Forget the cold, hard plastics and hose-down austerity usually associated with commercial vehicle interiors. Isuzu’s latest creation flips that script, turning its Multi Utility Vehicle into something that lets you park your living room almost anywhere, preferably somewhere with a view worth staring at.

The concept is based on the standard cab version of the Isuzu Elf, featuring a black exterior with gold accents and aerodynamic panels on the roof and sides. But the real talking point is what Isuzu has done with the cargo area out back.

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A gullwing door and a drop-down side panel swing open to reveal a snug space that looks more theatre set than box truck. There is a wooden floor, lashing rails, modular shelving and actual furniture. A drop-down table is set up for brewing your coffee of choice, best enjoyed from the comfort of a proper couch rather than a fold-out stool.

It feels tailor-made for a pop-up coffee shop, though in reality it would probably serve primarily as a promotional showpiece. In the accompanying video, one occupant seems perfectly content sipping his drink while watching the sun dip below the horizon.

The Elf MUV was created in collaboration with bodywork specialists Nippon Fruehauf and was exhibited at the Tokyo Auto Salon 2026. It is not heading for showrooms any time soon, but it highlights how much imagination can be squeezed out of a humble commercial vehicle.

What About The Other Rooms?

If you like the idea of escaping into nature but would rather bring more than a sofa, Isuzu has another answer. The Be-Cam GeoRoam sits somewhere between camper and motorhome and was developed with Nippon Tokushu Body.

This build rides on the wide-cab, long-wheelbase Elf, which frees up a far more generous rear section. It also throws in some proper adventure kit, including a bull bar, roof rack and extra LEDs, giving it a stance that says it is ready to head well past the campsite entrance.

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The interior looks like a mini apartment, with warm tones and plenty of wood surfaces. You get a dining area, a fully equipped kitchen, a sofa that converts into a bed and a separate rear bedroom, complete with a projector for late-night film sessions.

The Rugged Workhorse

Isuzu has also rolled out a more work-focused take on the Elf. The Elfmio Cross Style Concept is a dropside pickup that swaps lounge vibes for a tougher look, helped along by new wheels and optional add-ons such as the rear metal frame. It is based on the Space Cab bodystyle, which means it can be driven in Japan with a standard driver’s license.

More: Isuzu’s New Pickup Is Luxury In The Front, Business In The Back

Across all three concepts, the mechanical bits are lifted straight from the regular Elf. That means a 3.0-liter turbodiesel paired with a nine-speed dual-clutch automatic and the option of 4WD. Output stands at either 148 hp or 173 hp. Alternatively, there is a zero-emission Elf powered by a 161 hp electric motor, drawing from a modular battery pack offered in 60, 100 or 180 kWh capacities.

Below are the official videos showcasing the different use-case scenarios. Which one would you take home?

Photos Isuzu / Tokyo Auto Salon

Hyundai has used the Caravan, Motor und Touristik Show to introduce a camper concept based on the Staria Electric. It’s designed to explore how the van could “evolve into a premium recreational vehicle tailored to the European market.”

Designed for off-grid travel, the Staria Camper concept has been equipped with a retractable canopy as well as a power pop-up roof. The latter has been fully integrated to reduce wind noise and buffeting while driving.

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The roof is also notable for being covered by a 520W solar panel, which can generate up to 2.6 kWh of electricity per day. This can be used to power onboard equipment or to extend the vehicle’s range.

Another cool touch is the use of electronically adjustable smart glass for privacy. The rear windows are controlled by a dedicated touchscreen, which enables users to instantly adjust their transparency.

Besides keeping prying eyes at bay, the smart glass offers “significantly improved UV, thermal, and acoustic insulation compared with conventional glass.” Despite this, Hyundai also threw in traditional curtains.

The rest of the exterior largely carries over, but we can see water and electrical hookups located near one of the taillights.

Modular Comfort Inside

Moving inside, the second- and third-row seats fold flat to create an expansive sleeping area for two adults. The concept also sports a long counter that houses a sink, storage compartments, and a 1.3 cubic foot (36 liter) refrigerator. They’re joined by a folding interior table, a classy peg board, and special lights.

Rounding out the highlights are a swiveling front passenger seat and a climate control system that can keep you warm on chilly nights. Furthermore, the liftgate opens to reveal a deployable rear table as well as an outdoor shower setup.

Could It Actually Happen?

While the van is a concept, Hyundai wasn’t shy about the possibility of a production model. In fact, they’re actively seeking feedback from a “cross-section of camping, caravan, and adventure enthusiasts from across Europe and beyond.” The company said this will help them gauge interest in bringing the concept to life.

Hyundai went on to say the production model would echo the regular Staria Electric, which has an 84 kWh battery pack as well as a front-mounted motor producing 215 hp (160 kW / 218 PS).

This enables the van to have a WLTP range of approximately 249 miles (400 km). When the battery is low, a DC fast charger can take it from 10-80 percent in around 20 minutes.