Farm Foundation, in collaboration with PepsiCo and the PepsiCo Foundation, is proud to announce the launch of the Next Generation Farmers Program, an initiative designed to equip young agricultural entrepreneurs with the skills, education, and resources needed to thrive in today’s farming sector.

Recognizing the growing challenges young farmers face – including limited access to education and training – the Next Generation Farmers Program will provide vital scholarships, training, and mentorship opportunities. This initiative is intended to serve as a critical steppingstone in helping the next generation of U.S. farmers build strong, sustainable businesses to feed the world for years to come.

Gregg Halverson is a farmer from North Dakota who grows potatoes for Frito-Lay and has a long-held affiliation with Farm Foundation. Halverson emphasizes the benefits this program can have for the agricultural community in the U.S. “I believe there is a lot of interest and passion for agriculture among our young people, but the high barriers to entering this field can be discouraging. The programs that Farm Foundation and the PepsiCo Foundation are building will have a direct impact on helping these young agriculturists gain a footing in the production ag sector.”

As a key supporter of this initiative, the PepsiCo Foundation has committed to a multi-year financial investment, furthering its efforts to support the agricultural community. This funding will help provide essential resources to young farmers via the Next Generation Farmers Program, fostering long-term success in an increasingly demanding industry.

“By investing in the future of agriculture, we are ensuring that young farmers have the tools and guidance they need to build viable and resilient businesses,” said Shari Rogge-Fidler, President and CEO at Farm Foundation. “We are proud to partner with the PepsiCo Foundation to drive meaningful change and support the next generation of agricultural leaders.”

“The PepsiCo Foundation’s work focuses on the creation of sustainable and innovative solutions, including ways to support a more resilient, sustainable agricultural system to help feed the world’s growing population,” said C.D. Glin, President of the PepsiCo Foundation and Global Head of Social Impact at PepsiCo. “We are proud to partner with the Farm Foundation once again to further our pep+ (PepsiCo Positive) agenda and to support the next generation of farmers by providing the tools and resources they need to succeed.”

This latest initiative builds on a Farm Foundation, PepsiCo, and the PepsiCo Foundation collaboration, Field to Future, a two-year cohort program designed to create career opportunities within the agriculture industry at large.

Farm Foundation encourages other stakeholders to prioritize building a future for farmers. Through donations and advocacy, individuals and organizations can play a pivotal role in shaping the future of American agriculture and empowering young farmers with the knowledge, resources, and networks necessary for success.

For more information about the Next Generation Farmers Program and how to get involved, please visit https://farmfoundation.org/nextgenfarmer or contact Tim Brennan, Vice President of Programs and Strategic Impact at Farm Foundation at tim@farmfoundation.org

About Farm Foundation:
About Farm Foundation®: Farm Foundation is an accelerator of practical solutions for agriculture. Our mission is to build trust and understanding at the intersections of agriculture and society. We accomplish this by leveraging non‐partisan objective dialogue, information, and training, catalyzing solutions, and creating multi‐stakeholder collaboration. Our vision is to build a future for farmers, our communities, and our world.

About PepsiCo:

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. 

About the PepsiCo Foundation:    
The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements of a sustainable food system with a mission to support thriving communities. Working with non-profits and experts around the globe, we’re focused on helping communities obtain access to food security, safe water and economic opportunity. We strive for tangible impact in the places where we live and work—collaborating with industry peers, local and international organizations, and our employees to affect large-scale change on the issues that matter to us and are of global importance. Learn more at www.pepsicofoundation.com.  Follow us on Instagram and LinkedIn.  

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Farm Foundation has named Dr. Sunghun Lim as its 2025 Agricultural Economics Trade and Sustainability Fellow.

Farm Foundation’s Agricultural Economics Fellow program is a yearlong program for a faculty agricultural economist. The 2025 fellowship is focused on integrated systems approaches to understanding and overcoming the challenges in developing a greater understanding of how trade and sustainability are interconnected and are impacting the food and agricultural sectors in the United States and beyond in rapidly changing circumstances.
In addition to being mentored by staff in USDA’s Office of the Chief Economist, Lim in turn will mentor participants in the Farm Foundation and USDA Economic Research Service Agricultural Scholars program, among other engagements. 

His research has been published in leading academic journals, including the American Journal of Agricultural Economics, Nature Communications, NBER Book Series, Food Policy, Applied Economic Perspectives and Policy, Handbook of Agricultural Economics, and The World Economy.

