Wisconsin gubernatorial candidates discuss Trump, data centers, AI and marijuana at first forum

Democratic and Republican candidates are working to build their name recognition and campaign throughout the state and had their first opportunity to speak at a do so as a group at a forum Thursday. (Photo by Baylor Spears/Wisconsin Examiner)
The primaries for Wisconsin’s open gubernatorial election are about nine months away and the 2026 general election is still a year out, but Democratic and Republican candidates had their first opportunity to speak at a group forum Thursday.
The forum, moderated by WISN-12 News Political Director Matt Smith, was hosted at the Wisconsin Technology Council’s annual symposium and focused mostly on the economy, especially the technology sector.
Democratic candidates at the forum included Lt. Gov. Sara Rodriguez, state Sen. Kelda Roys, Milwaukee County Executive David Crowley, state Rep. Francesca Hong and former Wisconsin Economic Development Corporation (WEDC) CEO Missy Hughes.
Washington County Executive Josh Schoemann was the lone Republican candidate at the forum. U.S. Rep. Tom Tiffany, who is seen as the frontrunner on the GOP side, was not present.
All are competing to replace Democratic Gov. Tony Evers, who won’t seek reelection, in the first open Wisconsin governor’s race in 15 years.
Threats to the economy
Smith asked the candidates what they see as the greatest threat to Wisconsin’s economy. In her answer, Roys elicited the first — and biggest — round of applause from the audience.
“Wisconsin needs three key things to survive and thrive economically. We need higher wages for our workers — we lag behind our midwestern peers — we need lower costs on everything from housing to health care, and we need more freedom,” Roys said. “The biggest threat to all three of these things is the Trump regime.”
Roys said Trump’s tariffs are driving up prices for many products including appliances, building materials and groceries. She also said cuts to health care are going to have a disproportionate impact on rural parts of the state and that targeting immigrants is hurting the state’s agriculture industry. Entrepreneurship and capitalism, she added, also rely on the rule of law.
“We need to have a free society that obeys democratic norms, and right now, Trump and his regime are our biggest threat,” Roys said.
Hong said “authoritarianism” is the biggest threat to the economy, adding that disparities are growing in part because of actions being taken at the federal level, such as cutting food assistance.
“When you have essentially a federal government that is taking away rights of states and our communities, that is going to threaten the economy,” Hong said. “It is workers that power the economy.”
Schoemann said “affordability” is the greatest threat and expressed concerns about young people and retirees leaving the state to live elsewhere. He said the state should work to deregulate industry and lower utility rates and cut taxes to address the threat.

“The average price of a home in Wisconsin right now is almost $350,000… A brand new teacher and a brand new cop who are married with a dual income can’t afford to qualify for the mortgage for that one. If they have a child, they’re trying to pay for child care, and they have utility bills that are going through the roof, and Verizon just had another increase in prices, and not to mention Netflix,” Schoemann said to some chuckles from the audience. “I know we laugh, but it’s a problem. It’s a massive problem.”
Rodriguez agreed that affordability is a big concern, saying that she wants her 19-year-old son to be able to build a life in Wisconsin but she is concerned that he won’t be able to afford to live here.
“He’s not going to be able to do that if he can’t afford a home. He’s not going to be able to do that if, you know, he’s not going to be able to afford child care, so I think affordability is our biggest threat,” Rodriguez said. She added that the state needs to figure out how to ensure that its workforce can grow.
Crowley said “complacency” is the biggest threat.
“We can’t continue to do the same work that we’ve been doing. We should no longer be defending the status quo because we have to figure out how do we build new institutions … ” Crowley said. “We see that public trust has been destroyed in government.”
Hughes said the state isn’t investing enough in K-12 and higher education.
“When we start from a place of thinking, ‘No, we don’t want to take a risk. No, we don’t want to have investment in something,’ we end up just staying in the same place and often spiraling downward,” Hughes said.
Working with the Trump administration
Democratic candidates were asked how they would work with the Trump administration, while Schoemann was asked whether there is anything he would push back on.
Rodriguez said that she would use the “bully pulpit” of the governor’s office to put pressure on the Trump administration to be more consistent. She noted her background as a health care executive, saying that being able to plan is essential.
“You’re trying to figure out what you’re going to be doing in the next several years. Small businesses do the same thing. With this back and forth on tariffs… it is almost impossible to, so, that’s why it feels like we’re stuck,” Rodriguez said.
Roys called Trump a “bully and an authoritarian” and said Wisconsin needs a governor who will stand up to the administration. She noted governors in other states, including California Gov. Gavin Newsome, Maine Gov. Janet Mills and Illinois Gov. J.B. Pritzker, as examples of governors across the country who are pushing back.

