Electric models play a growing role in Kia’s global strategy, and the company has built a reputation for crafting some of the most compelling EVs in the business. But in the States, that reputation isn’t quite translating to strong sales this year.

Read: Kia Sold Just 37 EV9s In May, But A Gas Sedan Is On Fire

While Kia’s overall numbers are up, its two flagship electric models are moving in the opposite direction. Both the EV6 and EV9 saw steep drops in sales. The absence of the smaller EV5 and EV3 from North American showrooms may be starting to feel like a missed opportunity.

Electric Sales Hit a Wall

The latest sales data reveal that Kia sold 4,938 examples of the EV9 in the United States in the first six months of the year. That’s a massive drop of nearly 49% from the 9,671 sold over the same period in 2024. Things were no better in June, with just 913 new EV9s finding homes across the country, down 52% compared to the 1,905 sold in June 2024.

The EV6’s performance is also on a downward spiral. Year-to-date, sales are down 46%, with 5,875 units sold compared to 10,941 in H1 2024. Things were particularly bad in June. While 2,171 Kia EV6s were sold in June 2024, only 680 were delivered the same month this year, a devastating decline of 69%.

While we suspect some Kia executives may be worried about these numbers, especially given the looming end of the federal tax credits at the end of September, they can at least celebrate a strong start to 2025 across the rest of its range.

Gasoline Models Pick Up the Slack

Despite the dip in EV sales, Kia’s broader lineup has helped the brand start 2025 on a high note. Total U.S. sales reached 416,511 units through June, up 8 percent from 386,460 in the first half of 2024. That momentum slowed slightly in June itself, with 63,849 vehicles sold compared to 65,929 a year ago.

The standout so far has been the K5 sedan. Kia has moved 34,565 K5s this year, up from 12,807 cars sold in the first half of 2024. That’s a nearly threefold increase, giving the once-overlooked midsize sedan some well-deserved attention.

The Carnival minivan also got a sizable boost. Sales are up 57 percent to 33,152 units, from 21,083 at this point last year. The Telluride, one of Kia’s most in-demand models, has climbed 15 percent to 61,502 units from 53,700. And the Sportage continues to hold its title as Kia’s top seller in the United States, with sales growing 9 percent year-over-year, reaching 87,172 units.

KIA US SALES