He earned his BS in Economics in 2013 and his MS in Agricultural and Resource Economics in 2015 from the University of California, Davis. He received his Ph.D. in Applied Economics from the University of Minnesota in 2020.

Dr. Lim is Farm Foundation’s fifth Agricultural Economics Fellow and succeeds Dr. Sandro Steinbach (North Dakota State University), Drs. Trey Malone (University of Arkansas), Amanda Countryman (University of Colorado), and Alejandro Plastina (University of Iowa).

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The January Round Table Meeting brought together thought leaders, farmers, innovators, and decision-makers from across the food and agriculture value chain to tackle some of the industry’s most pressing challenges. As we closed the meeting, we turned our focus to a topic that continues to shape the future of agriculture: biotech acceptance among key stakeholder groups. 

Through an engaging and interactive event storming session, participants explored the perspectives of producers, regulators, consumers, and investors. Each group shared unique insights, identified challenges, and brainstormed actionable solutions to build trust and drive innovation in biotechnology. 

In this blog post, we’ll break down the key takeaways from the discussion, highlighting both the obstacles and opportunities ahead. 

Producers: Championing Innovation and Access 

The producer discussion highlighted the challenges and opportunities faced by producers when it comes to biotech acceptance:

• Information and Education: Producers need access to clear, consistent information across the value chain to make informed decisions.
• Adoption of Innovation: Ensuring traits and technologies are accessible at reasonable costs is critical for adoption.
• Consumer-Centric Traits: Producers want to see more biotech traits developed that directly benefit consumers, creating stronger alignment across the food system.
• Cost Reductions: Biotech solutions must also address the bottom line for producers.

Proposed Solutions for Producers: 

Efforts should focus on developing accessible innovations, providing educational support, and aligning product development with consumer demand. 

Regulators: Bridging Science and Policy

The regulator discussion revealed the critical role regulators play in shaping biotech acceptance and how current challenges can be reframed into opportunities:

• New Administration, New Opportunities: A shift in the political administration opens doors for resetting regulatory approaches and fostering new collaborations.
• Better Storytelling for New Products: Biotech innovations with tangible benefits—especially those connected to producers—offer compelling stories that can resonate with policymakers and the public.
• Breaking the Litigation Cycle: Regulation often stems from fear rather than science, perpetuating a cycle of litigation and mistrust.

Proposed Solutions for Regulators:

1. Voting and Education: Engaging policymakers and educating them on science-based regulation are critical first steps.
2. Collaboration: Building stronger connections among businesses, government, consumers, and advisory groups can help align priorities. Farm Foundation can play an active role in fostering these partnerships.
3. Regulatory Reform: Streamlining FDA processes and addressing outdated regulatory hurdles can pave the way for innovation.

Consumers: Shifting Perceptions Through Education and Benefits 

The group discussing consumer perspectives highlighted a gap between biotech advancements and consumer understanding:

• Misinformation and Lack of Education: Many consumers receive conflicting or inaccurate information about biotech products, leading to confusion and mistrust.
• Perceived Lack of Benefits: Consumers feel biotech advancements have largely been producer-focused, with limited visible advantages for them.
• Health Concerns: Human health remains a key focus, with some consumers wary of biotech’s potential impact.
• The Power of Partnerships: Collaboration with organizations and the amplification of collective voices can build trust and credibility.
• Innovation for Consumers: Biotech has the potential to create exciting new products that directly benefit consumers, such as healthier or more sustainable food options.

Proposed Solutions for Consumers:

1. Education Campaigns: Leverage influencers, social media, and in-store experiences like product tastings to dispel myths and share success stories.
2. Engaging Youth: Develop interactive games or resources through programs like FFA and 4-H to educate younger generations about GMOs and biotech innovations.
3. Consumer-Centric Traits: Focus on developing biotech traits that resonate with consumer priorities, such as nutrition, sustainability, or affordability.

Investors: Fueling Innovation Ecosystems 

The investor discussion zeroed in on the financial and structural needs to support biotech innovation:

• Capital Access: Long-term funding models, such as 15-year funds or farmer angel networks, are essential to sustain biotech development.
• Regulatory Streamlining: Investors need clarity and predictability in the regulatory process to confidently back biotech ventures.
• Strengthening Partnerships: Enhanced collaboration between universities, startups, and industry players can accelerate the innovation pipeline.
• Consumer-Focused Tools: Developing tools for growers that directly benefit consumers can increase market demand for biotech products.