Crowley said that he has worked with the federal government under Trump and President Joe Biden to secure grant funding for Milwaukee County. He also noted that he worked with Republicans at the state level to help pass legislation that overhauled local government funding in Wisconsin.
“When we go into a restaurant, you’re not having a conversation with a waiter about their relationship with the cook. You want to make sure that your food is coming out hot and ready and delicious,” Crowley said. “We need our government to work the exact same way. Doesn’t matter if we agree on anything or not. We need to be delivering for the people that we represent every single day because it’s about moving our state forward.”
Hughes noted that Trump pushed for a plan operated by FoxConn during his first term, which had promised would create 13,000 jobs, and the state of Wisconsin invested $1.5 billion in infrastructure to make that happen. The original plan was mostly abandoned by the company.
“I had to come in and clean up that mess,” Hughes said. She was involved in brokering a deal with Microsoft, which launched plans in 2024 for a $3.3 billion data center on the land that was once going to be the site of the FoxConn development.
“You have to work at every level of the economy from a small business on Main Street all the way to our biggest businesses and supporting them and everywhere in between,” Hughes said. “Donald Trump thinks you can do these big things, and it’s all going to be better, and we’re all ending up paying the price for that.” Instead of taking Trump’s “silver bullet” approach, Hughes said, Wisconsin’s governor must understand the complexity of the state economy and ”keep working hard to create the quality of life that keeps people here here.”
Hong said it would be hard to work with the administration. She added that the lack of funding for SNAP is “disrupting an entire ecosystem,” and said public officials need to fight for the most vulnerable.
“We have to make sure that people have food, and so, I think working with an administration that has no interest in your constituents is going to be incredibly difficult to be able to ensure that there is an economy that works for everyone,” Hong said.
Schoemann didn’t say whether he would push back on anything the Trump administration is doing. He said tariffs have been difficult, but he also said the issues are global.
“I hear from manufacturers and agriculture alike it’s the constant give and take, but let’s face it,… the changes that the world is going through right now — it’s a global thing,” he said.
Data centers and artificial intelligence regulations
The growing presence of data centers in Wisconsin and the concerns they raise about increased electricity costs and water consumption, as well as the use of artificial intelligence (AI), was a significant focus of the forum.
According to datacentermap.com, there are currently 47 data centers in Wisconsin. Proposals for more centers in the state are popping up as well, including one for a campus operated by OpenAI, Oracle and Vantage Data Centers in Port Washington.
A recent Marquette Law School poll asked Wisconsinites about data centers and found that 55% say the costs of large data centers are greater than the benefits they provide, while 44% say the benefits outweigh the costs.
Schoemann, noting his close proximity to Port Washington, said that he thinks there is an “abundance of opportunity” created by data centers, but the state needs to be “very, very strategic and smart about where” data centers are placed. He said he also has concerns that there isn’t enough power in Wisconsin, and expressed hope that there will be a nuclear power “renaissance” in the state.
Crowley said he doesn’t think the government should be picking “winners and losers” when it comes to data centers, but instead should “make sure that this is fertile ground for entrepreneurs and businesses to either stay or move right here to the state of Wisconsin.”

