The Freelander name is making an unexpected return, though not in the way many would have predicted just a few years ago. Jaguar Land Rover’s Chinese joint venture with Chery has confirmed that the new Freelander will debut on March 31. This time, the badge does not belong to Land Rover at all, instead re-emerging as a standalone electrified brand with no traditional ties to its former parent.

The first official teaser focuses on the rectangular headlights, featuring pixel-style LED graphics. We can also spot an upright nose and hints of fender extensions, paired with gray plastic cladding on the front bumper.

More: Jaguar Land Rover’s Design Boss Is Out After Two Decades With No Successor Named

The upright lines across the front seem to nod to the original design. The Land Rover Freelander first arrived in 1997, followed by a second generation in 2006 that stayed on sale until 2015, when it was ultimately phased out in favor of the Discovery Sport.

Overall, the new model leans heavily on the Land Rover Defender’s design playbook, much like a growing number of SUVs coming out of China. Still, with JLR’s UK studio leading the design, this one at least has a legitimate claim to the look.

Earlier spy shots have already given away much of the Freelander’s stance, revealing a boxy silhouette that leans heavily into SUV convention. It is expected to feature a three-row layout, with an overall length stretching beyond 5,100 mm (200.8 inches), placing it firmly in large family hauler territory.

Under the skin, the SUV is expected to ride on Chery’s modular architecture. The platform is designed to support both fully electric and range-extender powertrains, while also enabling ultra-fast charging,

More: Jaguar Built Its Last Gas Car, Now It Might Build China’s Next Best-Seller

Production of the new model will be centralized at the CJLR plant in Changshu, China. The facility is currently undergoing a ¥3 billion ($436 million) investment as it transitions away from the aging Land Rover Discovery Sport and Range Rover Evoque, preparing instead for the upcoming Freelander lineup.

The Chinese joint venture has also begun scaling up its workforce, recently sharing a recruitment poster on social media that lists more than 30 open positions across its Shanghai and Suzhou operations. The recruitment drive confirms that JLR and Chery are building an entirely new corporate infrastructure. While the new brand will initially launch in China, a wider global rollout is planned for the near future.

Spy Shots: Chery-JLR Freelander SUV for China

Freelander is a new brand under Chery-JLR. The Chinese name is 神行者 (Shén Xíngzhě). Freelander will manufacture various SUVs based on Chery platforms.

The spy shots show a boxy off-road-style SUV during winter tests in Northern… pic.twitter.com/IduwHRG5vw

— Tycho de Feijter (@TychodeFeijter) February 1, 2026

Land Rover is not only working on a smaller Defender, but it is also dusting off the Freelander badge for something altogether more targeted. This time, the name returns on an all-new, rugged SUV built specifically for China, and if these spy shot-based renderings are on the money, it will not be shy about looking the part.

The project is being handled by the Chery Jaguar Land Rover joint venture, better known as CJLR. Underneath, the new Freelander will sit on Chery’s existing T1X platform, which already underpins various Jaecoo, Omoda, and Chery SUVs. In plain terms, that means lower development costs and a much quicker route to market. Reinventing the wheel is expensive. Borrowing one from the parts bin is not.

Read: The Freelander’s Back As Its Own Brand And It’s Launching Soon

Interestingly, Land Rover won’t simply revive the Freelander name for a single model. Instead, it is spinning the name into its own sub-brand, with the potential to spawn several models over time. The first of these SUVs has been spied testing under heavy camouflage, leading to these detailed renderings from Nikita Chuyko for Kolesa.

Does It Pass The Land Rover Test?

Based on recent spy shots, the first Freelander looks reassuringly boxy, exactly what you would expect from something wearing a Land Rover badge. Up front, it appears to feature slim headlights with simple DRLs, flanked by blacked-out split grilles and capped off with a hood that carries a noticeable bulge.

Similarities could also be shared with the larger Defender, particularly with the smooth profile of the side doors and the blacked-out roof and pillars. Like the previous Freelander, this new model features angled C-pillars painted in the same shade as the lower body.

The rear styling may prove more divisive. The renderings show small taillights mounted just above the bumper, which gives the back end a slightly awkward stance. Here’s hoping the lights of the eventual production model are positioned a little higher on the fascia. If not, it risks drifting into the same visual territory that has drawn mixed reactions for the current Hyundai Santa Fe.

Technical details about the new Freelander have not been confirmed, but it’s expected to be offered in both battery-electric and EREV guises. Production will be handled by the CJLR plant in Changshu.

Spy Shots: Chery-JLR Freelander SUV for China

Freelander is a new brand under Chery-JLR. The Chinese name is 神行者 (Shén Xíngzhě). Freelander will manufacture various SUVs based on Chery platforms.

The spy shots show a boxy off-road-style SUV during winter tests in Northern… pic.twitter.com/IduwHRG5vw

— Tycho de Feijter (@TychodeFeijter) February 1, 2026