LoginHyundai Enjoys Record Sales Thanks To Some Unlikely Models
- Hyundai sold 678,349 vehicles across the US so far this year.
- Deliveries jumped by a significant 14 percent in September.
- Some models like the Sonata and Santa Cruz are still struggling.
Hyundai sales surged to record heights in the US last month, thanks in part to a significant increase in demand for its EVs and a few of its SUV and sedan models. And, despite the removal of the federal EV tax credit at the end of September, the Korean carmaker appears confident it can keep the momentum going through the rest of the year and into 2026.
Read: The EV Price War Just Got Real And Hyundai Fired First
In September, Hyundai sold a total of 71,003 vehicles in the US market, a 14 percent increase over the 62,491 sold the same month last year. In addition, Hyundai’s Q3 sales were up 11 percent to 678,349 units compared to the 610,494 sold through the first three quarters of 2024.
EVs Leading the Charge
Several models contributed to the surge in demand last month. The all-electric Ioniq 5 stood out, with sales soaring 152 percent from 3,336 units to 8,408. While many automakers saw a final bump in EV sales before the federal tax credit expired, Hyundai has moved quickly to soften the impact.
The company is now offering a $7,500 cash incentive on 2025 models, along with price cuts of up to $9,800 on 2026 Ioniq 5s. Year-to-date, sales of the Ioniq 5 have climbed 36 percent, from 30,318 units to 41,091.
Hyundai US Sales 2025
| Model | Sep 25 | Sep 24 | Diff. | YTD-25 | YTD-24 | Diff. |
| Elantra | 13,808 | 11,186 | +23% | 116,212 | 101,618 | +14% |
| Ioniq 5 | 8,408 | 3,336 | +152% | 41,091 | 30,318 | +36% |
| Ioniq 6 | 814 | 599 | +36% | 9,132 | 9,097 | +0% |
| Ioniq 9 | 1,075 | 0 | – | 4,177 | 0 | – |
| Kona | 4,078 | 5,144 | -21% | 57,278 | 64,508 | -11% |
| Nexo | 1 | 2 | -50% | 3 | 89 | -97% |
| Palisade | 6,790 | 8,202 | -17% | 92,782 | 81,792 | +13% |
| Santa Cruz | 1,788 | 2,125 | -16% | 20,633 | 25,171 | -18% |
| Santa Fe | 10,114 | 7,918 | +28% | 102,160 | 83,681 | +22% |
| Sonata | 3,722 | 5,575 | -33% | 45,914 | 48,430 | -5% |
| Tucson | 17,569 | 16,802 | +5% | 165,239 | 145,947 | +13% |
| Venue | 2,836 | 1,602 | +77% | 23,728 | 19,843 | +20% |
Elsewhere, sales of the Ioniq 6 have jumped 36 percent, although it remains a small blip in terms of Hyundai’s overall sales, with just 814 sold in September and 9,132 sold this year. The large, three-row Ioniq 9 sold 4,177 examples.
Demand for the small Venue also soared by 77 percent last month, with 2,836 finding new homes across the country. Hyundai reported a 28 percent rise in Santa Fe sales to 10,114 units. In September, sales of the Elantra increased by 23 percent.
There are some outliers in what has been a very good year for Hyundai. For example, year-to-date sales of the Sonata are down 5 percent to 45,914, Santa Cruz has fallen 18 percent to 20,633, and the Kona is down 11 percent to 57,278.