“There’s an opportunity for us to really become AI and a data hub not only for the entire country, but for the entire globe and really sets us apart in making sure that we continue to invest in businesses and companies here,” Crowley said.
Hughes said that Wisconsin has a diverse economy and that she doesn’t see the state becoming a data center-based economy in the near future, but that data centers do offer an opportunity for communities.
“To have some of these data centers land here in Wisconsin, provide incredible property tax and revenue for the communities that are really determining how to pay their bills, how to build new schools, how to build new fire departments, it’s an opportunity for those communities to access some of that investment and to benefit from it,” she said.
Hughes also said the state is already involved in conversations with companies seeking to build data centers in Wisconsin and that should continue. She said a project needs to be right for individual communities, noting the example of Microsoft scrapping its plans last month for a data center in Caledonia after major pushback from the local community. The company is now looking for an alternative site.
“We talked to them about their environmental needs, about where they’re building and how to make that happen in a way that has the least impact to the communities and the best benefit for Wisconsin,” Hughes said. “Working directly with the companies and getting to know those companies, acting with them as partners, is critically important for these to be good investments and ultimately beneficial for Wisconsin.”
Hong raised concerns about the environmental impact of data centers and the prospect that they could drive up utility bills.
“One of the big considerations here is that for the workers and jobs that are created from these AI data centers, let’s make sure that the housing that’s being built, the workers are going to stay in Wisconsin, that we have to make sure that the companies are being held accountable,” Hong said.
Roys said that “data centers are coming whether people like it or not” and the question for policymakers is whether they can implement “an approach that respects the values that I think all of us share — of democracy and shared decision making that’s transparent, that’s accountable, of fair play… and of protecting all of our resources.” She added that she has been concerned seeing “the biggest and wealthiest” companies seek to force their ways into communities.
Asked about the role that the state should play in regulating artificial intelligence, most of the candidates appeared open to some regulation of AI but expressed concerns about stifling growth.
Roys said she wants to see consumer protections and said she has authored legislation to crack down on crypto kiosk scams as well as to regulate on the use of AI to ensure landlords don’t use it to help hike rents.
Hughes compared AI to a hammer, saying it could be used to hurt someone or to build structures.
“Trying to regulate it at this moment could potentially hold back some of the benefits that we might see from it. I think that we need to continue to watch it,” Hughes said. “ … I want to make sure that we preserve the right to use that tool in a way that can really advance our society forward.”
Crowley said he thinks there should be laws in place, but there is no “one-size-fits-all solution for technology.”
“How do you make sure that those who are directly involved in this particular industry are at the table, making sure that there is some predictability when it comes down to starting your company and also making sure they can continue to grow?… But make sure that we’re also protecting our environment, protecting the consumer at the exact same time.” Crowley said.
Schoemann, meanwhile, said he was concerned about how AI could be a threat to the state’s workforce. He noted that Washington County has studied the potential impacts of AI, finding that many jobs could be automated using AI in the next 15 years or so.
He said he wanted to see more study of AI’s impact, to answer the question, “How do we prepare the workforce?”
Broadband and marijuana
A question about how to increase broadband access in Wisconsin led the an unexpected answer from Hong: “Legalize weed.”
Wisconsin is one of 11 states that hasn’t legalized recreational or medical marijuana. By some estimates the state is losing out on millions in tax revenue each year due to cannabis prohibition.
“The revenue that comes in will be able to invest in fiber optic and high-speed internet in many different companies across the state,” Hong said.

The push to legalize marijuana for either recreational and medicinal purposes in Wisconsin has been a fruitless pursuit under split government. Republican lawmakers are working to advance a medical marijuana proposal in the Legislature right now, though it is unclear whether it can garner enough support to become law.
Rodriguez said she didn’t disagree with Hong, noting that Wisconsin’s midwestern neighbors are able to bring in significant revenue by taxing marijuana.
“Gov. [J.B.] Pritzker thanks us all the time for the amount of tax Wisconsin [consumers pay],” Rodriguez said.
Rodriguez also added that she wants to build off the Evers administration’s successes expanding broadband.
“It is a requirement for modern day working, for schools. We saw that during COVID,” Rodriguez said. “Making sure that we are able to get that type of connection to every part of Wisconsin is going to be important.”
Hughes agreed both with marijuana legalization and with Rodriguez on broadband, saying there have been “incredible strides” in installing broadband in rural areas under the Evers administration.
“I’m all for legalizing weed, and abortion for that matter,” Roys said.
Roys noted that the state’s progressive tax structure has flattened over the last 16 years and that reversing that trend — taxing higher income residents — could help pay for investments in broadband.
Schoemann started his answer focused on broadband, rather than staking out his position on marijuana legalization, saying broadband it is a massive issue, especially in the Northwoods. He said Washington County was able to make progress using American Rescue Plan Act (ARPA) funding, though he didn’t necessarily support the funding.
“I took [U.S] Rep. Glenn Grothman’s advice: ‘If they’re dumb enough to give you the money, you should be dumb enough to spend it,’” Schoemann said. “Some of that we did in broadband… I think we have to finish the job on broadband.”
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