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Porsche Sold Nearly Twice As Many Macan EVs As ICE In Q4 2024, But There’s A Catch

  • Porsche sold 310,718 vehicles in 2024, including 102,889 units of the Cayenne.
  • The Macan EV sold nearly twice as many units as the ICE version in Q4 2024.
  • The electric Taycan sales dropped by 49%, while the 718 lineup saw a 15% increase.

Porsche has released its global sales results for 2024, reporting 310,718 vehicle deliveries, a 3% decline compared to 2023. One of the highlights is the Macan EV, which managed to outsell its internal combustion engine (ICE) counterpart in the fourth quarter of the year. On the flip side, the fully electric Taycan struggled to find buyers, with sales nearly halving compared to the previous year.

The Porsche Macan EV made its debut in January 2024, but customers didn’t get their hands on one until the very end of September. Of the 27,795 units sold in Q4, nearly 66% (18,278) were electric, while the remaining 9,517 were gas-powered models.

Why the Macan EV’s Win Needs an Asterisk

Before anyone pops champagne over the Macan EV outpacing its aging ICE counterpart, it’s important to note that the gas-powered version was discontinued in Europe, one of Porsche’s key markets, as of spring 2024, due to tougher cybersecurity regulations. Buyers in the EU essentially had no choice but to go electric if they wanted a Macan. Meanwhile, in the U.S. and other regions, Porsche still offers both versions side by side.

More: Would You Pick The Porsche Macan EV Turbo Or The ICE Macan GTS To Drive Until It Breaks?

Overall, Porsche sold 82,795 examples of the Macan in 2024 (ICE and EV), a 5% dip compared to 2023’s purely ICE lineup. According to the company, this decline can be attributed to the discontinuation of the ICE model from Europe, and the “staggered introduction” of the Macan EV worldwide.

 Porsche Sold Nearly Twice As Many Macan EVs As ICE In Q4 2024, But There’s A Catch
Porsche Taycan Turbo GT

Taycan Takes a Tumble, Panamera Hits a Snag in China

The Taycan suffered the worst sales decline in the Porsche lineup with 20,836 units representing a 49% drop compared to 2023. Porsche suggests that the significant drop is due to the introduction of the facelifted model, acknowledging that the “the ramp-up of electric mobility is generally proceeding more slowly than planned”.

The Taycan was Porsche’s weakest link in 2024, with sales crashing by 49% to just 20,836 units. Porsche blamed the sharp decline on the transition to the updated facelifted model but also admitted that the shift to electric mobility is “generally proceeding more slowly than planned”.

The Porsche Panamera also entered a new generation last year bringing several upgrades compared to its predecessor. However, sales dropped by 13% to 29,587 units, a dip largely attributed to waning demand in the critical Chinese market.

Growth For The Cayenne, 911, and 718

Luckily for the Zuffenhausen brand, the Cayenne has evolved into a buyer’s favorite, accounting for nearly a third of Porsche sales. The SUV sold 102,889 units in 2024, marking a 18% increase over the previous year, while retaining its position as the best-selling member of the Porsche lineup.

More: Porsche Buyers Snap Up Gas-Powered 718s Like It’s 1999 As Taycan Sales Tank

The 911 also held its ground as Porsche’s flagship sports car, delivering 50,941 units and securing third place behind the Cayenne and Macan. The 718 Boxster and Cayman, Porsche’s entry-level sports cars, enjoyed a 15% boost with a combined 23,670 units sold worldwide. Despite this growth, the future of the 718 lineup remains uncertain as Porsche has reportedly pushed back the launch of their fully electric successors.

 Porsche Sold Nearly Twice As Many Macan EVs As ICE In Q4 2024, But There’s A Catch
Porsche 718 Cayman GTS 4.0

China Sales Collapse

Regionally, Porsche saw mixed results. Sales grew in Europe (+9%) and North America (+1%), but China, the automaker’s largest single market in recent years, tanked by 28%, with the automaker citing a “continuing challenging economic situation”. While the company remains optimistic about personalization trends, with more buyers adding profitable optional features, it doesn’t change the reality that Porsche is losing significant ground in one of its most crucial markets.

Looking ahead, Detlev von Platen, Porsche’s Executive Board Member for Sales and Marketing, struck a measured tone:

“With the youngest product range in the company’s history, our offering is highly attractive to our customers. At the same time, of course, we do expect that the economic and geopolitical conditions will challenge us more than ever in 2025. Nevertheless, our goal is to further strengthen our brand globally and to exploit market potential. We will do this in line with demand in the individual regions in order to remain true to our principle of value-based sales in the future.”

Below are the detailed sales figures for each model and the regional sales breakdown for Porsche in 2024.

