General Motors had a terrible first quarter, but Kia was triumphant as sales climbed 4.1% to reach a new record of 207,015 vehicles. The company said the result underscores their “steady growth despite uncertain market conditions.”

The redesigned Telluride is proving to be a key asset as it helped Q1 sales climb 16.9% to 35,928 units. The company went on to note that’s the “highest quarterly result in the vehicle’s history.”

More: Kia Is Finally Brings An Affordable EV To America With New EV3

Other big gainers were the K5 and Seltos, which were up 19.4% and 29.2%, respectively. The Sportage climbed 8.2%, while the Carnival bucked minivan stereotypes to post a 27.8% increase in the first quarter. It’s also worth noting the K4 was the brand’s second best-selling vehicle and sales were up 0.6%.

EVs Struggle, While Hybrids Soar

It wasn’t all good news as EVs continue to struggle following the elimination of the federal tax credit. EV6 sales fell 45.8% in the first quarter, while the EV9 was down 27.1%. On the bright side, sales of the three-row crossover did climb 7.1% in March. However, that only equates to an additional 83 vehicles.

While consumers turned their backs on EVs, they embraced hybrids. Sales skyrocketed 73% to achieve a new quarterly record. Kia can also expect a boost from the 2027 Seltos, which recently debuted with a new hybridized 1.6-liter engine.

Putting electrification aside, the Sorento is having a difficult time as the model was off 14.4% in the quarter. Sales also took a hit from the discontinuation of the Soul, although some dealers still have inventory in stock.

2026 Kia US March And Q1 Sales

If you want the wildest version of Kia’s EV6, you’d better be fine with someone else having already enjoyed its Porsche-eating performance before you take the keys. The high-performance EV6 GT has quietly disappeared from the American market, at least for now, leaving the rest of the lineup to carry the electric torch, and GT fans looking to the used market.

“Due to changing market conditions, the 2026 EV6 GT will be delayed until further notice,” Kia told Road & Track. “This delay does not impact the availability of other trims in the EV6 lineup, which are proudly assembled in our world-class facility in West Point, Georgia.”

Origin Matters

Unlike the regular EV6 models that are assembled in Georgia, the GT is built in Korea. That means it gets hit with the full tariff impact before it reaches a showroom, making it hard for Kia to trim down a price that looked salty at over $65,000 for the MY25 GT.

More: Kia Unveils Four New GT Models With Speed, Minus The Drama

It’s a shame because the EV6 GT isn’t just another electric crossover with a sporty badge slapped on it. With up to 641 hp (650 PS / 478 kW), neck-snapping acceleration and a torque-vectoring all-wheel drive system, it’s one of the most entertaining EVs currently on sale.

But 2026 is no time for Kia to make heart-led decisions, not when its recent EV sales have been such a car crash. Demand for the EV6 plummeted 53 percent in February, versus the same month last year, and the EV9 slid 40 percent. That downturn, and the ongoing tariff problems, explain why Kia has also put a hold on US launches for the EV4 hatchback and sedan, and the EV3 SUV.

Role Reversal

Strangely, over at Kia’s sister brand Hyundai, the exact opposite is happening. The regular Ioniq 6 sedan, which shares its 800-volt E-GMP platform and electric hardware with Kia’s EV, is being dropped for MY26, but the high-performance Ioniq 6N is still available. Sales of the plain Ioniq 6 fell 61 percent in January, while its chunkier Ioniq 5 brother only experienced a 6 percent decline.