Examiner) Walker on the floor during the first day of the 2024 Republican National Convention. (Photo by Joeff Davis)

While Wisconsin’s incumbent governor is opting out of seeking a third term, the open and growing field has led a couple of former governors to stir conversation about whether they will run again in 2026 or beyond.

Democratic Gov. Tony Evers’ decision not to run makes 2026 the first open race for governor since 2010, when Scott Walker, then the Milwaukee County executive, defeated Milwaukee Mayor Tom Barrett. Former Gov. Jim Doyle, who served from 2003 to 2011, had declined to run for a third term. 

Evers said he chose not to run again next year because he wants to spend more time with his family.

Former Gov. Tommy Thompson did not rule out a run for governor in 2026 while speaking with 620 WTMJ on Monday afternoon. 

“Why not?” Thompson said in response to the question about whether he would run for governor. “I haven’t said no. There’s a lot of good candidates and I have no desire to get in the race, but the truth of the matter is, I’ll wait and see what’s out there.” 

There are two declared Republican candidates in the race so far: Washington County Josh Schoemann and Whitefish Bay manufacturer Bill Berrien. U.S. Rep. Tom Tiffany has also been teasing a run for the last several weeks.  

Only one Democratic candidate, Lt. Gov. Sara Rodriguez, has officially launched her campaign since Evers’ announcement on July 24. Other potential candidates include Milwaukee County Executive David Crowley, Attorney General Josh Kaul, state Sen. Kelda Roys (D-Madison) and former Lt. Gov. Mandela Barnes. 

Thompson is the only governor in Wisconsin to have been elected to four terms, serving from 1987 to 2001. Wisconsin is one of 13 states in the U.S. without term limits on governors, according to Ballotpedia.

Thompson left the office to serve as President George W. Bush’s Health and Human Services secretary. He also previously served as University of Wisconsin system president. This is not the first time that he has floated seeking a potential fifth term, having mentioned it in 2022.

Thompson said Monday that his wife and children would be opposed to him running for another term, but he signaled that he feels he would be up to the task. By the time the next term starts, Thompson would be 85.  

“I’m in great physical health. My mind is sharp as hell. I’ve got things that I’d like to accomplish, but it’s way too early for me to make that decision, way too early,” Thompson said.

Walker, who served two terms as governor, recently said he wouldn’t be running for governor in 2026 after making cryptic posts on social media that pointed to potential nonconsecutive terms. He lost the office to Evers in a close election in 2018. 

“I’m not going to be a candidate, at least not next year. It doesn’t mean I’ll never run again,” he said in a video posted to social media. Walker, who is 57, added that he is a “quarter century” younger than former President Joe Biden. 

“Looking ahead, though, Tonette [Walker] and I will do everything we can at our home here in Wisconsin to ensure that we elect a common sense conservative as governor in next year’s election,” he said. 

Walker said he would be continuing his work as president of Young America’s Foundation, a conservative nonprofit focused on youth, and emphasized that Republicans need to do better outreach to young voters.

Wisconsin has only had one governor serve nonconsecutive terms.

Prior to Wisconsin adopting four-year terms for its governors, former Gov. Philip La Follette served his first term as governor from 1931 to 1933 as a Republican. 

According to the National Governors Association, La Follette, the son of former U.S. Sen. “Fighting Bob” La Follette, spent a significant portion of his time in office seeking the expansion of public works, including highway construction, increased government control over the electric power and banking industries and helped set up an unemployment insurance program, which became a model for similar legislation in other states. 

La Follette ran for another term in 1932 but was defeated by Democratic Gov. Albert G. Schmedeman. 

After one term out of office, La Follette ran for governor again in 1934, this time as a third party candidate for the newly formed Progressive Party. He went on to serve a second and third term from 1935 to 1939.

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