A year or two ago, Mercedes seemed confident that American luxury buyers were ready to embrace its new line of electric vehicles. That confidence hasn’t translated into sales. Mercedes’ luxury electric vehicle experiment has proved a flop in the US, and now the company has lopped thousands of dollars off the prices of its EQ EVs to get stock moving.

Related: Mercedes EV Sales Are In Freefall, EQS Down More Than 50%

The discounts range from just over $4,000 to more than $15,000 on the EQE and EQS sedans and SUVs, which sales figures show American buyers haven’t taken to. Mercedes is offering a $9,950 saving on the EQE sedan, whose price falls from $76,050 including destination to $66,100, and a big $12,950 off its utility brother. The EQE SUV originally cost $79,050, but you can now bag one for $66,100.

Some of the Biggest Price Cuts Yet

The smallest savings to be had are on the EQS sedan, whose $105,550 price has dropped by $4,150 to $101,400. But the EQS SUV, which previously cost more than the sedan ($106,400), is now just $91,100, saving interested parties a massive $15,300, according to a story from CarBuzz containing prices since verified by Mercedes.

At the same time as it’s cutting prices to clear existing stock, Mercedes says it has stopped taking orders for all four EQE and EQS cars and SUVs, and that its Alabama plant, where the SUVs are built will stop producing US-market versions of the vehicles from September 1. It will, however, continue to build them for other markets.

Closing the order book and shutting production was the result of Mercedes wanting to “align with customer and market demand,” a spokesperson for the automaker told Car and Driver. “We are unable to share a timeline for when U.S. order banks for these models will reopen for competitive reasons,” they added.

What’s Next for Mercedes EVs in the US?

This isn’t the end of the EQ story in the US, though. The company’s all-new CLA electric sedan comes to America later in 2025 and will be followed within the next couple of years by a pair of SUVs built around the same MMA platform.

The electric GLC SUV, due to make its debut in Munich this September, and confirmed for production in Alabama, will also land in US showrooms in 2026, and the electric G-class remains on sale, though sales for that have also proved disappointing.

The Mercedes-Benz EQS was supposed to be a solid alternative to the Tesla Model S, having launched at a time when premium brands were doing everything they could to establish themselves in the EV market. However, its styling, defined by the ultra-aerodynamic “jelly bean” design, has long faced criticism, which has, in part, hindered the sales Mercedes had hoped for. Now, the automaker has admitted it missed the mark with the EQS.

Mercedes-Benz’s design chief, Gorden Wagener, recently admitted that the EQS might have been “probably 10 years too early” and acknowledged that the vehicle wasn’t marketed in the best way. While many view the EQS as an all-electric version of the S-Class, Mercedes insists that was never the intent. The EQS wasn’t meant to be a chauffeur-driven luxury sedan like its flagship counterpart, and its design reflects that difference.

Read: Next Mercedes S-Class To Offer EV And ICE, Making EQS Obsolete

“It’s a very, very progressive car and, of course, it was not originally designed as a chauffeur limousine,” Wagener explained to Autocar. “That was not the intention. Many people in this class expect a long hood [bonnet] and status from a chauffeur car, and the EQS is different there. It’s a completely different car. Maybe we should have marketed it differently, more like a futuristic CLS, S-Class Coupé or something like that.”

Efforts to Address the Design

In an attempt to make the EQS more traditional, Mercedes-Benz gave the car a subtle facelift last year, which included a redesigned grille. However, the egg-shaped design of the electric sedan remained unchanged.

As a result, Mercedes-Benz has decided there will be no second generation of the EQS. Instead, the company is planning to merge the S-Class and EQS into one model line that will offer both internal combustion engine and electric powertrains, similar to what BMW has done with the 7-Series and the i7.

This new combined model line may not arrive until 2030, meaning the EQS could remain in production for several more years. In the meantime, Mercedes-Benz will continue to update the EQS, with another comprehensive refresh expected as soon as next year. However, don’t expect major design changes, as the focus will likely be on refining the car’s features rather than overhauling its aesthetic.