Porsche isn’t having the best time right now. Fresh from admitting that operating profit plummeted 93 percent in 2025, the automaker has revealed that sales in the first quarter of this year sank 15 percent to 60,991 cars, down from 71,470 a year ago.

The company says it saw this coming due to the end of 718 production and Macan Electric sales settling down after the flurry of interest at last year’s debut. But there’s a problem looming ahead that could make things worse before they get better.

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The biggest red flag sits right in the middle of Porsche’s lineup. The Macan, previously the brand’s best selling model, managed 18,209 deliveries, down 23 percent, but here’s the kicker. More than half of those, 10,130 units, were still combustion versions, while the electric version accounted for only 8,079, down a massive 43 percent from last year. With the ICE Macan heading for the exit this summer, and no replacement due for a couple of years, Porsche is about to lose its volume backbone.

911 Is Growing, But Nothing Else Is

Elsewhere, the Cayenne kept things relatively steady with 19,183 deliveries, down just 4 percent, and with Macan sales falling, the bigger SUV is now the most bought. And the 911 is out here ignoring the downturn entirely. Sales of the iconic sports car jumped 22 percent to 13,889 units, proving once again that heritage still sells, even when the broader market gets shaky.

But most Porsche models ended Q1 battered and bruised. The Taycan dropped 19 percent to 3,420 units, while the Panamera plunged 42 percent to 4,498 – due to a model transition, Porsche claims – particularly in China. The 718 range, now effectively retired, collapsed 60 percent to just 1,792 cars.

Porsche Q1 Sales By Model

The regional picture doesn’t help much either. North America remained Porsche’s biggest market with 18,344 deliveries, though that’s down 11 percent, likely not helped by changing incentives and tariff pressures. Europe excluding Germany fell 18 percent to 14,710, while overseas markets dropped 20 percent to 12,640.

China Woes Worsen

China has been a problem for a while, and deliveries in the country sank 21 percent to 7,519 units as domestic brands tighten their grip on the premium space. Porsche says it’s focusing on value over volume there, but that’s often what companies say when volume disappears.

Put it all together and Porsche’s explanation about product timing only tells part of the story. Between a cooling EV market, rising competition, and the imminent loss of the ICE Macan, the next few quarters could get even more uncomfortable.

Porsche Q1 Sales By Region

Porsche

Porsche is marking 75 years in Australia with a quartet of bespoke models inspired by some of the country’s most recognizable landscapes. Consider it both a birthday celebration and a (costly) reminder that Porsche’s customization department can turn just about any idea into paint, leather, and expensive options.

Debuting at the Australian Grand Prix in Melbourne this weekend, the collection spans the Panamera, Taycan, Macan, and Cayenne, highlighting the customization possibilities offered by Porsche Exclusive Manufaktur and the Sonderwunsch program.

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Interestingly, these are far from being strictly one-off specials. Customers can actually recreate the same specifications through Porsche’s official configurator, assuming they are willing to spend enough time clicking through options and, of course, paying for them.

Go North With The Panamera

The first model is based on the Porsche Panamera 4 E-Hybrid, finished with a livery inspired by the rainforests of Queensland and the Northern Territory. The exterior wears Emerald Green Metallic paint, paired with Neodyme 21-inch wheels and bright Acid Green accents on the brake calipers and hybrid emblems.

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Inside, the Club leather upholstery comes in Espresso with Night Green stitching, Neodyme accents, and Eucalyptus wood trim. The sedan also receives illuminated scuff plates with “Go North” lettering, a matching key, and 75th anniversary floor mats. For added practicality, it is also fitted with the optional Porsche Performance roof box, just in case the rainforest theme inspires an actual road trip.

Go East With The Taycan

The second model is based on the electric Taycan 4S Cross Turismo. Drawing inspiration from the surf culture of Australia’s Pacific coast, places like Noosa, Byron Bay, Newcastle, and Sydney, it wears an Ipanema Blue Metallic finish. The high gloss black 21-inch alloy wheels feature Crayon aero blades meant to evoke coral formations, while the Glacier Iceblue daytime running lights mirror the irises of the Pacific Blue Eye fish.

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The beach theme continues inside the cabin, where a mix of Black and Crayon leather echoes what Porsche describes as “the warm sands and shade of Australia’s eastern beaches.” References to the sea show up in the Dark Night Blue leather seat inserts and the Speed Blue stitching. The EV is also fitted with a panoramic roof featuring Variable Light Control, aluminum roof rails, a bespoke key, and illuminated scuff plates.

Go West With The Cayenne

The first SUV of the group is based on the V8-powered Cayenne S and draws inspiration from the vast open spaces of Western Australia’s Outback, terrain that dates back around 4.4 billion years. The exterior is finished in Ipanema Brown Metallic, paired with white decals and silk gloss black 22-inch alloy wheels.

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The model is fitted with the optional Off-Road package, which adds rock rails, skid plates, extra underbody protection, and even a compass mounted on the dashboard, presumably for when the road disappears altogether. It also gets aluminum roof rails carrying a roof box.

Inside, Black leather is paired with Bordeaux Red inserts meant to echo indigenous rock formations. Like the other special editions, it also receives unique floor mats, keys, and illuminated scuff plates.

Go South With The Macan

The final car in the set is the fully electric Macan 4S, styled as a tribute to the southern coastlines of Victoria, South Australia, and Tasmania. Its Gold Bronze Metallic paint is meant to mirror the cliffs along the Great Ocean Road, while the 22-inch RS Spyder wheels, finished in Vesuvius Grey, nod to the region’s rugged stone formations.

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The electric SUV also gets the Off-Road Design package, which brings Vesuvius Grey skid plates into the mix. Glacier Blue accents appear in the Matrix LED headlights and along the taillight strip. Inside, the cabin references South Australia’s volcanic landscapes with Black and Chalk Beige leather, punctuated by orange highlights across the seat centers, seatbelts, door cards, and dashboard.

Curiously, Porsche Australia’s 75th anniversary collection arrives without a 911. Still, when the theme revolves around the four cardinal directions, the math rather limits your options.

Porsche Australia