The Lyriq has been a bright spot for Cadillac, but it had a dismal second quarter as sales tumbled 31.2% to 5,017 units. This followed a disappointing first quarter and year-to-date sales are down 28.8% to 9,317.

That’s a disappointing showing, but nearly 25% of Cadillacs sold in the first half of the year were electric. That figure was the “highest among full-line luxury brands” and Cadillac was the “luxury EV market share leader” in the second quarter.

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While the Lyriq got the short end of the stick, the company pointed to “strong initial demand” for the Optiq, Vistiq, and Escalade IQ. The Optiq racked up 3,224 sales, while the Vistiq found 1,744 takers. Cadillac also delivered 1,810 Escalade IQs, which start at $130,090 for 2025.

Despite modest sales, more EVs are coming including the Lyriq-V, Optiq-V, and Escalade IQL. The latter arrives this summer and begins at $132,795. That’s pretty expensive, but the luxury SUV has 460 miles (740 km) of range as well as a 0-60 mph (0-96 km/h) time of 4.7 seconds.

Elsewhere in the lineup, the gas-powered Escalade was the biggest seller as consumers snapped up 11,692 units. That was an increase of 16.1% and the boost was likely aided by a rather significant facelift.

The XT4 was off 22.2%, while the XT5 and XT6 saw slight gains. Unfortunately, all three models are getting old at this point and the three-row crossover has a date with the undertaker – at least in North America.

Last but not least, Cadillac sedans saw mixed news. The CT5 was up 9% to 4,187 units, while the CT4 crashed 19.1% to 1,430 units.

Cadillac US Sales

The Cadillac Escalade has never been accused of being subtle, and that’s exactly why it continues to thrive in a market filled with increasingly subdued SUV designs. It remains one of the most audacious, head-turning vehicles on American roads, favored by those who want to be noticed from several lanes away. That kind of flash inevitably draws aftermarket attention, and now, one company is taking on the challenge with a new spin on the all-electric Escalade IQ.

That company is Waido, a name already familiar to fans of widebody kits and over-the-top custom builds. The latest project is previewed through a series of detailed renderings, showing off am extreme visual makeover for Cadillac’s electric flagship.

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Waido kicks things off with a new front fascia featuring distinctive aero accents and an extended chin spoiler. The changes give the Escalade IQ a sharper, more aggressive look, well beyond what you’ll find in the showroom. Complementing the new front-end are flared wheel arches, adding some extra width to the SUV (not that it actually needs it). Waido has flared the rear arches, too, and showcased the Caddy on a set of aftermarket wheels.

Illustrations Waido

At the rear, the transformation includes a redesigned bumper, a new lip spoiler, and a small diffuser. Of course, no one is expecting a full-size electric SUV to suddenly benefit from track-ready downforce, but the visual drama adds to the overall package. And really, with a curb weight north of 9,000 pounds (4,082 kg), the Escalade IQ already puts more than enough pressure through its tires without any help from airflow trickery.

Waido was one of the first brands to unveil a widebody kit for the Tesla Cybertruck, priced from $9,990. here’s no word yet on what the Escalade IQ setup will cost, but given the extensive use of forged carbon fiber in these renderings, don’t expect it to land in budget territory.

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