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Dealers Can’t Move The 500e At $15,000 Off. Fiat’s Response Is A $5,200 Price Hike

  • Fiat has finally introduced the 2026MY 500e.
  • Despite slow sales, pricing shoots up $5,200.
  • There’s a new color and a revised lineup.

Automakers have been introducing 2027 models for months, but the 2026 Fiat 500e has been curiously absent. Given this, we reached out to the brand last week to see if the hatchback was going on hiatus like the Jeep Wagoneer S.

Fiat told us the 2026 model would be announced soon and they’ve finally followed through by introducing a vehicle that virtually no one wants. Given the low demand of less than one per day, the updates are unsurprisingly minor.

More: Fiat Dealers Slapping $15,000 Discounts On Slow-Selling 500e

When the 2026 500e arrives this summer, customers will find empty showrooms and a new Miami Sunset exterior. That isn’t the only change as the new Pop trim features a body-color dashboard, instead of the pearl one found on the Icona.

The only other major change appears to be access to Tesla’s Supercharger network. However, this requires using a NACS adaptor that costs $230.

Other than that, it’s your typical overpriced and underwhelming 500e. That being said, the lineup has been adjusted for 2026 as the 500e Giorgio Armani Edition is dead.

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On top of that, the entry-level Pop begins at $35,700 which is a huge jump from the previous starting price of $30,500 for the INSPI(RED). That trim is apparently dead, although Fiat did mention a (RED) Edition, which appears to be a package.

The Icona trim returns for 2026, but it now starts at $37,700. That’s $5,200 more than the 2025 model and it’s a hilarious ask considering dealers are struggling to get rid of existing vehicles even with discounts of $15,000.

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While no one in their right mind would buy a 500e, we’ll remind you the car has a 42 kWh battery pack that feeds an electric motor developing 117 hp (87 kW / 119 PS) and 162 lb-ft (219 Nm) of torque. It enables the model to accelerate from 0-60 mph (0-96 km/h) in 8.5 seconds and have a range of approximately 149 miles (240 km).

Needless to say, there are far better options including the $27,600 Chevrolet Bolt with 262 miles (422 km) of range. Shoppers should also check out the $29,990 Nissan Leaf, which can travel 303 miles (488 km) between charges

2026 Fiat 500e Pricing
TrimMSRP 
Pop$35,700
Icona$37,700
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Prices exclude an undisclosed destination fee

Fiat Dealers Slapping $15,000 Discounts On Slow-Selling 500e

  • Fiat dealers are offering huge discounts on the slow-selling 500e.
  • If you know where to look, you can score more than $15,000 in savings.
  • It’s almost May, but Fiat still hasn’t introduced a 2026 500e yet.

Fiat’s return to America was anything but triumphant, but things have only gotten worse since then. While the brand once offered an assortment of models including an underrated 124 Spider, they’re down to a single EV.

This was always going to be an uphill battle, but the situation has gotten significantly worse since the elimination of the federal tax credit. A quick look at the sales chart reveals a brutal first quarter where the 500e found a mere 68 buyers.

More: Fiat Sold Nearly 20 Times More 500e EVs in Canada Than In The US

That’s less than one per day and 23 per month. Things were so bad that the electric hatchback was outsold by the 500X, which was killed off in 2023.

A quick search online suggests dealers have over 100 units in stock and that’s roughly five months worth of supply. Given this, it’s not surprising there are huge discounts on 2024 and 2025 models.

 Fiat Dealers Slapping $15,000 Discounts On Slow-Selling 500e

The cheapest car appears to be a 2024 500e INSPI(RED) at Southern Dodge Chrysler Jeep Ram Fiat of Norfolk, Virginia. The model originally stickered for $34,095, but the dealer has it listed for $19,134. That’s a discount of $14,961 and pictures reveal the dealer had previously tried to sell it for $25,071 but didn’t get any takers.

If you’re in the mood for something newer, Illinois’ Hawk Chrysler Dodge Jeep Ram Fiat has a 2025 500e Armani Edition listed for $21,988. That’s $15,507 below the original sticker price of $37,495.