Proposed Solutions for Investors:

1. Encourage Collaboration: Foster partnerships between public and private sectors, as well as between universities and startups, to create a thriving innovation ecosystem.
2. Regulatory Education: Streamline regulatory processes and keep investors informed about ongoing progress in both their specific areas of work and the broader biotechnology regulations to minimize uncertainty and improve decision-making.
3. Long-Term Investments: Create funding mechanisms that align with the extended timelines often required for biotech innovation and adoption. 

Advancing Biotech Acceptance Together 

The January Round Table Meeting’s closing session highlighted a critical truth: advancing biotech acceptance requires a collective effort. From producers navigating innovation access, to regulators striving for science-based policy, to consumers seeking clarity and benefits, and investors fueling the innovation ecosystem—each stakeholder group brings unique perspectives and challenges to the table. 

What became abundantly clear during the discussion is that collaboration is not just beneficial; it’s essential.

By bridging gaps between groups and fostering mutual understanding, we can create a future where biotech innovations are not only accepted but embraced for their ability to transform agriculture, enhance sustainability, and improve lives. 

At Farm Foundation, we are committed to serving as a convener and catalyst for progress. Whether it’s educating policymakers, engaging consumers, or fostering partnerships between universities, startups, and industry leaders, we aim to ensure that every voice is heard and every challenge met with actionable solutions. 

Together, we grow stronger—and with that strength, we can unlock the full potential of biotechnology for the betterment of society. 

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Farm Foundation recently hosted a thought-provoking panel discussion in partnership with the Farm Robotics Challenge, offering college students a unique opportunity to gain insight into real-world agricultural challenges and how technology can play a pivotal role in addressing them. The panel brought together voices from across the agricultural value chain—farmers, innovators, and industry leaders—to discuss the future of robotics in farming and provide direct feedback to the student teams as they embark on their robotics projects. 

If you would like to watch the panel discussion, you can access the full recording here. 

Who Participated? 

The panel featured an incredible lineup of experts and practitioners who shared their perspectives: 

Klaas Martens: Klaas is a third-generation farmer in New York. He operates Martens Farm and Lakeview Organic Grain Mill with his wife Mary Howell Martens and their son Peter. On 1,600 acres, he produces numerous crops, including corn, soybeans, spelt, wheat, einkorn, emmer, triticale, buckwheat, oats, barley, rye, cabbage, dry beans, and hay. He’s been farming since the 1970s and shifted to organic farming in the 90s. Klaas is a Farm Foundation Round Table Fellow.

David Hill: Southern Hill Farms, owned and operated by the Hill family, has deep roots in agriculture. David and Lisa Hill, along with their sons Michael and Kyle and daughter-in-law Brooke, continue a farming legacy that began with Lisa’s grandfather in Virginia and extended to Central Florida in the mid-20th century. Starting with ornamental trees in Clermont, the Hills diversified in 2010 by planting blueberries, eventually welcoming the public in 2014 for u-pick events and community gatherings. Today, Southern Hill Farms is a beloved Central Florida destination, known for its Fall Festival, farm market, and family-friendly experiences. David is also a Farm Foundation Round Table Fellow.  

Kevin Seidel: Kevin Seidl is a group product manager for the John Deere Operations Center (JDOC) at John Deere. He leads a group of product managers responsible for key features within the JDOC, with a specific focus on live remote monitoring and equipment & agronomic analysis capabilities. As a software engineer, Kevin has built some of the foundational features of the JDOC program. Throughout his 15-plus years at John Deere, he has had various product management roles of increasing responsibility, where he has focused on the JDOC’s monitoring and analysis capabilities. Kevin earned a bachelor’s degree in computer science from Bradley University and a master’s in business administration from the University of Iowa. 

Moderator: Tim Brennan, VP of Programs and Strategic Impact at Farm Foundation, who guided the discussion and connected the insights to Farm Foundation’s broader mission. 

Key Themes and Insights 

1. Automation and the Labor Shortage 

Farmers face ongoing labor shortages, making automation and robotics an urgent need rather than a luxury. Panelists emphasized that technology should not replace workers but rather enable farmers to address gaps in their workforce. Solutions like autonomous machinery and follow-me functionality were highlighted as transformative tools that could alleviate these challenges. 