2024 Porsche Global Sales Breakdown
Model20242023Change
Cayenne102,88987,553+18%
Macan82,795 (EV+ICE)87,355 (ICE)-5%
91150,94150,146+2%
Taycan20,83640,629-49%
Panamera29,58734,020-13%
71823,67020,518+15%
Total310,718320,221-3%
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2024 Porsche Sales In Different Regions
 20232024Difference
Worldwide320,221310,718-3%
Germany32,43035,858+11%
North America86,05986,541+1%
China79,28356,887-28%
Europe (excluding Germany)70,22975,899+8%
Overseas and Emerging markets52,22055,533+6%
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Porsche Buyers Snap Up Gas-Powered 718s Like It’s 1999 As Taycan Sales Tank

  • Porsche sold a record 76,157 vehicles in the US last year, despite the Taycan’s poor performance.
  • The 718 and the 911 two-door sports cars increased their sales by 26% and 21% respectively.
  • Still, the Macan and Cayenne SUVs remained the two best-selling Porsche models for 2024.

Porsche set a new U.S. sales record in 2024, moving 76,157 units, marking a modest but meaningful 1% increase over 2023. This achievement was largely fueled by strong performances from the Cayenne, 911, and 718 lineups, which more than offset a sharp drop in Taycan sales.

Starting with the Taycan, it sold just 4,747 units in the States throughout the previous year, representing a substantial 37% drop compared to 2023. This performance placed it as the second-lowest seller in Porsche’s lineup, ahead of only the Panamera, which moved 3,982 units.

Sports Cars Step Up: 718 and 911 Shine

The standout success of 2024 was Porsche’s 718 lineup, which saw an impressive 26% surge in sales, totaling 5,698 units. This strong performance meant the Boxster and Cayman twins outsold the Panamera and Taycan sedans in the American market.

The spike likely reflects buyers rushing to secure one of the last combustion-powered models before the lineup transitions to an all-electric future. While Porsche has delayed its EV plans, the looming farewell to gas-powered 718s has undoubtedly fueled demand. That said, with Porsche acknowledging mid-2024 that the shift to an all-electric future will take longer than initially expected, the possibility of ICE-powered versions lingering a bit longer remains open.

More: 2025 Carrera S Returns To Porsche 911 Lineup With 473 HP, But No Manual

The iconic 911 family also proved to be quite popular with US buyers, selling 14,128 units (+21%) last year. According to Porsche, its two-door sports cars, the 911 and 718, together accounted for an impressive 26% of the brand’s total US deliveries last year. Clearly, American enthusiasts aren’t ready to part ways with Porsche’s ICE-powered sports car heritage just yet.

 Porsche Buyers Snap Up Gas-Powered 718s Like It’s 1999 As Taycan Sales Tank
Porsche 718 Cayman GTS 4.0

SUVs Reign Supreme, But EV Plans Shift Gears

Unsurprisingly, Porsche’s SUVs remained its bread and butter in the US market. The Macan led the pack with 25,180 units sold, though it saw a 6.6% dip from 2023. Meanwhile, the Cayenne celebrated its best year ever, selling 22,432 units, representing a nearly 10% year-over-year increase.

The Macan’s slight decline comes as Porsche introduced a new all-electric Macan EV. However, flagging Taycan sales and uncertainty surrounding U.S. EV tax credits under the Trump administration appear to have forced Porsche to reevaluate its electrification strategy. In November, the company confirmed that it would continue offering the ICE-powered Macan in North America “for the foreseeable future,” even though the model has already been retired in Europe due to emissions regulations.

Certified Pre-Owned Market Hits New Highs

Porsche’s success wasn’t limited to new cars. The Porsche Approved Certified Pre-Owned program also hit a new record, with 43,249 vehicles sold, a solid 12% increase over 2023. This growth underscores the strong demand for Porsche vehicles, even in the secondhand market.

More: New And Existing Porsches Get YouTube Because Riding Shotgun Is So Boring

Reflecting on the year, Timo Resch, President and CEO of Porsche Cars North America, said:

“The past year has marked a pivotal moment for PCNA. Our brand continued to go from strength to strength, supported by unprecedented new ICE, Hybrid and BEV model introductions, including the new 911, the new Panamera, the new Taycan and the new Macan. As a result we were able to offer our customers the most diverse and complete range of cars in Porsche’s history. I am grateful to every owner, every dealer and every employee for driving this success as our attention focuses on 2025 and the opportunities ahead of us.”

Below you can find the detailed sales numbers for each Porsche model for the US market.

2024 Porsche U.S. Sales Breakdown
Model20242023Change
Cayenne22,43220,475+9.6%
Macan25,18026,947-6.6%
91114,12811,692+20.8%
Taycan4,7477,570-37.3 %
Panamera3,9824,205-5.3%
7185,6984,526+25.9%
Total76,16775,415+1%
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20242023Change
Porsche Approved
Certified Pre-Owned sales
43,24938,788+12%
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