Those are far from the only examples as Taverna Chrysler Dodge Jeep Ram Fiat in Florida has an Armani Edition with a $12,254 discount. It’s also worth noting Stellantis appears to be offering a $7,500 national incentive to help make up for the aforementioned tax credit.

 Fiat Dealers Slapping $15,000 Discounts On Slow-Selling 500e

Fiat Sold Nearly 20 Times More 500e EVs in Canada Than In The US

  • Demand for the Fiat 500e has increased significantly over the last year.
  • Fiat’s electric 500 city car is much cheaper in Canada than in the US.
  • Total sales for Stellantis rose 15 percent in Canada in the first quarter.

Americans don’t seem particularly fond of new Fiat models, and the numbers make that pretty clear. The Italian brand sold just 155 vehicles in the US during the first quarter of 2025, down 70 percent from a year earlier, or roughly 1.75 cars per day. Across the border in Canada, however, the story takes a different turn.

While Fiat struggles with near nonexistent demand in the US, where 500e sales have plunged 85 percent to just 68 units and 500X deliveries slipped 4 percent to 71, the story looks very different north of the border. In Canada, sales of the tiny EV have surged.

Read: Stellantis Wants To Build Chinese Cars In Canada Instead Of The Jeeps It Promised

During the January–March period, Canadians buyers snapped up 1,287 examples of the electric 500e, the only model Fiat currently sells there. That’s 19 times more than it managed in the US, and a 72 percent jump from the 749 units sold in Q1 2025. It also works out to more than eight times Fiat’s total US sales over the same stretch.

 Fiat Sold Nearly 20 Times More 500e EVs in Canada Than In The US

No doubt contributing to the higher popularity of the 500e in Canada than in America is that it’s much cheaper. In the States, prices for the 500e start at $30,500, which is only about $5,000 less than a new Chevrolet Equinox EV that’s much larger, much more practical, and has more than double the driving range.

In Canada, the Fiat 500e starts at CA$30,290 (US$21,700 at current exchange rates), or effectively CA$25,290 (US$18,100), once a CA$5,000 (US$3,600) incentive from the country’s Electric Vehicle Affordability Program is applied. That makes it the cheapest EV on sale in Canada.

Some Stellantis Models Shine, Others Don’t

 Fiat Sold Nearly 20 Times More 500e EVs in Canada Than In The US

Fiat wasn’t the only brand from under the Stellantis umbrella to post gains in Q1 2026. Sales at Jeep rose 3 percent from 8,363 to 8,631, while Ram spiked 7 percent, hitting 12,463 units. Chrysler recorded the largest increase, with sales jumping 98 percent to 5,073, driven by a 256 percent surge in Pacifica demand.

Things weren’t so pretty for Dodge as its sales fell 4 percent to 2,743 units. Additionally, Alfa Romeo plummeted by 51 percent to just 81 units, with a measly 15 Giulias, 46 Stelvios, and 20 Tonales finding new homes.

Stellantis Canada Sales

ModelQ1-26Q1-25Diff.
Compass2,0202,327-13%
Wrangler2,5182,821-11%
Gladiator53428389%
Cherokee126-96%
Cherokee (KM)9590NA
Grand Cherokee2,3342,3410%
Renegade03-100%
Wagoneer00NA
Wagoneer S29205-86%
Grand Wagoneer236357-34%
JEEP BRAND8,6318,3633%
Ram P/U11,5459,90317%
ProMaster Van9181,756-48%
ProMaster City00NA
RAM BRAND12,46311,6597%
300022-100%
Chrysler Grand Caravan1,0651,417-25%
Pacifica4,0081,126256%
CHRYSLER BRAND5,0732,56598%
Hornet37551-93%
Charger (LB)21416827%
Charger051-100%
Challenger123-96%
Caravan10NA
Durango2,4902,05121%
DODGE BRAND2,7432,844-4%
50000NA
500E1,28774972%
500X08-100%
FIAT BRAND1,28775770%
Giulia1521-29%
Stelvio4671-35%
Tonale2074-73%
ALFA BRAND81166-51%
TOTAL FCA CANADA30,27826,35415%
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