2. Harvesting Challenges and Opportunities 

One of the most pressing issues discussed was the need for robotics to address harvesting challenges, particularly in specialty crops like strawberries. Unlike blueberries, which already have some mechanical solutions, strawberries require precision to pick ripe fruit without damage. Developing robotics capable of 24/7 harvesting could revolutionize the industry. 

3. Smaller, Smarter Machines for Soil Health 

Larger machinery has contributed to significant soil health concerns, including compaction and increased energy use. Panelists discussed the opportunity for robotics to lead the way toward smaller, lighter, and more collaborative machines. These innovations would not only protect soil but also reduce operational energy demands. 

4. Practical, Farmer-Centered Solutions 

A recurring theme throughout the discussion was the importance of creating practical, problem-solving technology. Farmers need innovations that work in diverse conditions, are reliable, and solve specific challenges like soil conditions or adverse weather. 

Farm Foundation’s Mission in Action 

Hosting this panel aligns directly with Farm Foundation’s mission: to build trust and understanding at the intersections of agriculture and society. By partnering with the Farm Robotics Challenge, Farm Foundation supports the next generation of innovators and provides a vital space for collaboration between farmers and technology developers. 

This event highlighted the importance of bringing real-world agricultural perspectives to the forefront, ensuring that technology is grounded in practicality and addresses the evolving needs of those throughout the food and agriculture value chain. 

What’s Next? 

As the student teams dive into their robotics projects, we look forward to seeing how their ideas take shape and how they tackle the challenges outlined during the panel. The Farm Robotics Challenge serves as a testament to the power of collaboration and innovation in shaping the future of agriculture. 

We’re proud to continue fostering connections between agriculture, technology, and society, and we can’t wait to see how these students contribute to a more innovative and sustainable agricultural future. 

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Farm Foundation, an accelerator of practical solutions for agriculture, has announced its 2025 Agricultural Scholars recipients. This annual program is sponsored in partnership with the U.S. Department of Agriculture’s (USDA) Economic Research Service (ERS). Five graduate students were selected to join the program for inspiration and training in agricultural policy, commodity market analysis, agricultural finance, and other applied fields. This is the 6th cohort since the program began in 2020.

The program includes events and projects conducted throughout the year, including a mentorship with an ERS senior analyst, a research project, and participation in ag-focused forums and meetings, such as the USDA Ag Outlook Forum, AAEA’s Annual Meeting, and Farm Foundation Round Table meetings.

“This is just an incredible group of students,” says Program Manager Jenna Wicks. “Thanks to ERS’ continued generous partnership we are able to create a year of landmark opportunities for these program participants which will set them on rare footing as they enter their careers.”

The 2025 Agricultural Scholars are:
Isaac Albores, Virginia Tech
Isaac is currently a graduate research assistant at Virginia Tech, pursuing an M.S. in Agricultural and Applied Economics with a research focus on commodity market analysis. His current research examines agricultural commodities’ price dynamics and market volatility under varying market conditions and shocks.

Ivy Mackereth, West Virginia University
Ivy is a third-year student in the Natural Resource Economics Ph.D. Program at West Virginia University (WVU). Ivy’s research focuses on applications of big data in addressing economic issues in agriculture, food, and natural resources that affect local communities.

Caroline Roeder Helle, Montana State University
Caroline is a second-year Applied Economics M.S. student in the Department of Agricultural Economics and Economics at Montana State University. Her research focuses on maximizing the economic and ecological sustainability of working lands (lands managed for ecosystem services and agriculture).

Josh Strine, Purdue University
Josh is a second-year Ph.D. student in Agricultural Economics at Purdue University. Josh’s research focuses on agricultural finance and farm management. Since starting his Ph.D. program, he has researched the agricultural job market, agricultural lending, and crop prices.
Kelsey Vourazeris, Arizona State University
Kelsey is a Ph.D. student in Business Administration (Agribusiness) at Arizona State University’s W. P. Carey School of Business. She is dedicated to advancing knowledge and innovation in the field of Agricultural Economics, with a specialized focus on food supply chain resilience.

For more about each of the 2025 Agricultural Scholars and to learn more about the program at https://www.farmfoundation.org/programs-overview/agricultural-scholars/

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